SUPER BOWL ADS: THE BEST OF ALL TIME The Steelers win the bowl again, and “Mean Joe” Greene’s Coke ad makes our list.
University of Wisconsin-Madison
THAT MAKES SIX: The Badgers blow it in thrilling fashion to the Northwestern Wildcats. SPORTS
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Monday, February 2, 2009
Work study fund unstable in light of poor economy By Andrea Carlson THE DAILY CARDINAL
JOHN MANIACI/COURTESY WISCONSIN STATE JOURNAL
Protestors on both sides of the issue met in front of the Madison Surgery Center Saturday to rally in light of the possible opening of a second-trimester abortion clinic.
Abortion clinic ignites controversy Protesters argue over a possible abortion clinic opening By Kelsey Gunderson THE DAILY CARDINAL
Hundreds of protestors on both sides of the abortion debate clashed Saturday in a heated dispute over the opening of a second-trimester abortion clinic at the Madison Surgery Center. Opponents of the clinic met at Library Mall and listened to speeches from pro-life activists like Matt Bowman, legal counsel for the Alliance Defense Fund. ADF, a legal alliance that defends religious liberty, originally voiced its discontent with the opening of the clinic in December 2008. In a speech, Bowman said prolife doctors should not have to work at a center that performs abortions. The challengers of the clinic marched from central campus to the Madison Surgery Center parking lot to confront a group of
pro-choice advocates organized by the International Socialist Organization. Steve Karlen, a Madison Vigil for Life member who helped organize the event, said he felt abortion procedures should not be performed at the Madison Surgery Center. “It is a proven fact that life begins at conception,” he said. “We cannot have our UW Hospital or Meriter killing lives in what is ordinarily a legitimate surgery center.” The anti-abortion group met pro-choice advocates like Elizabeth Wrigley-Field, leader of ISO. Wrigley-Field said an abortion is a procedure all women have the right to and that access to the procedure is drastically limited in Wisconsin. “Right now Wisconsin has only nine abortion providers for the whole state,” she said. “That has to change.” Dozens of UW-Madison students took part in the event and showed strong support for both sides of the issue. “At the very heart of all issues
should be life,” Patricia Kosmalski, a UW-Madison senior, said. “If our university doesn’t support life I don’t know how we can trust it with any other type of knowledge.” In contrast, Anna Igler, a UWMadison fourth-year medical student, said she felt abortions are a health-care right and women should have access to them regardless of the situation. Wrigley-Field said she hopes the pro-life movement will not deter UW Hospital Board of Directors’ decision to open the clinic. “I think today showed [UW and Meriter] that there is another side that will actively defend women’s abortion rights in Madison, and can help them stick to the decision they’ve made to serve women’s health,” she said. According to a statement on the UW Health website, the decision to open the clinic will come from the Madison Surgery Center’s board of directors. However, directors of UW Medical Foundation, Meriter Hospital and UW Hospital must approve the decision.
Even in this weak economy, many students may think holding a university job is a guaranteed paycheck. Think again. “Just because there’s a deficit in the state budget doesn’t mean we’re going to get more money to give to students. I would love to say that is the case but it just isn’t true,” Susan Fischer, director of the UW-Madison Office of Student Financial Aid, said. Fischer added that approximately 2,000 students each year take part in a work-study program. According to its website, the federally funded program “provides funds that are earned through parttime employment to assist students in financing the costs of post-sec-
ondary education.” Students accepted to the program can find jobs through the university at places like Pop’s Club and the government will pay half of their salary. Fischer said there is a chance the amount of money in the work study program fund will decrease because of Wisconsin’s poor economy. However, UW-Madison has not seen program cuts from the federal government yet. Fischer said officials expected to see a reduction in program funding last year, but the decrease never occurred. The financial aid office said it is still waiting for next year’s allocation money and it is hard work study page 3
SARAH HAMILTON/THE DAILY CARDINAL
Bad budgeting contributes to state deﬁcit
Man sentenced for Plaza Tavern fatality
By Megan Orear
By Rachel Holzman
THE DAILY CARDINAL
The economic recession was not the only factor leading up to Wisconsin’s worst budget deﬁcit in state history, according to a report from the Wisconsin Policy Research Institute. Although the recession is the main cause of the 2009-’11 budget shortfall now projected at $5.7 billion, poor budgeting practices have made it worse, the report says. The increasing reliance on onetime revenue sources, such as money from a 1998 tobacco lawsuit settlement, results in the state spending more than it takes in as yearly rev-
enue. This has allowed the state to live beyond its means while creating deﬁcits in subsequent budgets. According to the report, Wisconsin may receive up to $3.5 billion from Congress’ stimulus package to ﬁx its budget, but this one-time revenue source may make the budget difﬁcult to balance in the future. In addition, the study points out how Wisconsin has not set aside enough money for a “rainy day fund” and will have to cut more programs and raise taxes in order to balance the budget without this emergency fund to draw from. In 2007, states set aside money
for emergency funds, averaging 8.2 percent of total state revenue. According to the report, however, Wisconsin is one of the four states that requires less than one percent of revenues to be set aside. Andrew Reschovsky, UWMadison professor of public affairs and applied economics, said one reason Wisconsin lawmakers did not maintain the emergency fund may be that saving money is less popular politically than cutting taxes or paying for new programs. “Politics have the upper hand,” he said, but added that periods budgeting page 3
THE DAILY CARDINAL
A Madison artist who was involved in a fatal downtown bar ﬁght last year was sentenced Friday to two years in prison for his role in the incident and for an attack on a woman several months earlier. Travis Knapp, 34, local street spraypainter, apologized to the family of Juan Bernal, who died the day after the Sept. 3 stabbing outside the Plaza Tavern, for having had any role in Bernal’s death. Knapp was charged for harboring and aiding a felon for taking the knife used to stab Bernal from Justin Stout, 31, who is charged with ﬁrst-degree reckless homicide for Bernal’s death.
Dane County Circuit Judge David Flanagan sentenced Knapp concurrently for his role in the Plaza Tavern incident and for a substantial battery charge, when he reportedly punched a woman on State Street in February 2008 after she asked him for a cigarette. Flanagan said he made the sentences concurrent in the two separate cases because they both stemmed from Knapp’s drinking. Flanagan said he could not ignore the danger that Knapp poses to the public since he failed to address his drinking problem after the first crime. Stout is scheduled to stand trial on the reckless homicide charge in March.
