Long Live the King - Education Case Study

Long Live The King

In the spotlight

“Without a doubt we wouldn’t be where we are today without The Graphic Design House.

I’m so glad I Googled ‘Independent school ads’ and found you guys.”

Emily Ward, Marketing Director, King’s Foundation

Cover Image: there were seven original ‘King’s schools‘ established by Henry VIII in 1541 during the Dissolution of the Monasteries to educate poor boys and to pray for his soul.

King’s Worcester was one of these.

Long Live The King

50

%

Improvement on brand awareness in comparison to last year.

The King’s Foundation Pupil Recruitment Campaign 2019-2020 www.tgdh.co.uk

Your story is our passion In a highly-competitive market, how do you create a compelling proposition and recruitment campaign to attract pupils to your school?

King’s Foundation had recently refreshed its brand and now needed to ‘bring it to life’, implementing it across the Foundation, as well as creating a unifying campaign to attract pupils to its two Junior Schools, Senior School and Sixth Form.

They’d seen, and loved, the campaign work we’d produced for other independent schools and approached us to work with them on injecting some ‘passion’.

Our depth of experience in the education sector translates into tangible results for our clients.

67

%

Registrants are new enquiries from the campaign The King’s Foundation Pupil Recruitment Campaign 2019-2020

Long Live The King

www.tgdh.co.uk

Ensuring a distinct, unified brand voice Whether we’re working on your pupil recruitment campaigns, or helping build your Employer Value Proposition, it all starts with the right words.

For the King’s Foundation our work has encompassed everything from Facebook Instant Experiences to Junior School Sticker Sheets, an interactive Employer Handbook to a fold-out Pupil Co-curricular Programme.

A visual identity system is crucial.

Brand elements such as uniform, livery and sports kits play an important part in the overall strategy of creating greater visibility.

Our work on brand strategy and tone of voice ensures your message resonates across multiple channels.

Be bold.

Long Live The King

www.tgdh.co.uk

End to end solutions From design to print we delivered over 29,500 print pieces between August and December 2019. All delivered on time and within budget.

1.10%

An interactive employer handbook

CTR (benchmark 0.89%) The King’s Foundation Pupil Recruitment Campaign 2019-2020

Senior School Prospectus

Facebook Instant Experiences

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We are efficient and effective

647 Post reactions on social media*

77

%

111%

of the Discover website traffic came direct from our campaign*

Improvement on year on year web traffic*

*The King’s Foundation Pupil Recruitment Campaign 2019-2020 Long Live The King

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If you want to stand out you have to be different

Independent School fees have doubled over the past 15 years – with the latest annual rise topping 3 percent*.

Increasing and rapidly changing demands mean bursars and governors need to be commercially astute to ensure their establishment survives and thrives against rising costs.

Some parents are finding it harder to fund independent education and choice is growing.

Like the King’s School Foundation, independent schools want genuine standout in a highly competitive sector.

Almost a third of our clients are in the education sector in the UK, so if you are interested in improving your stand out, please contact us. Our understanding translates into design that achieves results.

P R O S P E C T U S

*Analysis by the Independent Schools Council

Long Live The King

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Our house Great designers are able to visualise what has never been, turning thoughts and briefs into the tangible.

At The Graphic Design House we solve the design dilemmas for a wide portfolio of clients and achieve the results they are looking for.

We are a friendly, straight talking team of 22 and whether you’re looking for digital, print or a blended design solution we can help.

Our clients include many B2B companies, famous venues such as Royal Albert Hall, football clubs in the different divisions, theatres of all shapes and sizes, colleges and leading independent schools through to a wide range of charities and hospices. All of them are seeking even more differentiation in their highly competitive sectors in order to grow, develop and deliver financially.

If you want to see more please visit www.tgdh.co.uk

Remarkable by Design

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