Media Pack 2026

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THE MEDIA PACK We sit at the centre of the highly exclusive superyacht market. Our clients want to reach the advisors, decision makers, senior management and influencers working for owners and their family offices.

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INTRODUCTION

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Welcome to the 2026 Media Pack for The Superyacht Group media portfolio.

Very simply, we have two excellent media channels – The Superyacht Report and SuperyachtNews.com –that are driven by editorial quality, integrity and intelligence. Our team is focused on delivering the highest quality journalism and opinions that are read by the highest quality audience. It’s never a case of how many but always about who is reading our content.

Within the Media Pack you will get a better understanding of our editorial mission and vision. We will explain our audience network and present the value and opportunities to engage with our audience through intelligent and effective campaigns that will talk to the right people at the right time. In such a crowded media landscape, we stand out as the most serious and most respected channels. We never want to be the biggest, widest-reaching or most popular, but the one that is read by the decision makers who matter.

We have also taken the decision in the past couple of years to focus our attention on a digital-first strategy for two simple reasons: one, we can reach our global audience instantly and they can share our content with their owners and crew; and two, it reduces our impact on the planet, with no paper, ink or packaging or shipping costs that mean an issue can take weeks to reach our readers in places like Seattle, Singapore or Sydney.

If you’d like to know more about how to get the best out of The Superyacht Report and SuperyachtNews, keep reading and let’s have a strategic conversation.

Look forward to working with you in 2026.

All the best Martin Redmayne, Chairman, The Superyacht Group 2

THE SUPERYACHT GROUP - OUR BUILDING BLOCKS RESPECTED JOURNALISM

EFFECTIVE BRANDING REAL INTELLIGENCE

UNRIVALLED EXPERIENCE FOCUSED RESEARCH

TRUSTED OPINION

VALUABLE NETWORKS COOL CAMPAIGNS

UNIQUE ANALYSIS

TARGETED STRATEGY 3

OPEN ACCESS AND DIGITAL FIRST • For the industry, by the industry We write for the market leaders and work directly with the people shaping the industry’s future. Our role is to deliver the stories, perspectives and conversations that matter and to create a space where the sector can speak to itself intelligently and honestly.

• The open-access platform that matters We are the platform for the sharing of ideas, sparking debate and bringing together thought-provoking insight from across the market. Our open-access model ensures the conversations that shape the sector come from the right people at the right time.

• Digital first, anytime, anywhere We serve a global readership with real-time news, analysis and insight that support more informed and more transparent decision-making across the sector. Wherever you are, our journalism is available when you need it.

• The captains of industry conversation Our contributor network is made up of leaders, specialists and practitioners who bring lived experience and deep sector knowledge to our platform.

Together, we broaden the conversation through market-leading commentary, analysis, thought leadership and always encouraging the right of reply.

• Join the conversation We encourage serious debate, professional challenge and informed engagement. If you have insight to share, a response to an article or a story we should know about, get in touch at newsdesk@thesuperyachtgroup.com

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THE MARKET

6,295

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The Superyacht Fleet

The Superyacht market is not as big as it may seem.

The importance of reaching the decision-makers in this industry is paramount to achieving success. We recognise this and this is why we tailor our content, information, insights, intelligence and events to deliver value specifically to CEOs, C-Suite Executives and Senior Management teams within the industry.

240

Exterior Designers

214

271

Interior Designers

368

Brokerage Houses

Naval Architects

200

294 Charters Brokers

New Build Shipyards

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THE AUDIENCE

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Our Sphere of Influence

It’s not about how many, but who.

BROKER

The Superyacht Group prides itself on the quality of decision-makers within our community. Over 30 years of informing the superyacht industry we have built an unrivalled database of companies and stakeholders. When you advertise with us, you reach the people that make a difference.

