Committed to delivering value, as always

UPDATES FROM THE ENERGY INDUSTRIES COUNCIL

Committed to delivering added value, as always

Since its founding 80 years ago, the EIC has grown to represent companies in all energy sectors. It is a journey that the EIC is proud of, and although energy priorities have changed since 1943, the EIC’s core purpose remains the same as when it began: to help members export, diversify and grow to win business across the globe. As we refl ect on how the EIC has constantly evolved to meet continuous growth in its members’ demands, Energy Focus talks to the heads of two new departments launched in 2022: Nicola McGeown at EIC Event Solutions and Diveena Danabalan at EIC Consult.

Nicola McGeown

Interim Regional Director for UK & Europe EIC Event Solutions

Can you tell us more about EIC Event Solutions? EIC Event Solutions came about as more and more member companies were looking to raise brand awareness, create a platform to talk about their products and services, and target the right audience by hosting in-person or online events.

We have a dedicated team of event professionals off ering a bespoke event management service to simplify the entire event planning process from start to fi nish, allowing our clients to focus on their day-to-day jobs.

How can companies leverage EIC Event Solutions to eff ectively reach potential clients and partners? Our bespoke event management off ering allows clients to use as much or as little of the service as required and provides for a range of budgets. Some companies use the service as a marketing tool to reach energy supply chain companies in a specifi c region or on a global scale. Others require a full service, from event conception to completion.

We work very closely with the EIC Consult division, off ering webinars and events that complement their market intelligence service. One example of our collaboration involved a recent report on nuclear newbuild opportunities in Europe, compiled by Diveena and her team for member company TÜV SÜD. The Event Solutions team worked closely with Consult to create a webinar platform, allowing TÜV SÜD to present details of the report, along with invited key industry speakers, to a carefully targeted audience.

Many energy companies have taken a step towards diversifying their business into the clean energy marketplace, and our services can both guide and promote this transition

What have been your greatest accomplishments so far? Providing a service to our members that not only gives the brand awareness they are looking for but has also delivered post-event opportunities and led to winning business.

How is your service part of the EIC’s 80-year journey? It is a natural progression in EIC’s service to the energy sector. Many energy companies have taken a step towards diversifying their business into the clean energy marketplace, and our services can both guide and promote this transition for the future.

Diveena Danabalan

Head EIC Consult

What sets EIC Consult apart from other consulting services? Consult has hit the ground running due to the years of industry experience that EIC already has under its belt. Our Market Intelligence database off ering – EICDataStream, EICAssetMap and EICSupplyMap – is well known, and our depth of knowledge is second to none, giving us a solid starting point.

Before becoming Head of EIC Consult, Diveena Danabalan (left) worked with EIC’s renowned market intelligence databases: EICDataStream, EICAssetMap, and EICSupplyMap. Meanwhile, led by Nicola McGeown (right), EIC Event Solutions helps deliver a seamless, fl exible and fresh event experience in-person and online

Like all EIC’s off erings, Consult’s business model is specifi cally built to benefi t our members, but we have also had success with non-members. We pride ourselves on our fl exible, collaborative relationship with clients, tailoring our approach and off erings project by project.

No two clients are the same, which gives us an edge in customer service. I am proud to say that we have produced exemplary work for our clients throughout the year, which keeps them coming back for more!

Can you tell us more about the synergy between EIC Consult and EIC Event Solutions? As two teams that produce bespoke off erings, it was only a matter of time before Consult and Event Solutions collaborated! One of our sweet spots is informing a client’s business development direction/strategy – Nicola highlighted a great example involving our joint client, EIC member TÜV SÜD.

Another example of our synergy in action is that Consult successfully conducted a UK supply chain mapping exercise for a non-member operator to support the development of its Phase 2 application for the Cluster Sequencing for carbon capture, utilisation and storage deployment. Off the back of this, Event Solutions ran a very successful supply chain procurement event with the same client plus others in the Humber Cluster. Together, our teams are the dream valueadd for clients!

What have been your greatest accomplishments so far? For me, it’s satisfi ed clients – we’ve grown and maintained some unique relationships because our clients love our work, with repeat work despite being just over one year old! It’s very much a two-way street; while we add value for our clients, our work with them forces us to utilise our databases in diff erent ways, which inevitably leads to new ideas around our products and the bettering of our data, ultimately benefi ting our members.

How is your service part of the EIC's 80-year journey? EIC has been on an 80-year journey since its inception, and these consulting services are a natural part of that evolution. We’ve identifi ed a need for it from members and non-members, and both off erings build on our existing market intelligence and events strengths. As both of our services are fl exible in their clientele, I am convinced this will open up new avenues to EIC as it strives to become the global go-to trade association for the energy supply chain.

Our work forces us to utilise our databases in diff erent ways, which leads to new ideas around our products and the bettering of our data, benefi ting our members Two new businesses, one aim

EIC Consult

EIC Consult provides in-depth market intelligence outputs to members and nonmembers using EIC’s proprietary databases, its global network of contacts and its in-house analytics knowledge of global energy markets.

EIC Event Solutions

EIC Event Solutions off ers expert event services, supporting EIC clients and other companies that can benefi t from the EIC’s extensive experience.

With these two new businesses, EIC now off ers exclusive consulting services with customised insights augmented by EIC’s well-known rigorous approach to energy market data gathering and analysis.

By continuously adding value to member companies, the EIC further develops its ambition to be the global go-to trade association for the energy supply chain.