“…the great state University of Wisconsin should ever encourage that continual and fearless sifting and winnowing by which alone the truth can be found.”
page two 2
Monday, February 2, 2009
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Volume 118, Issue 83
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News and Editorial firstname.lastname@example.org Editor in Chief Alex Morrell Managing Editor Gabe Ubatuba Campus Editor Erin Banco Rachel Holzman City Editor State Editor Megan Orear Charles Brace Enterprise Editor Associate News Editor Caitlin Gath Opinion Editor Jon Spike Arts Editors Kevin Slane Justin Stephani Sports Editors Ben Breiner Crystal Crowns Features Editor Diana Savage Food Editor Sara Barreau Science Editor Bill Andrews Photo Editors Kyle Bursaw Lorenzo Zemella Graphics Editors Amy Gifﬁn Jenny Peek Copy Chiefs Kate Manegold Emma Roller Jake Victor Copy Editors Amanda Jutrzonka Amanda Marchewka
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TUESDAY: ﬂurries hi 24º / lo 4º
MEGAN CORBETT little red corbett
was a boring, average human being who didn’t claim a sixth sense, a high sensitivity to electromagnetic ﬁelds, or an attic that was a portal to the gates of Hell. I sat quietly in the darkened room with nothing to do but contemplate my boringness. Over winter break I took a class called Spirits in the House. For two and a half hours every Monday, I explored the depths and heights of Memorial Union Theater, hoping to unlock the secrets of the past and develop the skills all good ghost hunters need. This Monday I was in the projection booth with Tom, an older man who claimed to have a deep spiritual connection, and recording equipment that could pick up even the faintest ghostly whisper. So far that connection had brought
us nothing, and the audio equipment ampliﬁed background noise until it gave me a headache. Unimpressed, I struck up a conversation. Tom had worked at a haunted hotel. Though he had never had anything happen to him, nothing had ever happened in the three years he worked there, and no one had ever died at this hotel, he absolutely knew a spirit dwelt there. After all, a hundred years ago there had been an insane asylum four miles down the road. That had to count for something, right? The rest of the class seemed to be right up Tom’s alley. Out of the 12 of us, 11 claimed to have had “paranormal experiences.” I was shunned from the group, being a non-believer who was ghost hunting for shits and giggles. But, for being the non-believer who spent most of the class period day-dreaming about getting ice cream at the Daily Scoop after class, I tended to see results that my classmates didn’t. When I had fallen asleep in the projection booth, the lights began
flashing on and off. When I asked them to stop, they did. None of my classmates experienced the same phenomenon. Eerie, but I chalked it up to crappy wiring in the aging theater. Another Monday I was in the trap room, which is below the stage and by far the creepiest of the rooms we were investigating. Another girl and I were sitting in the dark when we both started to get sick to our stomachs. There was one area of the room where we would both get terribly cold, sick to our stomachs and had that paranoid feeling someone was watching you. Within a half hour, it passed. We noted it, but I was still skeptical that anything paranormal was happening. But one night as I enjoyed my long-awaited ice cream and listened to the night’s audio recordings, I felt a chill that no ice cream headache could induce. There, on the tape, clear as the night sky, was a whispered, “Get out!” Or maybe it was “Pig snout”? “I have gout”? When I say it was as clear as the night sky, I mean it was about as clear as the mid-afternoon
air over L.A. Regardless of what or who was making the noise, my classmates were very interested in the non-believer now. I asked how we should follow this up. They scoffed at me, poor fool that I am. Clearly the next step was to have a séance. Maybe it was my inexperience, but I don’t believe our séance was successful. Absolutely nothing happened. No chains rattled, no objects ﬂew off shelves; we didn’t even get ectoplasm spewed in our faces. When I could stare silently at candles no more, I turned to the boy sitting next to me and asked if he wanted to go get some ice cream with me. The boy—a more pale and sad looking one I have never seen— sadly declined. Apparently he hadn’t been out of the trap room for what seemed like decades. I told him I felt the same; this stupid séance was taking forever. He laughed softly, then quietly got up and walked away through the wall. Oh well, more ice cream for me. If you love ghost hunting, or better yet, ice cream, e-mail Megan at email@example.com.
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Monday, February 2, 2009
Woulf criticizes police’s priorities By Anna Discher THE DAILY CARDINAL
Mark Woulf, candidate for District 8 alderman, held a press conference Sunday afternoon to address issues with community police and voiced criticism toward the task force’s priority of campus safety. Woulf, who is also friends with a victim of an early Friday morning attempted robbery, used the incident to support his platform. According to a police report, the 20-year-old female victim was walking home alone on the 500 block of North Henry Street when a man approached her and asked her what she had in her pockets. Woulf, who spoke with the victim, said after the man approached her, he threw her to the ground and began pulling the victim down the street by her hair. The victim said she was screaming at the top of her lungs, but there was no law enforcement in the area to help her. Another man assisted the victim and called the police.
Woulf said police were busy Thursday night performing bar raids at Church Key, Johnny O’s and Blue Velvet, where the six ofﬁcers gave out approximately 25 underage drinking tickets that accumulated to approximately $11,000 in ﬁnes. “So you look at the situation where we have to ask ourselves, ‘what did law enforcement accomplish on Thursday night?’” Woulf asked. “Busting underage drinkers in bars and house parties or is it safety?” According to Woulf, police sent those involved in the bar raid out on the streets alone. “If it’s called a community police task force it should be keeping the community safe,” said Woulf. “It’s less safe when there are no law enforcements on the street … most importantly, [police] need to be out on the streets making sure people get home safe at nights.” The victim of Thursday’s incident sustained scratches to her legs but did not require immediate medical attention.
