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SEPTEMBER 2020
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26 | October 2019
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Alaska
17 13 18
2 3
16
14 15 NORTH WEST
Hawaii
9
8
CENTRAL
EAST
12
6
5
7
10
SOUTH
4
11
SOUTHEAST
TLBAA Regions
DIVISION A ~ REGIONS 1-6
EXECUTIVE COMMITTEE
1
Canada, New Zealand, Australia
Chairman of the Board: Keith DuBose • (979) 277-2161
Secretary: Chad Smith • (701) 764-6277
Executive Vice Chairman/ Parliamentarian: David Wars • (936) 404-2116
Treasurer: Mark Hubbell • (269) 838-3083
1st Vice Chairman: Russell Fairchild • (254) 485-3434 2nd Vice Chairman: Stephen Head • (979) 549-5270
DIVISION B ~ REGIONS 7-12
Director: Johnny Hicks • (269) 721-3473 Director: Kevin Rooker • (817) 692-7843
DIVISION C ~ REGIONS 13-18
At-Large Director
At-Large Director
At-Large Director
Mark Hubbell
Keith DuBose
Jim Rombeck
(269) 838-3083 hubbelllonghorns@aol.com
(979) 277-2161 kwdubose@gmail.com
(785) 562-6665 jl.rombeck60@gmail.com
At-Large Director
At-Large Director
Tom Smith
At-Large Director
(616) 293-0977 tom@widespreadranch.com
Ross Ohlendorf
(512) 680-7118 rockingolonghorns@gmail.com
VACANT
Region 1 - Director
Region 7 - Director
Region 13 - Director
Deb Lesyk
David Wars
Chad Smith
(306) 867-9427 halters.buckets@yahoo.com
(936) 404-2116 w5longhorns@yahoo.com
Region 2 - Director
Region 8 - Director
Todd Spaid
Kevin Rooker
(304) 963-0699 jeremyspaid73@gmail.com
(817) 692-7843 krooker61@gmail.com
(701) 764-6277 smithlonghorns@hotmail.com Region 14 - Director
VACANT
Region 3 - Director
Region 9 - Director
Region 15 Director
Johnny Hicks
Russell Fairchild
David Edwards
(269) 721-3473 hicksamericanbulldogs@yahoo.com
(254) 485-3434 fairchildranch@yahoo.com
(918) 557-0364 dledwards.texaslonghorncattle@gmail.com
Region 4 - Director
Region 10 - Director
Region 16 - Director
Matt Durkin
(512) 923-9015 mattdurkin1073@aol.com
Sandi Nordhausen
(512) 750-1350 sandi.nordhausen@gmail.com
Kenny Richardson
Region 5 - Director
Region 11 - Director
Region 17 - Director
Reid Tolar
Stephen Head
(970) 352-3054 krichardson21@aol.com
Alex Dees
(334) 412-8400 rgtolar@yahoo.com
(979) 549-5270 headshorns@hotmail.com
(805) 300-4617 atdees@aol.com
Region 6 - Director
Region 12 - Director
Region 18 - Director
Dora Thompson
Mike McLeod
Chris Herron
(318) 872-6329 echoofambush@aol.com Charles Schreiner III* 1964-1967 Walter G. Riedel, Jr.* 1967-1969 J.G. Phillips, Jr.* 1969-1971 Walter B. Scott* 1971-1973 James Warren 1973-1975 J.W. Isaacs* 1975-1977 J.T. “Happy” Shahan* 1977-1978 John R. Ball* 1979-1980
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Bill Anthony* 1981-1982 Dr. L.V. Baker 1982-1984 Dr. W.D. “Bill” Clark 1984-1986 Richard D. Carlson 1986-1988 John T. Baker 1988-1990 Riemer Calhoun, Jr. 1990-1992
(361) 771-5355
Glen W. Lewis 1992-1995 Tim Miller* 1995-1998 Sherman Boyles 1998-2003 Bob Moore* 2003-2005 Joel Lemley 2006-2007 Ben Gravett* 2007
Dr. Fritz Moeller* 2007-2009 Maurice Ladnier 2009-2010 Robert Richey 2010 Steven Zunker 2010-2011 Brent Bolen 2011-2012 Bernard Lankford 2012-2013 Todd McKnight 2013-2016 Tom Matott 2016-2019
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(909) 721-7577 chris@herronconstructioninc.com
TLBAA EDUCATIONAL/RESEARCH ADVISORY COMMITTEE Matt McGuire - (405) 742-4351 semkinlonghorns@mindspring.com Mark Hubbell – (269) 838-3083 hubbelllonghorns@aol.com Dr. David Hillis – (512) 789-6659 doublehelix@att.net Felix Serna – (361) 294-5331 fserna@elcoyote.com John T. Baker – (512) 515-6730 jtb2@earthlink.net
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COVER STORIES 14 TLBAA Receives $120K Google Advertising Grant The TLBAA Marketing Committee is excited to start marketing the breed to a large audience. By Jason Hartline
15 Are You Ready To Be Found?
What you can do to ensure people
who see national advertising can find you. By Myra Basham
SEPTEMBER 2020 Vol. 32 • No.6
DEPARTMENTS 2
Board of Directors
6
Editor’s Note
12
Procedures to Nominate Division C Directors This election marks the beginning of the Board Reduction. Learn what has changed.
24
Pinkeye In Cattle Learn what causes it and ways to prevent and treat it. By Heather Smith Thomas
10
Chairman’s Letter
22
Featured Recipe
36
FEATURES
Affiliate News
38
22 32 34 35 43
Happy Processor, Happy Beef Producer Planning ahead and communication makes for a good working relationship.
Calling For Nominations For The TLBAA Special Awards
TLBT Page
40-42
Memorials
44
Nominations are due September 14th.
Time is Almost Up! Nominations Being Accepted Until September 15th For Texas Longhorn Hall Of Fame 3rd Annual Rodger Damrow Colorful Calf Contest
Breeders Guide
47
Index/Just For Grins
48
Calendar TLBAA Brand Regulations
About the Cover:
Photo courtesy of Brett Krause.
The Texas Longhorn Trails (ISSN-10988432, USPS 016469) is published monthly by the Texas Longhorn Breeders Association of America, 221 W. Exchange, Ste. 210, Fort Worth, TX 76164. Periodical Postage Paid at Fort Worth, TX. Subscription rates: $105 per year; foreign per year $180. POSTMASTER: Send address changes to: Texas Longhorn Trails, 221 W. Exchange, Ste. 210, Fort Worth, TX 76164. Phone (817) 625-6241. Fax (817) 625-1388. Advertisers and advertising agencies assume liability for all content of advertisements printed and also assume responsibility for any claims arising from such advertisements made against the publisher. Publisher reserves exclusive rights to accept or reject advertising or editorial material submitted for publication in the Texas Longhorn Trails magazine. Articles and photos from this publication may be reprinted only with permission of the publisher.
4 | September 2020
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EDITOR’S NOTES WHERE IS EVERYONE? While Covid-19 may have put a damper on many in-person events and sales this year, based on registrations and transfers private treaty sales are faring well. So why haven’t people been pulling up your driveway to look at cattle? The most likely answer is they do not know you have Longhorns or they are not sure what you are selling. There’s no time like the present to remedy the situation. The association is going to do a wide reaching marketing campaign to create interest in the breed via Google advertising and you want to make sure you can benefit when those with piqued interest start looking for somewhere to look at, and potentially buy, Longhorns. You can learn more about the Google grant secured with the help of Jason Hartline of Hartline and Partners, as well as the plans the newly formed marketing committee has to reach out to the public on pg. 14. Then roll right into pg. 15 for a variety of things you can do, ranging from free to the sky’s the limit, to make sure people know who you are, where you are and that you sell Longhorns. After months of being shut in, there’s lots of opportunities to get out and about this fall. Turn to the calendar on pg. 48 to see several sales and shows coming up. Not the least of which is the TLBAA Horn Showcase in Lawton, OK. The first weekend in October will see some of the longest horns in the industry and some awesome people gathered at the Great Plains Coliseum to not just measure horns, but participate in bull alley, a futurity, a Select Sale featuring consignments from top programs and even learn some things at multiple seminars. It is an action packed weekend and we can’t wait to see you there! Not competing? Then come for the camaraderie and to see some outstanding animals! You can find a complete schedule on pg. 27. The event is free to attend. Speaking of where is everyone... Where are all the colorful calf entries! There is no cheaper way to get your program’s name in Trails Magazine AND get a chance to win the cover of the March issue. A mere $20 guarantees at least a photo and your name in that issue. Turn to pg. 35 for more details. Hey, when you go to pg. 35 look to the left and see how you can nominate someone who has had a big impact on the Longhorn industry to be considered for induction into the Hall of Fame. Don’t stop there, turn back to pgs. 32-33 and see all the TLBAA Special Awards you can nominate fellow breeders for. The deadline is almost here! Blessings,
DEADLINE: November 2020 Issue:
Myra Basham
(817) 625-6241 • (817) 625-1388 (FAX) P.O. Box 4430 • Fort Worth, TX 76164 trails@tlbaa.org • www.tlbaa.org
Editor-in-Chief: Myra Basham Ext. 104 • myra@tlbaa.org trailseditor@tlbaa.org Advertising: Myra Basham • (817) 625-6241 x 104 myra@tlbaa.org Graphic Design & Production: Trace Neal • Ext. 103 trace@tlbaa.org
Registrations/Office Manager Rick Fritsche • Ext. 101 rick@tlbaa.org Membership/Registrations DNA Specialist Amelia Gritta • Ext. 102 amelia@tlbaa.org Special Events Pam Robison • Ext. 106 pam@tlbaa.org Accounting Theresa Jorgenson • Ext. 105 theresa@tlbaa.org Administrative Assistant/Receptionist Lisa Roberts • Ext. 100 lisa@tlbaa.org
Myra Basham Editor-in-Chief
September 30th
Printed in the U.S.A.