78%

OF OUR AUDIENCE IS C-SUITE - SENIOR MANAGEMENT LEVEL DECISION MAKERS

74%

OF SENIOR MANAGEMENT FROM S H I P YA R D S A C T I V E I N T H E L A S T 5 YEARS ARE IN OUR AUDIENCE

15,000+ THE NUMBER OF INDUSTRY PROFESSIONALS OPTED INTO OUR NETWORK

6400+

N U M B E R O F C A P TA I N S A N D S E N I O R CREW IN OUR AUDIENCE

L AW Y E R

DESIGNER S U B CO N T R AC TO R

FA M I LY O F F I C E OWNER’S REP

PROJECT MANAGER

C A P TA I N

SERVICE PROVIDER INSURANCE YA C H T M A N A G E R C O N S U LTA N T C H I E F S T E WA R D

ENGINEER A C C O U N TA N T

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Our Network is made up of Senior Management and C-Suite-level decision makers from the most influential companies in the superyacht industry.

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THE SUPERYACHT REPORT

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WHY ADVERTISE IN THE SUPERYACHT REPORT • Reach an elite, decision-making audience The Superyacht Report is built on editorial quality and integrity, and is read by owners, captains, shipyards, designers and managers - the people who directly influence major purchasing decisions in the superyacht market.

• Advertise in a trusted, authoritative publication Known for our independent, data-driven journalism, the report offers advertisers a credibility boost by placing their brand alongside respected industry analysis.

• Leverage year-round visibility across multiple platforms Advertisers benefit from not only from the report but also digital content, newsletters, market reports and event tie-ins through The Superyacht Group’s wider ecosystem and social channels. Our digital report format ensures all adverts are cliackable and interactive.

• Align with major industry events and buying cycles Issues and features often coincide with key shows and forums, ensuring your message appears when industry professionals are actively researching and making decisions.

• Stand out in a niche, uncluttered advertising space Unlike broader luxury publications, The Superyacht Report offers a highly targeted, low-noise environment where your brand can command more attention from the right audience.

We also have a network of contributors who increase our awareness.

Read The Superyacht Report online

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THE POWER OF DIGITAL REPORTS

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Digital reports offer a highly interactive environment where every call-to-action (CTA) is immediately clickable, reducing friction and driving direct responses. You can include multiple CTAs such as links to product pages, booking forms, videos or downloads, enabling deeper engagement and clear conversion pathways.

Include multiple clickable call-to-actions and direct traffic to specific content without the friction of print advertising

CROATIA FRANCE ITALY SPAIN

GREECE

CYPRUS

MALTA

MELITA MARINE GROUP HEAD OFFICE

Different locations able to link to relevant web pages

WORLD CLASS SUPPORT ACROSS THE MEDITERRANEAN From Malta to Greece, Cyprus to France – Melita Marine Group gives you direct access to trusted shipyards and service centres wherever you cruise.

Whether it’s a refit, service or winter maintenance, our strategic locations deliver efficiency, flexibility, and world-class support with minimal downtime.

Logos able to link out to different company websites

Link directly to videos on your Youtube channel Watch our latest Melita Marine Group documentary

Melita Marine Group, Malta info@melitamarinegroup.net | melitamarinegroup.net

MPD info@melitapower.com | melitapower.com

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THE SUPERYACHT REPORT SCHEDULE 2026

THE SUPERYACHT NEW BUILD REPORT 228

JAN

FEB

The Superyacht Report

NEW BUILD FOCUS

MAR

224

QUARTER 1/2025

THE SUPERYACHT CAPTAINS REPORT 229

APR

M AY

The Superyacht Report CAPTAINS FOCUS

JUN

225

QUARTER 2/2025

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THE SUPERYACHT OWNERS REPORT 230

JUL

AUG

The Superyacht Report OW N E RS F O C U S

SEP

THE SUPERYACHT REFIT REPORT 231

OCT

NOV

DEC

The Superyacht 223 Report QUARTER 4/2024

REFIT FOCUS

SPONSORED BY

226

A REPORT WORTH READING

QUARTER 3/2025

An in-depth look inside the sustainability of interior finishes

A special tribute to Paolo Vitelli by industry friends and colleagues

The rise of the digital billionaires entering the superyacht market

HVO’s role in reducing the environmental impact of the yachting industry

The Superyacht New Build Report The industry’s definitive analysis of the new-build market returns. This will be our most in-depth assessment of the global new-build dynamic and presentation of proprietary forecasting of its future. This report remains the industry’s new-build bible, as well as a platform for the technological developments that will be the foundation of a sustainable future of superyacht industry growth.