“Too-friendly” man considered suspicious A 22-year-old woman contacted police Thursday about a suspicious man she encountered earlier that afternoon. According to a police report, the woman was walking in the 500 block of West Main Street around 3:30 p.m. when a friendly young man with bright blue eyes approached her. The man said hello and announced he had just moved into her apartment building. The woman reported knowing her neighbors and knew that this man
work study from page 1 to say whether there will be any decrease in funding. According to Fischer, about 50 percent of the students at UW-Madison apply for financial aid, but less than 50 percent receive it. “Even with federal loans, you can only borrow so much [in] a year, and even if you need more it isn’t always available,” Fischer said. Working students said they are noticing changes in the workplace with the downturn of the economy.
was not one of them. The woman said it appeared the man was going to try to enter the building behind her but she entered quickly and denied him access. The woman told police the man had a weird friendliness about him and she felt there was something evil about his character. The suspicious person is described as a white male, 6 feet tall, 22-25 years old, slender build, very pale, blue eyes, wearing a dark-colored leather-type jacket and a winter hat. Kelly Hennigan, employee of Ed’s Express, said she noticed many students who work at Gordon Commons started picking up more shifts in comparison to last year. “The bulletin boards that were full of people trying to get rid of shifts are pretty much empty these days … basically everyone is trying to work as much as possible,” Hennigan said. Hennigan said she makes $8.75 an hour and said the university dining and culinary facilities are beginning to provide more raises. The starting wage
Men of steel
LORENZO ZEMELLA/THE DAILY CARDINAL
Shane Johnson, Birk Cooper and Brian Kopp (l-r) celebrate the Pittsburgh Steelers’ 27-23 Super Bowl victory over the Arizona Cardinals at Wando’s (602 University Ave.) Sunday night.
University Avenue construction project announced, planned for completion in 2011 By Rachel Holzman THE DAILY CARDINAL
Dane County, the Cities of Madison and Middleton, and the Village of Shorewood Hills made an agreement Friday to move forward with the reconstruction of University Avenue. Dane County Executive Kathleen Falk said in a press release the engineering work for the project will begin this year, with $350,000 included in the 2009 county budget for that work. for dining services this year is $8.35, a 10-cent increase from last year. Delores Cooper, a UWMadison junior and employee at Ed’s said she completed her FAFSA when she was a senior in high school and received several awards, including acceptance into work study. Cooper expressed unhappiness about the way budget cuts are dealt with at UW-Madison. “[There have been] serious cutbacks on our shifts, which have hindered us partially because the cutbacks have been done by
Reconstruction is estimated to be completed by 2011. “Re-doing this busy thoroughfare right is important to the thousands of motorists in this county that use University Avenue every day,” Falk said in a press release. “This is one of many important road projects the County will be part of in 2009 as we focus on making sure people can get to work and school as safely and efﬁciently as possible.” The City of Madison will begin
people who have no clue how important our labor is,” Cooper said. “It really brings down work morale.” In December, the National Center for Public Policy and higher education released a college affordability study, giving Wisconsin Higher Education an “F” for affordability. In recent forums, Chancellor Biddy Martin expressed the need for UW-Madison to remain competitive and affordable. The Office of the Chancellor is currently working on strategies to fulfill both goals.
rebuilding and resurfacing work from State Street to University Bay Drive in March. Madison plans to spend $6 million on the project this year. “The work on University Avenue is part of my 5-year effort to dramatically improve street conditions in Madison,” Mayor Dave Cieslewicz said in a press release. “As pothole season approaches, it’s a good time to remember that the best way to prevent potholes is to rebuild streets.”
budgeting from page 1 of crisis may create opportunities to implement reforms that are not normally politically feasible. Nonetheless, Reschovsky said handling the budget differently in the past would not have prevented the current deﬁcit, as the recession has caused a substantial drop in revenue. “If starting in the 1990s we had in Wisconsin pursued a policy of putting money into a rainy day fund or stabilization fund, the problem today would still be there … but it wouldn’t be as large as we’re now facing,” he said.
Monday, February 2, 2009
Gitmo closing a victory for human rights, U.S. By Jenny Peek THE DAILY CARDINAL
In response to the article “Closing of Gitmo threat to U.S. security, mistake.” After much contemplation, it is obscene to say the closing of the Guantanamo Bay detention center is a decision President Obama will come to regret. Upon his platform, President Obama promised to put a stop to the inhumane forms of interrogation that were being used at Gitmo. It is hypocritical at the least to put any human being behind bars without a proper trial, especially under the Bush administration, who entered Iraq not only on false pretences, but to spread democracy to a nation under a dictatorship. If spreading democracy were the outcome we wished to obtain upon entering Iraq, then it would be our responsibility to spread the ideals Americans hold so dear to their hearts—such as simple human rights and the right to trial in front of a judge, with a provided lawyer if unable to obtain one on their own.
It is hypocritical at the least to put any human being behind bars without a proper trial.
To say that you don’t want to know what is going on as long as Americans are safe and no American’s constitutional rights are being violated is extremely ignorant. They
say people obtain the knowledge they want to, ﬁlter in what coincides with their belief system and forget the information that doesn’t. This is not a case to allow partisan politics to stand in the way of human rights. The American citizens need to know what is going on across the ocean, especially when it involves our military. Turning our backs on the information given about the events that took place in Gitmo allows anything to happen behind closed doors. This is not how our government or media works. We, as Americans, have a responsibility to our prisons and detention centers, Guantanamo Bay being one that calls for our attention. Must we take a trip down memory lane? Back to 2000, when American troops acted in the worst form of torture known since the civil rights movement? At no time is forcing feeding tubes down prisoners’ throats or forcing them to engage in sexual intercourse in front of U.S. soldiers acceptable. President Obama has made a wise choice in closing down Gitmo within a year. Without expert judges, lawyers and specialists, we as a country can gauge who is a threat to this country. Without giving a proper trial we would be contradicting the ideals we live by. To spread democracy and not take the Sixth Amendment into account has been an asinine mistake showcased the last eight years. Before jumping to threat-level red, take a step back and look at the whole picture in the name of human rights. Jenny Peek is a sophomore. Please send responses to firstname.lastname@example.org.
