Media Pack 2027

The Media Pack We sit at the centre of the highly exclusive superyacht market. Our clients want to reach the advisors, decision makers, senior management and influencers working for owners and their family offices.

The Superyacht Report CAPTAINS FOCUS

Refusing to walk away ... in-depth interview with Captain Guy Booth

Are operational costs affecting the demand for charter?

The land that time forgot – an expedition around Papua New Guinea

229

QUARTER 2/2026

A sexual assault case with far-reaching implications for owners and insurers

Introduction

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Welcome to the 2027 Media Pack for The Superyacht Group media portfolio.

Very simply, we have two excellent media channels – The Superyacht Report and SuperyachtNews.com that are driven by editorial quality, integrity and intelligence.

Our team is focused on delivering the highest quality journalism and opinions that are read by the highest quality audience. It’s never a case of how many but always about who is reading our content.

Within the Media Pack you will get a better understanding of our editorial mission and vision. We will explain our audience network and present the value and opportunities to engage with our audience through intelligent and effective campaigns that will talk to the right people at the right time. In such a crowded media landscape, we stand out as the most serious and most respected channels.

We never want to be the biggest, widest-reaching or most popular, but the one that is read by the decision makers who matter.

We have also taken the decision in the past couple of years to focus our attention on a digital-first strategy for two simple reasons: one, we can reach our global audience instantly and they can share our content with their owners and crew; and two, it reduces our impact on the planet, with no paper, ink or packaging or shipping costs that mean an issue can take weeks to reach our readers in places like Seattle, Singapore or Sydney.

If you’d like to know more about how to get the best out of The Superyacht Report and SuperyachtNews.com, keep reading and let’s have a strategic conversation.

Look forward to working with you.

All the best Martin Redmayne, Chairman, The Superyacht Group 2

Why are content stands out

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Respected Journalism

Unique Analysis

Focused Research

Trusted reporting that informs audiences and shapes conversations.

Original perspectives that go beyond the headlines.

Evidence-led insights built on deep sector knowledge.

Trusted Opinion

Valuable Networks

Industry Expertise

Independent viewpoints from recognised industry voices.

Strong connections with leaders, experts and decision-makers.

Specialist knowledge developed through years of experience.

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Open-access and digital first

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For the industry, by the industry We write for the market leaders and work directly with the people shaping the industry’s future. Our role is to deliver the stories, perspectives and conversations that matter and to create a space where the sector can speak to itself intelligently and honestly.

The open-access platform that matters We are the platform for the sharing of ideas, sparking debate and bringing together thought-provoking insight from across the market. Our open-access model ensures the conversations that shape the sector come from the right people at the right time.

Digital first, anytime, anywhere We serve a global readership with real-time news, analysis and insight that support more informed and more transparent decision-making across the sector.

Wherever you are, our journalism is available when you need it.

The captains of industry conversation Our contributor network is made up of leaders, specialists and practitioners who bring lived experience and deep sector knowledge to our platform. Together, we broaden the conversation through market-leading commentary, analysis, thought leadership and always encouraging the right of reply.

Join the conversation We encourage serious debate, professional challenge and informed engagement.

If you have insight to share, a response to an article or a story we should know about, get in touch at newsdesk@thesuperyachtgroup.com 4

Our audience

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Our sphere of influence

It’s not about how many, but who.

The Superyacht Group prides itself on the quality of decision-makers within our community. Over 30 years of informing the superyacht industry we have built an unrivalled database of companies and stakeholders. When you advertise with us, you reach the people that make a difference.

78% of our audience is C-Suite or senior management We have

10,000+ professionals opted in to our network

SHIPYARDS AND DESIGNERS

INSURERS AND ACCOUNTANTS

PROJECT MANAGERS AND CONSULTANTS

74% of senior management from active shiyards are in our audience SUBCONTRACTORS

We have

6,400+ captains and senior crew in our audience

CAPTAINS AND SENIOR CREW

OWNER REP’S AND FAMILY OFFICES

YACHT MANAGERS AND SERVICE PROVIDERS

BROKERS AND LAWYERS

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Our Network is made up of Senior Management and C-Suite-level decision makers from the most influential companies in the superyacht industry.

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The Superyacht Report

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Why advertise in The Superyacht Report Reach an elite, decision-making audience The Superyacht Report is built on editorial quality and integrity, and is read by owners, captains, shipyards, designers and managers - the people who directly influence major purchasing decisions in the superyacht market.