Facilities
Member
6 | September 2020
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Frank Anderson Jr. and III 828 S. Rosemary Dr. • Bryan, TX 77802 (979) 846-8020 • (281) 501-2100 edie.wakefield@gmail.com Beadle Land & Cattle Ray & Bonnie Beadle Los Gatos & Hollister, CA 95032 (408) 834-0110 raybeadle@comcast.net Bennett Longhorn Cattle Co. Michael Bennett 2159 Country Club RD • Lucas, TX 75002 (214) 385-6789 bennett@lucasfence.com BPT Longhorns Ben & Phyllis Termin Weatherford, TX 817-374-2635 luvmylonghorns@gmail.com Christa Cattle Co. Jason & Louis Christa 2577 FM 1107 • Stockdale, TX 78160 christacattleco@msn.com www.christacattleco.com (210) 232-1818 Dalgood Longhorns Malcolm & Connie Goodman 6260 Inwood Dr. • Houston, TX 77057 (713) 782-8422 dalgood@comcast.net www.dalgoodlonghorns.com Falls Creek Longhorns Stan & Sandi Tidwell 2330 W. FM 875 • Midlothian, TX 76065 (972) 989-8939 www.fallscreeklonghorns.com Hicks Texas Longhorns Johnny & Missy Hicks 1518 E. Britol Rd. • Dowling, MI 49050 (269) 721-3473 hicksamericanbulldogs@yahoo.com www.michiganmafialonghorns.com/Hicks Jane’s Land & Cattle Co. John & Jane Thate 418 W. Margaret St. • Fairmont, MN 56031 (507) 235-3467
Kaso, Lisa & Jake Kety Little Ace Cattle Co. P.O. Box 386 • Folsom, LA 70437 (985) 796-3918 ketyfolsom@aol.com McLeod Ranch Michael, Jackie, Mike & Makayla McLeod 355 CR 3031 • Edna, TX 77957 (361) 782-0155 Roberts Longhorns David & Sharon Roberts Comanche, TX 76442 (325) 451-9000 www.robertslonghorns.com Brennan & Michele Potts Rocking P Longhorns P.O. Box 579 • Emory, TX 75440 (903) 473-2430 Cell: (903) 348-5400 www.rockingplonghorns.com bpotts1@verizon.net Rio Vista Ranch Elmer & Susan Rosenberger 3208 Fall Creek Estates Dr • Spicewood, TX 78669 Cell: (512) 422-8336 elmer@riovistaranch.com www.riovistaranch.com Spring Creek Farms Bradley & Heather Wachsmuth 2749 FM 555 • Gilmer, TX 75645 (337) 241-6882, 337-366-2060 bh1028726@gmail.com www.springcreekfarmstx.com Triple R Ranch Robert & Kim Richey 21000 Dry Creek Rd. • San Angelo, TX 76901 (325) 942-1198 r3ranch@aol.com www.butlertexaslonghorns.com Butler Breeder’s Futurity James K. Turner (936) 689-1914 the5tcorp@yahoo.com www.butlerbreedersfuturity.com Butler Longhorn Museum (281) 332-1393 info@butlerlonghornmuseum.com www.butlerlonghornmuseum.com
Association News
Chairman’s Message Longhorn Family, Well, summer is still upon us and I hope you and your cattle have fared well in the hotter temperatures. I pray that you all have been safe from the coronavirus and have stayed healthy during this time. Cooler temperatures are starting to drop in now, making everyone look for fall. This month’s issue of the Trails focuses on marketing topics and will have some information from the marketing committee about the Google advertising grant and let you know the goals of the committee. There is also information on how you can make sure you benefit from the increased interest in the breed. The beef committee has something new starting this month, a “recipe of the month” column that will be placing actual recipes people have used with their Longhorn beef. Check this out in this issue and following issues, try a few out, pass them on to people who have purchased beef from you. The new Division C Election info is on pg. 12. This is the first election to implement the changes necessary to fulfill the board reduction that the membership requested. How the process works and the changes are detailed there for you. The Horn Showcase on October 1-3, 2020, featuring a futurity, Bull Alley, Select Sale and measuring, will be a fun weekend in Lawton, Oklahoma. It is the largest and only measuring event in the country and a great way see some of the longest horned cattle in the world. It’ll be a great event for all to enjoy, visit and catch up with old friends and meet some new ones. They are still accepting sponsors and sponsorship packages are available by contacting Pam Robinson at the office, or any of the committee members if you would chose to support the event. Make plans to come to Lawton, see y’all there. Sales are kicking back up and shows are trying to starting up now, so it’s a great time to get out and see folks and their cattle at sales and the kids showing at fall shows and fairs all over the country. The TLBAA is now accepting consignments for the Eddie Woods Cowtown Classic in January. Look around your pasture for your best heifer or cow and bring her to town. There will be a limited number of lots accepted, so look hard and send your best. If you have any questions, contact Pam at the TLBAA office or the Sale Chairs, Russell Fairchild 254-485-3434 or Keith Du Bose 979-277-2161. It has been a strange year, with the cattle market being like it is, the COVID-19 pandemic, several shows and fairs have canceled. I know we all love our cattle and would like to see them grow, bring more money and market better, so let’s work on that and hopefully the Google grant will help with that. I still like my cattle therapy, go pour cubes on the ground, turn a bucket over and sit on it, grab a beverage and watch them eat and while looking at them, solve ALL the problems in the world. To my Longhorn Family, Thank You,
Keith Du Bose, Chairman of the Board Texas Longhorn Breeders Association of America
10 | September 2020
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Membership
Procedures To Nominate Division C Directors Please Note: To be placed on the voting ballot, an active TLBAA member in good standing must receive 5 nominations from active TLBAA members in good standing. If you are interested in becoming a director, please make sure your membership is active and your account is current. TLBAA will be seeking nominations soon for all Division C directors, to represent Regions 13-18. Nomination forms will be mailed 90 days prior to the TLBAA Annual Membership Meeting in Fort Worth, TX, January 15, 2021. 1. Nomination Ballots will be mailed out to Division C Members October 16, 2020. 2. Nomination Ballots must be returned to the CPA postmarked no later than November 16, 2020. 3. In order for an individual to be placed on the final ballot, they must receive at least 5 nominations from Active or Lifetime members of the TLBAA. 4. The final ballots will be mailed out December 1, 2020. 5. Final ballots must be returned to the CPA postmarked no later than December 23, 2020. 6. Newly elected Directors will be announced January 15, 2020 at the General Membership Meeting during Longhorn Weekend in Fort Worth, TX. The TLBAA By-Laws, Section 2-D, Membership, state: “At least ninety (90) days prior to the annual Membership Meeting, the TLBAA office shall mail to the Active and Lifetime members a request for nomination of individual or individuals for Director in the member’s representational region. Such member nominations shall be received in the Association’s office no later than sixty (60) days prior to the Annual Meeting. In order that any member nominee be eligible to be placed on the election ballot, he must receive write-in nominations from five (5) members who are Active or Lifetime members. Should there be no members nominated by the membership for a particular region, or should a nominee decline to have his name placed on the election ballot, the Board of Directors will appoint an Active or Lifetime member in good standing domiciled within
Division C Highlighted in Color - Merged regions in same color
the division to fill the vacant position at the same meeting as the election of TLBAA officers. No less than forty-five (45) days prior to the annual meeting of the membership, the TLBAA Office or designated CPA firm shall mail official printed ballots to each qualified Active and Lifetime Member in good standing of that region and division. This ballot shall contain the names of the candidates, if any, who were properly nominated by members. All written ballots must be returned by U.S. mail to the CPA with a postmark not less than twenty-one days prior to the Annual Meeting in order to be validated and counted. All ballots received will be validated and counted by an independent CPA firm or other organization experienced in voting tabulation as designated by the Executive Committee. The nominees receiving the most valid votes shall be elected. All newly elected Directors shall be installed at the Board of Directors meeting prior to the general membership meeting. A tie vote will be broken by the Chairman of the Board drawing one of the names by lot.” Division C TLBAA members, watch for your nomination form in the mail. For a complete set of TLBAA By-Laws, including all sections regarding the election of Directors, visit www.tlbaa.org/tlbaa/official-handbook/
Don’t Forget, This year starts the phase-in of the reduced board. What’s this mean for Division C? Starting with this election, Division C will have a total of 4 Directors. Regions 13/14 combined has one representative 15 has one representative 16 has one representative 17/18 combined has one representative 12 | September 2020
Want to run? To ask for support in your region: * You may request mail labels from the office * You may advertise in Trails Magazine * You may NOT use TLBAA e-blasts for political messages
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Marketing
Are You Ready TLBAA Receives $120K Google Advertising Grant By Jason Hartline The TLBAA marketing committee was formed in 2020 to advance the marketing efforts of the TLBAA, to raise awareness of the Texas Longhorn breed, and to promote the merits and joys of owning registered Texas Longhorn cattle. We are excited to announce the TLBAA has received a $120,000 advertising grant from Google to assist the marketing committee in its initiatives. “This grant is an incredible opportunity for the TLBAA and the Texas Longhorn breed,” said committee chair Mark Hubbell, of Hubbell Longhorns. “We are thrilled to utilize these funds to expose, educate, and encourage more potential breeders to get involved with the Texas Longhorn industry on a vast scale.” Google offers paid advertisements that appear in search results on google.com with the use of Google Ads. The Google Ad Grant allots a $10,000 monthly allowance for the TLBAA to spend on Google Ads over a period of 12 months to display messages to potentially qualified breeders who are searching for relatable topics. “Using Google Ads for Texas Longhorns is a powerful way to expose the breed to people who may have never thought about them otherwise,” said committee member Stacey Schumacher, of Schumacher Cattle. “Imagine a hobby rancher wants to get into livestock. They go to their computer, type in a google search for “Raising Livestock,” and the very first thing that pops up is an advertisement about
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the ease and joy of raising Texas Longhorns.” The committee’s digital marketing campaigns will direct interested parties to the TLBAA’s website and to individualized landing pages to educate, excite and entice new breeders into the TLBAA. “Our committee has decided to start with a strong focus on digital advertising,” said committee member Ross Ohlendorf, of Rocking O Longhorns. “Digital advertising allows us to use rich media, such as video, to promote our cattle’s beauty in a meaningful way. When done well, we can make a powerful impression on our audience and generate new interest in the Texas Longhorn breed.” Google Ads are used by millions of websites and businesses worldwide. It is a powerful, cost-effective way to raise brand awareness and drive qualified traffic to the TLBAA’s website and other marketing material. “The TLBAA is most successful when the membership is expanding,” said Ohlendorf. “By promoting the qualities of Texas Longhorns to future members, we can support association growth and increase the demand for our exceptional cattle.” Other committee members include Charlotte Cote of Double C Ranch, Mike Lucas of Lucas Ranch, and Scott Picker of A&S Land & Cattle. The membership is geographically diverse, hailing from the states of California, Oregon, Texas, Michigan and Massachusetts.
TEXAS LONGHORN TRAILS
By Myra Basham
To Be Found? T
he Texas Longhorn Breeders Association of America (TLBAA) is touting the great attributes of the Texas Longhorn breed on the world-wide web, and will reach a much broader audience than ever before. Have you done what is necessary for people interested in Texas Longhorns to know that you have Longhorns for sale? There are many factors in readiness, but it all boils down to letting people know you have Longhorns and that you sell them and/or their beef. Unless you happen to own real estate that all fronts a major highway, drop in business because people are curious isn’t going to produce enough customers to support your business, even if it is on a small scale.
If you really want to make a mark, the sky’s the limit. Stone and brick entrances with wrought iron gates or archways with a Longhorn worked into the design make an unforgettable impression. However, if someone is simply trying to find your Longhorns, an attractive wooden or metal sign at the entrance of the property will suffice. Don’t forget your truck and trailer. Have you ever been driving down the road and wondered what was inside a trailer? Well, with Longhorns aboard the horn sticking out of the side of the trailer sometimes gives it away. The attention that horn gets is all the more reason to display your ranch name and contact info on your
WHAT’S YOUR SIGN? While ornate ranch entrances and billboards may be out of your reach, invest in something at the entrance of your ranch that lets people know Longhorns are there and that you sell them. Many people display their TLBAA Fence signs on their main gate or by it, but that doesn’t convey the whole message you need to send to those who pass by. Outdoor banners are a good option to get the most size for your dollar. Hemmed edges and grommets every two feet allow for a sturdy banner that withstands the rigors of being outside best. If you are offering a special sale or limited offer these Bent Oak Ranch has used a banner for years and it has successfully drawn may be the way to go. If stretched flat customers in. It is simple, easy to read and highly visible. and secured strongly, a banner can last and be easy to read from a distance. They can also vehicles. Plus, if you’re hauling young stock or pulling an empty to go pick animals up or return home, you be relocated easily and replaced economically. More traditional signage can range from baked por- won’t have horn tips to give a passerby a hint. Magnetic celain to wood or metal and everything in between. A signs are very reasonable online and can be removed local sign company is worth stopping by to see samples when needed. More expensive options such as wraps of materials to be able to decide what fits your budget are available as well and can be completely customized. and your desired look the best. No matter what material you choose, make sure it is WEAR IT WELL large enough to read from a car passing by on the road While you may not be ready to invest in apparel with closest to the entrance. Your lettering should be large, your brand or logo on it yet, it is worth investing in evbasic and on a background that makes a quick read easy eryday wearable items that showcase a Longhorn in for the viewer. Signage at your gate is typically to help some way. people locate you if they are coming to the property or The goal is to put Longhorns on people’s minds and to get a phone number or website off of if they want to encourage an opening to talk about yours. Hats, shirts, know more. jackets and jewelry are some of the most common items
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Marketing to find with cool Longhorn images you can walk around in. Ideally, you would also have items with your ranch name and logo on it . Don’t limit yourself to just your logo or name. Have some fun. Come up with a fun line to draw attention, even if it is a simple as “Longhorn Lover” or “Have you hugged your Longhorn Today?” While that may seem corny, it opens people up to ask you questions or engage in conversation. One Longhorn breeder’s hat (right) was so well known with it’s prominent horns, that even his local paper reminisced about the hat in a memorial tribute to him. It definitely drew attention to his ranch. Work on a catchy phrase of your own or create an attractive Longhorn design to have your own custom hats or shirts made. Throw them on your website and you may have a good income maker while promoting the breed.
