MEASURING T H E impact
on the arts A COVID-19 S TAT U S R E P O R T
M AY 9, 2 0 2 0
THE NAPLES PLAYERS 701 5th Avenue South | Naples, FL 34012
239.434.7340 | www.NaplesPlayers.org
from Bryce TNP CEO & EXECUTIVE ARTISTIC DIRECTOR
Dear Friends, I feel very fortunate to be showing you the amazing impact our organization is having in our community during this crisis. As a theatre for the community, we know that our efforts and impact are more important now than ever before. But to understand the scale of our efforts, I want to give you some larger context. Many people are surprised to learn that Arts and Culture is a $30 billion industry in Florida. In the United States, it’s an $800 billion industry with greater GDP than Transportation or Agriculture. Even so, it’s an industry that is rarely covered in the news – and overlooked in financial impact.
Twenty-two years ago, however, downtown Naples was in a slump. And despite a strong national economy, the city needed to rejuvenate the town’s economy. The Arts were the answer. Helping to herald in the next two decades of prosperity in Naples, The Naples Players knows that downtown will once again be turning to us to help return downtown to the vitality it has grown to expect – and depend upon. While other organizations have had to go dark, we have persevered to continue serving our community. Your support of our programs not only impacts each of the individuals we’ve chronicled in this report, but is also crucial to the future of downtown. As you’ll see, the need is significant. Donations are down and ticket sales are way off – but our mission and vision remain unchanged. With your help, we’ll build our community back stronger than ever before. Thank you for your support,
Bryce Alexander CEO & Executive Artistic Director firstname.lastname@example.org P.S. As we continue to be conscious of expenses during these difficult times, the cost of this mailing was generously sponsored by our good friends and current sponsor of Becky’s New Car: Garage Doors of Naples. Our dedicated volunteers once again rose to the call to assist with packaging and addressing these reports for distribution. Together, we are saving the arts.
Garage Doors of Naples 3873 Davis Blvd. | Naples, FL 34104
(239) 261-6199 www.GarageDoorsOfNaples.com
SERVING OUR community DURING TIMES OF NEED
After the difficult decision to temporarily close our doors on March 12, our staff and leaders were desperately searching for ways to use their time and talents to continue serving our community. Resident Costume Designer Dot Auchmoody saw a Facebook post containing a pattern to build surgical masks. She quickly realized that this was a way the costume staff and volunteers could continue to utilize their skills. A call was placed to the local hospital, and an offer made to use any of our remaining bolts of fabric to cre-
600+ MASKS SEWN & DONATED
ate surgical style masks. The hospital requested 300. It was only a matter of days until the hospital called, needing as many masks as had already been created. Volunteers were also able to contribute – and were given “take-home” kits to continue making masks at home. Word quickly spread about our efforts, and a local printing company offered to use their laser cutters to cut the fabric patterns of the masks. This collaboration allowed high-precision, high-output capacity of the in-demand masks. We continue to make
INTUBATION BOXES FABRICATED & DONATED
masks today, providing them to hospitals, nursing homes, and others who may need them. Similar efforts were taking shape in our scene shop, too: when Assistant Technical Director Chase Lilienthal realized he could use leftover plexiglass to create intubation boxes, a critical shield for protecting doctors and nurses when intubating patients. Naples Community Hospital made specific design requests, the shop implemented them, and the boxes have become another added tool to help protect our community’s heroes.
VOLUNTEER & STAFF HOURS OF SERVICE
LEFT: Staff at Naples Community Hospital pose for a photo wearing masks created from left over fabric in TNP’s costume shop. MIDDLE: One of the intubation boxes created in TNP’s scene shop and donated to local hospitals to protect workers from virus exposure. RIGHT: Costume Shop Supervisor Mollie LaTorre finishes one of the hundreds of masks created for local hospitals.
A R T S E D U C AT I O N GOES ONLINE
Arts education is at the core of our mission. Serving more than 1,200 students on-site in classes every year, we know that the social and imaginative access our programs provide our students is critical to their at-home education. In only one week, all of the education programs, for every age and level, were modified and moved to electronic formats. Not only has this provided the students continuity and connection, it has inspired the theatre to evaluate ways to bring virtual classes to under served populations in the future. Parents have been overwhelmingly thankful for the outlet this has provided. Adult students crave the voice the classes provide as well. A three-year partnership providing improv classes for special needs students through the STARability Foundation didn’t miss a beat during the transition to virtual learning. Participants, parents, and instructors alike have expressed how keeping the regular class dates has kept a sense of normalcy and community alive during the challenges social distancing has brought.
