Market Proposal for Timothy Ramsay

M A R K E T A N A LY S I S & S T R AT E G I C P L A N T O S E L L F O R

5651 LA SEYNE PLACE PREPARED ESPECIALLY FOR

THE RAMSAY RESIDENCE San Jose, California

Thank You Thank you for giving us the opportunity to present our Special Marketing Program to you. Thao Dang & Brian Ng Real Estate Group are one of the top sales team and leaders in marketing homes in Silicon Valley for over 39 years.

Our years of experience and intimate knowledge of the area ensures that we can assist you in marketing and with our unique sales techniques to sell at the highest possible price with the most convenience to you.

High End Service Specialist: We offer specialized expertise in luxury properties to target various groups of potential buyers. Our team will design and execute a customized marketing plan for your homes and carefully manage the sale from inception to completion.

Vast International Sales Network: In addition to comprehensive local exposure, you will benefit from our global network. Our affiliates include many International Franchises and our unparalleled business network offers access to foreign buyers interested in Bay Area Properties.

Stellar Track Record: In the course of the past 36+ years, We have sold more than 3200 homes resulting in over $2+ billion in sales, an accomplishment which has earned us the highly coveted title of Century 21’s #1 Salesperson, United States & Worldwide.

Our team and I have built a sterling reputation for consistently delivering results with integrity and dedication. This is strongly evidenced by the multitude of referrals and significant repeat business we receive from satisfied clients. We would be honored to put our cutting edge marketing techniques, finely honed negotiation skills and strategic proficiency to work for you.

Sincerely,

Thao & Brian www.blockchangere.com

DRE #00846794 | DRE #01348634

ABOUT US Block Change Real Estate is led by acclaimed agents Thao Dang and Brian Ng, who bring firstclass luxury real estate services to a discerning Silicon Valley clientele. In 2003, they were named the #1 team in the U.S. and world, and they have been among the industry’s top producers for over 38 years. Highly regarded, Thao and Brian continue a multi-decade run of trust, respect, and achievements that their clients fully know and appreciate.

If you’re looking for the kind of marketing expertise and strong negotiating skills that ensure the smoothest transactions and result in top-dollar outcomes, Thao and Brian are the agents for you. As the premier brokers of Silicon Valley’s luxury homes market, they have long-standing affiliations with numerous recognized professionals throughout the region. They maintain a firm foothold on the area’s most desirable properties, and prospective clients continue to seek

THAO DANG PHAM DRE# 00846794 408-315-8818

them out.

At Block Change Real Estate, providing the utmost care for clients is a top priority, and you can be assured that they always have your best interests in mind. Giving back to the community is another passion: they stay active in many charity organizations and serve on several boards.

To their current clients and those they will be honored to one day serve, your trust in them demands only their most sincere and dedicated service. For the team at Block Change Real Estate, it’s never about anything less.

BRIAN NG DRE# 01348634 408-655-0878

MEET OUR TEAM

Mandy McCurdy

Tan Huynh

Executive Sales Associate

Executive Sales Associate

Wendy Brevik Director of Operations

DRE# 01504480

DRE# 02087222

Everett Wong

Ashley Bledsoe

Corey Alverson

Business Manager

Marketing Director

Creative Director

Jacy Truong Executive Sales Associate

DRE# 01303340

Hilary Saunders, Broker R.E. & Tax Attorney DRE# 01834648

HIGHLY RECOMMENDED BY YOUR NEIGHBORS Rod Boucher, Silver Creek valley Country Club From the first day, Thao and Brian were on top of the sale of our home. They gave us a very clear and understandable picture of the market for our home and outlined what they were prepared to do as well as what we should expect.

On the first showing they produced interested qualified buyers. COVID and the related financial crisis took those buyers away, but Thou and Brian persevered and we were able to sell at out price and on our terms. Throughout the process we were kept well informed. We could not have asked for a more well organized or better executed process than that provided by Brian and Thao.

Kelly Ruona, Professionalism, Quality, Responsiveness, Value We reached out to Block Change because of their stellar reputation, and from our first meeting we knew we were in the right hands. Things could not have gone more smoothly when Brian sold our home for us this past July. He and his team coordinated and scheduled every service necessary to get our home to market. No detail was overlooked.

Brian responded quickly to all of our questions, knew exactly the right price to list at, and brought us multiple excellent offers one week later. We were ecstatic. The stress of selling our home while preparing for an out of state move to a home under construction was lessened by Brian’s expertise, capability, and kindness.