County executive race: pick lesser of two evils RYAN DASHEK opinion columnist
he smoke is starting to clear from the last presidential election. The election was a prime example in the art of mudslinging between two candidates who both ran negative campaigns. Unsurprisingly, the one who ultimately lost ran the more negative of the two, showing how attack-heavy campaigns are not always the most effective. However, Dane County residents will be exposed to yet another round of mudslinging from the challenging candidate running for county executive (the election for which is April 7), while the incumbent will probably just stand, smile and tell all about the great things she’s done for the county, completely ignoring everything else she’s failed at. Neither is a very strong or inspiring candidate, and both are weak and lacking in regard to important issues that concern residents, as was exposed in their debate last week. Unfortunately for Dane County residents, it seems the race for county executive will come down to a lesser of two evils. On the one hand, you have Kathleen Falk. The incumbent of the election, she’ll be running for her fourth term as county executive. Falk is perhaps best known for her
fumbling of the 911 Center—as well as her refusal to accept responsibility for it. Her opponent in the race, Nancy Mistele, will be more than happy to point that out to voters. Falk’s dedication to the job of county executive may not be complete either, as is shown in two failed bids at higher ofﬁces: one for Wisconsin governor in 2002, and the other for Wisconsin district attorney in 2007. However, one can argue the same thing for Mistele, who also has two unsuccessful attempts at becoming a Wisconsin senator. Falk also seems to have a knack for misappropriating taxpayers’ money. For example, she put thousands in programs to curb underage alcohol use, but ignored the report of a 2004 consultant pointing out the several deﬁciencies of the Dane County 911 Center. This sort of irresponsible spending is inexcusable, especially with the current state of the economy. On the other hand, there’s Mistele. Simply put, she is using Falk’s mishandling of the 911 Center to further her whole political agenda. Having little to say about anything else, Mistele is currently relying on an attack-heavy campaign to raise support for her campaign. She is nothing more than a one-note songbird, who, according to the Isthmus, “argued that wetlands—or swamps—don’t need to be protected, since no one would ever build there anyway,” and that environmental conservation is not an issue in Dane County. It is really unfortunate to see a candidate care
so little about the environment. Furthermore, Mistele is a bit of a hypocrite, claiming that alcoholism and the current drinking culture we have in Wisconsin are “personal issues,” ones in which the government should not be involved, and that individuals need to take responsibility for. Although this may be true, drunk driving kills hundreds of Wisconsin residents a year, and if Mistele is as concerned about our safety as her position on the 911 Center implies, then she should be taking a more aggressive stance on the Wisconsin drinking culture. So who should Dane Country residents look to support? Both candidates look extraordinarily weak in so many issues. It will be a tough decision, unfortunately. The incumbent is a weak leader who mismanages funds and fails to recognize her weaknesses. She would rather being on a higher rung of the political ladder, but is content to fall back on the job of county executive when nothing else is happening for her politically. The challenger is an equally poor leader, running a negative attack campaign and relying on one issue to further her political position with no thought toward other concerns of the people of Dane County. Unfortunately, this looks to be a lesser of two evils election, and it looks like the best we can do now is simply hope for stronger candidates in the future. Ryan Dashek is a junior majoring in biology. Please send responses to email@example.com.
Abortion clinic debate doesn’t address curbing unplanned pregnancies By Jon Spike THE DAILY CARDINAL
The storm clouds are churning slowly above 1 S. Park St., site of the Madison Surgery Center. Why? Someone said the “a” word. No, not that “a” word—the other one: abortion. Last week, a group of physicians from UW Hospital
and its partner Meriter Hospital proposed to open a second-trimester abortion clinic in the Madison Surgery Center. Their proposal garnered immediate public outcry from community members, students and politicians, both for and against the proposed clinic. Who’s to blame them? Abortion
is possibly the greatest polarizing issue in politics, asking each person to draw the emotional and moralistic line in the sand of where life begins and a mother’s choice ends. The issue came to a tipping point on Saturday, as both pro-life and pro-choice protestors clashed at the site of the proposed clinic outside of the Madison Surgery Center. Their heated exchanges, coupled with a turnout of nearly 800 people, make one thing painfully clear: A consensus between the two sides is still decades away, and concessions must be made in order to get anywhere. The doctors proposing the second-trimester abortion clinic cited a community need for such a service—perhaps the strangest part of the odyssey that has become the abortion clinic proposal. Secondtrimester abortions, which typically represent only 10 percent of all abortions performed, are rare and controversial procedures due to the development level of the fetus. Although I understand the concern over aborting a fetus that late in development (or anytime, frankly), I still ﬁnd certain circumstances appropriate for such a procedure. In cases of rape, incest or danger to the mother, second-trimester abortions should be allowed. Unfortunately, most second-trimester abortions do not deal with this kind of abortion. It is a difﬁcult decision, usually complicated by matters of ﬁnance and quality of life for the child. In truth, our society needs to encour-
age greater knowledge about adoption programs and opportunities for mothers-to-be. Such an outlet may help curb the need for abortions, as well as alleviate difﬁcult decisions for mothers.
Support for women who cannot support a child is a logical measure to take down the road.
However, if mothers are still debating abortion until the second trimester, it may be a sign that they would be getting an abortion for the wrong reason. I understand a mother’s side of the argument, especially if the child would struggle under her care, but if medical ofﬁcials could focus more on ﬁnding local programs or families capable of raising an adopted child, the need for a second-trimester hospital would not be as big of an issue. A clinic that simply allows second-trimester abortions regardless of circumstances is not going to help the central issue. Without question, UW hospital and Meriter Hospital must hold up their promise not to force any unwilling nurses or physicians into working at the clinic. In addition, abortions must be paid through insurance or through patient fees— not through government funds.