Interview with Brendan O’Shannassy from the captain’s office on board

Adventures in the Land of The Rising Sun – the tale of a cruise around Japan

Deck to the future – a guide to teak and sustainable replacement options

The role of technology in whale conservation and how our industry can help

The Superyacht Captains Report This edition of The Superyacht Report focuses on captains, crew and operations. This is the perfect opportunity to position your brand in front of captains and senior crew within our network and reach the most influential decision makers operating the existing fleet, just in time for the summer season.

REV Ocean –one of the most ambitious feats of naval engineering ever

Image: Jarmo Pohjaniemi

Image: © Tom van Oossanen

A Special Tribute to Paolo Vitelli

The impact of Lürssen Yachts and a look at their latest delivery, COSMOS

Rod Hatch spells out some inconvenient truths in today’s yachting world

What a broker can bring to the table and who’s been doing the deals this year

The Superyacht Owners Report The show season edition will remain a centrepiece of the year. Released and widely distributed in September, this edition is a must-read for owners and advisors. It gives our editorial team the time to direct the most pertinent analyses, feature writing and interviews, and is the perfect platform to reach the industry’s key decision makers.

CEOs’ thoughts on the current state of the refit sector, and their future plans

An in-depth report on the emerging yards within the refit market

Inspiring the next generation to fill the skills gap

Stability – the ultimate guide to what floats your boat

The Superyacht Refit Report The end of the year is the busiest time for the most active sector in the market – refit. The edition links the most active shipyards with the suppliers that underpin the refit sector.

Looking ahead to winter cruising in the Caribbean, Pacific and beyond, this last edition of the year will lay the platform for the next generation of cruising and infrastructure worldwide.

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THE SUPERYACHT REPORT RATES Schedule 229 - Captains

230 - Owners

231 - Refit

Booking deadline

2 February

11 May

21 August

2 November

Artwork deadline

9 February

18 May

28 August

9 November

Publication

16 February

26 May

7 September

16 November

Costs OUTSIDE BACK COV E R

£6,270

F U L L PA G E _ S T R AT E G I C

£3,450

D O U B L E - PA G E SPREAD

£5,000

F U L L PA G E

£3,150

INSIDE FRONT COV E R

£4,700

H A L F PA G E

£1,890

INSIDE BACK COV E R

£3,925

QUARTER PA G E

£1,090

NEW BUILD FOCUS

224

QUARTER 1/2025

The Superyacht Report

225

CAPTAINS FOCUS

QUARTER 2/2025

A Special Tribute to Paolo Vitelli

An in-depth look inside the sustainability of interior finishes

A special tribute to Paolo Vitelli by industry friends and colleagues

The rise of the digital billionaires entering the superyacht market

The Superyacht Report OW N E RS F O C U S

HVO’s role in reducing the environmental impact of the yachting industry

REV Ocean –one of the most ambitious feats of naval engineering ever

Interview with Brendan O’Shannassy from the captain’s office on board

Adventures in the Land of The Rising Sun – the tale of a cruise around Japan

Deck to the future – a guide to teak and sustainable replacement options

The role of technology in whale conservation and how our industry can help

The Superyacht 223 Report QUARTER 4/2024

REFIT FOCUS

SPONSORED BY

226

A REPORT WORTH READING

QUARTER 3/2025

Image: Jarmo Pohjaniemi

228 - New Build

Image: © Tom van Oossanen

Issue number and focus

The Superyacht Report

The impact of Lürssen Yachts and a look at their latest delivery, COSMOS

Rod Hatch spells out some inconvenient truths in today’s yachting world

What a broker can bring to the table and who’s been doing the deals this year

CEOs’ thoughts on the current state of the refit sector, and their future plans

An in-depth report on the emerging yards within the refit market

Inspiring the next generation to fill the skills gap

Stability – the ultimate guide to what floats your boat

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EDITORIAL AND CONTRIBUTOR GUIDELINES Editorial mission SuperyachtNews and The Superyacht Report are committed to delivering independent, accurate and fair editorial coverage across the superyacht sector. We publish reporting, analysis and commentary from a wide range of voices, supporting informed and constructive industry dialogue.

Editorial independence Our editorial judgment is independent of commercial influence. Coverage cannot be bought and advertising partnerships do not determine editorial outcomes. All content is selected and shaped based on relevance, quality and value to the sector.