“This is a wonderful opportunity for our STARability participants and hopefully we can continue virtual classes for students that are unable to attend center based programs.”
VIRTUAL CONTENT & CLASSES
FOR ADULTS Improv for Isolation Improv for ASD Contemporary Dance Meet-Ups Talking With...Interview Series Yoga Flow Naples In Residence Concerts Funny Fridays with Stage2 Improv
Beyond the regular curriculum classes normally offered by TNP, new opportunities for classes and events focused on wellness, movement, and keeping the community connected have also surfaced. Live online classes such as yoga, dance meet-ups, and family sing-alongs were developed alongside prerecorded content like comedy skits and Children’s Story Hour. The Education Department stepped in and stepped up in a huge way to produce arts education content ready for consumption.
“The Naples Players is a home away from home and has provided a safe and caring learning environment for our daughter over the years. Thank you for all you do to cultivate a love of theater in our community.”
ONLINE CLASSES & EVENTS HELD SINCE MARCH 19
-THE OUVERSON FAMILY
Since morphing the Education Department into the virtual classroom on March 19th, TNP has conducted over 30 virtual classes serving more than 420 registered participants and thousands of additional views of online recordings. The list of available classes, events and opportunities, is growing weekly to provide meaningful content for both children and adults and is reaching entirely new audiences through virtual channels. COVID-19 may have been the catalyst that drove our need for a virtual way to connect students with instructors, but one thing is now obvious: we are no longer contained to serving students within the confines of our theater walls.
STUDENTS HAVE ENROLLED IN VIRTUAL CLASSES & PROGRAMS THUS FAR
VIRTUAL CONTENT & CLASSES
FOR CHILDREN & TEENS Teen Comedy Club Improv for ASD Theatre Dance Meet-Ups Story Hour From Around the World Tik Tok for Teens & Tik Tok Jr. Weekly Family Sing-Alongs Spring & Summer KidzAct Classes Individual Coaching
5,500 VIEWS OF FREE ONLINE VIDEO CONTENT FROM TNP’S EDUCATION DEPARTMENT
CONCERT SERIES TA K E S C E N T E R S TA G E
Another outlet for continuing to connect with patrons and our TNP family of volunteers and staff was generated out of an abundance of need for weekend entertainment during the early days of the Safer-At-Home order. Less than two weeks after closing the theatre, we held the first of our Naples in Residence: Aid for Arts live streaming concert series. Local TNP artists and volunteers Jesse & Amy Hughes lent their talents to entertain and serenade over 500 live viewers on March 26th. Since then, our online performances have been viewed nearly 14,000 times. The concerts were a foray into live-streaming technology across multiple platforms to reach as many homes and viewers as possible. The outcome and response has been overwhelmingly positive and encouraging. Additional concerts featuring other local artists and TNP volunteers were held on two weekends in April. Each concert was presented live on Facebook, YouTube, and on our Naples Players website and asked viewers to consider donating directly to TNP. From the very beginning we have been transparent about the financial hardships incurred as a result of show cancellations. Each concert has been a successful way to raise awareness, provide safe entertainment directly into patrons homes, and to generate modest funds to offset the significant losses in revenue. As a result, we now have additional technology and experience to continue to provide this style of live entertainment to those who cannot physically make it to the theatre.
AID FOR THE ARTS
CONCERTS & ARTISTS CHARIOT: JESSE & AMY HUGHES DEBI GUTHERY & DAVE GIPSON SUZANNE SOLE
13,068 H O U R S O F E N T E R TA INME NT WATCHED ON FACEBOOK BETWEEN 3 CONCERTS
GIVING Tuesday T O G E T H E R , W E G AV E .
A N E N C O R E O F G I V I N G L E D B Y D E N N Y & TA N YA G L A S S Denny and Tanya Glass are no strangers to the Naples non-profit scene. They have humbly been the driving force behind important projects and initiatives at organizations close to their hearts for years. Their shared passion for the artistry and education at TNP was something they’ve been actively involved in from the beginning.
direct website donations. Any concerns about being able to raise the matched donation amount in the next 10 days were quickly dissolved. “Denny and Tanya provided the ray of hope that was needed to inspire others to help support TNP,” said Associate Artistic Director Jessica Walck. Leading up to the deadline for matched donations, the cast of our 2013 production of Les Misérables reunited virtually to record themselves performing “One Day More.” The video quickly became the anthem and call to action to meet the giving goal - but it has also become a demonstration of the phenomenal talent and passion that drives our amazing volunteers.