PLUNGE INTO CYBERSPACE
BE THE CRAZY LONGHORN PERSON While Longhorns continually spread into areas previously unfamiliar with the breed, both in the U.S. and abroad, they are still seen as a novelty by many. Use that to your advantage. Talk about your Longhorns in your community. Don’t avoid the subject because those around you think they are dangerous or that they are not real beef cattle. While this is preached on the beef side all the time, those wanting to sell live animals need to practice it as well. Do not argue or get emotionally worked up when people think your Longhorns are _____ (fill in negative word here), invite them out to see them in person instead. Going to the feed store? They usually have a bulletin board. Make a flyer that asks if people are ready to raise low-maintenance cattle that can thrive on less than traditional fat beef stock. When you overhear others talking about pulling calves, let them know you have yet to have to pull one from your Longhorn females., Have the vet out for routine care? Talk to them. Regale them with stories about the way the mommas protect those babies, how much milk they give, and how easy the breed back. It gives the vet great conversational material to pass along to other clients. Reach out to present your breed to agriculture program students at high schools, to 4-H livestock groups, to local civic groups and anywhere else people might be interested in raising their own beef or starting their own cow-calf operation.
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Ask your local newspaper, regional magazine or radio station if they would like to do a feature on you and your cattle. There are many times when media outlets need stories that fit a broad range of interests. Depending on how it is approached your story may be simply a human interest one, a small business feature or an ag story. The more you talk with enthusiasm and positivity in the community around you , the more likely people may reach out to you to see for themselves how great the cattle are. Approach local fairs and festivals, business openings an community events to see if they would like to have a Longhorn or two on site to draw people in. Just make sure you can safely display them and that you are on hand to tell people all about this special breed.
Do you have to have a web or social media presence to sell cattle? Technically, no. But if you want to reach the largest audience possible, especially procuring younger customers, a basic web page and/or social media accounts are a must. What should you start with? That answer depends on how much time you are willing to spend with your content. If your only desire is to be out there for people to perhaps stumble upon your information, then a basic one page website with some photos of Longhorns and your contact information can often be had for free with many web hosts, If you do not want to keep adding content, beware of setting up social media pages. The possibility of others seeing your content drops the longer it is stagnant. And, if you do not interact with other people’s posts, the amount yours is displayed could go down. But, let’s say your all-in committed to making your Longhorn operation easy to find on the web and throughout social media. The key to being found is your content. Algorithms and Search Engine Optimization (SEO) are buzzwords you hear often, and they can be complicated, but for now we’ll keep it simple. The better and more relevant your information and photos are to your business the more likely you’ll be found. While for most people Longhorns and their personal lives and closely entwined, still keep a business web site and social media presence that is separate from your personal ones. You can still use your family’s story as a part of what develops interest in your farm or ranch,
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Marketing but when you get ready to share personal views on top- the association website. This holds true for all aspects of ics such as religion, politics or culture those are best the industry, from beef sales to shows, horn producers kept separate from your message about your animals to pasture art owners. or your product. Consignment sales should not be used to cull your What does need to be used to increase your inter- herd. Most sales are going to promote your animal net traffic is attractive photos of your animals and your along with others in magazine ads, e-blasts and social property along with plenty or posts or texts about where media posts. That animal represents your program evyou are, what products or type of Longhorns you have ery time it is seen. If you are going to go to the expense for sale, and some historical and character trait infor- of consigning, make it a good animal that represents mation about the breed. Search engines love relevance. what you want to produce. If someone searches Longhorns in your area and you Give the sale producer good photos with clean backjust have a few photos and a phone number out there grounds that present the animal at its best. Write comyou very likely will be passed over for someone who has ments that convey why someone would want to own put history, descriptions, location information and de- the animal. Turn your information and photo in on time tails about who they are and what they offer someone or early to try and be one of the first to be promoted. interested in Longhorns. This holds true with entries in events such as Bull AlBlog pages are great to increase the likelihood of your ley at Horn Showcase, too. Those who turn their inforwebsite being found. If you enjoy writing, slice of life mation in earliest get the most exposure for their entry blogs with a few phofee. Planning ahead tos tend to draw a lot and getting it done of traffic to a web site. pays off. People love to feel a Every time your connection through name or ranch name your story or simply appears in a sale learn more about life catalog, show prowith Longhorns. gram or within an Social media reevent ad the more wards content that likely someone will elicits a response, so see it. When they photos and videos decide they want to tend to perform best, look at Longhorns, as do posts that inthe names they’ve clude a link to a web heard will be the first page or YouTube vid- Coverage across several mediums, public events and repititon are thing that pops into eo. Beware throwing key to being the first thought to enter the mind of someone ready to their mind. If you things up on Face- talk Longhorns. don’t your diligence book or Instagram to present yourself just for the sake of posting. Be mindful and deliberate in and your program well in all you’ve done, they will rethe photos you take or video that you shoot. Spur of the member you. Any time you choose to participate in any moment, slice of life images or clips are good, but make Longhorn event, be sure to ask what marketing will be sure you’re not showing your animals in an unflatter- done by the sale and what extended marketing options ing way. Bad photos and video can be worse than none are available for extra cost. at all if it turns off a viewer. While tying to a once a year event has it’s perks, tying There’s lots of help to be had if you really don’t have to an association and participating in marketing opthe time, knowledge or desire to maintain a constant- tions they host is a must for a purebred livestock proly updated online or social media presence. There are ducer. many individuals and companies that specialize in There is a common misconception that being in an helping you set up and manage your content, some association magazine or utilizing the association webeven specialize in livestock marketing. site or e-blast list is simply “preaching to the choir”. Here’s a few things you need to be aware of before making the decision to avoid marketing through the assoCONNECT YOURSELF TO OTHERS Riding the coattails of a successful Longhorn sale or ciation resources: 1. The TLBAA office receives several calls on a week ly breed association is not a negative thing. While you can basis wanting to know where to buy Longhorns. To make it on your own, you can speed the process of proavoid favoritism by picking folks to have them congram recognition up exponentially by consigning one tact, we refer them to the Trails Magazine and the of your best animals to a registered Longhorn sale or website breeders directory. The yearly cost to have promoting your program in your breed publication or 18 | September 2020
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Marketing a Trails Breeders Guide or an online Breeders Directory listing in small in comparison to the new eyes that can find you. 2. You do not have to have a full page ad in every issue of Trails Magazine to be effective. Yes, that certainly makes you memorable, but so can series of smaller ads. In today’s world, where many want traffic driven to a website or Facebook page, small ads can direct people to your sites just as easy as large ones. 3. Our email list is small compared to some, but every person on it voluntarily signed up to receive advertising and news from us because they are in-
terested in Longhorns. They are not all members of the association. The public at large can sign up for E-blasts from us as well. Once we send an e-blast it automatically posts to the association Facebook page so you are getting even more public exposure to new people looking into Longhorns. 4. Having your name in the magazine or on our website not only lends more credibility to your program but it can also result in your name showing up in searches more often as the TLBAA website and the Trails Magazine online editions often result in search engine hits on a Longhorn name or ranch/ breeder name. Once again, we refer people to back issues online, send them issue of the magazine and send them to our website as sources of information for their research into owning Longhorns. If your name is not out there, it can’t be found.
MUST BE PRESENT TO WIN To have the Texas Longhorn breed represented on Google in that volume mention on pg. 14 means a large increase in traffic to our website, more people viewing the magazine online and lots of potential new customers wanting to seek out breeders to see Longhorns firsthand. There is no excuse for being hidden from the seeking public. If you really take a look at your budget, odds are you can work basic marketing options in. Have you ever wondered why some of the established breeding programs participate in activities but don’t advertise as much? Because they have been there and done that, utilizing sale catalog, show programs, sponsorships and Magazine advertising to let everyone know who they were and what their program was doing for years. You have to build it before they will come. Your Trails department can help work out plans that fit your goals and your budget that include print and digital options. There are other marketing services familiar with the Longhorn industry as well. Don’t just wish people would come see your Longhorns, do something to make them come to you.
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Longhorn Beef
TLBAA Beef Committee
Happy Processer, Happy Beef Producer Covid-19 has proved to be a blessing and a curse to Longhorn beef producers. Many who had trouble moving product were completely wiped out and scrambling to get into a processor to restock. The problem, lots of people rushed to have cattle processed to meet the sudden rise in demand, resulting in processing dates at first weeks, and then even months out. The producers still happily keeping supply on hand? Those who pre-booked dates with their processor. While this may seem daunting to you when you’re first dipping your toe into the waters of selling your beef, it is much easier to cancel a date with a processor than it is to book one, especially during busy times or when you only take one or two at a time. The chart at right is from a study done on the complaints local meat producers and processors have about how the system works. One thing those with livestock may not be aware of is how tight the margins are for their processor. Something all can relate to. They need to keep traffic flow steady year-round. Talk to your processor about when their slower seasons are and agree to book times when they need work the most. Calculate how long it takes to sell your product and go ahead and book your next slaughter date (or two) now. Some processors may be willing to give you a heads up when they’ve had cancellations. That may not be ideal since it usually happens last minute, but if you have space in your freezer quicker than expected, it could be a blessing. If you have to cancel a preplanned date, try to do it as far ahead of time as you possibly can to give them a chance to fill that spot. Planning and communication are things that we sometimes get tired of hearing about, but it is crucial in a business where margins are tight to be able to turn a profit. If your processor realizes you are willing to work with them and not make their life harder, you both can benefit from the working relationship.
FARMER & PROCESSOR CONCERNS ABOUT PROCESSING Farmer: There are not enough processing facilities. Processor: There aren’t enough farmers bringing me enough livestock. Farmer: Processors don’t have the right services or inspection status. Processor: Farmers ask me to do new things, but they don’t have enough volume to cover my costs. Farmer: I have to schedule a processing date too far in advance Processor: Farmers don’t come when they say they will, or they bring fewer or different animals than they said they would bring. Farmer: I can’t get a processing date during the fall. Processor: I have no business in the spring. Farmer: Processing costs too much. Processor: Farmers don’t want to pay what processing really costs. Farmer: Processors make cutting, packaging, and labeling mistakes. Processor: I don’t have enough year-round, steady business to hire skilled labor and pay them a good wage. Farmer: My order wasn’t ready on time, and my customers are unhappy. Processor: Farmers don’t pick up their orders on time, using up valuable cooler space. Source: Local Meat and Poultry Processing USDA Economic Research Report 150, June 2013
MB Longhorn’s Braised Short Ribs submitted by Mike Beijl 6 pieces large Longhorn Short Ribs, each 14 to 16 ounces, trimmed of excess fat Marinade 2 celery stalks, cut into 1 inch pieces 2 medium carrots, cut into 1 inch pieces 1 medium leek, white and light green parts only, split lengthwise, thoroughly rinsed, and coarsely chopped 8 garlic cloves peeled
1 Bay Leaf 4 Sprigs Fresh Thyme Whole Black Pepper, To Taste 1 Bottle (750 milliliters) Cabernet Sauvignon 2 Tablespoons All-Purpose Flour Salt, To Taste Pepper, To Taste 2 Tablespoons Olive Oil 2 Tablespoons Tomato Paste 2 Cups Unsalted Beef Broth or Chicken Broth
Preheat the oven to 3500 F. In a large bowl, add the short ribs and all the vegetables and herbs for the marinade. Add the wine to cover. Marinate overnight in the fridge. Remove the meat from the marinade and pat dry with a towel or paper towel. Strain the veggies from the wine. Reserve both the wine and the veggies for later. Season the meat with a generous amount of salt and pepper. Coat each side with flour and set aside. In a large Dutch oven, heat the olive oil over medium-high heat on the stovetop. When the oil begins smoking, carefully slip ribs into the post and sear until well-browned, 4-5 minutes per side. Transfer ribs to a plate. In the same pot, sauce the veggies from the marinade until lightly caramelized and browned, 5 to 7 minutes. Add the wine in the pot, stirring to deglaze. Add tomato paste and stir to dissolve. Bring the liquid to a boil so the alcohol from the wine evaporates. Add beef broth and bring it back to a boil. Add the ribs back to your pot. Spoon the liquid over the ribs to coat them. Cover the pot and transfer to the middle rack of your oven. Bake until meat is tender enough to be pierced easily with fork, about 2 1/2 hours, opening the oven every 30 minutes and carefully skimming the fat from the surface.