Medicaid must only be used in cases of rape, incest or when the female giving birth is in danger. The election of President Obama also gives rise to possibilities regarding stem-cell research, which will be irrevocably linked to abortions. According to UW Hospital spokeswoman Lisa Brunette, tissue from the abortions could be given to UW-Madison researchers, pending review by a faculty committee. I am not suggesting that stem-cell research is a reason to condone certain types of abortions or to portray the clinic as a tissue harvest, but using the tissue from circumstantial abortions such as rape or danger to the mother is a worthwhile endeavor. I am not condoning murder— but rather condoning rights to the mother and allowing the tissue to be used for pursuing great advancements in stem-cell research. The abortion issue isn’t going anywhere soon. When the UW hospital and Clinics Authority Board meets on Wednesday to deliberate on the second-trimester clinic decision, they must consider what options they can pursue to curb the need for a second-trimester clinic along with the clinic’s implications. For now, supporting an abortion clinic for certain circumstances are okay, but support for women who cannot support a child is a logical measure to take down the road. Jon Spike is a junior majoring in secondary education in English. Please send responses to firstname.lastname@example.org.
arts The Day After: Ten memorable Super Bowl ads that have stood the test of time dailycardinal.com/arts
Monday, February 2, 2009
drones. Terry Tate took a throwaway nonsequitur and turned it into 60 seconds of genuine hilarity, something that sadly isn’t seen enough. —Todd Stevens
Electronic Data Systems – Cat Herders (2000)
PHOTO COURTESY COCA-COLA
A lasting landmark of advertising, this “Mean Joe” Greene spot also sparked a relationship between the Pittsburgh Steelers and Coca-Cola that has lasted to this day. Each year, football fans everywhere ritualistically gather around their televisions for the last game of the season. The penultimate showdown will occasionally live up to the impossibly large hype, but often the games aren’t as close or as interesting as one would like. That’s why there’s more to the Super Bowl than the game itself. There’s the halftime show, usually featuring some of the most glamorous performers around, and occasionally giving us memorable moments like the Janet Jackson-Justin Timberlake Nipplegate hoopla of 2004. There’s the post-game television premieres, looking to capitalize off the large, builtin audience. And there’s the Super Bowl-themed sideshows, like the Puppy Bowl and the less adorable but equally fascinating Lingerie Bowl. Then there are the ads. Games may be forgotten, players can disappear into obscurity, but advertisements are forever. So here are the ten most memorable advertisements that left an indelible impact by airing during the Super Bowl.
Coca-Cola - “Mean Joe” Greene (1979) Coca-Cola is a company that has had its fair share of memorable advertisements. From the polar bears to last year’s Grand Theft Auto parody, the Coke brand has staying power. But none can hold a candle to 1979’s ad featuring ﬁerce Pittsburgh Steelers’ linebacker “Mean Joe” Greene. In it, Greene is heading into the locker room after a game and encounters a kid with an ice-cold, refreshing Coke in his hand. Miraculously, this is exactly the beverage Greene was looking for, and he offers the lucky fan his jersey as a token of his appreciation. This commercial has also been redone, including Sunday’s game, which saw Steelers safety Troy Polamalu accepting a Coke Zero while competing in the big game. Fans will therefore be unavoidably reminded not only of today’s great Steelers defense, but also of the great “steel curtain” defense of the 1970s, and the generosity of a certain linebacker who was not so mean after all. —Kevin Slane
E*Trade Baby Commercial (2008) The E*Trade baby commercial takes the cake as the best Super Bowl ad from 2008. What is better than a cute little baby, talking
in a manly voice, buying stocks? Obviously nothing. Not only is he witty, he’s a lot smarter than the average 40-year-old. But the audience is pleasantly reminded that he is just a baby when his breakfast doesn’t sit well in his stomach and he spits up on his keyboard. You’ll laugh, you’ll cry, you’ll be forced to get E*Trade insurance, creating an ad worthy of recognition. —Jenny Peek
McDonald’s - The Showdown (1993) In the NBA’s glory days, their image ran through the legendary names of Erving, Bird and Johnson. But in Michael Jordan, the NBA found a marketing diamond who solely carried the image of the league for almost two decades. One of his most memorable ads aired during the Super Bowl in 1993, consisting of the greatest game of HORSE ever documented. It includes shots that are bouncing off roofs, walls, rafters and scoreboards with each attempt, culminating in one of Jordan’s several catchphrases that went on to deﬁne the ‘90s: “Nothin’ but net.” —Justin Stephani
Budweiser - Instant Replay (2007) By now, everyone recognizes the iconic Clydesdale horses from the Budweiser commercials. Because of this, Budweiser has been able to successfully create several spinoffs featuring the Clydesdales and other animals in comical situations. In this particular instance, Budweiser parodied their previous commercial featuring the Clydesdales playing a game of snow football, adding the additional twist of a referee reviewing the play. Only, rather than a human zebra (a common nickname for referees and their striped attire), the commercial features an actual zebra, sure to leave audiences wishing for an instant replay of their own. —Kevin Slane
When asked to name the two teams that competed for the Lombardi trophy in 2000, the average person will probably struggle to remember the forgettable contest between the Ravens and Giants. But the herding cats commercial that premiered during that game is one of the more memorable Super Bowl ads of our lifetime. Even though it doesn’t serve its main purpose, because no one remembers it was a commercial for Electronic Data Systems, it is still remembered for its originality and creativity. And, placed in a game that lacked star power and a close score to retain intrigue, this ads’ recognizability proves it deserves to be on any list of great Super Bowl ads. —Danny Marchewka
Nissan Pigeon Attack (1997) Let’s ﬁrst establish a safe Super Bowl ad maxim: poop is funny. With that concept in mind, Nissan capitalized on the sleek maneuverability of their new sedan and the hilarity of poop in a 1997 ad during the Packers-Patriots Super Bowl. As if watching the Packers win the NFL title wasn’t enough, seeing a squadron of pigeons complete with pilot headgear and goggles dive-bombing a Nissan sedan in an attempt to successfully defecate on it was the proverbial icing on the cake—or feces on the hood, if you prefer. Set, quite ﬁttingly, to the song “Danger Zone” from “Top Gun”, the ad featured the birds hilariously missing the sedan and ruining a wedding with their runny projectiles. Billy Idol might have thought it was a nice day for a “White Wedding”, but I highly doubt this was what he had in mind. —Jon Spike
Bridgestone Tires (2008) It’s hard to go wrong when cute animals are involved. Bridgestone was well aware of this advantage in their 2008 Super Bowl commercial, which put a new, hilarious twist on the common threat of roadkill. When a squirrel unknowingly wanders in the path of an oncoming car, its shriek of terror triggers similar reactions from its fellow woodland animals, and the audience discovers just what a screaming deer, mouse, turtle and even insect sounds like.
