Marketing Evaluation for 3445 Varner Ct

Current Market Analysis

3445 Varner Court | San Jose, California 95132

The Nguyen Family Silver Creek Valley Country Club San Jose, California

AN INTRODUCTION This complimentary Comparative Market Analysis (CMA) was created especially for you to establish the value of your home in the present market and thereby determine the price at which it should be marketed.

We have compared and reviewed your home against other luxury homes currently on the market, whether for sale, under agreement or recently sold. While your home is undoubtably unique, analyzing the market by looking for homes that have similar style, location, features and/or condition provides a great insight that can be leveraged to maximize the potential value of your home.

The comparative process known as the “market approach to value” is widely used by appraisers and agents. It is recognized and accepted as the reliable method of valuing residential real estate.

When selling luxury properties, it is critical to not only appreciate the statistical value but also maximize the opportunity as well as the intrinsic and emotional value.

We have included an overview of our professional commitment of service, our brokerage’s connectivity, and our dedication of ensuring that your home receives the most sophisticated strategies and solutions through our innovative platform of services.We look forward to working with you.

Regards,

Thao Dang & Brian Ng Thao Dang and Brian Ng Real Estate Group BLOCK CHANGE REAL ESTATE www.blockchangere.com DRE #00846794 | DRE #01348634

MEET THAO DANG Over the last three decades, the name Thao Dang has become synonymous with Silicon Valley’s real estate market. Thao started his real estate business in 1983 and has achieved more than a billion dollars in sales. He continues to deliver the apex of real estate services for a diverse clientele and anyone newly represented by Thao quickly learns why he is one of the top brokers in Silicon Valley.

He has received several prestigious accolades over the decades, including his previous agency’s highest honor as The #1 Salesperson in the U.S. and world in 2002 for Century 21 franchises, among more than 150,000 agents.

THAO DANG PHAM CO-FOUNDER / REALTOR® DRE# 00846794 Thao@blockchangere.com

408.315.8818

It is not only the public recognition that proves he’s one of the best agents in the business; he earns his clients’ trust and respect with his deep knowledge, intelligence, professionalism, and the utmost care he puts in each and every time he is entrusted in the sale or purchase of their homes.

Thao demonstrates strong marketing skills and negotiating expertise that his clients have come to know and appreciate firsthand, and prospective clients continue to seek him out.Thao is also quite active in his community, serving on the Board of Directors for several organizations. Thao also loves to travel.

His other hobbies include collecting wines and organizing golf tournaments, partly for fun but also to connect with his friends and clients, thus expanding his business network to the benefit of his wide network of clientele

MEET BRIAN NG Brian Ng started his career in real estate as a young teen by passing out flyers for the agency where he eventually became an agent, which set the foundation for his over 2,000 real estate transactions. He’d learned his strong work ethic and passion for sales at an even earlier age, working at trade shows for his parents’ family-owned business.

Although his first career was in the tech industry, he’d always had a preference in sales and decided to pursue real estate after studying it on the side for years. Once he got started, he never looked back and was quickly recognized for his work, including winning the Rookie of the Year Award. The success didn’t stop there: Brian has been one of the industry’s top producers since 2003, and he and his partner were named the #1 team in Santa Clara County in 2004 and 2005.

However, what continues to be number one for Brian are his clients and their interests. His second-to-none negotiation skills, problemsolving abilities, and the motivation to exceed client expectations with his constant availability are proof of that. When you are doing something you enjoy, it does not seem like work.

His clients have appreciated the care and hard work he puts into every deal. He has treated every single one of them with the belief that buying or selling a home is one of the most important things a person will ever commit to. That attitude has secured him an extensive roster of clients, many of whom have been with him for decades

BRIAN NG CO-FOUNDER / REALTOR® DRE# 01348634 Brian@blockchangere.com

408.655-0878

ABOUT US Block Change Real Estate is led by acclaimed agents Thao Dang and Brian Ng, who bring first-class luxury real estate services to a discerning Silicon Valley clientele. In 2003, they were named the #1 team in the U.S. and world, and they have been among the industry’s top producers for over 36 years. Highly regarded, Thao and Brian continue a multi-decade run of trust, respect, and achievements that their clients know well and appreciate fully.

If you’re looking for the kind of marketing expertise and strong negotiating skills that ensure the smoothest transactions and result in top-dollar outcomes, Thao and Brian are the agents for you. As the premier brokers of Silicon Valley’s luxury homes market, they have long-standing affiliations with numerous recognized professionals throughout the region. They maintain a strong foothold on the area’s most desirable properties, and prospective clients continue to seek them out.