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Health
By Heather Smith Thomas
Pinkeye In Cattle Pinkeye is a costly disease, due to poor weight gains voculi. Even though other strains have been identified, in affected animals, cost of drugs and labor in treatMoraxella bovis is probably the most common pathoing infections, and prices docked at sale time because gen causing pinkeye in cattle. But we have to realize of eye damage or blindness. No one wants to buy an that even within Moraxella bovis there are many differanimal that is blind on one eye. Pain from the diseased ent strains,” says Daly. eye reduces appetite. Severe cases This may be one reason the may permanently damage the eye commercial vaccine for pinkeye or rupture it. An animal blind in doesn’t always give adequate proone or both eyes can be dangerous tection. The strain that might be to handle. associated with eye problems in Russ Daly, DVM (Extension your calves this year may be a difVeterinarian/Associate Professor, ferent one than what is in the vacSouth Dakota State University) says cine. there are not a lot of consistently “I think the majority of cattle effective ways to prevent pinkeye producers in our area do vaccior any new “silver bullets” for treatnate for pinkeye—at least the calves ment. Some years are more chalgoing out to summer pasture. A lenging, with more cases of pinkpopular strategy has been to have eye, due to different environmental autogenous vaccines created from conditions. strains of the bacteria that have “There are some unpredictable been previously found on their years, as well. When there’s lots of own farm. Many people feel these rain and a lot of grass, it could be a vaccines are fairly effective, but I’m bad year for pinkeye because of irmore skeptical. Vaccines someritation to eyes from tall grass and times get too much credit for preinsects, but there are many factors venting a problem. We may vacthat affect occurrence of pinkeye cinate a group of cattle and they from herd to herd and year to year. don’t get the disease, but it might Sometimes when we expect a bad have been a better year and they year for pinkeye, it doesn’t turn wouldn’t have gotten pinkeye that out that way. Pinkeye has been an year anyway. It’s more than just the Various stages of pinkeye: (top) lesions, elusive disease to characterize,” he bug and the animal; there are other (middle) ulcerations and (bottom) exsays. factors that play a role,” he explains. treme case “Anything that irritates the eye “If a certain vaccine works well or injures the surface of the cornea (such as tall grass, for a ranch operation, that’s great, and they should keep face flies and dust) can be predisposing factors. Intense using it, but we know there are many vaccine failures, UV light in summer or even in the winter reflected off too. In a recent study in a university herd that had tresnow, are some of the factors that are difficult to conmendous pinkeye problems every year, half the cattle trol,” says Daly. were vaccinated and the other half left unvaccinated. There are several types of bacteria implicated in The discouraging result was that there wasn’t any difeye infections. “In years past we only knew of one ference between the two groups. They had just as causative agent, Moraxella bovis. Now we have better much pinkeye in the vaccinated animals as they did in molecular diagnostic techniques and can more readthe unvaccinated group,” says Daly. ily differentiate these bacteria and tell them apart. At Fly control may make a difference, especially on a SDSU we started using a computerized instrument that bad fly year. Flies can be a source of irritation, and a takes a lot of the time and guesswork out of identifying means of bacterial spread between animals. The face fly these,” he says. has sharp microscopic teeth on the end of its tongueMoraxella bovis was traditionally considered the -to irritate the eye, making it water. This gives the fly culprit, and then other strains were identified, includaccess to the mainstay of its diet, the protein-rich eye ing Moraxella ovis. For awhile this was referred to as the secretions. Pinkeye bacteria can readily gain access to sheep strain because it was first identified in sheep, but the eye via the tiny wounds in the cornea. The scrapes it also is found in cattle. reduce the eye’s protective defenses. If flies scrape an “Microbiologists now call this bacteria Moraxella boinfected eye and then move to another animal, they continued on pg. 28
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Health
continued from pg. 24
transmit the bacteria to the next An additional treatment animal. sometimes used when the eye Insecticide ear tags are helpis already damaged consists ful to reduce fly numbers but flies of a subconjunctival injection may develop resistance to comof antibiotic directly into the monly-used chemicals. “Fly tags outer layer of the surface of the eyeball. “This procedure need to be used properly in order should only be done by a vetto minimize the resistance proberinarian or by the producer lems and maximize their effecafter instruction/training by tiveness. They have a relatively a veterinarian—to do it safely short window of effectiveness, so and properly so the antibiotic you should put them in as close will leak slowly out and bathe to the fly season as possible. Trathe eye with the antibiotic,” he ditional wisdom was that it’s also says. important to periodically switch Eye patch for protection during treatment. Some producers inject anproducts in subsequent years. If USDA photo. you use just one type of tag for tibiotic beneath the inner surseveral years, the flies on your face of the lower eyelid. Both ranch may become resistant to that product,” says Daly. of these methods are more helpful than applying topical medication into the eye; those are quickly TREATMENT washed out by tears. The injected antibiotic not only The earlier you can treat pinkeye, the better, beleaks out slowly over the eye but may get into the local fore major damage is done to the eye. Even with a seblood circulation around the eye, which also helps. rious case that has deep ulcers, the eye may be saved The eye needs protection as it heals. You don’t if you treat it before the eye ruptures. “In general, the want irritation from flies, dust, tall grass, etc. and you antibiotics we’ve used for many years are still workdon’t want the eye injured if the animal runs into ing well for treating pinkeye. The long-acting oxysomething because it can’t see. Commercial eye tetracycline is typically a first choice. There are some patches are often used, glued to the area around the treatment failures, however, which necessitate other eye,” explains Daly. antibiotic choices. Your local veterinarian is the best “Fortunately, cattle have very tough corneas and source of information about treatment choices for heal pretty well. There will be an occasional case in pinkeye,” says Daly. which we do lose the eye (if it wasn’t treated in time), but for most calves it won’t be a problem if the eye heals with a little bit of a scar. It doesn’t affect Bacteria that cause pinkeye can be readily spread from animal to anivision,” says Daly. mal, and possibly through contact with equipment. The bacteria may “A bigger issue is in cows or survive for a short period of time on surfaces the infected animals have bulls if they end up with a large touched or rubbed. “I’ve seen instances in feedlots that experienced bad pinkeye scar and reduced eyeoutbreaks of pinkeye, and they emptied the pen of those cattle and let sight on that side. This can make that pen sit for a while only to have subsequent problems after new cattle them more flighty. Bulls are very entered that pen. This made me wonder how long the bacteria survive in visual in breeding cows, so anythe environment,” says Daly. thing that affects their eyesight “We often think of Moraxella bovis as a nasty germ that once it gets can be serious. Cows with parinto the eye the animal will get pinkeye. But when we culture normal eyes tial blindness can be spooky and on healthy animals, we find this germ, and the other strains will often be unpredictable,” he says. If a cow there, too.” The pathogens are present in healthy animals, and only cause or bull can be treated for pinkeye disease when the animal’s immune resistance is compromised or condiin a timely manner the eye usutions are favorable. ally heals with very little blemish; The bacteria need a way enter the eye tissues. “When researchers you don’t want to neglect a case just squirt Moraxella bovis into the eye of a calf to try to give it pinkeye, it of pinkeye and end up with a vidoesn’t happen. They have to anesthetize the eye, create an abrasion, and sion problem. then put the bacteria into the eye, to produce the disease. Without some kind of irritation, it doesn’t get infected,” says Daly. “A person handling an animal with pinkeye could inadvertently transfer the bacteria from their hands, coveralls or the chute to another animal, but Find more health articles online in that’s probably not enough by itself to produce the disease unless there is the Trails Magazine archive: some irritation to the eye,” he says. www.tlbaa.org/trails/trails-archive/
PINKEYE IS CONTAGIOUS
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JANUARY 16, 2021 • 11 A.M. WILL ROGERS WEST ARENA FORT WORTH, TEXAS presented by Texas Longhorn Breeders Association of America
Consignment Deadline October 16, 2020
Name of TLBAA Member: _____________________________________________________ Membership # _______________ Name of Animal: ____________________________________________________________________ TLBAA # _______________ Email _________________________________________Heifer _____ Consignment fees due at time of consignment
$350 per head + 7% commission
No animals over 10 years of age accepted.
Pair _____ OCV VACCINATED Yes _____ No _____
r Pens of 2 or 3 heifers may be offered for consignment fee of $350 for the first
animal plus$100 each additional animal. All are subject to 7% commission. Must be 15 months or less at sale date. Please fill out a separate form for each animal.
PAYMENT INFORMATION Credit Card: r Visa r Master Card r Discover
or
r Check Attached
Name on Card:______________________________________________________________ CID#(3-digit code on back) ______________ Card Number _______________________________________________________________ Exp. Date ______________________ PICTURE OF ANIMAL Email to pam@tlbaa.org BREEDING INFORMATION Cow Exposed to ___________________________________________________ From ______________ To ________________
Bull’s Name
Cow Exposed to ___________________________________________________ From ______________ To ________________
Bull’s Name
Calf at Side: Sex _______ Date Calved _____________ Sired by _______________________________________________ COMMENTS ______________________________________________________________________________________________________________ ______________________________________________________________________________________________________________ ______________________________________________________________________________________________________________ ______________________________________________________________________________________________________________ ______________________________________________________________________________________________________________ WAIVER/CONSENT FORM
(This form must be signed and returned in order to complete your consignment.)
The TLBAA Eddie Wood Cowtown Classic (EWCC) assumes no responsibility or liability for any guarantee made by the consignor. All guarantees are strictly between the consignor (seller) and the buyer. EWCC or the Will Rogers Complex is not responsible for the health or safety of any animal consigned to the sale. This includes loss of life, loss by theft or other perils. All consignors must comply with all the rules and regulations. The undersigned hereby agrees to conditions of the sale and agree that all guarantees are between seller and buyer. The undersigned further agrees to indemnify and hold harmless EWCC, sale employees, the Will Rogers Complex, and duly authorized representatives from any and all claims, demands, causes of action or liabilities of any nature which may arise from or are in any way related to The TLBAA Eddie Wood Cowtown Classic. The undersigned agrees that if the buyer is unable to accept delivery because of Interstate health requirements, the consignor, not EWCC or its management, shall be responsible for refund or adjustment.
_________________________________________________________________
Owner of Animal/Consignor’s Signature
_______________________________________ Date
MAIL CONSIGNMENT FORM, ORIGINAL CERTIFICATE, COMPLETED TRANSFER FORM, CONSIGNMENT FEE AND EMAIL PICTURE TO PAM @ TLBAA.ORG TO BE CONSIDERED. ENTRY DEADLINE IS OCTOBER 16, 2020. P.O. Box 4430 Fort Worth, TX 76164 817-625-6241• www.tlbaa.org
Pam Robison, TLBAA Sales & Events - 817-625-6241 - pam@tlbaa.org Keith DuBose, Sale Co-Chairman - 979-277-2161 - kwdubose@gmail.com Russell Fairchild, Sale Co-Chairman -254-485-3434-fairchildranch@yahoo.com
Calling for Nominations for the TLBAA Special Awards The TLBAA special year end awards will be presented during the annual meeting held during Texas Longhorn Weekend in January 2021. All TLBAA active members are encouraged to nominate fellow breeders for these special honors. Nominees will each be verified as active TLBAA members in good standing. Nominations must be in a written format and will include why/how the individual nominated fulfills the criteria of the award. An individual can only be nominated for one award each year. All nominees received and verified will be listed in the November TRAILS, and you the members, will be selecting the overall award winners. Deadline for nomination submissions is September 15, 2020, 5 pm CST. Nominations should be emailed to awards@tlbaa.org. If unable to email, you may fax or mail to the TLBAA office. Think about who you know that deserves to be recognized for a year end award. Remember the deadline for nominations for these awards is September 15, 2020, 5 pm CST. For further information or additional questions please contact Tina L. DuBose, Affiliate Chairperson. Continue reading for criteria and past winners of these prestigious awards.
