2020 SPONSORSHIPS AND ADVERTISING texasnurses.org
Empowering Texas Nurses to advance the profession
The Texas Nurses Association (TNA) is a statewide membership-based professional association of registered nurses. Founded in 1907, TNA is the oldest and largest nursing association in Texas with a membership of over 14,000 registered nurses. Not just any nurses — nurses working in positions of influence related to decisions and purchasing. Our members include chief nursing officers, mid-managers, directors, deans, faculty and other nurses aspiring to leadership in organizations across Texas.
14,000
members
106,000
website users
12,500
followers
3,500
followers
3,100
followers
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TNA MEMBERS 11,740 respondants
TNA members represent all segments of nurses in Texas. They are diverse relative to the population of Texas, and almost 90% are women. More than a third of them hold advanced degrees, including masters and doctorates. Many members work as advanced practice registered nurses or faculty teaching other nurses.
Hispanic 7%
Other 7%
Asian 7%
More than a third of members are in management positions with buying power at health care facilities, and 42% of TNA members work in staff nurse positions.
African American 15% Caucasian 64%
Members also work in all care settings, in both urban and rural areas, including hospitals, home health, public health, school health and hospice care.
1.56%
17.36%
Other includes American Indian.
46.69%
Diploma
Associate's
28.22%
Bachelor's
Master's
6.18%
Doctorate
ONLINE USERS TNA’s Facebook followers and Twitter followers increase 8-9% annually. Followers are mostly nurses, but include other health professionals, community stakeholders, and health care leaders. The TNA website has 490,000 views annually. Visitors include members, non-member nurses, pre-licensure students, employers, and other businesses, non-profits and nursing organizations.
Other includes consultants, clinical nurse specialists, nurse anesthetists, nurse midwives, school nurses, office nurses, and researchers. 3
Annual Sponsorship Be one of a limited number of annual sponsors in 2020. Our exclusive sponsorships provide you with ongoing, dedicated access to our members and other health care professionals in Texas. ANNUAL SPONSORSHIPS • $20,000 Limited Availability Contact: Julia Menegay Chief Operations Officer jmenegay@texasnurses.org
TNA’s annual sponsors are a small group of trusted brands seeking an integrated, multichannel marketing approach to reach not only nurses, but health care professionals, students, businesses, and nonprofits among others. In addition to continuous brand exposure among members, event attendees, and web visitors, annual sponsors have the opportunity to explain their services through advertorials, online ads, and in-person tabling. Annual sponsors can work with TNA for custom benefits or to add additional marketing. Annual sponsors are ideal for: »» Universities and nursing programs »» Health care suppliers »» Health care employers »» Wellness and fitness brands 4
ANNUAL SPONSORSHIP PRINT MEDIA »» Acknowledgement on the back cover of TEXAS NURSING, TNA’s quarterly publication »» A ½ page full-color advertorial in one TEXAS NURSING (Winter, Spring, Summer or Fall)
DIGITAL MEDIA Web »» Logo with hyperlink and acknowledgement scrolling on TNA’s website homepage for 12 months: reach up to 150,000 »» One boosted Facebook post: reach up to 40,000 »» One boosted Twitter post: reach up to 30,000
E-Mail Marketing »» Acknowledgement once a month in Check Up e-newsletter »» Spotlight ad in Check Up e-newsletter twice a year »» One exclusive e-blast to TNA members
EVENTS »» Logos displayed at all statewide TNA events »» Logos visible at the TNA headquarters office where we host more than 500 nurses per year for committee meetings and events
Policy Summit »» An exhibit table at TNA’s 2020 annual Policy Summit/ House of Delegates (expected attendance of 300): • 6’X30” exhibit table in prime location • Electricity for exhibit • Internet for exhibit • Sponsorship sign in exhibit area • Verbal acknowledgement during program (both days) • Logo and acknowledgement in event program • Invitation for two reps to sit with attendees during lunches 5
Event Sponsorship Reach nurses and other health care professionals through local and statewide events. Get face-to-face with influencers, leaders, and executives.
POLICY SUMMIT SPONSORSHIPS • $3,000 - $6,000
Reach 300 Texas nurses in positions of influence related to decisions and purchasing. Attendees include chief nursing officers, mid-managers, deans, directors and faculty. Contact: Belinda Richey Director of Membership Services brichey@texasnurses.org
EDUCATION EVENT SPONSORSHIPS • $1,000 - $5,000 Focus your sponsorship with in-person and online events such as webinars, Nurse Talks, workshops, or the Learning Curve (online education). Associate your brand with specific topics or target nurses in a specific area. Contact to inquire about available events or to propose an event. Contact: Chipo Ndlovu, PhD, RN-BC Director of Education cndlovu@texasnurses.org
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POLICY SUMMIT SPONSORSHIPS June 5-6, 2020 Houston Marriott West Loop by the Galleria The Policy Summit draws nurses as the only conference offering up-to-the-minute information concerning legislation, rules, regulations, and policy affecting practice as well as hear national speakers presenting on future trends in nursing. Deadline to reserve space: May 1, 2020. Payment must be received no later than May 5. Commit early for maximum effect—the Virtual Exhibit Hall opens March 2.