“We were hooked on The Naples Players after our first Thanks to our TNP family of donors and supporters who show,” fine-artist Tanya Trinkaus Glass said, recalling her rose to the occasion and helped us raise the full $25,000 first visit to the theatre. for the match. Their generosity has surged through all areas of TNP over the years. Most recently, Denny and Tanya served as our Front & Center Gala Sponsors, and Denny is volunteering as President of the Board. In the midst of the current COVID-19 crisis, TNP participated in a national day of giving for nonprofits known as “Giving Tuesday,” on May 5, 2020 - and Denny and Tanya didn’t hesitate to stand up and offer a $25,000 matching donation. “We announced the match during our live-streamed ‘Aid for The Arts Concert’ on April 25th, just 10 days before Giving Tuesday. We knew it would help spur our family of TNP supporters to action,” said Executive Artistic Director Bryce Alexander. And that it did. Before the end of the 60-minute concert, viewers had already donated more than $7,500 via text and
“We are continually grateful for the support of our donors, especially in these uncertain times. Keeping our doors closed is costing us upwards of $15,000 a day,” Alexander stated in response to the Giving Tuesday fundraising efforts, “and each dollar makes a huge impact on our ability to continue serving our community.”
TO WATCH NOW
NEW SHOW SCHEDULES & SUMMER CAMP SHIFTS
RESCHEDULING OUR 2020 SPRING & SUMMER SHOWS
May 24 - May 31, 2020 We are excited to announce virtual performances of Becky’s New Car running May 24 - May 31!
April 28 – May 23, 2021 We have rescheduled Calendar Girls for Spring of 2021.
SUMMER CAMP GOES VIRTUAL! Our traditional KidzAct summer classes are all available with four virtual sessions running between June and August. But there are added programs for teens and tweens this summer, like “Brush up your Tik Tok” where students will learn to create virtual content - an important and growing form of social and artistic expression. This Spring, students from all over the world have been clamoring to participate in our online classes - and we’re ready to engage these students from wherever they live. Registration is open now and we are excited to continue engaging with our virtual education audiences!
June 23 - July 25, 2021 We have also rescheduled this summer’s production of The Wedding Singer for Summer of 2021.
May 19 - June 13, 2021 To accommodate the added productions, we have adjusted next season’s production of An Ideal Husband into the Tobye Studio Theatre.
DID YOU KNOW? In just the first SIX DAYS of being closed, our lost revenues were equal to the amount of yearly scholarships needed for
KIDZ ACT STUDENTS?
OUR PLAN FOR FALL 2020 We’re optimistic that we will be able to resume live performances as scheduled this fall with the raucous comedy Boeing, Boeing (opens September 30th). Of course, we will keep you posted as those dates get closer.
T H E F I N A N C I A L I M PACT O F C OV I D -1 9
SUBSCRIPTION TICKET SALES
SPRING 2019 VS. SPRING 2020 *
OVER LOST TO REFUNDS SINCE MARCH 12
*DATA FOR MAR 1 - APRIL 30
DAY WITH ONE CANCELLED PERFORMANCE DAY WITH TWO CANCELLED PERFORMANCES
$50,000 WEEK PER
IN TOTAL LOST REVENUE FROM TICKET SALES, REFUNDS, CLASSES, CONCESSIONS & MORE
T HR O U G H TH E E N D O F MAY 2020
THE DRIVE FOR OVERALL DONATIONS ARE DOWN BY NEARLY
EVEN WITH VIRTUAL CLASSES, TNP SUMMER EDUCATION IS ALREADY FACING A LOSS OF
SINCE MARCH 13TH WE HAVE RAISED
75% over $60k $72k
vs. this time last year
and watch a special tribute video performance from our 2013 TNP Cast of Les MisÃ©rables!