However, the wife’s slasher movie scream from the passenger side of the car takes the cake, causing her husband to smoothly turn the vehicle and avoid the squirrel. There’s comedic value, a happy ending and adorable animals—definitely a winning combination. —Kate Manegold
Budweiser Frogs (1994) During the 1994 Super Bowl, Budweiser premiered one of the best ad campaigns of our generation by a beer company. The first ad of this campaign is the best because of its immediate ability to intrigue viewers with such simplicity, switching back and forth between three frogs sporadically spitting their designated syllable. Then it culminates in a gratifying moment of clarity when the syllables fall in line and the Budweiser sign creeps into the picture. Adding an iguana to the mix as another character, Budweiser had created a campaign to be reckoned with. Plus, all of this success comes with the brand name at the center of the ads ‘intrigue, which ensures nobody is going to forget who made these entertaining spots anytime soon. —Justin Stephani
Apple - 1984 (1984) Although there have been many great Super Bowl commercials in the past, nothing comes close to Apple’s 1984 advertisement. Directed by acclaimed director Ridley Scott, the commercial manages to create a sense of both fear and anticipation in the viewer. The commercial, set in a dystopian environment meant to mirror George Orwell’s seminal novel “1984,” shows thousands of brainwashed people staring with blank eyes at a giant television screen as a “Big Brother” ﬁgure preaches propaganda. Suddenly, a lady runs into the aisle, police on her tail. She runs towards the screen, and with a few spins, ﬂings a sledgehammer into the screen creating an explosion of light and leaving the mindless drones stunned. Then the simple message ﬂashes across the screen. “On January 24th, Apple Computer will introduce Macintosh. And you’ll see why 1984 won’t be like ‘1984.’” The commercial has stood the test of time, and has been parodied and redone countless times, even featuring an updated version with the iconic woman wearing an Apple iPod. No matter how many monkeys, beautiful bikiniclad women, explosions, adorable critters or celebrities a commercial has, nothing will ever top Apple’s commercial. —Kevin Slane
Reebok - Terry Tate: Ofﬁce Linebacker (2003) It was Super Bowl XXXVII, and America was suffering through one of the most boring championship games ever. Thankfully, the nation’s sports fans were at least treated to Reebok’s Terry Tate: Office Linebacker, one of the best Super Bowl ads of all time. Usually the best commercials are front-loaded at the beginning of the game, but Terry Tate snuck up on viewers midway through the fourth quarter with a ridiculous display of Mr. Tate laying out bone-jarring hits on unsuspecting cubicle
PHOTO COURTESY APPLE INC.
Directed by Ridley Scott and inspired by the George Orwell novel of the same name, “1984” became an iconic representation for the emerging Apple Computers corporation.
Shhhhhh. Termites will eat wood two times faster when listening to heavy metal. dailycardinal.com/comics
Monday, February 2, 2009
By Eric Wigdahl email@example.com
© Puzzles by Pappocom
Angel Hair Pasta
By Todd Stevens firstname.lastname@example.org
Solution, tips and computer program available at www.sudoku.com.
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Sid and Phil
By Alex Lewein email@example.com
The Graph Giraffe
By Yosef Lerner firstname.lastname@example.org
Today’s Crossword Puzzle
By Caitlin Kirihara email@example.com
Answer key available at www.dailycardinal.com GET GOING
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Eyebrow or rainbow Computer feed Ten sawbucks No great shakes “Once ___ a time ...” Expressed great pleasure Achieve milestones Came down Scratch (out a living) Moved about energetically Engage in one-on-one combat Disentangled Smudge on Santa Audio receiver Watch parts Pseudonym of H.H. Munro Garage compartments Get right down to business Oodles Cheshire cat trademark Whistles when the police are spotted Curved segment Beetle-to-be Slim and trim Get from a parent
48 49 50 51 59 60 61 62
A Clinton Kettle and Bell Bed end Wastes no time with Odds partner Gala Classic opera One of Barrie’s Darlings 63 Expect with alarm 64 Contrary current
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Bit of air pollution French king O’Hare clock setting “Some Like It ___” Crossed swords Pest for a rose Words after “hop” or “jump” Director Lee Hearse’s burden Backs of necks “Eureka!” relative Hanoi New Year They get the last wd. Most robust Like a Bronze Star recipient Potato eye Mythical equine Steadfast Fights with a lance Snatched from dreamland
27 Old World prickly plants 28 Infant outﬁt 29 Sounds of hesitation 31 Hindu’s sir 34 Walk like a peacock 35 Genesis tower locale 37 Like Shrek (Var.) 38 Must 39 ___ chi (martial art) 42 Coral, for one 44 Like an infamous Dallas knoll 45 April event 47 Improve text 48 Terra ___ 50 Complimen- tary 51 Kitty cry 52 Hail to Caesar 53 “One Flew Over the Cuckoo’s Nest” author Kesey 54 Wide of the mark 55 Charlotte of “The Facts of Life” 56 Billy the ___ 57 Roulette play 58 Wray in “King Kong”
The Frugal Gnome
By Lindsey Heinz and Emily Villwock firstname.lastname@example.org
Monday, February 2, 2009
Badgers bludgeon Ohio State By Nico Savidge THE DAILY CARDINAL
In a week that saw Wisconsin women’s hockey reclaim the top spot in the nation and have their head coach selected to lead the U.S. team at the Vancouver 2010 Olympics, the Badgers showed they would not let off-ice issues affect their concentration by sweeping Ohio State. Against the Buckeyes, Wisconsin showed why they are No. 1 in the country: the Badgers shut out Ohio State with a pair of 7-0 victories, the second of which gave future Olympic coach Mark Johnson his 200th coaching win at Wisconsin. “It’s been a real good week,” Johnson said after Sunday’s win. He admitted that before the Badgers took the ice, he worried about their ability JOHNSON to focus on the task at hand without getting caught up the news. “Obviously one of my concerns was how we were going to play this week,” he said. “[But] we had a good week in practice, we had a lot of energy, and the end result is we played six pretty good periods of hockey.” Saturday and Sunday’s games both had similar themes: the Wisconsin offense overwhelmed the Buckeyes, while the defense allowed very few shots, helping senior goalie Jessie Vetter earn two shutouts.