Advertise in a trusted, authoritative publication Known for our independent, data-driven journalism, the report offers advertisers a credibility boost by placing their brand alongside respected industry analysis.

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The Superyacht Report

229

CAPTAINS FOCUS

QUARTER 2/2026

Leverage year-round visibility across multiple platforms Advertisers benefit from not only from the report but also digital content, newsletters, market reports and event tie-ins through The Superyacht Group’s wider ecosystem and social channels. Our digital report format ensures all adverts are cliackable and interactive.

Align with major industry events and buying cycles Issues and features often coincide with key shows and forums, ensuring yourmessage appears when industry professionals are actively researching and making decisions.

Stand out in a niche, uncluttered advertising space Unlike broader luxury publications, The Superyacht Report offers a highly targeted, low-noise environment where your brand can command more attention from the right audience. We also have a network of contributors who increase our awareness.

Refusing to walk away ... in-depth interview with Captain Guy Booth

Are operational costs affecting the demand for charter?

The land that time forgot – an expedition around Papua New Guinea

A sexual assault case with far-reaching implications for owners and insurers

Read The Superyacht Report online 8

The benefits of digital reports Digital reports offer a highly interactive environment where every call-toaction (CTA) is immediately clickable, reducing friction and driving direct responses. You can include multiple CTAs such as links to product pages, booking forms, videos or downloads, enabling deeper engagement and clear conversion pathways.

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Include multiple clickable call-to-actions and direct traffic to specific content without the friction of print advertising

CROATIA FRANCE ITALY SPAIN

GREECE

CYPRUS

MALTA

MELITA MARINE GROUP HEAD OFFICE

Different locations able to link to relevant web pages

WORLD CLASS SUPPORT ACROSS THE MEDITERRANEAN From Malta to Greece, Cyprus to France – Melita Marine Group gives you direct access to trusted shipyards and service centres wherever you cruise.

Whether it’s a refit, service or winter maintenance, our strategic locations deliver efficiency, flexibility, and world-class support with minimal downtime.

Logos able to link out to different company websites

Link directly to videos on your Youtube channel Watch our latest Melita Marine Group documentary

Melita Marine Group, Malta info@melitamarinegroup.net | melitamarinegroup.net

MPD info@melitapower.com | melitapower.com

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The Superyacht Report 2027 schedule JAN

FEB

The Superyacht Report

NEW BUILD FOCUS

MAR

228

QUARTER 1/2026

APR

MAY

The Superyacht Report CAPTAINS FOCUS

JUN

229

QUARTER 2/2026

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JUL

AUG

SEP

The Superyacht Report OW N E RS F O C U S

OCT

226

QUARTER 3/2025

NOV

DEC

The Superyacht Report

JAN

227

QUARTER 4/2025

REFIT FOCUS

A REPORT WORTH READING

Image: © Tom van Oossanen

SPONSORED BY

Analysis of the true state of the new-build market

Anders Kurtén interview – moving from shipyard to brokerage

Shipyard CEOs’ views about the state of the market

Bayesian – what really pushes a vessel to the point of no return?

New Build Focus The industry’s definitive analysis of the new-build market returns. This will be our most in-depth assessment of the global new-build dynamic and presentation of proprietary forecasting of its future.

Refusing to walk away ... in-depth interview with Captain Guy Booth

Are operational costs affecting the demand for charter?

The land that time forgot – an expedition around Papua New Guinea

A sexual assault case with far-reaching implications for owners and insurers

Captains Focus This edition of The Superyacht Report focuses on captains, crew and operations. This is the perfect opportunity to position your brand in front of influential decision makers operating the existing fleet.

REV Ocean –one of the most ambitious feats of naval engineering ever

The impact of Lürssen Yachts and a look at their latest delivery, COSMOS

Rod Hatch spells out some inconvenient truths in today’s yachting world

What a broker can bring to the table and who’s been doing the deals this year

Owners Focus The show season edition will remain a centrepiece of the year. Released and widely distributed in September, this edition is a must-read for owners and advisors. This is the platform to reach the industry’s key decision makers.

Paint – how the coatings market is developing in the refit sector

Where passion meets purpose – Huisfit’s rebuild of Atlantide

An expert’s guide to taking the Stability (Master Yachts) Course

The marketing landscape in the superyacht sector

Refit Focus The end of the year is the busiest time for the most active sector in the market – refit. The edition links the most active shipyards with the suppliers that underpin the refit sector.