FROM YOUR HEARTS
and towards the arts T N P D O N O R S M A R C H 1 3 - M AY 0 9
$25,000+ Denny & Tanya Glass $2,500+ Ali & Luke Claremont Peggy & Jim Monson Henry & Jeri Price Arlene Riegel Claire & Jim Skinner $1,000-$2,499+ George Dâ€™Angelo Dallas Dunnagan Dave & Dawn Gipson Harold Wyman Foundation, Inc Bill & Helen Iten Patrick & Mary McClain Frank & Inna Morgan Christine Paddock Steven & Barbara Purcell Len Rosenberg & Ellen Radomski David Shaffer Bob & Mary Uek Allen & Marla Weiss $500 - $999 Joni Brickley Dede & Robert Brownlee Pamela Larkin & Steven Caruso Tony & Carolyn Marek Blaise Mauro Gary & Janet Root $250 - $499 Dorothy Allard Brad Brenner Bob & Connie Ciesick Mary Dix Debi Garnett Suzanne Goudeau Carla Grieve Alyssa Haney
$250 - $499 cont. Norman Imaoka Cari Jones Kevin Kenneally Dennis Kois Joanne & Carl Kuehner Richard Macken William Martin Linda & Jim Mizeur Jacqueline & Henk Morelisse Marisa & Tim Ouverson John D Riley Scott & Louise Root Melby John & Judith Stang $100 - $249 Pamela Abbott Hymie Akst Joâ€™Ann Alderson Barbara Alexander Bryce Alexander & Katie Cross Lynn Andreini Karen & Drew Attanasio Wanda Augustyn Dan Bacalzo Adrian & Charmaine Banky Joel & Arlene Banow Patricia Borme Dick Bryce Bob Brady & Kathleen Callahan Margaret Callahan Patti Caroli Timothy Colligan James Corsica Carol Crawford Theressa & Richard Curley Diane & Sid Davis Ted & Pat DeGroot Jon DeMoss Earle & Simplicia Dinsmore Joseph DiSabantonio James Duggan
$100 - $249 cont. Jon Estes Rachel Ewy Jane Ewy Susan & Ken Feinthel Carole & Lance Fenstermacher Linda Fikes Charles Fornara & Dawn Lebrecht Fornara Judy Freiberg Jill Garcia Georgette Bernier & Norm Glover Suzanne Goeren Marlene & D Grazen Donald L Heflin Harold & Sonya Helmkampf Shirley Henderson Charles & Charla Henningsen Jesse & Amy Hughes Brian Igoe Hester Kamin Joan Karter Evelyn Kasper Joanne Katski Christa Kaufman Janis Kelly Penelope Knaack Richard Knepfler John & Daniela Leone Jackie & Kenneth Lerdahl Eileen Lowry William Mandour Jacob & Mary Maurais Catherine Mayer Maria Mazorra Philip & Donna Messer Elizabeth & Gaylord Meyer Tina Moroni Mr. & Mrs. Robert Mosco Betty Nordstrom Lois Opel Polly Parker
$100 - $249 cont. Patricia & John Pollok Sue Rapanos Bobbie & Sue Ray Thomas Read Eileen Reynolds John Rice Kathy Rogers Mike & Judith Santos Keith & Beverly Schroeder Judy Scribner Latita Sheesley Elizabeth Skinner Robert & Mary Ann Soja Pete & Sandi Spilotro Mahlon Stacy Beverly Thomes Debra Thurston Ann & Francis Trombly Daly Dot Auchmoody & Mark Vanagas Andrew & Joanne Vazzano Craig & Jessica Walck Douglas & Susan Walck Betty Jo Walker Tiffany & Bryan Wallace Kenneth Wetcher Patty & Harry Witt Debra Wojcik Marcia Wolfe Dolores Wood $50 - $99 Kayle Allen Kelly & Jonathan Antunes Gerhard Baum Susan Becker Jodee Bennett Chris Bigelow Giuliana Branche Nicole Flesvig Bruland Cole Butcher Oliver Cannon
$50 - $99 cont. Joanna Carrasquillo Kristin Cassidy Debbie Chartier Sheila Coletta Amy Cooper Kellie Cullinan Aldo D’Acunzo Kathleen Epstein Selena Evans Melissa & Matt Flom Marci Giannoutsos Joan Granda Nancy Hayer Harriet Heithaus Donald Herrick Cynthia Hile Marie Huyler George & Mary Ann Ihnat Melina Kervandjian Elizabeth Keteltas Natalie King Gabrielle & Heidi Lansden Richard & Josephine Larkin Melanie & Robert Leach Rosita Lee Lenora Lem Brett Marston Amy Martin Joan Maywood Beverly McCann Elliot Mitchell Robin & Tom Mizwa Michele Olsen Jacqueline Ortiz Inga Pickett-Mathura Cynthia Portaro Richard Portno Janice Post Bernardo Santana
$50 - $99 cont. Michael Shlensky Esther Snyder Linda Sollars Cindi Spanier Carl Tisone Alice & Thomas Weger Cindy Whetsell Patrick Ziegler