Content types and labelling We clearly distinguish between reporting, analysis and opinion. Opinion pieces are intentionally labelled and reflect the author’s own views; they do not represent the editorial stance of the publication or The Superyacht Group. We provide space for challenging and diverse viewpoints that contribute meaningfully to broader industry understanding. .

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Accuracy, fairness and oversight All published content must meet our standards for accuracy, fairness, clarity and relevance. Submissions may be edited for structure, readability, tone, length and verification. Contributors are encouraged to declare relevant professional interests or potential conflicts, and disclosures will be included where appropriate. Corrections are made promptly and transparently when needed.

Right of reply We welcome right-of-reply contributions. If an article references an individual, organisation or position in a way that may require clarification, rebuttal or further context, we will consider publishing a reply that meets our editorial standards. We encourage respectful, evidence-based debate that strengthens understanding and accountability within the sector.

Industry engagement We actively encourage engagement from experts, practitioners, crew, leaders and stakeholders across the industry. We value original thinking, lived experience and clear insight. Submissions should reflect the author’s authentic perspective and contribute constructively to the ongoing development of the sector.

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EDITORIAL AND CONTRIBUTOR GUIDELINES

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We reserve the right to decline submissions that do not Use of AI tools The use of AI tools is permitted but not encouraged. AI may meet these expectations or that undermine constructive industry dialogue. All content is subject to editorial oversight, assist with initial drafting or organisation, but submissions must reflect the author’s own voice, expertise and reasoning. and revisions may be requested to ensure clarity, accuracy We do not accept content generated solely by AI or content and tone. that misrepresents AI-assisted material as original analysis. Our commitment Ethics and contributor expectations Contributors should ensure that:

• Information is accurate and, where possible, supported by evidence or experience • Claims are proportionate and responsibly framed

We believe the industry benefits from open, honest and wellinformed conversation. Our goal is to maintain a platform where the sector can share insights, challenge assumptions, address complex issues and contribute meaningfully to the future of the superyacht ecosystem.

• Sources are cited where relevant

• Sensitive topics are handled with care and respect • Personal attacks, discriminatory language or unsubstantiated allegations are avoided

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SUPERYACHTNEWS.COM

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WHY ADVERTISE ON SUPERYACHTNEWS.COM

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• Daily reach to the global superyacht industry SuperyachtNews.com’s unique, independent news content attracts thousands of professionals looking for up-to-date news, analysis and market intelligence, giving advertisers constant visibility.

• High-frequency, high-engagement environment With multiple high-quality articles published each day and strong newsletter integration, your brand can stay consistently in front of engaged readers.

• Targeted digital advertising options Banner placements, sponsored content and targeted campaigns allow companies to reach specific audience segments across the industry.

• Real-time visibility around breaking news and trends Because the site is a go-to source for immediate updates, advertising ensures your brand is present at the key moments when readers are actively seeking solutions or services.

• Long lasting visibility Content stays visible on search engines for years, so sponsored articles or campaigns keep attracting attention long after they’re published.

• Strong link to The Superyacht Group’s wider ecosystem Exposure on the website often complements print, event and social channels, amplifying brand impact across multiple touchpoints.

Explore SuperyachtNews.com

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SUPERYACHTNEWS.COM TARGETING We offer a range of targeting to ensure your online campaign is viewed by the right audience at the right time of year. To find out how we can help you, contact your account manager.

Geographical Targeting

We offer geographical targeting via users’ IP address origin. This can be as broad or specific as you require, for example:

Section Targeting

We can target to specific sections of the website, depending on your target audience:

Countries

Business

Cities

Fleet

Regions

Technology Operations Owner

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428K T O TA L U S E R S ACROSS 2025

52K

AV E R A G E M O N T H LY W E B S I T E SESSIONS

67.2%

WEBSITE TRAFFIC FROM THE 5 MOST INFLUENTIAL MARKETS - I TA LY, S PA I N , U K , U S , NETHERLANDS. 17

SUPERYACHTNEWS.COM ADVERTISING SuperyachtNews.com is focused on unique editorial and opinions, so our audience spends more time on-line, giving better visibility for your campaign. We work with our clients to make sure the campaign is clear, effective and interactive.

