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6 Secret Sauces for the Perfect Blog
1 – Your Distinct Style
• Have your own distinct style of writing that conveys the message clearly without any hesitation • Why – This way, your audience can grasp the blog content better
2 – Keep it active • For e.g.: “Ana sings the song” is in active voice; now the passive of this sentence is: “The song is sung by Ana.”
Note that how passive voice uses extra words without adding any useful information. Why – Active voice enables a better connection with the reader and leads to better engagement
3 – Keep it brief • Break long paragraphs into shorter ones that are easier to digest. Use bullets wherever needed. Keep it crisp without using too many fluff words. • Why - This way, readers can quickly scan the blog and see if it is worth their time. If so, then the blog can turn out to be a lead generation magnet
4 – Keep Sentences Short • Keep sentences short to make the content readable • Why – Shorter sentences are easy to read, consume, and digest
5 – The power of story • Story telling is a great way to hook the readers to the blog. • Why - With real life use cases, readers are able to better connect with the blog’s message
6 – Mind your adjectives • For e.g.: “This restaurant has many sumptuous, lipsmacking, delicious dishes.” After removing adjective you get the same sentence, but sharp “This restaurant has many delicious dishes”.
• Why – adding extra words simply insults the readers’ intelligence, something we want to avoid as smart content writers
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