wildcats from page 8 allowed Northwestern to shoot 57.1 percent from the ﬁeld. All ﬁve of Wisconsin’s starters had four fouls by the end of the game, while the four other players who stepped on the court for them had one. The fact that Landry got into foul trouble early and picked up his fourth personal by 8:24 in the second half was a major factor in the Badgers’ inability to get any offensive activity down in the post. “[Landry] is the one who put himself on the bench,” head coach Bo Ryan said after the game. “But you can’t blame anybody. You have to be accountable for yourself [and] your movement away from the ball.” In the ﬁnal 4:20 of the game, the Badgers—who were holding onto a slim 50-52 lead—allowed the Wildcats to squeeze by down low in the post for three layups and fouled on the ﬁve other occasions. None of Northwestern’s ﬁnal eight possessions ended in a stop or a turnover, and Northwestern senior guard Craig Moore seemed impossible to stump at the free
from page 8
we’re going to get chances, the goals that we’re going to get are going to be on rebounds,” Eaves said. “It was a second-effort type of goal. He stayed strong with his stick, he stayed strong at the net.” In the third the Badgers put on a stiﬂing defensive performance, maintaining puck possession and allowing only four shots. Wisconsin scored once more when Stalock was pulled from the net, leaving the ﬁnal score at 3-1.
Vetter tied her school record of ten shutouts in a season and added to her NCAA record for career shutouts. They were not the hardest shutouts to earn—Ohio State totaled just ten shots on goal in Saturday’s game and 25 between the two games, compared to Wisconsin’s 94 on the weekend. Sophomore Hilary Knight and senior Erika Lawler were a big part of the Badger offense. Over the series, Knight scored three times and added four assists, while Lawler racked up two goals and five assists. Senior Angie Keseley, who had two goals and five assists herself over the weekend, complimented her teammates on the effect they have on the team. “Hilary’s an outstanding player—she’s just a natural goal scorer,” Keseley said. “It’s great to be on her line, just playing with her and Erika ... is a great honor, they make me a better player.” Lawler put any worries about the Badgers’ focus to rest early, scoring 26 seconds into the first game, and two goals from Knight later in the period set a tone for the contest. In the third, Lawler kick-started what had been a dormant Wisconsin offense with the first of four third period goals, giving the Badgers their first win of the weekend. Sunday saw Keseley getting the early goals—she scored twice in the first period to give the Badgers an early lead. Four more goals in the second period and another in the third from Meghan Duggan capped off the second 7throw line. The performance on defense is the reason why Wisconsin has dropped to sixth in the conference in scoring defense, with a meager scoring margin of plus-two in conference play—a statistic skewed drastically in a favorable direction by the blowout win against Northwestern in early January. Without question, the current defense is the worst it has ever been under head coach Bo Ryan and has been the biggest contributing factor to the BOHANNON current six game losing streak. “[We need to] win basketball games,” Bohannon said. “We’ve had those six games, and we’ve been in all of them. And if we haven’t pulled them out, that’s on us. That’s not on coach [Ryan] or anyone else; that’s our fault. He’s the one telling us the right things to do and we’re just not executing to get it done. We’ve got to get that done to win.” “Obviously, the third period they didn’t take too many chances, trying to protect the lead,” UMD head coach Scott Sandelin said. “We tried to be certainly a little bit more aggressive and had a pipe and some opportunities, but not a lot—not as many as you need to have. They’re good. They make it tough to get the puck to the net.” The split was Wisconsin’s second in its last two series. The team now sits in third place in the WCHA, two points behind Denver and one behind North Dakota.
0 win of the series. Sophomore Malee Windmeier was one of four Badgers to score in the second period, her first of the season and her first since Feb. 3, 2008, meaning Windmeier’s two most recent goals have both come on Super Bowl Sundays. The Badgers now travel to Minnesota to take on the No. 2 Golden Gophers Feb. 7 and 8 in a series that will almost certainly decide the WCHA regular season championship. Coach Johnson said the team is motivated not just by the national implications of the series but also by the “Border Battle” rivalry between the schools. “It’s fun ... whether it’s up at their arena or down here, it creates an excitement during practice throughout the week,” he said. Knight shared that sentiment, saying, “obviously, every time we go there it’s a big weekend.”
DANNY MARCHEWKA/THE DAILY CARDINAL
Sophomore wing Hilary Knight celebrates a goal against the Ohio State Buckeyes Saturday. Knight has scored 31 goals this season.
Another title for Pittsburgh. The Steelers beat the Arizona Cardinals 27-23 Sunday to win their record sixth Super Bowl. dailycardinal.com/sports
Monday, February 2, 2009
Badgers: 12-9 (9th in Big Ten) Wildcats: 12-7 (7th in Big Ten)
Up next: Thursday vs, Illinois TV: ESPN
Wildcats claw apart Wisconsin defense RECAP
By Tom Lea THE DAILY CARDINAL
EVANSTON, Ill.—When it came down to it, Northwestern senior Craig Moore could have probably made free throws with his eyes closed. The Wildcats guard hit six straight shots from the charity stripe in the ﬁnal 11 seconds en route to his 26-point day, matching every lay-in the Badgers scored in the waning seconds as Northwestern went on to claim its 66-63 win. “They were looking for [Moore] the whole time,” said UW junior guard Jason Bohannon, who finished with 11 points. “We got to do a better job preventing it, and I did a poor job keeping him away from the ball at the end. We shouldn’t have put ourselves in that position anyway.” For UW, a team that has not won in over three weeks spanning six games, this new chapter to the losing streak was more of the same. Although the Badgers shot better than 52 percent from the ﬁeld and out-rebounded the Wildcats by 11, Wisconsin still suffered through defensive collapses down the stretch. “It’s hard to get back on the lefthand side of things ... but this is life. We got to get it together. We’re running out of time” Trévon Hughes junior guard Wisconsin men’s basketball
With his team trailing by one with less than three minutes to play, NU’s Kevin Coble, who was bottled up for the majority of the
game, beat his defender back door for a nifty reverse lay-in. Then, on UW’s ensuing possession, sophomore guard Tim Jarmusz threw an ill-advised pass that was intercepted by Coble. The Wildcats capitalized on the opposite end with a lay-up from freshman center Luka Mirkovic that gave Northwestern a three-point edge with only 90 seconds to play. “They were very effective,” Wisconsin head coach Bo Ryan said, after he saw his team extend its worst winning drought in over a decade. “Cuts to the basket, their timing is a lot better here.” With the Badgers trailing by three with just over 20 seconds to play, it appeared Jarmusz, who had already hit two shots from beyond the arc, passed on a wide-open shot that could have potentially tied the game. Instead, he dished it down to senior Marcus Landry who scored the ball from the post for his 10th and ﬁnal points of the game. Although UW was able to get a bucket and cut the deﬁcit to one, Jarmusz’s look was the best one the Badgers would have the rest of the game. “They made some tough drives at the end,” Ryan said. “But we kept coming down trying to match and keep it at one possession. With no timeouts, I liked the way we attacked the rim.” But attacking the rim never allowed the Badgers to even the score, as Moore was the epitome of clutch from the line. After he connected on his ﬁfth and sixth straight free throws in the closing seconds, UW had one last chance. But as junior Trévon Hughes approached mid-court, he ran into some contact from Northwestern defenders and was unable to get a shot off. “Their coach told them to foul,” Hughes said. “So I was wait-
KYLE BURSAW/THE DAILY CARDINAL
Senior forward Marcus Landry scored six of his 10 points in the game’s ﬁnal three minutes but could not prevent his team from losing in Evanston. ing for it, I was anticipating the foul. They smacked me across my arm. I’m not going to fake that. We needed to get a shot up.” With nine games left to play in the regular season, the Badgers cannot afford to let their current slump continue much longer. “It’s hard to get back on the left-hand side of things,” Hughes, who chipped in 15 points on 3for-10 shooting, said. “But, this is life. We got to get it together. We’re running out of time.”