John & Linda Vincent, Silver Creek Valley CC Having Brian as my agent, made purchasing of my new home effortless and worry free - a pleasure. His knowledge of the market and the process, from property selection through negotiations and closing was always evident. His communication was alway thorough and articulate - I was cared for and felt assurance that Brian was fully engaged on my behalf. Throughout the transaction, as I had questions, Brian responded with the utmost promptness. The transaction was a complete success. There is no question I had the best representation possible. sindusingh1. Silver Creek Valley Country Club Brian Ng has been our agent for the sale and purchase of several homes since January 2006. Most recently, he helped us with the sale of our home in the Silver Creek Country Club last month. We trust Brian implicitly and cannot say enough about his professionalism and thorough, in-depth knowledge of the real estate market in the Evergreen/ Silver Creek area. He has always given us open, honest, transparent advice and we have relied on his expertise to deliver results every time. On a personal note, my husband and I have loved working with him these last 15 years and we wouldn’t hesitate to recommend him in a heartbeat.

Thao and his team’s knowledge of the market and professionalism helped us get the best pricing for our home. Their years of experience definitely is reflected in their negotiation skills and their expertise behind strategy of getting the best price point for the market and region.

⭐⭐⭐⭐⭐ Greg Staszko, Silver Creek Valley Country Club, San Jose “From the first day, Thao and Brian were on top of the sale of our home. They gave us a very clear and understandable picture of the market for our home and outlined what they were prepared to do as well as what we should expect. On the first showing, they produced interested qualified buyers. COVID and the related financial crisis took those buyers away, but Thou and Brian persevered, and we were able to sell at our price and on our terms. Throughout the process, we were kept well informed. We could not have asked for a more well organized or better executed process than that provided by Brian and Thao.” - We know Thao Dang due to our long time relationship at SCVCC. Block Change is the best Realtor in Silicon Valley and especially at SCVCC. They had a buyer lined up with all terms agreed to before we even signed the listing contract.

The entire process from start to close of escrow was less than 10 days. Our lasting never hit MLS. No surpriseseverything smooth. The only real estate firm to use!

FULL-SERVICE REAL ESTATE When you hire Block Change Real Estate, we will become your home’s:

MARKETING MANAGER

NEGOTIATOR

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Showcasing your property with the finest marketing

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Developing and implementing a customized

Presenting and negotiating on your behalf with potential buyers

marketing plan

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Advising you on the merits of each offer

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Determining the best price in line with market forces

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Always keeping your best interests as first priority

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Communicating regularly so you are informed

CLOSING MANAGER LIAISON MANAGER

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Providing information to the buyer in a timely manner

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Introducing new buyers to your property

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Only accepting certified bank drafts

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Pre-qualifying the buyers to avoid time-wasters

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Liaising with your lawyer/notary and delivering

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Providing you with timely updates on viewings and feedback

necessary documentation •

Facilitating answers, resolving any issues during the closing process, and ensuring the process is completed seamlessly

M A R K E T I NG F OR M A X I M UM E X P O SU R E Selling your home can be a very exciting experience, but it can also be an emotional one. As real estate professionals, we have found the best way to sell a home is through partnership and teamwork — combining the understanding of your requirements and goals with our knowledge, expertise, effective marketing strategies, and extensive resources.

Together we will: •

Prepare for the “Window of Opportunity”

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Leverage the attributes of your location

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Prepare and present your home ready for sale

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Highlight your home’s features through professional photography

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Showcase your home to the market through

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professional and strategic marketing

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Maximize the exposure of your home through our extensive network

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Leverage the brokerage’s reputation and recognition

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Cooperate and communicate to maintain your home’s perception of value

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Promote your home locally, nationally, and internationally

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Maximize your home’s internet exposure Prepare your home so that it is always ready to be shown to potential buyers Discuss and review the market’s analysis of your home — feedback is essential to know the perceived value and potential for negotiation Finalize your sale Find your next dream home

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Our recent sales in the neighborhood

$4,520,000 - 5722 La Seyne Place Apr - 2022 | 3 Offers received

$8,800,000 - 5458 Morningside Drive July- 2021 | Represented the Buyer

$5,005,000 - 2122 Hillstone Dr May - 2022 | Hillstone $717,000 Over Asking Price!

