6 Tips to Write Compelling Meta Descriptions

How to write compelling Meta Descriptions

What are Meta Descriptions?

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Describe in search results what the contents of a particular web page are.

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Contain around 150 to 200 characters

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Crucial SEO factor

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Why is it needed?

Good content writing compa nies know that the better the content of the Meta Description, the more it will convince users that it is aligned to the search query.

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How to Write Great Meta Descriptions?

1 - Tell the searcher what you are offering and why should they buy it from you.

The Meta description should always contain the information as to what the web page provides to the searcher and compel him to look into it further

2 – Use Keywords in Meta Descriptions  Keywords should be present as to indicate to search engines the useful and relevant nature of the website.

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How to Write Great Meta Descriptions?

3 - Stop focusing on the character count of the description Although the common practice is 155 to 160 characters but SEMrush experiments show that Meta descriptions that exceeded 320 characters were ranked higher.

4 – Understand the users intent and answer their questions Understanding what user is searching for and providing the answer to that is very important when it comes to Meta description.

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How to Write Great Meta Descriptions?

5 - Use action-oriented language Words like “learn”, “discover”, “study”, “grab”, “download”, will inform the users of what the web page is providing and prompt the searchers to click on the link.

4 – Be unique, relevant, specific and interesting at the same time Meta descriptions are the litmus test for quality of the web page and hence it is very important for it to be unique, specific, and make a good impression

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