ANALYSIS By Andrew Van Sistine THE DAILY CARDINAL
EVANSTON, Ill.—Wisconsin may have entered the game against Northwestern on a ﬁve-game losing streak, but the team had plenty of reason to remain optimistic about getting back on the winning track in Evanston. Four of the Badgers’ previous ﬁve losses were to ranked opponents, and three were lost by four points or less.
Their last meeting with the Wildcats was a 74-45 rout in the Kohl Center in which Northwestern was held to 31.4 percent shooting and no players in double-digit stat totals. Even walking onto the court in Welsh-Ryan Arena Saturday night, Wisconsin was welcomed by an enormous caravan of fans that rivaled—and possibly even outnumbered—Northwestern fans in the 8,100 seat venue. In the opening minutes, Wisconsin was careful not to ﬂounder despite Northwestern hitting four-straight three-point shots in the ﬁrst 2:30. The Badgers responded with three made shots of their own from behind the arc, including two from junior guard Jason Bohannon. Fortunately for Wisconsin, the early points from Bohannon appeared to give him a certain conﬁdence that he has been lacking in the past week. In the losses to Illinois and Purdue, Bohannon accrued a total of ﬁve points and shot 2-for-12 from the ﬁeld. “It helped a lot [to hit those three pointers],” Bohannon said. “Our team conﬁdence, it got down real quick when they hit a couple of threes, and that kept us in the game. We just got to keep playing and keep looking for good shots.” Sophomore forward Jon Leuer also found himself again after a dry spell of four total points in the last two games. The second leading scorer on the team behind junior guard Trévon Hughes on Saturday night, Leuer’s contributions were undoubtedly one of the reasons Wisconsin kept the game close down to the end. But what did not help the Badgers in the long run was the poor defense they employed throughout the contest. Wisconsin tallied 24 fouls in the game, its second highest total since beginning conference play, and wildcats page 7
After Friday win, Badgers can’t close 1-0 Saturday defeat leaves Wisconsin with split against Bulldogs By Ben Breiner THE DAILY CARDINAL
NICK KOGOS/THE DAILY CARDINAL
Freshman defenseman Eric Springer (4) helps keep a Duluth player away from senior goaltender Shane Connelly on Friday night.
Two plays. Two plays can be the difference between a sweep and a split, and with all else being equal between Wisconsin and Minnesota-Duluth Saturday, a few big moments left the Badgers with a 1-0 loss. The ﬁrst one came in the opening period when junior Duluth goaltender Alex Stalock went behind the net to play the puck and tried to clear it up the middle of the ice. Senior Badger forward Tom Gorowsky stood between the circles with nothing but an open net before him as Stalock ran into a Wisconsin forward and fell down. And then he sent the shot wide right. “I kind of knew he was going to shoot it and just waited for it. I knocked it down there, had all the time in the world and, I don’t know,
I just wasn’t focused or for whatever reason I missed the net,” Gorowsky said. “Was it the reason we lost the game? No. But it would have made the game a lot different.” After that, both teams settled into a defensive game with few exceptional scoring chances. That was, until sophomore forward Podge Turnbull made a crushing mistake early in the third period. Turnbull threw an errant pass in his own zone and freshman Bulldog center Jack Connolly intercepted it. After corralling the puck, Connolly fed junior wing Jordan Fulton, who was cutting toward the open side of the net for the score. The Badgers generated a few scoring chances, but after sophomore defenseman Cody Goloubef’s onetimer was blocked with ﬁve seconds to go, the Badgers were ﬁnished. Overall Wisconsin out-shot Duluth 33-19, but Stalock turned away every Badger shot. Wisconsin head coach Mike Eaves pointed out that his team had other scoring chances besides Gorowsky’s, but said that they just did not play as well as the evening before.
The Badgers fell behind early Friday night when Connolly ﬁred a rebound into the chest of Wisconsin goaltender Shane Connelly, who was falling backward. The puck went over Connelly, and his team trailed just ﬁve minutes into the game. Junior Wisconsin wing Michael Davies answered on the powerplay seven minutes later when his shot caught the inside of Stalock’s left leg pad and squirted through for a goal. Hard work would give Wisconsin the lead as junior wing DAVIES John Mitchell came from behind the net and tried to wrap the puck around Stalock. The shot was blocked, but sophomore center Sean Dolan fought past his defender to get a stick on the puck and send it in. “We said going into this game, playing against young Stalock, that he’s a very good goaltender and if split page 7