$4,225,000 - 2336 Larkspur Canyon Dr Apr -2022 | Bel Aire Estates Sold $227,000 Over Asking Price!

$2,900,000 - 2381 Bentley Ridge Dr Feb - 2021 | Bel Aire Estates Sold $512,000 Over Asking Price!

Our recent sales in the neighborhood

$3,700,000 - 5710 Country Club Parkway March - 2021 | Represented the Buyer * Seller

$4,800,000 - 5802 Country Club Prkwy April - 2022 | Represented the Buyer

$4,160,000 - 2332 Shadow Mist Ct June - 2022 | Bel Aire Estates Sold $162,000 Over Asking Price!

$3,440,000 - 2122 Ashley Ridge Ct Sept - 2021 | Hillstone Represented The Buyer

$3,360,000 - 2258 Woodbury Ct April - 2021 | Ponderosa Sold $572,000 Over Asking Price!

TARGET MARKETING “Every home attracts certain types of buyers” Besides our list of normal advertising and marketing avenues that are listed below, we would recommend additional advertising to attract and target the prospective buyers who are most likely to purchase your property.

Listed below are some of the targeted buyers: • • • • • •

Startup company founders and employees – We network with Corporate Law firms Successful small business owners and contractors Commercial investors and Franchise owners Private banking clients: We work and Partner with Investment bankers and private equity firms, such as Charles Schwab and Merrill Lynch. We also network with Stockbrokers, financial planners, wealth management advisors, CPAs, investors, and private banking customers Professional Athletes and Celebrities: Prominent cultural figures. Our brokerage is the TOP successful ethnic franchise in Silicon Valley and network with many different groups

Active Marketing

Active marketing means actively searching and having your property in front of prospective buyers through networking with other businesses or working on building our referral pool. It also includes selectively advertising to drive in new business. This type of marketing is deliberate and purposeful. It takes effort.

Active marketing often includes meeting customers and clients face to face and making connections. This kind of marketing requires skill and persistence.

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Attending Live Events in Our Area - Face-to-Face networking Actively Engaging In Conversation on Social Media Seeking Out New Contacts Beyond Our Circle Meetup and Find clubs and groups with similar interests.

ADDRESSING CURRENT MARKET CONCERNS Currently, it is important to address and overcome buyers’ concerns and fears about the current market. We will point out the following to ease these concerns and offer options to purchase a luxury home: • Current real estate markets and what is occurring • Confront with this High-Interest Rate Issue!

• Stock market • Inflation • Focus on options for moving into a luxury home, such as selling their current house or obtaining a special loan program with a local bank or mortgage lender.

A loan can be tailormade to buy down rate and payment.

Understanding the fine points of marketing luxury properties to sophisticated clients is extremely important.

EFFECTIVE MARKETING The main purpose of advertising is to generate interest. We advertise to get prospective buyers, as well as real estate agents, to contact us. With our experience and sales knowledge, we communicate with all of the leads to successfully sell your home.

At Block Change Real Estate, the Thao Dang and Brian Ng Real Estate Group will consistently advertise to locate buyers. Advertising and marketing to attract buyers are the two most important aspects of promoting your property.

Our advertising includes print advertising in the forms of postcards mailed to the local neighborhood homes and flyers distributed to local businesses and successful business professionals. Presence on social media platforms to promote your home locally and to the greater Bay Area, across the state, as well as nationally and internationally.

As a frequent guest at various professional group meetings and as an invited speaker to numerous business committees and non-profit organizations, my social contacts and wide network of business executives will be a great asset in selling your home.

I will have the opportunity to promote your home to a vast audience using every resource available to the fullest.

Activity Creates Activity!

MARKETING STRATEGY • •

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Create a distinguished name for your estate: THE RAMSAY VILLA OF EVERGREEN HILLS Search and work to get a special loan program with a local bank and mortgage lender and have the loan tailormade for your Buyer. We will look for a loan that buyers can buy down- rate, property interest rate, and payment. We will search for other loan options such as assets loans. No income loan, and financing with Lehman Brothers, Charles Schwab, and Merrill Lynch Video clip with the Silver Creek Valley Country Club with Your home LA SEYNE Host a Golf Tournament – Serve Wine and hors d’oeuvres to view your estate Promote your property to our Partners at Side, Inc. Our brokerage has over 500 top brokers and agents within our network. This exclusive group of brokers and agents in the San Francisco Bay Area generates a sales volume of over $50 Billion Annually and is growing nationwide.