Tiers

Impressions

Cost

Tier 1

15k impressions PCM

£1,595

Tier 2

10k impressions PCM

£1,075

Tier 3

8k impressions PCM

£855

File formats: GIF, PNG, JPEG or html5* File size: Please do not exceed 300kb *For html supplied artwork we recommend using Google Web Designer

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BILLBOARD DMPU

LEADERBOARD

MPU

LEADERBOARD

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SUPERYACHTNEWS.COM NEWSWEEK BANNER 1

The SYN.com Newsweek has 15,000+ registered users who have actively opted-in to receive this weekly bulletin highlighting the top stories from across the industry. This bulletin is the ideal solution for reaching a digital and engaged audience.

BANNER 3

Normal Banner 1

Banner 2

Banner 3

Banner 4

Takeover

£875

£685

£685

£485

£1,815

BANNER 4

Show Season (September – November) Banner 1

Banner 2

Banner 3

Banner 4

Takeover

£965

£750

£750

£535

£2,000

BANNER 2

File formats: GIF, PNG or JPEG File size: 728 x 90 pixels, and please do not exceed 300kb 19

DIRECT EMAIL MARKETING

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In partnership with The Superyacht Group

We have a database of key decision-makers within the industry who are opted-in to receive our marketing communications. We can deliver targeted emails segmenting the key sector contacts you want to reach with your messaging.

Our in-house creative team will build out the content and manage the delivery of your email campaigns, based on your key messaging and target audience.

Cost

£2,500 per email (includes creative cost)

Example direct email campaigns

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THE SUPERYACHT AGENCY

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Our in-house creative team can leverage extensive industry expertise to craft strategic, impactful digital campaigns that drive results for our clients.

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T H E SU PERYACHT STARS C O N N E CTING TURKEY

I S TA N B U L

Experience the world-famous Turkish hospitality first hand, with 24-hour assistance available, 7 days a week for all of your yachting needs. As the most experienced and expert yacht agents in Turkey, we can support Captains, Owners, Charter Clients, Pursers and Managers 24/7 - we make the stars align and deliver everything you need.

J U S T YA R D S AWAY.

IZMIR

CROATIA

ÇEŞME

FRANCE

KUŞADASI

ITALY

A N TA LYA

DIDIM

With an extraordinary range of famous shipyards and yard facilities within a 22-mile radius, it’s no wonder that Porto Mirabello is fast becoming the preferred home port for some of the world’s most iconic superyachts. Talk to us today about our seasonal and leasehold berthing options, and book now to get in before the berths run out.

info@begumyachting.com begumyachting.com

MARMARIS

SPAIN

BODRUM

GÖCEK KAŞ

GREECE

LA SPEZIA

CYPRUS

MALTA

R I VA FERRETTI

SANLORENZO

1,2 NM

BAGLIETTO

1,5 NM

P E R I N I N AV I

1,5 NM

FINCANTIERI

2,0 NM

1,2 NM Begum_DPS_221_ARTWORK.indd 2-3

27/06/2024 10:30

MELITA MARINE GROUP HEAD OFFICE

EXCITING DESERT ADVENTURES EXCLUSIVE DINING NEXT GENERATION MARINAS WORLD CLASS AGENTS VIP HOSPITALITY UNIQUE CRUISING OPPORTUNITIES EVERY SPORT YOU CAN IMAGINE GREAT CONNECTIVITY ULTIMATE NIGHTLIFE EXCLUSIVE VIP CREW PASS FIRST CLASS SUPERYACHT SERVICES SMART VISAS EXCELLENT SAFETY & SECURITY WILD LANDSCAPES INCREDIBLE WINTER CLIMATE SMART BUNKERING

WORLD CLASS SUPPORT ACROSS THE MEDITERRANEAN From Malta to Greece, Cyprus to France – Melita Marine Group gives you direct access to trusted shipyards and service centres wherever you cruise.

Whether it’s a refit, service or winter maintenance, our strategic locations deliver efficiency, flexibility, and world-class support with minimal downtime.

