THE EDIT

Our Pick Of The 5

Most Interesting Brands This Quarter

It is nearly impossible to keep abreast of every launch and every product in the market across categories, but we try our best. Here are the 5 stand out brands that we are watching with interest.

Decem Light Spirits

Billy Wright, a finalist of the BBC TV series Masterchef, has recently launched a range of low-alcohol ‘spirits’. The Decem collection features three expressions: London Dry, Spiced Blend and Aperitif. In keeping with the brand’s name, which translates to ‘ten’ in Latin, each bottling clocks in at 10% ABV and is made with 10 ingredients.

Mirror Margarita

Mirror Margarita is Hacha’s new award-winning cocktail in a bottle. A crystal clear twist on the classic which when served looks like a glass of water, but is in fact a stunning Margarita with the perfect balance of sweet and sour notes.

Betty Buzz Tonics

Exciting to see a celebrity move into the soft drinks market as opposed to the spirits space. This pioneer of celebritydom is no other than Blake Lively, who announced the launch of Betty Buzz, her new line of non-alcoholic, sparkling mixers made from clean ingredients.

Heaps Normal Non-Alcoholic Beer

A new 0% beer brand coming out of Oz. Created by Head Brewer, Ben Holdstock, Heaps Normal redesigned the brewing process on the journey to create a genuinely tasty non-alcoholic beer that competes with the best craft beers out there.

Wilfred’s Non-Alcoholic Spritz

Tired of mundane, sweet and unhealthy non-alcoholic drinks options, Wilfred’s reinvent the Spritz for a new generation of drinkers. Using London botanicals to create low-calorie aperitifs, this is a blend of fresh rosemary and bitter orange.