Lisa Hadar Christina Henesy Richard Henning Beverly Hiltabidle Mollie LaTorre Nicole & Peter Letendre Sandra Levens Robert & Theresa Lombardo Lisa & Mark Lye Claire Lacy McKeon Donna Madden Mark Moore Lena Neal Camille Pandolfelli Dorothy Peltier-Fanchi Steven La Pidus Melissa Poindexter Judith Poland Craig & Cheri Price Lisa & Chris Prince Robin Raymond Thomas & Cynthia Riker Janice Robinson Mark & Jan Russell Nancy Schechter Herbert J Schneider Paula Shute Priscilla Smith Suzanne & Mark Smith Suzanne Sole Danielle Spiewak Ted Stine Tammie & John Sweet Julia Szilagyi Teresa Thome Linda Vandermolen Janet Washburn Diane Yates Betty Yeoward Christian Ziegler
Up to $49 Christine Andretta Jacqueline Ann Charles Bang Alexandria Beightol Mary Belmonte Janina & Kal Birtolo Samantha & Michael Bogert Nancy Bucciarelli Rene Cabrera Jeff & Ginette Carrier Wylie Cassidy Gary Chernow Juliet Clayton Jack & Debbie Cole Deb Considine Meredith & Eric Condit Veronica Cossetta Dawn DiGeronimo Danielle Dodder Jason Eugenides Carol Fox Lori & Eric Friedman Joanne & Dave Fritz Stephanie Ganakos Rima Geleziunas Lisa Gigante Jeremy Giovianazzo Sara Gordon Kristen Gutierrez
Help us save the arts! Yes, I want to help save the arts in Collier County by donating: I’d like to make my tax-deductible gift of $
NAME FOR DONATION ACKNOWLEDGMENT
FOR YOUR CONTINUED SUPPORT AND BELIEF IN OUR
You can now TEXT TO DONATE! Text “TNP” to 239.349.3001 today!
PLEASE, LIST MY GIFT AS “ANONYMOUS”
EMAIL ADDRESS (WE DO NOT SELL OR SHARE EMAILS) I’d like to learn more about: (CHECK ALL THAT APPLY)
QUESTIONS: CALL 239.434.7340
SHOWS & EVENTS
RECURRING OR LEGACY GIFTS
MEMBERSHIP & DISCOUNTS
SEASON TICKET SUBSCRIPTIONS
! CONTINUED ON REVERSE >
LEADING THE WAY
T H E N A P L E S P L AY E R S COVID-19 ADVISORY COUNCIL
LEADING OUR REGION The Naples Players is leading the region’s arts organizations through the formation of a new COVID-19 Advisory Council comprised of healthcare professionals, industry professionals, and community leaders to help make informed decisions about the safest and most responsible ways to move forward. We’re grateful that each of these individuals has agreed to bring their own unique perspective to help us make informed and prudent decisions about our programs, and about the future of the Arts. To ensure all artists in our region can benefit from The Naples Players’ efforts, we are sharing the feedback and consensus from the committee with our colleagues in organizations across the region.
Senator Kathleen Passidomo
Florida State Senate District 28
City Manager, City of Naples
Broadway Producer; Philanthropist
Chair of the Wales Millennium Centre; former President & CEO, Molson Coors Beverage Co.
Dana A. Souza
Dir. Community Services Department, City of Naples
Co-CEO, Broadway Across America
Fire Chief, City of Naples Fire-Rescue
Chief Stephanie Spell
Dr. Peggy Aune
Associate Superintendent of Curriculum & Instruction, Collier County Public Schools
Collier County Sheriff ’s Office
Chief Tabatha Butcher Collier County EMS
District Coordinator, Fine Arts (K-12) Collier County Public Schools
Please see reverse side for donation information & details COMPLETE FOR CREDIT CARD DONATIONS ONLY: Card Number:
NAME ON CARD
BILLING ZIP CODE THIS REPORT WAS GENEROUSLY SPONSORED BY:
SIGNATURE As we continue to be conscious of expenses during this time, we appreciate the donation of an envelope and stamp. Our Florida Dept. Of Agriculture & Consumer Services Reg. Number is CH3852. A copy of the official registration and financial information may be obtained from the Division of Consumer Services (1-800-435-7352). Registration does not imply endorsement, approval or recommendation by the State of Florida. The Naples Players does not contract with any professional solicitors to assist in fundraising.
RETURN TO: The Naples Players 701 5th Avenue South Naples, FL 34102
May 2020 - COVID 19 Status Report: Measuring the Impact on the Arts