The Dave Evans Breeder of the Year Award
The Dave Evans Breeder of the Year Award is given to individuals who have dedicated themselves to the betterment of Texas Longhorn cattle through their breeding program. This award is named after native Texan, Dave Evans, who entered the Texas Longhorn industry in 1977, establishing the Yellow Pine Ranch at Cuchara, CO. He and his wife, Billicarole, quickly became enthusiastic about the breed and additional ranches were purchased to supplement the original ranch. Evans served on the Board of Directors of both the TLBAA and the Mountain & Plains Texas Longhorn Association. He also served terms as TLBAA Vice-President. He was a founding partner and host of the Colorado National Texas Longhorn Sale, a record-breaking event when it started in 1981, which continued to be one of the industry’s major events for many years. From the start, Evans realized the necessity of using the best bulls available in the breed in order to develop a top herd. His goal was to breed for consistent size as well as correctness and outstanding horns. He purchased Texas Ranger JP in 1980, and then Dixie Rebel and Major Investment. In 1986, Evans acquired CT Spoty Ruler, the bull he considered to be the best he’d ever owned. Before his untimely death, Evans had succeeded in breeding a herd of Texas Longhorns that were well recognized in the breed. It is therefore a significant honor to be a recipient of this award, named in honor of this dedicated Longhorn breeder.
Past Recipients of the Dave Evans Award 1982 – Babs & Chico Wright 1983 – Jack Montgomery 1984 – Red McCombs 1985 – Ray Moore 1986 – Al Micallef 1987 – Glen W. Lewis 1988 – Dave Evans 1989 – Jerry & Martha Gillespie 1990 – Bob & Linda Moore 1991 – Dr. Joseph Graham 1992 – Dr. L.V. Baker 1993 – Johnnie Hoffman 1994 – Wayne Rumley, Wes & Carrie Hill 1995 – W.O. & Patti Marquess 1996 – El Coyote Ranch 1997 – John T. Baker 1998 – Shady W Ranch 1999 – Bob Coffee 2000 – John & Christy Randolph 14 | December 2016
2001 – Ben Gravett 2002 – Bob Loomis 2003 – John & Diann Chase 2004 – Mike Bowman 2005 – Johnnie Robinson 2006 – Robert and Kim Richey 2007 – Doug Hunt 2008 – Kaso Kety 2009 – Jimmy Jones Dora Thompson 2010 – Brent & Cindy Bolen 2011 – Darlene Aldridge, DVM 2012 – El Coyote Ranch 2013 – Bob Loomis 2015 – Brett & Darcy De Lapp 2016 – Nancy Dunn 2017 – Richard Filip 2018 – John & Brenda Oliver 2019–Bill & Suzanne Torkildsen
TEXAS LONGHORN TRAILS
Jack Phillips Award The Jack Phillips Award honors individuals who have worked selflessly for the Texas Longhorn and breeders alike, without recognition. This award is named after former TLBAA President Jack Phillips who was a quiet, yet forceful presence in the TLBAA. It is hoped that Affiliate Presidents will encourage their members to nominate individuals who have fulfilled this criteria but all members of the TLBAA are encouraged to makes nominations.
Past recipients of the Jack Phillips Award 1994 – John & Silvia Gams 1995 – Kenneth Archer 1996 – Maudeen Marks & Eileen Day 1997 – Noah & Melba Oliver 1998 – R.L. Slater 1999 – Glen Lewis 2000 – Dorie Damuth 2001 – Charley & Doris Snyder 2002 – David Hartshorn 2003 – Ray Moore 2004 – Morgan Cook, Jr. 2005 – Ronnie Cruce 2006 – Albert G. “Pete” Boyce, Jr. 2007 – Trigg & Traci Moore 2008 – Steve & Bodie Quary 2009 – Steven Zunker 2010 – Donnie Taylor 2011 – Elmer Rosenberger 2012 – Kim & Robert Richey 2013 – Dale Hunt & Sherrill Caddel 2014 – Geoff Dawson, Tina Stewart & Charlene Musgrove 2015 – Rodger & Bonnie Damrow 2016 – Joe Sedlacek 2017 – John & Christy Randolph 2018– Keith & Tina Dubose 2019– Neil Glasgow Jan McDaniel
Elmer Parker Lifetime Award
Lifetime Devotion to the Texas Longhorn Breed and Its Breeders
The Elmer Parker Lifetime Award honors those members, who have been dedicated to the preservation and promotion of the Longhorn breed, qualities that Parker was known for. This award is named after Elmer Parker, who was a longtime employee and manager of the Wichita Mountain Wildlife Refuge Longhorn herd. Parker joined the staff at the Refuge in 1946, learning from the previous Longhorn managers: Earl Drummond, Heck Schrader and Joe Bill Lee. In 1968, he took over the responsibilities of the Longhorns at the Refuge and continued until his retirement in 1981. Thus, the continuity of Longhorn expertise at the Refuge continued for more than half a century. The Parker Brown color designation on Longhorn registrations was named after Elmer Parker – the dark brown, almost black color, with lighter dorsal stripe, was one of his favorite colors.
Past Recipients of the Elmer Parker Award
1987 – J.G. “Jack” Phillips 1988 – Dave Evans 1989 – J.W. Isaacs 1990 – Charles Schreiner III 1991 – Eddie Wood 1992 – F.M. “Blackie” Graves 1993 – Dan. O. Coates 1994 – Leonard Stiles 1995 – Johnnie Hoffman 1996 – Walter B. Scott 1997 – Col. Fraser West 1998 – Linda Moore/ Harvey Rasmussen 1999 – Owen McGill 2000 – Charlene Semkin 2001 – Dan W. Coates 2002 – Bob Moore
2003 – Tim Miller 2004 – T.M. Smith 2005 – H.C. Carter 2006 – Sherman Boyles 2007 – Harvey Rassmussen 2008 – Dr. Bob Kropp 2009 – Michael McLeod 2010 – Joe & Lorinda Valentine 2011 – Maurice Ladnier 2012 – Dr. Joyce Kimble 2013 – Kaso Kety 2015 – John Allen 2016 – Wes Watson 2017 – Darol Dickinson 2018 – Dr. Gene & Lana Hightower 2019–Dr. Darlene Aldridge D.V.M
Mel Raley Rising Star The Mel Raley Rising Star Award is a special recognition awarded to those who have been an active member of the TLBAA for less than five years and through involvement and sustained enthusiasm have made a positive impact on their peers and on the Longhorn breed. This award is named after Mel Raley, who will always be remembered as a shining star for the TLBAA because of his ability to share his vast knowledge of the Longhorn breed with new members.
Past Recipients of the Mel Raley Rising Star Award
1999 – Barry & Jeanne Carter Gray 2000 – Gary “Cowboy” & Kendra Kelley 2001 – Joel & Shirley Lemley 2002 – Zech Dameron, III 2003 – Glen & Larry Smith 2004 – Danny & Carole Phillips 2005 – Rebecca Rhodes 2006 – John & Brenda Oliver 2007 – Bruce & Susan Easterly 2008 – Randy Briscoe 2009 – Matt Westmoreland 2010 – Jay & Suzanne Faske 2011 – Danny & Merrilou Russell 2012 – Greg Franks 2013 – Kyle & Whitney Mayden 2016 – James & Paula Wilkins 2017 –John & Lauren Clark 2018 – Austin & Taylor Rohr 2019 –Dale Metz & DeCarlo Noble
TLBAA Year-End Awards Nomination Form
TLBAA is now accepting nominations to four important annual awards. Each award encompasses different characteristics, values and contributions to the Texas Longhorn industry. Nominations must describe in detail how the nominee fulfills the criteria of the award. Name-only nominations will not be accepted. Nominees must be active TLBAA members in good standing.
THE DEADLINE TO RECEIVE NOMINATIONS IS SEPTEMBER 15, 2020, 5 p.m. CST. The recipients of these awards will be honored as part of the Texas Longhorn Weekend in Fort Worth, Texas. Contact TLBAA at 817-625-6241 for more information.
Your Name: _________________________________________________________TLBAA Number__________________ Your Contact Number: ________________________________________________________________________________ Nominee’s Name: ____________________________________________________TLBAA Number__________________ Nominee Contact Number: ___________________________________________________________________________ Which award are they being nominated for? _____________________________________________________________ How and why does the nominee fulfill the described criteria of the award? (Please limit comments to 450 wods) __________________________ __________________________________________________________________________ ___________________ _________________________________________________________________________________ Use Additional Paper if Needed – If multiple nominations are received for an individual, the comments will be combined into one set of criteria. Please submit photo(s) of nominee with this nomination. Return completed form to awards@tlbaa.org. If you are unable to email, you may fax or mail to the TLBAA office. P.O. Box 4430, Fort Worth, Texas 76164 817.625.6241 • 817.625.1388 Fax
Texas Longhorn Hall Of Fame
TIME IS ALMOST UP! Nominations Being Accepted Until September 15th for Texas Longhorn Hall of Fame The purpose of the Texas Longhorn Hall of Fame is to preserve the great history of the Texas Longhorn cattle breed and to recognize individuals who have had the greatest impact and influence on the breed. Induction into the Texas Longhorn Hall of Fame is the highest honor that can be bestowed upon an individual, whose contributions and commitment have truly shaped the breed. NOMINATION CRITERIA Any TLBAA member in good standing may submit a nomination. Nominee must have been an outstanding contributor over a period of years either as a breeder, competitor or contributor to the Texas Longhorn breed. The nominee should have been or is currently a member of the TLBAA. A nominee may be either living or deceased. NOMINATION PROCESS Nomination of an individual must be submitted using the form provided by TLBAF. Incomplete nominations will not be accepted. Materials which may be included with the nomination form are photographs, newspaper or other publication clippings, multimedia items, URL addresses for online videos, competition records from the TLBAA’s HORNS system or other related organizations, reference letters from those who know or knew the nominee, a personal testament from the individual preparing the nomination, or relevant passages from books containing biographical information on the nominee. If these items are sent in, they will not be returned and will become a part of the archives. Nomination forms and supporting materials must be submitted UNBOUND on traditional letter size paper (8.5”x11”). The nomination process considers individuals addressing the following criteria: a. Accomplishments in the Longhorn industry b. National importance within the Longhorn industry c. Contributions made to the Longhorn industry d. Enduring value or historical significance of accomplishments e. Personal qualities (integrity, character, uniqueness) Upon receiving a nomination, the TLBAF office will send acknowledgement. The acknowledgement of materials does NOT indicate a successful nomination. Nominations will be accepted year round; however, a nomination must be received by a deadline of September 15 of each year in order for the committee to consider for the following year. A nomination of a person may be reviewed by the Hall of Fame Committee each year for a maximum of three years; however, the nomination must be resubmitted each year. Upon the completion of the third year, if a nominee has not been selected for induction, then the nominator must wait two complete calendar years before resubmitting that particular nominee to the Hall of Fame Committee for consideration. The Hall of Fame Committee, by a majority vote will select the inductees and be confirmed by a majority vote of the TLBAF Board. INDUCTION CEREMONY An induction ceremony will take place annually at the Hall of Fame banquet, co-hosted by the TLBAF and the TLBAA. Inductees will receive appropriate recognition and awards at the banquet. Inductee will also be showcased in the Texas Longhorn Hall of Fame section of the TLBAF Museum (once the building is complete). 34 | September 2020
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Nominations may be submitted online at www.tlbaa.org Click TLBAA tab, scroll down and click Texas Longhorn Hall of Fame Nomination Form
Past Texas Longhorn Hall Of Fame Inductees: 2016 The Seven Founding Families: Jack Phillips M.P. chico Wright Graves Peeler Cap Yates Milby Butler Emil H. Marks Wichita Wildlife Refuge (WR) Charles Schreiner III 2017 Red & Charline McCombs 2018 Johnnie Hoffman Owen McGill _____________ If you cannot access the form online and would like a PDF emailed to you, simply notify the office and we will be happy to send you a form.