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The Superyacht Report rates

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Schedule Issue Number and Focus

232 - New Build

233 - Captains

234 - Owners

235 - Refit

Booking Deadline

16th February

14th May

27th August

29th October

Artwork Deadline

18th February

19th May

31st August

3rd November

Publication

25th February

26th May

7th September

10th November

Costs £6,270

Full Page _ Strategic

£3,450

Double-Page Spread

£5,000

Full Page

£3,150

Inside Front Cover

£4,700

Half Page

£1,890

Inside Back Cover

£3,925

QuarterPage

£1,090

Outside Back Cover

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Editorial and contributor guidelines Editorial mission SuperyachtNews and The Superyacht Report are committed to delivering independent, accurate and fair editorial coverage across the superyacht sector. We publish reporting, analysis and commentary from a wide range of voices, supporting informed and constructive industry dialogue.

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Accuracy, fairness and oversight All published content must meet our standards for accuracy, fairness, clarity and relevance. Submissions may be edited for structure, readability, tone, length and verification.

Contributors are encouraged to declare relevant professional interests or potential conflicts, and disclosures will be included where appropriate. Corrections are made promptly and transparently when needed.

Editorial independence Our editorial judgment is independent of commercial influence.

Coverage cannot be bought and advertising partnerships do not Right of reply determine editorial outcomes. All content is selected and shaped We welcome right-of-reply contributions. If an article references an individual, organisation or position in a way that may require based on relevance, quality and value to the sector. clarification, rebuttal or further context, we will consider Content types and labelling publishing a reply that meets our editorial standards. We We clearly distinguish between reporting, analysis and opinion. encourage respectful, evidence-based debate that strengthens Opinion pieces are intentionally labelled and reflect the author’s understanding and accountability within the sector. own views; they do not represent the editorial stance of the Industry engagement publication or The Superyacht Group. We provide space for challenging and diverse viewpoints that contribute meaningfully We actively encourage engagement from experts, practitioners, crew, leaders and stakeholders across the industry. We value to broader industry understanding. original thinking, lived experience and clear insight. Submissions should reflect the author’s authentic perspective and contribute constructively to the ongoing development of the sector.

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Editorial and contributor guidelines Use of AI tools The use of AI tools is permitted but not encouraged. AI may assist with initial drafting or organisation, but submissions must reflect the author’s own voice, expertise and reasoning.

We do not accept content generated solely by AI or content that misrepresents AI-assisted material as original analysis.

Ethics and contributor expectations Contributors should ensure that: - Information is accurate and, where possible, supported by evidence or experience - Claims are proportionate and responsibly framed - Sources are cited where relevant - Sensitive topics are handled with care and respect - Personal attacks, discriminatory language or unsubstantiated allegations are avoided

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We reserve the right to decline submissions that do not meet these expectations or that undermine constructive industry dialogue. All content is subject to editorial oversight, and revisions may be requested to ensure clarity, accuracy and tone.

Our commitment We believe the industry benefits from open, honest and wellinformed conversation. Our goal is to maintain a platform where the sector can share insights, challenge assumptions, address complex issues and contribute meaningfully to the future of the superyacht ecosystem.

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SuperyachtNews.com

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Why advertise on SuperyachtNews.com

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Daily reach to the global superyacht industry SuperyachtNews.com’s unique, independent news content attracts thousands of professionals looking for up-to-date news, analysis and market intelligence, giving advertisers constant visibility.

High-frequency, high-engagement environment With multiple high-quality articles published each day and strong newsletter integration, your brand can stay consistently in front of engaged readers.

Targeted digital advertising options Banner placements, sponsored content and targeted campaigns allow companies to reach specific audience segments across the industry.

Real-time visibility around breaking news and trends Because the site is a go-to source for immediate updates, advertising ensures your brand is present at the key moments when readers are actively seeking solutions or services.

Long lasting visibility Content stays visible on search engines for years, so sponsored articles or campaigns keep attracting attention long after they’re published.

Strong link to The Superyacht Group’s wider ecosystem Exposure on the website often complements print, event and social channels, amplifying brand impact across multiple touchpoints.