At Block Change Real Estate, providing the utmost care for clients is a top priority, and you can be assured that they always have your best interests in mind. Giving back to the community is another passion: they stay active in many charity organizations and serve on the boards of several. To their current clients and those they will be honored to one day serve, your trust in them demands only their most sincere and dedicated service. For the team at Block Change Real Estate, it’s never about anything less.

6120 HELLYER AVE, SUITE 175 | SAN JOSE, CA95138

FULL SERVICE REAL ESTATE When you hire Block Change Real Estate, we will become your home’s

MARKETING MANAGER

NEGOTIATOR

• Showcasing your property with the finest marketing

• Presenting and negotiating on your behalf with potential buyers

• Developing and implementing a customized marketing plan • Determining the best price in line with market forces

• Advising you on the merits of each offer • Always keeping your best interests as first priority

• Communicating regularly so you are informed

CLOSING MANAGER LIAISON MANAGER

• Providing information to the buyer in a timely manner

• Introducing new buyers to your property

• Only accepting certified bank drafts

• Pre-qualifying the buyers to avoid time-wasters

• Liaising with your lawyer/notary and delivering necessary documentation

• Providing you with timely updates on viewings and feedback

• Facilitating answers, resolving any issues during the closing process, and ensuring the process is completed seamlessly

DEDICATION & COMMITMENT ⭐⭐⭐⭐⭐ “Selling your house within the Silicon Valley market can be a process wrought with peril. When my wife and I decided to sell our home of 26 years, we interviewed many agents and agencies and ultimately hired Brian Ng and his Block Change Real Estate team.

Brian’s experience, extraordinary competency, and his second-to-none negotiation skills found our home sold at a price that both exceeded our expectations and those predicted by all of the local comparable sales reports. In summary: we sold at top dollar with a minimum of stress and leave the process feeling assured that no one but Block Change and Brian Ng could have delivered this outcome! Selling? These are your guys!” - PAUL K. “Thao and his team’s knowledge of the market and professionalism helped us get the best pricing for our home. Their years of experience definitely is reflected in their negotiation skills and their expertise behind the strategy of getting the best price point for market and region - ZILLOW 5-STAR REVIEW “I reached out to Thao Dang because of his reputation as an excellent broker with over 25 years of experience. My wife and I sat with him and Brian to discuss a game plan on how to maximize the sale of our home. The process was seamless; Thao provided an extensive analysis of the current market, assisted with professional staging of our home, and lastly, provided a high quality brochure. Not only did he sell our home, he also helped us find the perfect condo in Silver Creek Valley Country Club. I would recommend Thao and Brian to any of my family and friends.” - ROBERT D. “From the first day, Thao and Brian were on top of the sale of our home. They gave us a very clear and understandable picture of the market for our home and outlined what they were prepared to do as well as what we should expect. On the first showing, they produced interested qualified buyers. COVID and the related financial crisis took those buyers away, but Thou and Brian persevered, and we were able to sell at our price and on our terms. Throughout the process, we were kept well informed. We could not have asked for a more well organized or better executed process than that provided by Brian and Thao.” - ZILLOW 5-STAR REVIEW

DETERMINING THE

VALUE OF YOUR HOME

Market Analysis Explanation This Comparative Market Analysis has been carefully prepared for you, analyzing homes Similar to yours. The aim of this market analysis is to achieve the maximum selling price for your home, while being able to sell your home within a relatively short period of time.

Comparative listed will help to determine the correct selling price of your home. Ultimately, the correct selling price is the highest possible price the market will bear.

This market analysis is divided into three categories:

1. Comparable homes that are currently for sale 2. Comparable homes that are currently pending 3. Comparable homes that were recently sold Looking at similar homes that are currently offered for sale, we can assess the alternatives that a serious buyer has from which to choose. We can also be sure that we are not under pricing your home.

The Pending Sales of similar homes will give us a good vision of properties were chosen by the buyers among the available inventory. This is an indication of buyers choosing the properties that are priced within the fair market value range, being in the right location, and having the desired condition.

And areviewing the sold properties in the past few months, will give us a clearer picture of how the market has valued homes that are comparable to yours. Banks and other lending institutions also analyze these sales to determine how much they can lend to qualified buyers via their appraisal.