We have worked closely with over 2,000 cooperative brokers and agents in the last 39 years. We will reach out to this network as well as the Top Agents Network to promote your property and encourage them to reach out to their teams to find a prospective buyer.

Market your home by sending an email blast to over 5,500 agents in Santa Clara County as well as neighboring counties.

THE RAMSAY VILLA

Co-Host with our partners: CPA firms, investment bankers, private management firms • Invite our professional network • Publish an ad in a luxury real estate magazine • Create professional print and digital marketing to attract buyers from: San Francisco, the Peninsula, and prominent Bay Area neighborhoods • Oversea clients • Corporations: Target Key employees and visiting corporate guests and visitors

Few More Luxury Home Marketing Ideas Single-Property Websites Single-property websites are exactly what the name implies: websites built to market a single property. These websites are usually a fairly simple “landing page” with photos, videos, property details, and agent contact information. And they’ve exploded in popularity over the last decade. We can use this web address on all your digital and print advertising to show the property in the best possible light.

Single-property websites are also a solid way to impress the buyers and their family members.

International Promotion With luxury listings, you may need to expand your geographic range to find the right buyer. When you need to reach high net worth buyers, you should consider going global.

Professional Staging Professional staging services aren’t limited to the luxury market, but at the high price-points of luxury real estate, professional staging is a no-brainer. A good stager can highlight the best features the home offers, mask the less-desirable features, and help your prospective buyers envision themselves in the home.

Hire a Professional Writer An Customized Estate like yours needs descriptions paint a picture, tell a story, and sell a lifestyle?

We will hire a professional writer to make your listing shine. Like listing photos the listing description is critical to converting online traffic into showings.

Buyers want to be transported into the home via the listing photos and description of the property. Professional copywriter is to craft the perfect listing description to attract more buyers.

Video Tours In addition to your professional listing description and listing photos, you need video tours in today’s luxury real estate market. We can also help promote your listing on social media with a casual, personal video tour from your phone.

Twilight Tours Daytime showings are great, but many luxury properties really shine after hours. High-end homes typically have specialized lighting features that make the property come alive when the sunsets. You may also be able to show off a picturesque sunset from the back terrace, the star-filled sky of a rural estate, or the impressive city lights of a home with a city views like yours.

This also sets the stage for high-end buyers who work long hours. It helps them see themselves unwinding at the end of a long day or shows them the afterhours vibe for hosting evening events in their downtime.

Host a High-End Event at the Property Luxury buyers aren’t attending open houses. Instead, offer to host a high-end event at the property. Here are a few of example of an Luxury Home Marketing Event. We can set up these, It will give us a chance to market the property to qualified buyers, they raise money for good causes •

Charity: We can work with a charitable cause your support. We can raise funding for this cause. Then we will invite your high net-worth contacts (plus our special guests, and raise money for their cause while showcasing the property to financially-qualified buyers.

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Arts: Host an art-show for aspiring young artists in the community. You could either have a cover charge or have the artists agree to donate a portion of their proceeds to the cause.

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Education: Host a “prom” with a cover charge to raise money for local schools. This is a great way to show off entertainment spaces like expansive terraces and wide-open spaces.

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The environment: Host a gala where attendees can explore opportunities to sponsor the eco-maintenance of locations around your area. Ideal for showcasing an eco-friendly home.

OUR CONCIERGE SERVICES •

Complimentary professional staging and interior design

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Landscaping: create curb appeal with mulch, planting flowers, trimming trees & shrubs

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Handyman Services: touch-up paint, caulking bathrooms, and miscellaneous repairs

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Detailing: stain or paint cabinets, sand, and buff hardwood floors, replace carpets

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Professional Cleaning: home interior, windows and carpets

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Heavy Lifting: moving, decluttering, packing, and storage

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Coordinate Inspection: home, roof, termite, and other needed inspections ( pool, chimney, foundatio, etc...)

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Provide advance NO FEE and interest-free loan for remodeling repair

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Up-to-date school information

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Moving assistance

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Relocation consultation and Preferred Broker networks nationally and worldwide

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Referral network with CPA, tax consultation, investment, and banking advisor

PRE-LISTING & PREPARATION

INSPECTION & MINOR REPAIRS

PROFESSIONAL PHOTOGRAPHY & VIDEO TOUR

DISCLOSURE & LEGAL REQUIREMENTS

LANDSCAPING & EXTERIOR

DECLUTTERING & DEEP CLEANING

PROFESSIONAL STAGING

TOUCH UP HANDYMAN PAINTING

PRESENTING YOUR HOME A great first impression is the key to selling your house. Most buyers select their home based on emotion and then justify the decision with facts, so making the house look great is important. Remember, you have just a few seconds to create a winning first impression!