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Affiliate News
AFFILIATE UPDATES Becoming a part of a family: In 2013 after my husband and I decided to go all in on raising Registered Texas Longhorn cattle I decided to attend the East Texas Longhorn Show at The East Texas State Fair in Tyler, Texas. I thought if we are going to do this it’s time, I meet other breeders and see what this is all about and maybe do a little networking while I’m at it. I had PRESIDENT DOUG BURKHAM no idea what kind of adventure this was about to lead into. I found myself REDSTARRANCH@HOTMAIL.COM walking through the pens and stalls admiring so many beautiful longhorn cattle. I found one in particular that I wanted to take home with me and I was bound and determined to find the owner of this little heifer. I found one breeder that I knew Mr. John Oliver, as I had purchased my first herd sire from him and he introduced me to the owner, the late Dr. Tim Roddem, and unfortunately the little heifer was not for sale, however my adventure in the longhorn family had just begun. Dr. Roddem introduced me to none other than Keith & Tina Dubose, Lana & Dr. Gene Hightower, & Mr. Donnie Taylor. I was shown so many other beautiful cows and talked longhorns all that afternoon. What was actually going on, was the start of something beyond anything I ever would have imagined. I was welcomed into the “family” with open arms. I had never met such a welcoming, kind, and gracious group of people. Here it is 2020 and I am not only still part of the family, but I have been on the ETLA board for 4+ years and now I am on my 2nd term of Secretary and I’m able to be in the position to give that same welcoming tradition to other new members. I am so grateful for all of the friends that I have made from being a part of this association that started from just a few head of cattle and taking a chance. If you get the opportunity to share your cattle and welcome someone into your group or association, do it… you never know what the outcome will be.
EAST TEXAS LONGHORN BREEDER ASSOCIATION
Planning has begun!!! For the 2021 Longhorn Events in Rapid City, South Dakota. Those of you who have worked on shows, sales & futurities know the planning never stops, and a few people end up doing all the work. That said, at the end of the day, it is all worth the effort. GORDON HOWIE Our 2020 events at the Central States Fair were the best ever. People were PRESIDENT happy to be at our outdoor events and enjoy some great Longhorn scenery. GKHOWIE@YAHOO.COM The GPTLA continues to move forward with beef production and sales, and you might… just maybe… hear about another Longhorn Event at the Black Hills Stock Show. This is one of the Nation’s top Ag events, with up to 350,000 in attendance. It’s a long-standing tradition and great winter show of all breeds of horses, cattle (except Longhorns). We have worked for years to get Longhorns included in this great event, but the huge Civic Center facility is already jam packed so there simply has not been room. This could be the opportunity we have been waiting for. The 2021 dates are Jan. 29- Feb 6. It’s a time when everyone who is anyone in the Ag business takes time to “come to town”. Stay tuned. We are working on it! In the meantime, we want to say a special thanks to all the participants in our 5th Annual World Qualifying Longhorn Show and the 2nd Annual Top Hand Invitational Longhorn Sale. We genuinely appreciate your support! If you need help, our mission is to be a resource for Longhorn Breeders in the Upper Midwest. Call us any time. Scot O’Bryan (605)344-2263 or Gordon Howie (605)381-3998.
GREAT PLAINS TEXAS LONGHORN ASSOCIATION
P.S. We continue to see new breeders starting and growing their herds. That’s EXCITING!!
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NEWS On the Trail... How To Appear In “News On the Trail” “News on the Trail” is a celebration of life and industry accomplishments for TLBAA members and their families. You do not have to make national news or be given a national award. You merely have to reach a milestone or in some way represent the Longhorn breed in your community, state or via media coverage. If you do not like to toot your own horn, then have someone else submit it. Your fellow Longhorn breeders both want to celebrate with you and learn new ways in which they can participate within their own areas. So, if the local news station or a regional magazine stops by to shoot some footage of Longhorns let us know! If a blog post is used online or if you participated in a news story or publication article, send us a link or copy of it. (Please note, unless permission is given by the publisher, we cannot reprint anything exactly as it appeared, rather we will let people know how to find it.) If a tour group from a school, civic group or another country comes to see and learn about Texas Longhorns, shoot some photos and send us a brief write-up. The possibilities of what can run in this section is endless. If you are not sure if your life event can run here or you have further questions, simply email myra@tlbaa.org or call the TLBAA office at 817-625-6241 and ask for Myra.
Longhorn Sale featured in Grass & Grain The Legends Longhorn Sale & Futurity was featured on the front page of a recent Grass & Grain Edition. The article allowed event founders Justin Rombeck and Kevin Bryant to not only discuss what would be taking place, but a chance to tout the Longhorn breed as well. A weekly publication that reaches 35,000 people in Kansas, Nebraska, Oklahoma and Missouri, Grass & Grain includes information on important issues in agriculture, entertaining features, auction listings, livestock markets and more.
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TEXAS LONGHORN BREEDERS OF TOMORROW
Presidents
Message
The smell of the smoke takes me back every time….I’ve lost count of how many brands I’ve placed on cattle now, but I’ll never forget that first one. In 2015 my mentor, Mr. Kevin Rooker, placed his hand over mine and together we placed the Living Well brand onto my newly purchased steer, LW King George. That day become a defining moment for me both in the longhorn world and outside the ring. The Rooker family helped our family in so many ways. Shelby Rooker gave me a crash course in halter breaking and showmanship. Mrs. Rooker quickly saved the day at my first World Show when I almost walked in the ring with a short sleeve shirt..… she literally gave me the shirt of someone else’s back! Mr. Rooker took an interest in my Boy Scout progress, gently encouraging me to reach my goals. In 2017, he pinned me as an Eagle Scout in my Court of Honor. In 2018, I sat in the announcer booth with Mr. Rooker and announced my first show. Sitting next to him that day, my hands shook just a bit and I swallowed hard to calm my nerves. By class 5, I felt confident and was right at home. I can’t think of a better place to be – working side by side with someone I have looked up to for several years. Mentorship should never be a question. Mentorship is the link that ties the old to the new, the veteran breeders to the breeders of tomorrow.
Jacob Lowrie
July 24, 2020 Jacob teaching Colton Wood how to brand.
August 30, 2015 Kevin Rooker teaching Jacob how to brand.
Rise & Shine Sharon Jensen loves to quilt and loves Texas Longhorns! What better way to share her passions than to create one of a kind quilts with real photos of Longhorns on it. Mrs. Jensen received the “TLBT Supporter Of The Year” for 2020. Two handmade quilts were auctioned off at the World Show Banquet in Belton, TX, raising $2,600 for The Bright Futures Scholarship fund. The members of the TLBT greatly appreciate her generosity and passion for giving and should strive to pay it forward.
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TLBT MEMBER SPOTLIGHT:
BONNIE WELBORN
Recently, a sizable purchase was made at Sunny Mark Ranch in Liberty Hill. Prior to negotiations, the seller committed to donate 10% of the purchase back to the youth of the TLBT through the Bright Futures Scholarship Fund. Thank you for helping us BUILD A BETTER TOMORROW!
1.) When/where was your first TLBT Longhorn Show? 2018 Heart of Texas Longhorn Show in Hamilton, TX 2.) Why did you choose to show Texas Longhorns?My mom showed Brahman cattle in high school and I wanted to show too. Our friends own longhorns and we really liked them. 3.) Who is your mentor when it comes to raising Longhorns? My mom and Popper, Rodney Mahaffey, are my mentors. My mom helps me take care of my cows and Popper helped me get started with longhorns and gives me advice on cows and also bulls to breed with my heifer. 4.) Do you see yourself becoming a mentor? Yes, I would like to help others at shows and I could maybe help others get started with longhorns too. 5.) Who benefits more from the relationship, the mentor or the student? I guess both because the mentor gets to help people and the student learns a lot.
Building the Texas Longhorn Breeders of Tomorrow
Mentor
An experienced and trusted adviser… sometimes an older sibling or friend. The PeeWee Showmanship division of the TLBT Youth Show is a great showcase for mentorship and often serves as a starting point for many TLBT members. Madi & Mayli Moreland could often be seen together in and out of the ring, practicing their showmanship skills, critiquing animals and comparing notes. Madi began showing 6 years ago and was eager to teach her sister. Mayli Moreland began showing by herself about 2 years ago. Suddenly, the mentor/student became competitors in the ring. Congratulations to both Madi & Mayli – winners in and out of the ring.
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In Memoriam
L.V. Baker 1928-2020 L. V. Baker, Jr., 92, of Elk City, Oklahoma was born to L. V. Baker and Hazell Siglin Baker on July 20, 1928 in Elk City, Oklahoma. He passed away on July 20, 2020 at Elkwood Memory Care in Elk City, Oklahoma with his loved ones by his side. He graduated from Elk City High School and received a B. S. and an M. D. from the University of Oklahoma and served his surgical residency at Parkland Hospital in Dallas. In college he was active in campus life, including Beta Theta Pi fraternity and playing clarinet in “The Pride of Oklahoma.” He began his career as a general practice physician and surgeon in Elk City and over the years delivered well over 3000 babies. He served as Chief of Staff of the local hospital during construction of what is now Great Plains Regional Medical Center. L. V. and Pat Kelley met in Elk City where both were living and working, and married July 13, 1960. As a member of the Elk City United Methodist Church, he served on many boards and sang in the choir for many years. He was a charter member of the Elk City Arts Council, serving as President twice and helped establish the Elk City Red Carpet Theatre, serving as its first President and was a founding member of the Oklahoma Community Theater Association. He was appointed by two governors to serve terms on the Oklahoma Arts and Humanities Council. He and his wife Pat helped create the museum complex in Elk City, soliciting grants and donations and collecting artifacts and exhibits. They were charter members of the Western Oklahoma Historical Society and were inducted into its Hall of Fame in 1979. L. V. and Pat received the Distinguished Service Award by the Oklahoma Heritage Association in 1977 and again in 2000, and in 2016 they were honored by the Oklahoma Historical Society with induction into the Oklahoma Historians Hall of Fame. He served for ten years on the Elk City Board of Education, including as President promoting the bond election that made it possible to build a Fine Arts building and was also active in the Chamber of Commerce. He and Pat began raising Texas Longhorns and developed a great attachment to their cattle and their ranches. They began this journey in 1971 with the purchase of five head from the Wichita Mountains Wildlife Refuge, acquired their ranch
in 1972, established the Safari B brand of Texas Longhorn cattle, and over the course of now five decades have raised over 3700 head. Additionally, they raised several species of exotic animals, including zebra, giraffe, rhea, impala, oryx and blackbuck antelope, mouflon and aoudad sheep, and fallow and sika deer. Many became dear pets, including Yoda, a bottle-fed giraffe, Tarzan the zebra, Jane, a sika deer, and Grandma, the lead aoudad. L. V.’s contributions to the national Texas Longhorn Breeders Association of America, its members, and the Texas Longhorn breed spanned several decades. He served as national president, was a highly sought-after show judge, served as a mentor to numerous youth and adults, and was a breeder and owner of numerous champion cattle. L. V. loved his family dearly. His children, grandchildren, and great grandchildren brought him great joy and he loved to play with them, travel with them and be in the middle of whatever they were doing. Memorial services will be held Saturday, July 25, 2020 at 2:00 p.m. at the First United Methodist Church, Elk City, Oklahoma. Rev. Scott Rodgers will officiate. The family would like to extend the opportunity to those that cannot attend to view the service live on the Facebook page of Martin-Dugger Funeral Home. Services have been entrusted to the care of Richard and Tammy Dugger and the staff of Martin-Dugger Funeral Home in Elk City, Oklahoma. L. V. is survived by his wife Pat; their children Rand Baker and his wife Jeannine, and Karen Baker Renfroe and her husband Bruce; and grandchildren Brandon Baker and his wife Liza, and their children Graham, Clark, and Matthew; Brett Baker and his wife Nicole, and their children Hannah and Holden; Jack Renfroe and his wife Lauren; and Ally Renfroe and her fiancé Justin Lindner. He is preceded in death by his parents, Loren V. and Hazell Siglin Baker. Memorial contributions may be made to the Elk City Museum Complex, the Elk City United Methodist Church or the OU Foundation designated for Pride of Oklahoma Marching Band in care of Martin-Dugger Funeral Home, P.O. Box 707, Elk City, Oklahoma 73648. Online condolences can be sent to the family by using the online guest book at www.martin-duggerfuneralhome.com.
