2020-2021 Sponsorship and Advertising Media Kit

2020-2021 SPONSORSHIPS AND ADVERTISING texasnurses.org

Empowering Texas Nurses to advance the profession

The Texas Nurses Association (TNA) is a statewide membership-based professional association of registered nurses. Founded in 1907, TNA is the oldest and largest nursing association in Texas with a membership of over 16,000 registered nurses. Not just any nurses — nurses working in positions of influence related to decisions and purchasing. Our members include chief nursing officers, mid-managers, directors, deans, faculty and other nurses aspiring to leadership in organizations across Texas.

167,000 15,300 4,900 6,900 16,000

members

website users

followers

followers

followers

ONLINE USERS TNA’s social media followers increase 8-27% annually. Followers are mostly nurses, but include other health professionals, community stakeholders, and health care leaders. The TNA website has 576,173 views annually. Visitors include members, non-member nurses, prelicensure students, employers, and other businesses, non-profits and nursing organizations.

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TNA MEMBERS

11,740 respondants

TNA members represent all segments of nurses in Texas. They are diverse relative to the population of Texas, and almost 90% are women.

Hispanic 7%

More than a third of them hold advanced degrees, including masters and doctorates. Many members work as advanced practice registered nurses or faculty teaching other nurses.

Other includes American Indian.

Other 7%

Asian 7%

African American 15%

6% Caucasian 64%

28%

47%

Other includes consultants, clinical nurse specialists, nurse anesthetists, nurse midwives, school nurses, office nurses, and researchers.

17%

2% Diploma Associate's Bachelor's Master's Doctorate

More than a third of members are in management positions with buying power at health care facilities, and 42% of TNA members work in staff nurse positions.

Members also work in all care settings, in both urban and rural areas, including hospitals, home health, public health, school health and hospice care.

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Annual Sponsorship Be one of a limited number of annual sponsors in 2020.

Our exclusive sponsorships provide you with ongoing, dedicated access to our members and other health care professionals in Texas.

ANNUAL SPONSORSHIPS • $20,000 Limited Availability Contact: Julia Menegay Chief Operations Officer jmenegay@texasnurses.org

TNA’s annual sponsors are a small group of trusted brands seeking an integrated, multichannel marketing approach to reach not only nurses, but health care professionals, students, businesses, and nonprofits among others. In addition to continuous brand exposure among members, event attendees, and web visitors, annual sponsors have the opportunity to explain their services through advertorials, online ads, and in-person tabling. Annual sponsors can work with TNA for custom benefits or to add additional marketing.

Annual sponsors are ideal for: » Universities and nursing programs » Health care suppliers » Health care employers » Wellness and fitness brands

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ANNUAL SPONSORSHIP PRINT MEDIA » Acknowledgement on the back cover of TEXAS NURSING, quarterly member publication » A ½ page full-color advertorial in one issue of TEXAS NURSING during the contracted period

DIGITAL MEDIA Web » Logo with hyperlink and acknowledgement on TNA homepage for 12 months: potential reach 55,000 » One boosted Facebook post: potential reach 40,000 » One boosted Twitter post: potential reach 30,000 E-Mail Marketing » Acknowledgement once a month in Check Up e-newsletter » Spotlight ad in Check Up e-newsletter twice a year » One exclusive e-blast to TNA members

EVENTS » Logos displayed at all statewide TNA events » Logos displayed on all online events, each attended by 100-600 nurses, on average twice a month.

Nurse Day at the Capitol (virtual) » Acknowledgement (potential attendees 1,000) • Verbal acknowledgement during event • Logo and acknowledgement in event program

Policy Summit and House of Delegates (in person or virtual) » Acknowledgement (potential reach: 350) • Verbal acknowledgement during event • Logo and acknowledgement in event program • Invitation for two reps to sit with attendees during lunches

» Exhibit table • 6’X30” exhibit table in prime location • Electricity and internet for in-person exhibit

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Event Sponsorship Reach nurses and other health care professionals through local and statewide events.

Get face-to-face with influencers, leaders, and executives.