Before we put your house on the market, we will set aside some time to spruce it up and maximize its sales appeal.

Homes that are clean, uncluttered, and in good repair sell much faster. We have teamed up with a group of local contractors and handymen to help get your home ready for the market.

Together we will make a list of things that need to be cleaned and repaired, and we will also estimate the time, cost, and priority of each chore. Time and money invested in these minor repairs will have maximum impact.

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Go For The Spacious Look & Declutter

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Professional Staging

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Professional Photography

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Video, Virtual Tour, Drone & Aerial Images

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Twilight Images

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Drones & Aerial Images

PROFESSIONAL STAGING Our top-notch list of qualified, talented designers and stagers know how to make your property shine.

Today’s buyer uses online search engines to quickly scroll through listings and photos for the places that catch their eyes. The reality is if your home does not look impressive on an iPhone, tablet, or computer screen, buyers will not show up.

The numbers are clear:

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Homes with Staging spend 78% less time on the market

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On average, staged home sell for more than a similar unstaged home in the Bay Area

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Staged homes get more and higher offers - (Survey of Bay Area Realtors by Destination Analysts, Inc.)

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Well-staged properties typically earn back nearly $20 for every $1 invested.

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It is the first and the most crucial step you can take to ensure your property gets the attention it deserves.

PROFESSIONAL PRINTING & DIRECT MAIL

PROFESSIONAL PHOTOS - VIDEO & VIRTUAL TOUR We utilize a team of professional photographers and videographers who understand how lighting, composition, framing, and details can bring a space to life.

We will also use Matterport 3D Technology to create a virtual walkthrough of the property.

They will create a video to focus on the home’s floor plan. It will showcase all of the rooms: formal living room, grand foyer/entrance, formal dining room, spacious kitchen, family room, dining room, plus all bedrooms, etc. Your floor plan is a popular design and highly desirable among current homebuyers in our area.

If needed, the videographer can produce a lifestyle video to show some of the ways homeowners can enjoy the home’s living spaces and spacious backyard. It can display an event with family and guests socializing and enjoying the unique amenities of the property.

TWILIGHT IMAGES - DRONE & AERIAL IMAGES

DIGITAL & SOCIAL MEDIA MARKETING With 95% of home buyers beginning their search on the internet, we want to ensure that your home will receive maximum online exposure. As part of our marketing plan, your home will receive unparalleled exposure to consumers and Realtors across the globe through our extensive online partnerships.

SINGLE PROPERTY WEBSITE: Your property will have its own website: www.youraddress.com. marketing team will create the website and its contents.

Before going live on the MLS, our

This unique website will provide property details and a photo gallery. This marketing strategy is very beneficial in this fast-paced market. It helps build momentum and bring local and international attention to your home.

COMING SOON CAMPAIGN: We will start marketing your home before going active on MLS Listings. We look at the most essential pre-launch strategies and statistics and target prospective buyers, agents/brokers, and neighbors who will be the most engaged and excited about your neighborhood.

Prospective buyers know your listing is coming and will sign up for the latest updates. This signup form will collect contact information and we can schedule an appointment to show your home to these people once when we go live.

The coming soon marketing strategy is what drives that immediate flood of traffic to a new listing launch.

LINKEDIN, FACEBOOK, INSTAGRAM, TWITTER, AND OTHER SOCIAL MEDIA MARKETING PLATFORMS: Our marketing team will utilize our social media pages to feature your home to our network of real estate agents/ brokers, past clients, and potential buyers.

A PLATFORM FOR 24/7 WEB EXPOSURE

THANK YOU We would like to thank you for giving us the opportunity to present this preview of the marketing services we can offer you and your property.

We’d be pleased to assist you with the sale of your present home and the purchase of your next home, and the next one, because we’re not just providing a service, we are building a relationship.

Please let us know when we can be of service.

Call us before you make any important real estate decisions — you’ll be glad you did.

THAO DANG PHAM

BRIAN NG

thao@blockchangere.com

brian@blockchangere.com

408.315.8818

408.655.0878