Science Communication to Public Engagement: Optimising Benefits, Mitigating Barriers

In an age where misinformation spreads faster than facts, it has never been more crucial for scientists to engage the public. An open lecture by Prof. Marina Joubert

text: Ameera Crew illustration: Tulio de Oliveira

In an age where misinformation spreads faster than facts, it has never been more crucial for scientists to engage the public. From climate change denial to vaccine hesitancy, there are far-reaching consequences when there is public distrust and misunderstanding of science. This reality has sparked a shift in approach: from one-sided science communication toward engaged dialogue and genuine exchange with diverse audiences.

On Monday, 19 May 2025, Public Squares hosted its first lecture of 2025. The lecture, titled From Science Communication to Public Engagement: Optimising Benefits, Mitigating Barriers, was presented by Prof. Marina Joubert. Prof. Joubert is a senior science communication researcher and Associate Professor at the Centre for Research on Evaluation Science and Technology (CREST) at Stellenbosch University. The lecture explored the shift from science communication to public engagement, highlighting

its importance, benefits, challenges and practical measures for effective and meaningful public engagement.

From Science Communication to Public Engagement

At its core, science communication involves conversation and making knowledge accessible to wider audiences. Buch and Trench (2021) describes science communication as the “social conversation around science”. It’s not just about passing down facts or talking at people; it’s also about dialogue and co-producing knowledge. Prof. Joubert defined science communication as “making science visible, relevant, meaningful, accessible, and memorable”. In other words, it helps public audiences see the value of science and why it matters in everyday life.

Science communication goes beyond end results – it also gives importance to how research is done and how it impacts society ethically and morally. It offers a range of benefits such as scientists gaining increased recognition which can help them influence policy, attract more funding