THE OBJECTIVE Our mutual objective is to sell your home: ◊ OR THE HIGHEST POSSIBLE PRICE ◊ IN THE SHORTEST TIME ◊ WITH THE MOST FAVORABLE TERMS Prior to implementing any marketing strategies, it is critical to go through a process of discovery — determining the fair market value, understanding the current market conditions, and reviewing the variety of factors that will help us prepare your home for sale

STRATEGIC MARKETING PLANT TO

GET YOUR HOME SOLD

Pre-Listing Preparations It’s All About First Impressions

The condition and appearance of your home can significantly affect the selling price you will ultimately receive.

Syndicated real estate websites will showcase your home to prospective buyers.

Today’s consumers are tech-savvy and will judge your home on those first photos.

We will meet with professional consultants & contractors to determine what preparations need to be done on the inside and outside of your home.

This is an essential step for us. The first impression of your home is significant, and we want to capture a prospective buyer’s interest in your property at first sight.

Landscaping and exterior: We will schedule a consultation with a professional landscaper to look at the home’s outside and current landscaping.

We will get recommendations from them, including planting more colorful flowers, trimming trees & shrubs, plus covering empty areas with mulch and ground cover.

Obtain inspections: Obtain inspections: We will schedule Inspections (property, roof, termite, plus other applicable inspections such as pool and foundation). These reports will give potential buyers and us an overall look at the property condition. By getting this report early, we can provide the buyer a professional and unbiased overview of the home’s condition.

Handyman and Minor epairs: Are there any minor repairs needed? – We will coordinate with our contractors and handyman to perform minor repairs, especially cosmetic items like leaking faucets, burnt-out light bulbs, caulking bathtubs, showers, etc.

Professional Cleaning: Professional Cleaning: We will schedule our professional house cleaners to clean and prepare your home for staging.

They will also do windows and carpet cleaning if needed.

Detailing and Touch up: Cabinets and Flooring: Stain or paint cabinets, if needed; sand or buff hardwood floors; replace the carpet..

www.blockchangere.com

BLOCK CHANGE CONCIER SERVICES • Complimentary professional staging and interior design • Landscaping: create curb appeal with mulch, planting flowers, trimming trees and shrubs • Handyman Services: touch-up paint, caulking bathrooms, and misc. repairs • Detailing: stain or paint cabinets, sand and buff hardwood floors, replace carpets • Professional Cleaning: windows and carpets• Heavy Lifting: moving, decluttering, packing, and storage• • Complimentary Inspection: roof, termite, and structure• • Provide advance NO FEE and interest-free loan for remodel repair • Up-to-date market activities

Go For The Spacious Look & Declutter Remember, your home is on display. If necessary, you should consider renting a storage locker. One of the best and least expensive ways to improve your home’s appearance and feel is to clear out your closets and rooms as much as possible. We all have tons of stuff. The way we live and the way we need to live when selling a home are drastically different. Your home will look more spacious when it is clean and clutter-free.

We can provide a helper to coordinate how to declutter your home by arranging or removing unwanted items!

Box it up:

Find a home for your items. If it cannot be neatly placed in a drawer or put away on a shelf, box it up. Pack away anything that is crowding your home and is not used daily.

Organize: •

Organize and clean out all cabinets and drawers.

•

Clear all clutter from the countertops. Less is more!

•

Remove papers and unnecessary items.

•

Remove all magnets and pictures from your refrigerator.

•

Reorganize and clean out your garage.

•

Organize, straighten, and coordinate your hanging space.

Kitchens:

Store infrequently used appliances, Clear off countertops.

Closets & Garage: One of the most frequently voiced buyers’ requirements is for more closet and storage space. Open up your storage by removing items you are not using.

Buyers will pay a premium for a garage if they can visualize it as valuable to them, especially in Silver Creek Valley Country Club. A Spacious Garage is Premium!

Professional Staging Our top-notch list of qualified, talented designers and stager know how to make your property shine.

Today’s buyer uses online search engines to quickly scroll through listings and photos for the places that catch their eyes. The reality is if your home does not look impressive on an iPhone, computer screen, buyers will not show up.

The numbers are clear: Z Homes with Staging spend 78% less time on the market Z On average, staged home sell for more than a similar unstaged home in the Bay Area Z Staged homes get more and higher offers - (Survey of Bay Area Realtors by Destination Analysts, Inc.) Z Well-staged properties typically earn back nearly $20 for every $1 invested.