ALL SPONSORS
GOLD SPONSOR • $4,000 2 available
11-15k impressions
»» Display table in the exhibit area – 6’x30” draped table with two chairs
»» Acknowledgment on all buffets
»» Acknowledgment on general signage
»» Acknowledgment on individual signs
»» Acknowledgment in attendee program
»» Company logo with link to website on the TNA website Virtual Exhibit Hall
»» Link to the Virtual Exhibit Hall in Check Up e-newsletter
»» Oral acknowledgment during conference announcements
»» Acknowledgement in all event e-blasts
»» Logo in Check Up e-newsletter to all members
PLATINUM SPONSOR • $6,000 1 available
SILVER SPONSOR • $3,000
»» Exclusive sponsorship of Thursday evening cocktail hour
4 available
»» Acknowledgment on individual signs
»» Acknowledgment on break stations
»» Company logo with link to website on the TNA website Virtual Exhibit Hall
»» Acknowledgment on individual signs »» Company logo with link to website on the TNA website Virtual Exhibit Hall
»» Oral acknowledgment during conference announcements
»» Oral acknowledgment during conference announcements
»» Logo in Check Up e-newsletter to all members
»» Logo in Check Up e-newsletter to all members
»» One-page handout in attendee packets
EXHIBITOR • $1,000
If you are interested in sponsoring anything not listed here (e.g., individual sessions, lanyards, hotel room cards, etc.), please contact Laura at tna@ texasnurses.org for a customized sponsorship agreement.
15 available »» Company logo featured on the TNA website Virtual Exhibit Hall 7
EDUCATION EVENT SPONSORSHIPS ALL SPONSORS Web
6-10k impressions
»» Logo and acknowledgement on the event page
E-Mail Marketing »» Acknowledgement in three Check Up e-newsletter items promoting event »» Acknowledgement in event listing in Check Up e-newsletter
Event »» Oral acknowledgement prior to start of event
LEARNING CURVE • $5,000 »» Logo and acknowledgement on landing page and dashboard for the Learning Curve for 12 months (5,500 impressions)
WEBINAR • $2,500 * »» Six weeks of statewide promotion for event »» Acknowledgement on Facebook and LinkedIn, including boosted Facebook post »» Logo and acknowledgement in event e-blast
NURSE TALK • $1,500 »» Three weeks of statewide promotion for event »» Acknowledgement on Facebook and LinkedIn »» Logo and acknowledgement in event e-blast
WORKSHOP • $1,000 † »» Eight weeks of local promotion for event »» Logo and acknowledgement in dedicated local email
*Opportunities available for additional sponsorship, including registration sponsorship or in-kind giveaways. †Opportunities available for additional sponsorships at local event, including giveaways, food sponsorship, room sponsorship or registration sponsorship. 8
Advertising Get your message to the right audience with customized online placements. DIGITAL ADVERTISING Contact: Kanaka Sathasivan Director of Communications editor@texasnurses.org
SPONSORED CONTENT MOBILE APP | COMING SOON Add your content to TNA’s mobile app for nurses to download on Apple and Android devices. Includes one push notification to all users. Limited availability.
WEBSITE • CUSTOM BUDGET Share articles, add a link to your resources or website, or create visual content for nurses. Content is promoted on all social media channels and the Check Up e-newsletter.
SOCIAL MEDIA • CUSTOM BUDGET Ad costs are split 75% advertisement and 25% administrative. For example, a $200 placement equals $150 for the ad, meaning 20-25k impressions on Facebook, 30-35k impressions on Twitter. Impressions increase linearly with budget. TNA provides review of ad to maximize interactions. Ads must adhere with platform rules, including anti-discrimination policies. Certain events qualify for free social media promotion: »» Continuing nursing education activities approved by TNA
»» Free events or training offered by State of Texas agencies
»» Graduate student research studies
»» Calls for proposals for conferences
»» Non-CNE trainings by non-profits 9
WEB RIGHT RAIL • $2,500/MTH
EVENT LISTING • $500
This ad will appear across the website on all content and resource pages except for the home page, landing pages, event pages and pages for the Texas Peer Assistance Program for Nurses: 21,000 views monthly.
This integrated listing provides an event page with a small logo, event description and event graphic. Five upcoming events appear on the homepage and in the right rail of all pages. An event listing also provides you visibility in the TNA Check Up e-newsletter for one month (a $200 value).
Ad space will be reserved for a maximum of five advertisers a month. Multiple placements receive a 10% discount.
SPECS: Logo | 63x63 pixels, JPEG or PNG Graphic | 600x250 pixels, JPEG or PNG
SPECS: 260x150 pixels, JPEG or PNG
Continuing Nursing Education events approved through TNA will be listed on the website for free, but will not be included in the Check Up e-newsletter without ad purchase.
HOMEPAGE ($3,000 VALUE) EXCLUSIVE TO ANNUAL SPONSORS
The homepage gets 150,000 views annually, around 12,500 views a month. Annual sponsors will be listed in our sponsor slider at the bottom of the page. For more information on becoming an annual sponsor, view page 4 or contact us.
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EMAIL Non-profits receive a 10% discount. TNA offers two free placements for »» TNA members conducting student research »» Free events or training offered by State of Texas agencies »» Calls for proposals for conferences
CHECK UP • $50–250 TNA’s Check Up e-newsletter goes out every Tuesday. Content includes practice tips, news, events, surveys, and training opportunities of interest to nurses.
Banner top: 600x150
Four ad options are available with a 10% discount for booking multiple placements. Banner - top
$250
Incorporated item
$200
Banner - bottom
$150
Event listing - text only
$50
Incorporated: 300x300 with text
DEDICATED EMAILS • $250–2,000 Single-subject email blasts go out on Thursdays. A limited number are available. Contact us early to reserve a week for your e-blast. Single district blast
$250
Full membership blast
$2,000
Banner bottom: 600x150
In addition to these channels, advertisers can place ads in Texas Nursing magazine (Monarch Media), the TNA Career Center (Your Membership) and Texas Nursing Flash (MultiBriefs).
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Event listing text only