Marketing With A Purpose
First Impressions Matter
Professional photos matter
Upload photos & videos to Elements
Keep Dropbox folders organized
Update listing sites regularly
Review your community online
Better listings = More views, tours, and buyer interest
Photos Sell Homes
Use bright, high-quality photos
Showcase key home features
Highlight amenities
Remove outdated images
Update sold inventory
Listings with better photos receive significantly more engagement.
Before
After
Social Media That Works
Resident stories Community events
Amenity highlights
Homeowner testimonials
New home arrivals
Authentic content builds trust and drives interest.
Creating Share-Worthy Moments
Turn everyday experiences into marketing opportunities.
Events
Open Houses
Club Activities
Resident Gatherings
Amenity Usuage
Real Moments create real engagement.
Maximizing
vent Success
Every event is an opportunity to generate leads.
Share details with Marketing
Promote on social media
Invite prospects Capture photos & video
Follow up afterward
Events increase traffic, engagement, and sales opportunities.
Calendly Makes Scheduling Simple
Give propects a simple way to book tours.
Add Calendly to email signatures
Include in texts and follow-ups
Offer virtual and in-person tours
Reduce scheduling delays
Increase tours and conversions
More scheduled tours = more opportunities to sell.
The Experience
Website AI Chatbot
AI Voice Assistant
Connected directly to Elements
Real-time home & pricing information
Faster responses for prospects
Helping streamline lead communication
Helping prospects get information faster than ever before.
AI Rollout & Testing How It Works
Currently Testing at:
Ellsworth Springs
Emerald Arbor
Dorado Canyon
Palm Terrace
Slow rollout to ensure quality
AI continues learning through interactions
Conversation flow improvements underway
Testing lead qualification strategies
Prospect AI Assistant Elements Sales Team
Reaches out via Chat or Call Answers questions & qualifies the lead Lead is captured & updated in real time Notified for immediate follow up
Focused on improving the customer experience while increasing efficiency.
The Future of AI at Cobblestone
AI Chat & Voice Expansion
Outbound collection calls
Resident call center support
Automated follow-up workflows
Social media scheduling
Google Review management
One centralized platform
Continuous innovation
Technology should support the sales experience - not complicate it.
Self-Guided Tours
wi
th
NTerNo
Allow prospects to tour homes on their own schedule.
w Add it to Listing Details Copy the NTerNow URL Save the listing Self tour button appears automatically
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Small Updates = Big Results
A few minutes each week can improve your marketing performance.
Weekly Review
Your Marketing Tool Kit
Monthly Marketing Checklist Community Listing Flyers
Photo Waivers
