FOLLOWING FOOD FADS

Since then, trends in both food and drink have moved on. With plant-based being the flavour of the decade, we’ve seen a shift to plant-based cream liqueurs among other things. But conversely, there’s also been a shift to junk-food inspired drinks, from Mountain Dew and Cheetos’ Flamin’ Hot Soda to noodle and even mayonnaise flavoured beers.

So where does this shift back to all things meaty fit in? Ardbeg is quick to assert the level of craft, knowledge, experience and know-how that has gone into creating this liquid. It might be a curiosity, but it is not a throw-away novelty. The brand has taken the long path to imparting flavour, rather than hooking up with a flavour house to simply purchase some. And there are of course legions of whisky devotees, always on the look out for the next step-forward in liquid experimentation from their favourite brands, who will greet this launch with enthusiasm simply because it pushes the boundaries.