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NEW USES FOR FAMILIAR LIQUIDS
Meanwhile, brands have been busy extending the uses and occasions that established liquids are suitable for. The most prominent of these may be soda. In the past year, soda has overtaken tonic as the mixer of choice for health-conscious consumers, touted as an ideal companion for everything from whisky, to gin and vodka.
Alcohol brands from Vita Vodka to Suncamino Floral Rum are increasingly listing their perfect serve as being with soda. And new flavoured sodas such as London Essence Company’s Roasted Pineapple Crafted Soda are being created to pair specifically with spirits such as rum, providing consumers with an alternative where conventional sodas have hitherto been the go-to option. Meanwhile, brands such as Sekforde Prickly Pear, Fig and Cardamom soda are intended to pair with liquids including tequila and mezcal. The London Essence Company Jasmine Peach Soda is even recommended as a suitable mixer for prosecco.
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According to Bacardi’s 2021 Cocktail Trend report, 53% of RTDs sold in North America are vodka soda and flavours. And 31% of bartenders surveyed for the report, highlighted flavoured sodas as a key trend and among the top ten ingredients piquing bartenders interests. The vodka soda serve has been identified as a top consumer request for 2022.
When it comes to tonic — which possesses a famously divisive flavour profile due to ts pronounced bitterness — brands have also begun adapting products to fit a number of new needs or serves. Notably, sipping neat. Again, from the London Essence Company, the Grapefruit and Rosemary Tonic is designed to be drunk alone, as is the Blossom Tonic from Artisan.