Z It is the first and the most crucial step you can take to ensure your property gets the attention it deserves.

Professional Photography Video & Movie Tour Twightlight Images Drones & Arial Images We utilize a team of professional photographers and videographers who understand how lighting, composition, framing, and details can bring a space to life.

They will also use Matterport 3D Technology to create a virtual walkthrough of the property.

They will create a video to focus on the home’s floor plan. It will showcase all of the rooms: formal living room, grand foyer/entrance, formal dining room, spacious kitchen, family room, dining room, plus all bedrooms, etc. Your floor plan is a popular design and highly desirable among current homebuyers in our area.

If needed, the videographer can produce a lifestyle video to show some of the ways homeowners can enjoy the home’s living spaces and spacious backyard. It can display an event with family and guests socializing and enjoying the unique amenities of the property.

SIDE & Block Change Real Estate The Real Estate Technology Marketing Company

The future of real estate practice is Now and if you are stuck using older systems you will be at a disadvantage. At Block Change Real Estate we integrate the latest technology throughout our real estate model.

Online single property website, smartphone app, and 3D virtual reality are just the start of the many tools we use.

Data Analytics and Lead Generation Lead Capture, Nurturing and converting Innovative Website and Visitor Tracking Retargeting Ads Digital Flat form of contact CRM - Leads and contact management Disclosure Package tracking RealScout tracking Acuity Scheduling, Reminders & Feedback White Paper Report With our depth of resources, information, and data analytics we are able to provide our clients quite simply the best results possible.

IA - Artificial Intelligent.. Use of big data and advanced algorithms helping us from prospecting to manage our transactions. Emerged and Transformed Our Agents to give our clients the best exposures & Services With over 38+ years of experience we have earned the reputation as one of the most sought after real estate agents in Silicon Valley, the epicenter of technological innovation. At Block Change Real Estate we continue to maintain our position as the premier real estate team by combining all our expertise with the latest technology.

Digital and Social Media Marketing Single Property Website: Your property will have its own website: www.4957palemettodunes.com. Before going live on the MLS, our marketing team will create the website and its contents.

This unique website will provide property details and a photo gallery. This marketing strategy is very beneficial in this fast-paced market. It helps build momentum and bring local and international attention to your home.

Coming soon Campaign We will start marketing your home before going active on MLS Listings.

We look at the most essential pre-launch strategies and statistics and target prospective buyers, agents/brokers, and neighbors who will be the most engaged and excited about your neighborhood.

Prospective buyers know your listing is coming and will sign up for the latest updates. This signup form will collect contact information and we can schedule an appointment to show your home to these people once when we go live.

The coming soon marketing strategy is what drives that immediate flood of traffic to a new listing launch.

LinkeIn, Facebook, Instagram, Twitter and Other Social Media Marketing: Our marketing team will utilize our social media pages to feature your home to our network of real estate agents/brokers, past clients, and potential buyers. The posts will contain links to your home’s marketing materials to generate site visitors.

Email Marketing and E-Blast Our marketing team will create an email to send to all real estate agents in the county and our vast database.

This effective marketing tool sends an email to top agents and brokers in our area informing them about your property. Our emails are graphically rich and attractive and include valuable information to sell your property.

Tracking & Feed Back SOP We will start marketing your home before launch as active listing on the MLS. Launch day and goes active are exciting . we’ll take a look at the most important pre-launch strategies to send to prospective buyers, brokers and neighbors who will be the most engaged and excited about our neighborhood.

Prospective buyers know it’s coming and will sign up because they don’t want to miss. We will have a signup form for people who want to see our property with the special features of the property when we go live.

This is what drives that immediate flood of traffic to a new product launch

IO LinkedIn, Facebook, Instagram, and Twitter.

We will use our social media pages to network with past and potential buyers, and generate more website visitors. We will also utilize links to retarget buyers to marketing materials about the property.

Digital feed back Our marketing team will create an email to send to all real estate agents in the county and our vast database.

An effective marketing tool that sends an email blast to top agents in our area informing them about your property. Our emails are graphically rich and attractive and include valuable information to sell your property.

NETWORKING & EVENTS MARKETING GOLF OUTINGS Interested in playing golf? Thao Dang Luxury Real Estate Group organizes monthly golf outings for our valued clients.

Golf is an excellent way to relax with your neighbors, make new friends, and expand your network of business contacts.

To be one of our guests for these complimentary events, please contact us.