Explore SuperyachtNews.com

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Why advertise on SuperyachtNews.com We offer a range of targeting to ensure your online campaign is viewed by the right audience at the right time of year. To find out how we can help you, contact martin@thesuperyachtgroup.com Geographical Targeting

Section Targeting

We offer geographical targeting via users’ IP address origin. This can be as broad or specific as you require, for example:

We can target to specific sections of the website, depending on your target audience:

Countries

Business

Regions

Technology

Cities

Fleet

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1.9m Page views in 2026

300k

Page views per month

10k

Average daily website sessions

67.2% Website Traffic from the 5 most influential markets - Italy, Spain, UK, US, Netherlands.

Operations Owner

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SuperyachtNews.com rates

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SuperyachtNews.com is focused on unique editorial and opinions, so our audience spends more time on-line, giving better visibility for your campaign. We work with our clients to make sure the campaign is clear, effective and interactive.

Tiers

Impressions

BILLBOARD DMPU

Cost

Tier 1

15k impressions PCM

£1,595

Tier 2

10k impressions PCM

£1,075

Tier 3

8k impressions PCM

£855

File formats: GIF, PNG, JPEG or html5* File size: Please do not exceed 400kb *For html supplied artwork we recommend using Google Web Designer

LEADERBOARD

MPU

LEADERBOARD

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Superyacht NewsWeek

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BANNER 1

The SYN.com Newsweek has 10,000+ registered users who have actively opted-in to receive this weekly bulletin highlighting the top stories from across the industry. This bulletin is the ideal solution for reaching a digital and engaged audience.

BANNER 3

Normal Banner 1

Banner 2

Banner 3

Banner 4

Takeover

£875

£685

£685

£485

£1,815

Show Season (September – November) Banner 1

Banner 2

Banner 3

Banner 4

Takeover

£965

£750

£750

£535

£2,000

BANNER 2

BANNER 4

File formats: GIF, PNG or JPEG File size: 728 x 90 pixels, and please do not exceed 500kb 18

Direct email marketing

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In partnership with The Superyacht Group We have a database of key decision-makers within the industry who are opted-in to receive our marketing communications. We can deliver targeted emails segmenting the key sector contacts you want to reach with your messaging.

Our in-house creative team will build out the content and manage the delivery of your email campaigns, based on your key messaging and target audience.

Cost £2,500 per email (includes creative cost)

Example direct email campaigns

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The Superyacht Agency

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Our in-house creative team can leverage extensive industry expertise to craft strategic, impactful digital campaigns that drive results for our clients.

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T H E SU PERYACHT STARS C O N N E CTING TURKEY

I S TA N B U L

Experience the world-famous Turkish hospitality first hand, with 24-hour assistance available, 7 days a week for all of your yachting needs. As the most experienced and expert yacht agents in Turkey, we can support Captains, Owners, Charter Clients, Pursers and Managers 24/7 - we make the stars align and deliver everything you need.

J U S T YA R D S AWAY.

IZMIR

CROATIA

ÇEŞME

FRANCE

KUŞADASI

ITALY

A N TA LYA

DIDIM

With an extraordinary range of famous shipyards and yard facilities within a 22-mile radius, it’s no wonder that Porto Mirabello is fast becoming the preferred home port for some of the world’s most iconic superyachts. Talk to us today about our seasonal and leasehold berthing options, and book now to get in before the berths run out.

info@begumyachting.com begumyachting.com

MARMARIS

SPAIN

BODRUM

GÖCEK KAŞ

GREECE

LA SPEZIA

CYPRUS

MALTA

R I VA FERRETTI

SANLORENZO

1,2 NM

BAGLIETTO

1,5 NM

P E R I N I N AV I

1,5 NM

FINCANTIERI

2,0 NM

1,2 NM Begum_DPS_221_ARTWORK.indd 2-3

27/06/2024 10:30

MELITA MARINE GROUP HEAD OFFICE

EXCITING DESERT ADVENTURES EXCLUSIVE DINING NEXT GENERATION MARINAS WORLD CLASS AGENTS VIP HOSPITALITY UNIQUE CRUISING OPPORTUNITIES EVERY SPORT YOU CAN IMAGINE GREAT CONNECTIVITY ULTIMATE NIGHTLIFE EXCLUSIVE VIP CREW PASS FIRST CLASS SUPERYACHT SERVICES SMART VISAS EXCELLENT SAFETY & SECURITY WILD LANDSCAPES INCREDIBLE WINTER CLIMATE SMART BUNKERING

WORLD CLASS SUPPORT ACROSS THE MEDITERRANEAN From Malta to Greece, Cyprus to France – Melita Marine Group gives you direct access to trusted shipyards and service centres wherever you cruise.

