5 stages of insanely effective landing pages

5 Stages of Insanely Effective Landing Pages

The Different Stages

Your Landing Page needs to be as effective as the maturity of the market it is targeting.

We look at how the headline and sub-headline needs to be tweaked as per this important characteristic We will cover these 5 stages 1. Basic Promise 2. Elaborated Promise 3. The Mechanism 1st & Promise 2nd 4. Elaborated Mechanism 5. Direct Jab

1. Basic Promise

When your reader is not aware of the product, start off with a basic promise in the headline For a health brand landing page, the heading and subheading will look something like this

Build Muscle Anywhere This 10-minute routine guarantees better muscle

2. Elaborated Promise

When readers get educated about the products and competition start building you need to have a clearer promise Something like this‌.

But no lies or no misrepresentation of facts AT ANY COST!

Build Muscle On Almost Every Inch of Your Body This 10-minute routine guarantees better muscle

3. Mechanism 1st Promise 2nd

Here, readers have seen multiple instances of such promises and they will be sifting and sorting options mentally Here, the mechanism comes first, and the promise second. The mechanism becomes the point of difference

15 min No-Gym, Only Chair Routine To Build Muscle Build Muscle on Almost Every Inch of Your Body

4. Elaborated mechanism

Now every player will be working as per point#3 (mechanism first) Hence you need to put more meat on your mechanism part.

Solve more of the problem and do better on limitations (see how 15 min changed to 7 min)

Build Blazing Fast Muscle under 7 mins.. No Gym’ Build Muscle on Almost Every Inch of Your Body

5. Direct Jab

This is the most saturated stage of the market maturity Instead of relying on clever copy writing, you need to take a direct jab at the customer psychology This is the only way to review a ‘by-now’ dead product

Are You Embarrassed by Your Skinny Look?

Build Muscle on Almost Every Inch of Your Body

REMEMBER

Create Headlines that are compelling and catchy, but never downright lie Understand the level of market maturity. If you develop a landing page copy as per 1st level but if you market is at the 3rd level of maturity, your landing page will just not be effective

REMEMBER

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