WINE TASTING Thao Dang Luxury Real Estate Group organizes monthly events hosting complimentary wine tasting, wine trips, and wine dinners for our clients. This is a superb way to make new friends, expand your business and social network, and enjoy many exceptional wines. Compliments of Thao Dang’s private wine collection. To be one of our guests for these complimentary events, please contact us.

MEMBERSHIPS Thao Dang Luxury Real Estate Group participates in private clubs and

UNDERSTAND CULTURAL & ITS SENSITIVITY One of our key to Our Success Understand different Cultural Today’s Real Estate market is a complex, cultural mosaic with buyers and sellers originating from many different backgrounds. Success in such an environment necessitates a deep understanding and underlying respect for diverse cultural requirements.

Our multi-ethnic, multi-lingual agents are trained to handle every transaction with the greatest care and sensitivity. We are uniquely equipped to meet our clients’ individual needs and of course ability to speak the languages, address their cultural concerns are our agent’s advatanges.

COMMUNITY INVOLVEMENT • Our philosophy in business as a leader and to our partners is to be present and involved with all community work • Serve as Board of Director in many non-profit and other community associations• Sponsorship and fundraising for several non-profits and churches, political, movies, and other groups • Raised money for various charities, local schools, and non-profit organizations • Forged strong ties with leaders in various arenas including NGOs, community leaders, and Networking Groups

Greater Exposure International Networks & Luxury Networks of Realtors

We utilize the most effective methods to target affluent customers in the luxury real estate market.

We have access to Luxury Real Estate Networks, Global Luxury Conclave, and our Side, Inc.’s luxury real estate networks, plus premier real estate offices in the Bay Area. Our extensive network of clients and agent include our local, state, national, and international connections.

We will also network with professionals at high-end venues, upscale businesses, luxury car dealerships, restaurants, wineries, country clubs, exclusive hotels, as well as private organizastions and exclusive clubs.

We also have connections with numerous professional offices, venture capitalists, wealth management firms, corporate law firms, and high-tech companies in Silicon Valley.

Marketing & Sales Package Professional Brochures Property information: Our professional marketing team will write a property description explicitly created for your home. We will be requesting that you complete the property information form to ensure we have all the features listed for your home.

Our professional marketing firm and a graphic designer will work and present several pieces of marketing materials to ensure your property is featured at its finest.

Presentation & Offer Package Before submitting an offer, all interested buyers must review, read, and approve the disclosure package.

• All required government-related real estate disclosures forms to be reviewed and signed – There are about 6070 documents needed for the Local, State, and Federal governments and lending institutions.

• Homeowner Association documents (HOA): If applicable, these are ordered by the Title company. It is customary for the seller to pay for the preparation of the HOA documents.

• We will open escrow and order a preliminary title report – We will obtain the report and review it to ensure no liens or encumbrances are incorrectly recorded on the property. We will review any information related to property usage: Easement, Cloud title, or any documented information effect the property used.

• We will order NHD Report for your property. It is an evaluation to see if your house is within a designated hazard area.

• Order Home warranty for the property, if desired by the seller • Order Property inspections including Home, Termite, and Roof, as well as other applicable inspections, needed such as Pool or foundation • Obtain an appraisal to ensure the home value for prospective buyers, if necessary

GO LIVE & ACTIVE ON MARKET Launch Date and Goes Live MLS- MULTIPLE LISTING SERVICE • Go Live on MLS: Once we activate your home on the MLS Listings, the platform will syndicate your property out to thousands of real estate websites, including Zillow, Redfin, Realtors.com, and other major real estate brokerages.

• We will have a lockbox, designed explicitly for licensed real estate agents, temporarily installed near the front entrance to enable agents to show their home. We will install a combo box for use by our preferred vendors and contractors.

• We will inform you weekly of the number of online viewings and website traffic to your home.

• We will have scheduling of showing daily.

• Once your home is on the market, you will be receiving regular updates about the number of showings, feedback from prospective buyers, and any offers received.

THANK YOU We would like to thank you for giving us the opportunity to present this preview of the marketing services we can offer you and your property.

We’d be pleased to assist you with the sale of your present home and the purchase of your next home, and the next one, because we’re not just providing a service, we are building a relationship. Please let us know when we can be of service.

Call us before you make any important real estate decisions — you’ll be glad you did.

THAO DANG PHAM

BRIAN NG

thao@blockchangere.com

brian@blockchangere.com

408.315.8818

408.655.0878