MA JOR EVENT SPONSORSHIPS • $1,000 - $6,000

Reach up to 1,000 Texas nurses in positions of influence related to decisions and purchasing. Attendees include chief nursing officers, mid-managers, deans, directors and faculty.

Contact: Belinda Richey Director of Membership Services brichey@texasnurses.org

EDUCATION EVENT SPONSORSHIPS • $1,000 - $5,000 Focus your sponsorship with in-person and online events such as webinars, Nurse Talks, workshops, or the Learning Curve (online education). Associate your brand with specific topics or target nurses in a specific area.

Contact to inquire about available events or to propose an event.

Contact: Serena Bumpus, DNP, RN, BC-NAE Director of Practice sbumpus@texasnurses.org

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POLICY SUMMIT SPONSORSHIPS June 11-12, 2021 Sheraton Georgetown Texas Hotel and Conference Center The Policy Summit draws up to 350 nurses as the only conference offering up-to-the-minute information concerning legislation, rules, regulations, and policy affecting practice as well as hear national speakers presenting on future trends in nursing.

Deadline to reserve space: April 30. Payment must be received no later than May 7. Commit early for maximum effect—the Virtual Exhibit Hall opens March 1.

11-17k impressions

ALL SPONSORS

GOLD SPONSOR • $4,000 2 available

» Display table in the exhibit area – 6’x30” draped table with two chairs

» Acknowledgment on all buffets

» Acknowledgment on general signage

» Acknowledgment on individual signs

» Acknowledgment in attendee program

» Company logo with link to website on the TNA website Virtual Exhibit Hall

» Link to the Virtual Exhibit Hall in Check Up e-newsletter

» Oral acknowledgment during conference announcements

» Acknowledgement in all event e-blasts

» Logo in Check Up e-newsletter to all members

PLATINUM SPONSOR • $6,000 1 available

SILVER SPONSOR • $3,000

» Exclusive sponsorship of Thursday evening cocktail hour

4 available

» Acknowledgment on individual signs

» Acknowledgment on break stations

» Company logo with link to website on the TNA website Virtual Exhibit Hall

» Acknowledgment on individual signs » Company logo with link to website on the TNA website Virtual Exhibit Hall

» Oral acknowledgment during conference announcements

» Oral acknowledgment during conference announcements

» Logo in Check Up e-newsletter to all members

» Logo in Check Up e-newsletter to all members

» One-page handout in attendee packets

EXHIBITOR • $1,000 If you are interested in sponsoring anything not listed here (e.g., individual sessions, lanyards, hotel room cards, etc.), please contact Laura at tna@ texasnurses.org for a customized agreement.

15 available » Company logo featured on the TNA website Virtual Exhibit Hall

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NURSE DAY AT THE CAPITOL SPONSORSHIPS Feb. 8, 2021 At the virtual Nurse Day at the Capitol, up to 1,000 constituents will convene to hear about Texas’ health landscape. This year’s event also features eight sessions with legislators meaning sponsors will have continuous promotion to thousands from now through the end of February! Deadline for sponsorship: Jan. 22, 2021. Payment must be received by Jan. 29, 2021.

GENERAL • $1,000 (8 AVAILABLE)

PREMIUM • $1,500 (4 AVAILABLE)

» Recognition on event slides and verbal acknowledgement

» Acknowledgment once a month in TNA’s weekly Check-Up e-newsletter to all members through January » Attendee email list

» Acknowledgement once a month in dedicated Nurse Day emails through January

» All benefits of general 2021 Nurse Day sponsorship

» Monthly mentions on social media through January

EDUCATION SPONSORSHIPS WEBINAR • $2,500 *

Web

6-10k impressions

» Logo and acknowledgement on event page

» Six weeks of statewide promotion » Acknowledgement on Facebook, LinkedIn

E-Mail Marketing

» Logo and acknowledgement in e-blast

» Acknowledgement in three Check Up e-newsletter items promoting event

» Logo displayed before webcast starts

NURSE TALK WEBINAR• $1,500

» Acknowledgement in event listing in Check Up e-newsletter

» Three weeks of statewide promotion

Event

» Acknowledgement on Facebook, LinkedIn

» Oral acknowledgement at start of event

» Logo and acknowledgement in e-blast » Logo displayed before webcast starts

ONLINE EDUCATION PORTAL • $5,000

WORKSHOP • $1,000 †

» Logo and acknowledgement on Learning Curve education portal landing page and dashboard for 12 months