Melita Marine Group, Malta info@melitamarinegroup.net | melitamarinegroup.net

Melita_Marine_Single_226_v3.indd 1

AMEGLIA

SANLORENZO

11,0 NM

MARINA DI CARRARA

ADMIRAL

12,0 NM

VIAREGGIO

22 NM

F I PA GROUP

22,0 NM

AZIMUT BENETTI

22,0 NM

22,0 NM

MPD info@melitapower.com | melitapower.com

18/09/2025 10:50

T H E U LT I M AT E S U P E R YA C H T H U B

Dubai_221_DPS_v4.indd 2-3

OVERMARINE GROUP

22,0 NM

CODECASA

P E R I N I N AV I

22,0 NM

ROSSI N AV I

22,0 NM

portomirabello.it

visitdubai.com/en/travel-trade/yachting-in-dubai

25/06/2024 14:23

Porto_Mirabello_2020_Concepts_v5.indd 1

12/03/2020 14:47

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THE SUPERYACHT AGENCY

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Our in-house creative team can leverage extensive industry expertise to craft strategic, impactful digital campaigns that drive results for our clients.

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WHY CONTACT THE SUPERYACHT AGENCY

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• 30 plus years of experience and market knowledge.

We know the superyacht industry inside out, giving you guidance you can trust.

• Market experts and analysts who interrogate uniquely.

Our team digs deeper than standard reports to uncover meaningful insights.

• Research models that explore and uncover valuable insights.

We use proven methods to reveal opportunities others might miss.

• Real understanding of what your company needs.

We tailor our advice and solutions to fit your specific goals.

• Strategic experience that helps companies grow.

We provide actionable strategies that drive measurable business growth.

• Branding experience that helps companies stand out.

We help position your brand to shine in a competitive market.

• The rare ability to think differently.

Our innovative approach ensures fresh perspectives and creative solutions.

Download our credentials to learn more 23

OUR AGENCY CLIENTS

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EXECUTIVE SUMMARY • The Superyacht Group An independent and intelligent portfolio that is respected by the superyacht market’s decision makers.

thesuperyachtgroup.com linkedin.com/company/the-superyacht-group Instagram: @thesuperyachtgroup

• The Superyacht Report A market-leading quarterly report that is read and respected by the people that matter.

superyachtnews.com/reports linkedin.com/company/the-superyacht-group Instagram: @thesuperyachtgroup

• SuperyachtNews.com A serious news channel that is not afraid to share content, opinions and insights that others won’t report.

superyachtnews.com linkedin.com/company/the-superyacht-group Instagram: @thesuperyachtgroup

• SuperyachtNews Week A weekly bulletin that keeps our audience engaged with our real journalism, not congesting anyone’s inbox.

• The Superyacht Group Socials Instagram and LinkedIn channels that inform, inspire and interact with the market.

linkedin.com/company/the-superyacht-group Instagram: @thesuperyachtgroup

• The Superyacht Agency A consultancy that understands the superyacht market and helps clients understand where they fit.

thesuperyachtagency.com linkedin.com/company/the-superyacht-agency Instagram: @superyachtagency 25

RATE CARD The Superyacht Report

Superyacht NewsWeek

Outside Back Cover

£6,270

Season

Normal

Show

Double-Page Spread

£5,000

Banner 1

£875

£965

Inside Front Cover

£4,700

Banner 2

£685

£750

Inside Back Cover

£3,925

Banner 3

£685

£750

Full Page Strategic

£3,450

Banner 4

£485

£535

Full Page

£3,150

Takeover

£1,815

£2,000

Half Page

£1,890

Quarter Page

£1,090

SuperyachtNews.com

Direct Email Marketing

Digital Banners Tier 1 - 15k impressions /month

£6,270

Digital Banners Tier 2 - 10k impressions /month

£5,000

Digital Banners Tier 3 - 8k impressions /month

£4,700

Direct Marketing Email (includes creative cost)

£2,500

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CONTACT

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Contact The Superyacht Group to discuss your project.

STEPHEN DENT S A L E S O P E R A T I O N S A N A LY S T E : S T E P H E N @ T H E S U P E R YA C H T G R O U P. C O M M A R T I N R E D M AY N E CHAIRMAN E : M A R T I N @ T H E S U P E R YA C H T G R O U P. C O M The Superyacht Group, Lansdowne House, 3-7 Northcote Road, London SW11 1NG

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