Membership Report Travis N. Attanasio PE Membership Chair What has the Section Membership Committee Been Up To Lately? In Late 2014/Early 2015 the Section Membership committee embarked on a membership retention campaign. The campaign was focused on reaching out to three distinct groups; • Life members who do not pay local/section dues • Gap members, those who pay national dues but not local/section • Arrears members, those who have paid in the past but are not current Each of the mailings included special features that made the envelope stand out from other bulk mail to be able to get the groups interested in opening it. These included; • Cancelled stamp, appearance of first class mail • No logos or graphics on the envelope • Handwriting font for the addressing • Personalized signature • Business reply mail card to return free to the Section In each of the groups a specific message was tailored targeting specific areas in interest. For the life members, a personalized note was written illustrating the importance to the community of a lifetime of ASCE service. For the gap members a personal message was crafted in the form of a tri-fold card, specifically highlighting the benefits of the local branches. And for the arrears members, the card’s message was broadened to remind its reader of all of the benefits that ASCE has to offer. The first mailings went out at the end of March 2015. The Campaign made waves across National ASCE and soon after the Los Angeles, Boston, New York City, and Southern Colorado ASCE Sections were reaching out to Texas to get the details and to pull together similar outreach campaigns. 1. 2. If your branch is interested in gaining some ideas for your own direct mail membership campaign at the branch level, contact Lauren Marcotte at the Section Office (512-472-8905 or lmarcotte@texasce.org) for samples of the final printed mailings, statistics on the campaign’s success in each branch’s region, or other related resources. Panels of Tri-fold Card in Order They Are Read 3. ASCE Texas Section EST. In 1913 Dear <>, You already know the American Society of Civil Engineers is the premier global resource and network you turn to with your professional concerns. <> resources and platforms to help you tap into your local network, advance the profession and infrastructure initiatives at the state level, and stay current on issues and topics that matter most to Texans. Members can access new resources for networking and collaborating by logging on to TexASCE.org. On our site you’ll Things just keep getting better and better... In addition to the broad perspective you gain from networking at the Society level, opportunities to build professional contacts that will carry you through the greater part of your career are happening right here in Texas all of the time. live and on-demand webinars, and much more. We’re also looking forward to our annual Civil Engineering transportation, water, and sustainability. It’s all about Building a Better Texas, starting with the local communities where we live and work. Zack Walters describes the benefit of local membership. He was awarded a scholarship from the Texas Civil Engineering Foundation Things just keep getting better and better. Just this last year Texas Proposition 6 passed! Members gained access to a new platform for collaborating by Your local <> Branch is the place <> Members completed work on the Texas Section Centennial H4H House, building a bright, sustainable future for the Munroy family. And there’s much more to come. I hope you'll join with us, Jack. 5. 4. 6. Here in Texas, as civil engineers we're not only striving for excellence in our professional practice . . . but through service, we're giving back, enriching the lives of our friends and neighbors every day. “There has never been a better time be a local ASCE member in Texas!” It’s like, no matter who you are or where you are in your career, you are going to get access to a broader base of information than you did from your degree. At my local branch meetings, if I have a question in an area I haven’t previously been exposed to, I’m surrounded by people who want to share their experience. I’ve never met anyone here who has said ‘I don’t have time to help you.’ We don't just become members of ASCE, but we become integral members of our communities. We become people who other people know they can count on, whether for their solid professional expertise or for the trusted advice of a friend. Travis Attanasio, PE Texas Section Membership Chair No doubt the year ahead will bring many challenges But as Texas civil engineers, we have no fear. We know we can tackle anything if we band together, with diligence and pride, in true “get it done” fashion. These are people who are not as advancement of the profession. And that is Zack Walters, PE something that carries forward into the next generation . . . something that makes you want to give back. I hope to inspire someone in the future that’s just coming out of college, and help them to achieve their goals.” <> Membership helps you build your network, broaden your base of experience, see the instructions on the enclosed Membersihp Response Card As civil engineers, we have the best jobs in the world, we build and sustain the infrastructure that fuels our state’s economic engine. Your membership helps you to drive that engine by learning new skills, building professional relationships, and leading your community onward and upward” Continued on back . . . Jack, Will you contribute to the profession and your local Texas community this year? Membership Response Card r YES. I intend to or have already made my 1. Log on to www.ASCE.org and click RENEW at the top of the page r NO THANKS, Not this year. 4. Fill in the rest of the form and pay online by credit card or From:. ! <

> 1524 South Interstate 35, Suite 180 | - Or Call 800-548-ASCE (2723) (9 am-5pm ET) for assistance Worth, Houston, and San Antonio. The dues are $51 for Brazos, Northeast Texas, Rio Grande Valley, Southeast Texas, or West Texas. | (512) 472-8905 | 999 1524 S. I-35, Ste. 180 | | HandScript Addressed Envelope Front and Back of Membership Activation Card What Makes This Envelope Special? * Stamp (versus a pre-printed indicia) * Cancellation mark on the stamp, * Computer HandScript addressing looks realistic and always gets the envelope opened. Sample 89 Sample 89 999 7440 2637 999 7440 JÉÂ¬ Sample 7412 CluŸVˆeµ Dr Highlan¢, CA92346-3993 | (512) 472-8905 | 9999 «Missing mail «Missing merge 2637 mail �eld» merge �eld» Specifications: Tri-fold note card folded it measures 4.33’ x 5.25”. Each card panel measures 4.33” x 5.25” 5-1/2 BAR Carrier envelope measures 4-3/8” x 5-3/4” Membership Application Card measures 3.25” x 4.33” 4 BAR Reply envelope (not pictured here) measures 3-1/8” x 5-1/8” Benefits: Strong visual images with accompanying text can fuel a message better than straight text alone. It’s the ideal medium for showing (versus just telling) how a donor/member’s gift or here presents the message as a sequential story supported by cut lines beneath photos that allow skimmers to get the gist of the story, even if they don’t read the entire appeal. Headlines accompany close-up photos that capture emotion and advance the message. And two panels are dedicated to a more traditional letter format. Computer HandScript simulated handwriting is used on both the front and back covers to enhance personalization. Draft mark-up of gap/arrears card concept TexASCE.org 19