The Strength of the Safari B Program
“Safari B 1759 is the first bull in history who is of record as being the sire of 8 registered over 80” T2T horned daughters.” – Darol Dickinson
As featured in industry publications “A ‘Longhorn Legend.’ Dr. L. V. Baker has produced and marketed some of the best! He’s one of those ‘Gentlemen’ you enjoy being around and talking business. We have a great deal of admiration for him and for all he’s given to the Longhorn Breed. Thank you, L.V. We appreciate you, everything you stand for and have shared with us.” – Bill Hudson, Jr. and Joe & Lorinda Valentine “A Legend in the Making. Peeler, WR, YO, Butler, Yates . . . Soon, another name will have to be added to that prestigious list of coveted bloodlines. At the next Longhorn sale keep your ears tuned in for pioneer breeding like Peeler, WR, Butler, Y.O., Yates, and Safari B. Safari B stresses all-around superiority.” Texas Longhorn Journal, July/August 1982 40 | September 2020
“The (Baker) sale . . . has become a tradition among Texas Longhorn breeders as an auction offering first-class cattle. This persistence in sticking to a program has paid off for the Bakers, with more and more of their cattle in demand by purebred Texas Longhorn breeders, and with those who want show animals.” – The Longhorn Scene, August 1987 “The Bakers purchased their first Texas Longhorns in 1971, at the Wichita Refuge. The active couple made a strong commitment to the breed, and within three years had developed a strict breeding program. As a result, their Safari B brand became well known for quality cattle to breeders across the country.” – Texas Longhorn Trails, October 1994
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L.V. Baker’s Longhorn Legacy A Lifetime Member of the TLBAA for over 40 years, L.V. not only had success with his breeding program, but helped the Texas Longhorn Breeders Assocaition of America (TLBAA) achieve many successful milestones as well. Prior to his service as TLBAA President (1982-84), he was on the Board and served as Treasurer and as Vice President. He later served on the Foundation steering committee. His commitment to establishing a permanent headquarters in Cowtown stands out, both through his countless hours of work in acquiring the land and through multiple financial contributions over the years to make this a reality. Special highlights during his presidency included formation of the TLBT and the National Youth Show; an increase in the number of affiliates from 5 to 18 and initiation of the affiliate presidents organization; completion of computerization of all TLBAA registration and other records; establishment of the Breeder of the Year recognition; and, on behalf of the Foundation, acquisition of the 32-ft. long bronze statue known as “Texas Gold” and the site in Ft. Worth’s Cowtown where it now resides. L.V. judged many sales and shows from Florida to California.
Col. Eddie Wood, Charlie Schreiner, IV, Joyce Wood, L.V. Baker
L.V. was dedicated to his breeding program, and was named the Dave Evans Breeder of the Year in 1992 following years of breeding and showing success. Of the prominent Longhorns owned, Don Quixote certainly gets top billing. L. V.’s early search for the very best bulls also included Safari B Blue Ruler, whose progeny placed grand champion, first, or second 41 times in 1986 and 1987. WR cattle formed the foundation of the Safari B herd. Safari B 2 Suzannah became L. V.’s best producing female during her life. Safari B 977 Suzannah Black, a daughter, was the longest-horned black cow in the breed at the time. Other special cattle included Safari B 1034 Dream Lady, Grand Champion Heifer at the 1986 National Youth Show, and Oklahoma Heritage, who was named Grand Champion Steer at both the Ft. Worth (1981) and Denver National (1982) shows.
Off the ranch, the Butler/Safari B genetic blend produced numerous championship cattle for breeders across the country. Multiple Horn Showcase winners have carried the Safari B banner. Day’s Feisty Fannie (Sire Safari B 1759) and Night Safari BL833 (Dam Safari B 1677) are but two of the breed’s great cows with Safari B foundation breeding. He and his wife Pat created and managed the renowned “Champagne” sale held annually for 20 years. Held in conjunction with the annual Wichita Mountains Wildlife Refuge sale, it was one of the premier sales in the breed, promoting both exceptional cattle and fellowship. They also received the 1st place TLBT National Youth Show Owners Award in 1985 and the TLBT Grandparents of the Year Award in 1991. In support of other breeders, the Bakers traveled extensively for more than 20 years to sales and shows and were often the purchaser of the champion or high selling lot or the volume buyer. L.V. Baker’s love for the breed certainly left a lasting mark on the Texas Longhorn industry.
L.V. and Pat Baker and children
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In Memoriam
James Henry Steffler April 21, 1952 - August 12, 2020 James “Jim” Henry Steffler, 68, of Lapeer formerly of Dryden, died Wednesday August 12, 2020. He was born April 21, 1952 in Detroit to parents George and Mary (Rheaume) Steffler. Jim married Barbara A. Neubacher on August 10, 1973 in Detroit. Mr. Steffler was a man of integrity and honor. He proudly served his country in the United States Army. He operated Jim Steffler Custom Building for many years, transitioning into a knowledgeable master breeder of Texas Longhorns. Jim was a member of Immaculate Conception Church since 1998 as well as a member of the Knight of Columbus Fr. Goentges Council. He was also a member of the Right to Life Lapeer County. The family said, above all else, Jim loved God, family, country and the right to life. Mr. Steffler is survived by his wife: Barbara, sons: Jim (Mindy) Steffler of Almont, Mike (Amber) Steffler of Lapeer, Ben (Kayla) Steffler of Davison, grandchildren: Michael, Gabe, Allison, Riley, Mary, Charlotte, Melanie, siblings: Sue (Jim) Sterner of Dryden, Peggy (Steve) Bauer of VA, Tom Steffler of Dryden, Don (Carol) Steffler of Dryden, John (Karen) Steffler of Westland, Sally Hogan of Attica and Stephen Steffler of Metamora. He was preceded in death by his brother-in-law: Richard Hogan as well as his afore mentioned parents. Jim’s visitation was in the outside pavilion of the St. Louise Chapel, Metamora, with rosary. The family had a private viewing, and the funeral mass was Friday August 14, 2020 at Immaculate Conception Church, Lapeer. Burial followed in Mt. Pleasant Cemetery, Dryden, with full military honors. Memorial contributions may be made to the Right to Life Lapeer County. Condolences and memories may be left at MuirBrothersLapeer.com
20+ Years of Improving the Breed The Longhorn industry will benefit from the work of Jim Steffler, Shamrock Valley Ranch, for many generations to come. His familiar “Shamrock” prefix on cows and “Texa” suffix on bulls from his breeding program can be found in top programs throughout the industry. His three leaf clover brand easily recognizable on animals he bred. Jim and his wife Barb were a familiar sight at Longhorn sales, the TLBAA Horn Showcase and their affiliate’s activities. The Longhorn industry has truly lost a friend and will treasure the Longhorn genetic legacy he has left behind.
Memorials are published free of charge based on information shared by the family or a close family friend. Additional information regarding involvement in the Longhorn breed may be provided along with the published obituary, or a customer memorial specifically for the Longhorn industry may be provided. It may be edited to fit available space. Please submit memorials, or any questions, to myra@tlbaa.org.
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Registration
TLBAA BRAND REGULATIONS The TLBAA requires that each animal registered have a private herd number and a holding brand. Your registration certificate application contains a space for these brands on the animal, i.e. right hip, left hip, left, etc. The TLBAA does not require that your holding brand be registered with your state agency; however, it is recommended. Registering your brand with the TLBAA does not get your brand registered in the state. State registration varies from state to state. In Texas, you must register your brand at your county clerk’s office. In Mississippi, brands If yo your electric brand should be registered An example of a private herd number (left) and a w not stay hot in will with the Brands Regis- holding brand (right). cold or windy trar with the Bureau of weather, get the Highway Patrol. Check with your local veterinarian, state cattleman’s a Husky. association or your county extension agent to locate the agency which We Guarantee Ours O Will Stay Hot registers brands. Also ask them how often your brand must be renewed. 1 Letter/Figure_____120.00 The Private Herd number, PH number, as it is more commonly called, 2 Letter/Figure_____130.00 is often misunderstood. The TLBAA office does not assign these num3 Letter/Figure_____140.00 bers. The PH number is your own personal identification system to assist Plus shipping you in keeping each individual animal’s records. * All Electric Brands Shipped in 24 Hours. Any system can be used. A common practice is the three numeral P.O. Box 460 • Knoxville, AR 72845 system. The first number is usually the last numeral of the year date (8 for 800/222-9628 • Fax 800/267-4055 • Text# 479/647-0381 www.huskybrandingirons.com 2018, for example). The next two numbers are usually in sequence of the huskybrandingirons@yahoo.com arrival of the offspring. For instance, the first calf born in the year 2018 could be numbered 801, 802, etc. With a simple odd/even number modification, a breeder can add more information to his PH numbering system. A common method is to assign bull calves odd numbers and heifers even numbers. The PH number is the animal’s permanent number and cannot be changed. The number must be branded on the animal, along with the breeder’s holding brand, before application is submitted to the TLBAA office for registration. A breeder is not allowed to duplicate the same number on two different animals within the same herd. Anyone requiring assistance with a PH numbering system for their herd should contact the TLBAA office for assistance. If anyone has made an error in assigning PH numbers, you can get assistance from the office in correcting the problem.
HUSKY BRANDING IRONS BRANDIN
TYPES OF BRANDS • Freeze branding: Uses liquid nitrogen to produce an extremely cold iron which kills the cells which produce pigmentation in the hair. Requires more expertise and result of brand do not show for 60 days or longer. • Electric Brands: Popular for safety and speed. Requires a 110-volt power source to heat the iron but can reach branding temp in 90 seconds. • Fire brands: Rarely break and need no electricity, but do require a heat source. Butane, charcoal and wood are popular heat sources.
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ALABAMA
FLORIDA
MISSOURI
CALIFORNIA
INDIANA
MONTANA
KANSAS
NORTH CAROLINA
OKLAHOMA
LOUISIANA
COLORADO
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MASSACHUSETTS
TEXAS LONGHORN TRAILS
OKLAHOMA
NORTH TEXAS
NORTH TEXAS
OREGON
SOUTH TEXAS
PENNSYLVANIA
CENTRAL TEXAS
GET COMPLETE COVERAGE AND SAVE! The printed Trails Magazine goes to all TLBAA members and can be found online, most potential new breeders reference the online breeders directory. Trails Breeders guide $365/yr Online Breeder Directory $240/yr Purchase both for $555/yr ($50 savings)
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SOUTH TEXAS
WEST TEXAS
Classifieds Auctioneers
Cattle For Sale
BUTLER
YOUR SOURCE FOR BIG-HORNED BUTLER CATTLE.
UTAH
THATE Cattle Company
Your source for big-horned cattle in the North— utilizing the right bloodlines to produce the horn. Fairmont, Minnesota
507-235-3467
CANADA ALBERTA
BEAVER CREEK LONGHORNS - Est. 1995. Conformation, color, disposition, pedigree and HORNS. Reasonable prices. Carole Muchmore, Ponca City, OK. 580 765-9961 (calls only) or email cmuchmor@ poncacity.net. www.beavercreeklonghorns.com MATER’S ROCK CREEK RANCH - Beautiful Texas Hill Country Longhorns. High quality low production breeder. Attractively priced registered Heifers, Cows and Lawn Art Steers. Email matersrockcreek@gmail. com or call to speak with Dan at 830-343-1015, Hunt, TX. Veteran owned.
The quickest place to locate breeders in your area. No internet service required. To put your ranch in these pages email myra@tlbaa.org
LONE WOLF RANCH Dr. Lee and Linda Ragains
918-855-0704 • Sallisaw, OK
www.lonewolfranch.net Trade & Barter TRADE YOUR LONGHORNS – We’ll take your bulls and steers in trade for cows, heifers, pairs, herd sires or semen from breed’s top quality bulls. Stonewall Valley Ranch, Fredericksburg, TX. Days 512-454-0476 / Weekends 830-644-2380.