» Eight weeks of local promotion » Logo and acknowledgement in dedicated local email

* Opportunities available for additional sponsorship, including registration sponsorship or in-kind giveaways. † Opportunities available for additional sponsorships at local event, including giveaways, food sponsorship, room sponsorship or registration sponsorship.

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9-16k impressions

» Company logo on event website with link

» Featured 90-second pre-recorded video during live event

Advertising Get your message to the right audience with customized online placements.

DIGITAL ADVERTISING Contact: Kanaka Sathasivan Director of Communications editor@texasnurses.org

SPONSORED CONTENT MOBILE APP • PRICING VARIES Add your content to TNA’s mobile app for nurses to download on Apple and Android devices. Includes one push notification to all users. Limited availability.

WEBSITE • PRICING VARIES Share articles, add a link to your resources or website, or create visual content for nurses.

Content is promoted on all social media channels and the Check Up e-newsletter.

SOCIAL MEDIA • CUSTOM BUDGET Ad costs are split 75% advertisement and 25% administrative. For example, a $200 placement equals $150 for the ad, meaning 20-25k impressions on Facebook, 30-35k impressions on Twitter. Impressions increase linearly with budget. TNA provides review of ad to maximize interactions. Ads must adhere with platform rules, including anti-discrimination policies.

Certain events qualify for free social media promotion: » Continuing nursing education activities approved by TNA

» Free events or training offered by State of Texas agencies

» Graduate student research studies

» Calls for proposals for conferences

» Non-CNE trainings by non-profits 9

WEB RIGHT RAIL • $2,500/MTH

EVENT LISTING • $500

This ad will appear across the website on all content and resource pages except for the home page, landing pages, event pages and pages for the Texas Peer Assistance Program for Nurses: 21,000 views monthly.

This integrated listing provides an event page with a small logo, event description and event graphic. Five upcoming events appear on the homepage and in the right rail of all pages. An event listing also provides you visibility in the TNA Check Up e-newsletter for one month (a $200 value).

Ad space will be reserved for a maximum of five advertisers a month. Multiple placements receive a 10% discount.

SPECS: Logo | 63x63 pixels, JPEG or PNG Graphic | 600x250 pixels, JPEG or PNG

SPECS: 360x160 pixels, JPEG or PNG

HOMEPAGE ($3,000 VALUE) EXCLUSIVE TO ANNUAL SPONSORS

The homepage gets 150,000 views annually, around 12,500 views a month. Annual sponsors will be listed in our sponsor slider at the bottom of the page. For more information on becoming an annual sponsor, view page 4 or contact us.

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EMAIL Non-profits receive a 10% discount. TNA offers two free placements for » TNA members conducting student research » Free events or training offered by State of Texas agencies » Calls for proposals for conferences

CHECK UP • $50–250 TNA’s Check Up e-newsletter goes out every Tuesday. Content includes practice tips, news, events, surveys, and training opportunities of interest to nurses.

Banner top: 600x150

Four ad options are available with a 10% discount for booking multiple placements.

Banner - top

$250

Incorporated item

$200

Banner - bottom

$150

Event listing - text only

$50

Incorporated: 300x300 with text

DEDICATED EMAILS • $250–2,000 Single-subject email blasts go out on Thursdays. A limited number are available. Contact us early to reserve a week for your e-blast.

Single district blast

$250

Full membership blast

$2,000

Banner bottom: 600x150

In addition to these channels, advertisers can place ads in Texas Nursing magazine (Monarch Media), the TNA Career Center (Your Membership) and Texas Nursing Flash (MultiBriefs).

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Event listing text only