MEATY LAUNCHES

The past suggests that novelty is at the heart of meaty launches. Look back to around 2012-2015 and there were plenty of them, across both the US and the UK. It was the era of Conwy Brewery’s lamb-flavoured Sunday Toast beer and the Rogue and Voodoo Doughnuts collaboration beer, Bacon Maple Ale.

It’s worth noting that this was an era where bacon seemed to creep into everything, from Manhattans to Brownies. And it was also the age of the overloaded, calorific and frankly ridiculous Bloody Mary serves. Piled high with everything from lamb chops and chicken wings to sliders, these colossal cocktail serves seemed to inspire a wave of meaty spirits, from Baller Chilli Bacon Vodka to Proof Maple Bacon Cocktail Syrup. Non-drinkers were not left out with drinks such as Jones Bacon Soda and Maple Bacon Iced Teas.