Advertising options everyone can afford! Breeders Guide Ads: $365 for one year (That’s just $1 a day!) Classified Ads: $15/month - Standard text $25/month - Boxed 46 | September 2020
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Advertising Index A & S Land & Cattle.....................................45 American Livestock.....................................43 Anderson, Frank Jr. and III...........................8 Apache Hotel & Casino..............................26 Arch Acres.................................................... 44
—H— Hickman Longhorns...................................45 Hired Hand Software..................................29 Hoosier Longhorns..................................... 13 Horseshoe J Longhorns............................ 21 Hudson-Valentine Auctions........................3
Astera Meadows......................................... 46
Husky Branding Irons.................................43
—B—
—J—
Bar H Ranch................................................. 44 Beadle Land & Cattle.............................8, 44 Bennett Longhorn Cattle Co................. 8, 9 Bentwood Ranch........................................ 46 Big Valley Longhorns................................. 44 BPT Longhorns..............................................8 Buckhorn Cattle Co................................... 44 Bull Creek Longhorns................................... 7 Butler Breeders......................................... 8-9 Butler Breeders Online Futurity..................9
Jack Mountain Ranch.................................46 J.M.R. Cattle Co...........................................45
Butler Museum..............................................9
Lodge Creek Longhorns........................... 44
—A—
—C— Caballo Bravo Longhorns......................... 44 Cedar View Ranch...................................... 44 Champion Genetics....................................42 Christa Cattle Co...........................................9 Circle Double C Ranch.............................. 11
—L— Lightning Longhorns..................................45 Little Ace Cattle Co.......................................9 LM Longhorns..............................................25 Lone Wolf Ranch.........................................45 Long M Ranch.......................................20, 45 Loomis Ranch.............................................. 21 Lucas Ranch................................................ 44 —M— Middlecreek Farms...................................... 21
Dalgood Longhorns......................................9 Danley Cattle, Inc..........................................5 DCCI Equipment.........................................42 Diamond C Ranch...................................... 44 Diamond Q Longhorns............................. 44 Dickinson Cattle Co...................................BC Double C Ranch................................. IFC, 44
Moose Willow Ranch................................. 44
“Big Daddy’s Babysitting Service” Thanks to Colleen & Crofton Sherrard of Troy, TX for the submission.
Moriah Farms...............................................45 —O—
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Owen Longhorns........................................35
Thate Cattle Co.............................................8
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TheLonghornDealer.com..........................23
R 3 Hilltop Ranch.................................. 37, 45 Rio Vista Ranch..............................................9 Roberts Longhorns.......................................9 Rockin Hil Longhorns................................ 44 Rockin I Longhorns.................................... 46
Elm Springs Acres........................................45
Rocking P Longhorns...................................9
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Rocky Mountain Longhorns.................... 44
Falls Creek Longhorns..................................8 FHR Longhorns................................... IFC, 45 Flying D Ranch.............................................45
Rolling D Ranch.......................................... 44
Flying Diamond Ranch.............................. 44
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Safari B Ranch............................................. 44
GVR Longhorns...........................................45
Sand Hills Ranch......................................... 44
Ross Ranch Horns.......................................45 Running Arrow Longhorns........................37
Singing Coyote Ranch.............................. 46 —H—
Spring Creek Farms.......................................9
Harrell Ranch...............................................19 Helm Cattle Co............................................45 Herdsman Legends..................................... 17 Hicks Longhorns...........................................8
SS Longhorns...............................................45
Send your photo with caption to: Texas Longhorn Trails, Attn. Myra, • P.O. Box 4430 • Fort Worth, Texas 74564 or myra@tlbaa.org (Email entries should include address.) Photo may be used in a future issue due to number of responses
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Eddie Wood Cowtown Classic.......... 30-31 El Coyote Ranch............................................ 1
Send us your photo with a funny caption included!
King, Terry.............................................. 21, 44
Crazy Cattle Co...........................................45
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HAVE A CUTE PIC?
Jo-Lin Ranch................................................45
McLeod Ranch.......................................... 8, 9
Doug Hunt Longhorns.........................17, 46
JUST FOR GRINS
Star Creek Ranch.........................................45 Struthoff Ranch........................................... 46
TEXAS LONGHORN TRAILS
Thurmond Longhorns................................45 TLBAA Beef Producers...............................22 TLBAA Horn Showcase..............................27 Triple R Ranch (TX)........................................9 Triple S Bar Ranch................................29, 45 TS Adcock Longhorns............................... 46 —W— Walkers U7-................................................. 46 WB Longhorns.............................................45 Westhaven Longhorns.............................. 44 Wichita Fence Company...........................37
UPCOMING ISSUES: October: Beef Edition November: Facilites December: Horn Showcase Wrap Up September 2020 | 47
SAVE THE DATE SEPTEMBER 2020 SEPTEMBER 4-5 • Legends Sale & Futurity, Stephens County Fair & Expo, Duncan, OK. www.jbrlonghorns.com or email legendslonghornsale@gmail.com SEPTEMBER 5 • 23rd Butler Breeder’s Invitational Sale, Lockhart, TX. Kaso Kety 985-674-6492 or Michael McLeod (361) 771-5355. SEPTEMBER 6-7 • Colorado State Fair, Pueblo, CO. Entry deadline August 1st. Sunday show - Kenny Richardson 970-352-3054 or krichardson21@aol.com. Monday show - Lana Pearson 719-740-0741 or lana14338@gmail.com. Qualifying Haltered, Free & Youth. SEPTEMBER 11-12 • East Coast Longhorn Futurity and Sale, Culpepper, VA. Bear Davidson (540) 687-0050/beardavidson@ymail. com or Chase Vasut (512) 917-8654 SEPTEMBER 11-12 • Struthoff Deep In The Heart Of Texas Sale, San Antonio, TX. Lynn Struthoff (219) 473-7768, Josie Struthoff (210) 6013464 or Lori McCarty (817) 991-8825. SEPTEMBER 11-13 • West Texas Fair & Rodeo, Taylor County Expo Center, Abilene, TX. Online entries www.taylorcountyexpocenter. com. Entry deadline Aug. 22nd. Catherine Morris, 325-829-9219 or morriscatran@taylortel.net. Qualifying Haltered & Youth, Youth Points Only, Trophy Steers. SEPTEMBER 26 • 42nd B&C Fall Sale, Grand River Livestock Barn, Tina, MO. Sale auctioneers: Shawn & Bill Sayre. Contact: Shawn 660-734-8782.
OCTOBER 2020 OCTOBER 1-3 • TLBAA Horn Showcase, Lawton, OK. Pam Robison 817-625-6241 or pam@tlbaa.org OCTOBER 1-3 • Tulsa State Fair, OK Ford Dealers Arena, Tulsa, OK. Contact David Edwards at 918-557-0364 or dledwards. texaslonghorncattle@gmail.com. Qualifying Haltered, Youth & Trophy Steers. OCTOBER 2-4 • State Fair of Texas Longhorn Show, Dallas, TX. Contact Pam Robison 817-625-6241, pam@tlbaa.org or Kevin Rooker 817-692-7843 or krooker@gmail.com OCTOBER 9-10 • Texas Longhorn Legacy Sale, Grapevine, TX. Contact Chase Vasut, chasevasut@yahoo.com or Bear Davidson, beardavidson@ymail.com. OCTOBER 16-18 • STLA Llano Longhorn Show, Llano, TX. Entry Deadline Oct. 9. Sandi Nordhausen 512-750-1350 / sandi. nordhausen@gmail.com, Bubba Bollier 325-247-6249 bollier7572@ yahoo.com or Merrilou Russell, 361-781-4221, mrcactusgirl13@gmail. com. Qualifying Haltered, Free, & Youth. Trophy Steers, Miniatures. OCTOBER 30-NOV. 1 • Ark-La-Tex Annual Fall Show, George H. Henderson Jr. Exposition Center, Lufkin ,TX. Contact Jessica Wade, 903-948-5194 or dubosejessica@yahoo.com. Qualifying Haltered, Free, Youth, and Miniatures.
Coming Events
NOVEMBER 20-22 • Kaufman Police Association Longhorn Show, Henderson County Fairgrounds, Kaufman, TX. Entry deadline Oct. 31st. Joel Norris, (972) 533-4945 or joel1983@embarqmail.com. Qualifying Haltered, Free & Youth. Trophy Steers & Miniatures.
DECEMBER 2020 DECEMBER 11-13 • NTLBA Holiday Extravaganza, Contact Dr. Justin A. Sabio (940) 902-3244 or drjustinsabio@gmail.com.
MARCH 2021
MARCH 12-13 • NTLBA Spring Show, Hopkins County Civic Center, Sulphur Springs, TX. “Ontime” entry deadline Feb. 24th. John Oliver 972-268-0083, joliver210@yahoo.com or Brenda Oliver 972-2680031, boliver84@yahoo.com. Qualifying Haltered, Free, & Youth, Youth Points Only, Trophy Steers & Miniatures. MARCH 13 • Rodeo Austin, Travis County Fairgrounds, Austin, TX. Contact Kathy Bruner, kathy@therockingbranch.com, (512) 689-8624. Qualifying Haltered, Free, Trophy Steers, Youth & Miniatures. MARCH 26-27 • Texoma Spring Classic, Overbrook, OK. Sale hosts: Bob & Pam Loomis, Dale Hunt & Sherrill Caddell. Contact Dale Hunt 402-214-4851 or Bob Loomis 580-276-7498 MARCH 26-28 • OTLA Spring Shoot-Out, Payne County Expo Center, Stillwater, OK. Contact David Edwards, dledwards. texaslonghorncattle@gmail.com, (918) 557-0362. Qualifying Haltered, Free, Trophy Steers, Youth & Youth Points Only.
APRIL 2021
APRIL 9-10 • 8th Annual Blue Ridge Longhorn Sale, Contact Bubba Bollier at bollier7572@yahoo.com or 325-247-6249. APRIL 23-25 • Great Western Trail Days, Goree Expo Center, Coleman, TX. Contact Ashlee Miller, slickrockdesigns@gmail.com, (325) 669-2292 or Catherine Morris, morriscatran@taylortel.net, (325) 8299219. Qualifying Haltered, Trophy Steers, Youth & Youth Points Only.
MAY 2021
MAY 6-8 • Millennium Futurity, Somervell Expo Center, Glen Rose, TX. Entry forms available at www.millenniumfuturity.com. Christy Randolph 713-703-8458 or lpinesranch@aol.com MAY 28-29 • Hudson-Valentine Fort Worth Stockyards Longhorn Auction, River Ranch Stockyards. Lorinda Valentine (270) 996-2046 or panthercreekranch@att.net.
JUNE 2021 JUNE 11-12 • Pineywood’s Futurity, Angelina Expo Center, Lufkin, TX. Donnie Taylor (936) 414-1401, 4tlonghorns@gmail.com or David Wars (936) 404-2116. www.arklatexlonghorns. JUNE 18-19 • The Oregon Trail Sale, Dundee, Oregon. Scott Picker 503-572-5656, Scott@aspencreeklandscaping.com.
AUGUST 2021
NOVEMBER 2020 NOVEMBER 14 • Texas Longhorn & Ranch Horse Fall Select Sale, Crossroads Centre, Oyen, AB. Ron Walker, 403-548-6684, Cell 403528-0200, walkersu7texaslonghorns@gmail.com, www.walkerslonghorns.com NOVEMBER 14 • State Fair of Louisiana, Fairgrounds, Shreveport, LA. Entry deadline 10/10/20. Contact Jessica Wade at 903-948-5194 or dubosejessica@ yahoo.com. Qualifying Haltered, Free, Youth, and Trophy Steers. 48 | September 2020
TEXAS LONGHORN
AUGUST 20-21 • 5 Star Longhorn Production Sale, Fort Worth, TX. Contact Dale Hunt 402-214-4851 or Bob Loomis 580-276-7498
SEPTEMBER 2021 SEPTEMBER 10-11 • Struthoff Deep In The Heart Of Texas Sale, San Antonio, TX. Lynn Struthoff (219) 473-7768, Josie Struthoff (210) 6013464 or Lori McCarty (817) 991-8825.
TEXAS LONGHORN TRAILS
TEXAS LONGHORN TRAILS
October 2019 | 27
TEXAS LONGHORN TRAILS
October 2019 | 27