Whether it’s a refit, service or winter maintenance, our strategic locations deliver efficiency, flexibility, and world-class support with minimal downtime.

Melita Marine Group, Malta info@melitamarinegroup.net | melitamarinegroup.net

Melita_Marine_Single_226_v3.indd 1

AMEGLIA

SANLORENZO

11,0 NM

MARINA DI CARRARA

ADMIRAL

12,0 NM

VIAREGGIO

22 NM

F I PA GROUP

22,0 NM

AZIMUT BENETTI

22,0 NM

22,0 NM

MPD info@melitapower.com | melitapower.com

18/09/2025 10:50

T H E U LT I M AT E S U P E R YA C H T H U B

Dubai_221_DPS_v4.indd 2-3

OVERMARINE GROUP

22,0 NM

CODECASA

P E R I N I N AV I

22,0 NM

ROSSI N AV I

22,0 NM

portomirabello.it

visitdubai.com/en/travel-trade/yachting-in-dubai

25/06/2024 14:23

Porto_Mirabello_2020_Concepts_v5.indd 1

12/03/2020 14:47

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The Superyacht Agency

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Our in-house creative team can leverage extensive industry expertise to craft strategic, impactful digital campaigns that drive results for our clients.

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Why contact The Superyacht Agency

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30 plus years of experience and market knowledge.

We know the superyacht industry inside out, giving you guidance you can trust.

Market experts and analysts who interrogate uniquely.

Our team digs deeper than standard reports to uncover meaningful insights.

Research models that explore and uncover valuable insights.

We use proven methods to reveal opportunities others might miss.

Real understanding of what your company needs.

We tailor our advice and solutions to fit your specific goals.

Strategic experience that helps companies grow.

We provide actionable strategies that drive measurable business growth.

Branding experience that helps companies stand out.

We help position your brand to shine in a competitive market.

The rare ability to think differently.

Our innovative approach ensures fresh perspectives and creative solutions.

Download our credentials to learn more

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The Superyacht Agency clients

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Executive Summary The Superyacht Group An independent and intelligent portfolio that is respected by the superyacht market’s decision makers.

The Superyacht Report A market-leading quarterly report that is read and respected by the people that matter.

SuperyachtNews.com A serious news channel that is not afraid to share content, opinions and insights that others won’t report.

SuperyachtNewsWeek A weekly bulletin that keeps our audience engaged with our real journalism, not congesting anyone’s inbox.

The Superyacht Group Socials Instagram and LinkedIn channels that inform, inspire and interact with the market.

The Superyacht Agency A consultancy that understands the superyacht market and helps clients understand where they fit.

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thesuperyachtgroup.com linkedin.com/company/the-superyacht-group Instagram: @thesuperyachtgroup superyachtnews.com/reports linkedin.com/company/the-superyacht-group Instagram: @thesuperyachtgroup superyachtnews.com linkedin.com/company/the-superyacht-group Instagram: @thesuperyachtgroup

linkedin.com/company/the-superyacht-group Instagram: @thesuperyachtgroup thesuperyachtagency.com linkedin.com/company/the-superyacht-agency Instagram: @superyachtagency

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Rate Card

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The Superyacht Report

Superyacht NewsWeek

Outside Back Cover

£6,270

Season

Normal

Show

Double-Page Spread

£5,000

Banner 1

£875

£965

Inside Front Cover

£4,700

Banner 2

£685

£750

Inside Back Cover

£3,925

Banner 3

£685

£750

Full Page Strategic

£3,450

Banner 4

£485

£535

Full Page

£3,150

Takeover

£1,815

£2,000

Half Page

£1,890

Quarter Page

£1,090

SuperyachtNews.com

Direct Email Marketing

Digital Banners Tier 1 - 15k impressions /month

£1,595

Digital Banners Tier 2 - 10k impressions /month

£1,075

Digital Banners Tier 3 - 8k impressions /month

£855

Direct Marketing Email (includes creative cost)

£2,500

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Contact

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M A R T I N R E D M AY N E CHAIRMAN E : M A R T I N @ T H E S U P E R YA C H T G R O U P. C O M

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