INTRODUCTION

Welcome to Liquid, a printed, quarterly round up of our weekly Liquid Thinking articles, which offer our commentary and insights into a wide range of drinks-related subjects, ranging from the role of NFTs through to why most RTD brands appear to be so boring.

Not all the articles will be relevant to your specific area of 'liquid interest', nevertheless we're sure you will find something that stimulates your thinking and possibly even changes how you view a particular opportunity or challenge.

So now just grab a drink, sit back, sip and enjoy.

All Mixed Up

WATERS GOING ON?

Something’s in the water; but why?

Out Of Africa

Why drinks from the continent are finally having their moment.

WHAT IS AN NFT ANYWAY?!

NFTs are here, but what value, if any, do they have for brands?

Gaming Drinks

No really, who are they for?

What are mixers really for? 40

Time For Tea

Why tea will never, and should never, be the next coffee.