August 2013 TDA TODAY

AUGUST 2013

CONTENTS • • • •

VOLUME 14, ISSUE 8

AVAILABLE ON TDA.ORG

TDA Publications Receive Prestigious Journalism Awards The International College of Dentists USA Section selected the TDA’s publications for 2 journalism awards.

Dentist Who Care Holds Conference TDASF Awards Scholarships UTHSCSA Freshmen Day TDA Publications Receive Prestigious Journalism Awards

The Texas Dental Journal received the Golden Pen, Division 1 Award for its outstanding series of “Oral Cancer” articles in the May 2012 issue. Smart Mouth™, the Association’s newest patient publication, received the Special Citation Award for its unusual concept and presentation in the Summer/Fall 2012 issue.

• Texas Dental Program Medicaid/CHIP • Evidence-Based Practice Tip of the Month • ATDA Volunteers at Amarillo TMOM

The awards will be presented to TDA Editor Dr Stephen R. Matteson at the annual meeting of the American Association of Dental Editors in October 2013 in New Orleans, Louisiana.

- April Cobb, TDA Alliance

• TDA Perks

- Free Privacy-Compliance Webinar Series

• TDA Smiles Foundation - Amarillo TMOM

- Abilene TMOM - Join The 100 Club TODAY!

TDASF Awards Scholarships The TDA Smiles Foundation (TDASF) recently awarded scholarships to 2 first-year dental students at the University of Texas Health Science Center at San Antonio Dental School.

- Memorial Recognition - Dr John Q Long Jr

• TDA Member Spotlight

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- Dr Tonya Fuqua, Southlake

EDitorial President’s Statement Meet the Staff - Crystal Guerrero, AP Staff Accountant TSBDE Rule Update

August Texas Dental Journal Cancer: Its Personal and Professional Impact

Around the State September 19-20 El Paso Dental Conference El Paso September 26-27 Texas Academy of General Dentistry Lone Star Dental Conference Austin

UTHSCSA Dental Dean Dr William W. Dodge (center) awards TDASF scholarships to first-year dental students Ray Caesar of San Antonio (left) and Alexander Ling of Houston.

TDA Hosts Freshmen Day at UTHSCSA TDA hosted Freshmen Day at the University of Texas Health Science Center at San Antonio (UTHSCSA) on July 11, 2013. The event included a catered lunch, a short presentation about the benefits of TDA membership and organized dentistry, games, door prizes, and a meet-and-greet with TDA members.

At UTHSCSA, 100 incoming freshmen dental students attended the event. TDA Committee on the New Dentist (CND) members Drs Larry Dougherty of San Antonio and Ernesto Trevino of McAllen, and TDA Board member Dr Joshua Austin of San Antonio led the presentation.

San Antonio District Dental Society (SADDS) President Dr Mickey Calverley spoke about the importance of becoming involved in local dental societies, and Emily Moers, a senior dental student, spoke about the new TDA Student Organization (TDASO) and the American Student Dental Association (ASDA). TDA and SADDS staff members were on hand to answer students’ questions after the presentation.

Using your smart phone, scan this QR code to access the TDA Today on TDA.org.

One hundred freshmen dental students attended TDA Freshmen Day on July 11, 2013 at UTHSCSA.

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Recipients are Ray Caesar from San Antonio, a member and representative of the American Student Dental Association (ASDA), and Alexander Ling from Houston, who currently serves on the UTHSCSA Faculty and is an active member of the Student Relations Committee. Caesar received his undergraduate degree from Duke University, and Ling received his undergraduate degree from the University of Texas at Austin.

Look out for a recap of these upcoming Freshmen Days in the September TDA Today: August 9, 2013, at UTSD in Houston and August 16, 2013, at Baylor College of Dentistry in Dallas.

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Texas Dental Program Medicaid/CHIP

ATDA Volunteers at Amarillo TMOM April Cobb, Alliance of the TDA Publicity Secretary

In June 2013, volunteers from the Alliance of the TDA (ATDA) helped dentists, dental students, and dental personnel from all over Texas provide 857 patients with more than $664,000 worth of donated services during a 2-day 40-chair Texas Mission of Mercy in Amarillo.

DentaQuest is offering a series of online webinar training opportunities for Medicaid participating dentists.

Featured training opportunities include: •

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September 17, 2013, October 15, 2013, November 12, 2013, December 17, 2013 — DentaQuest Best Practices – Topics include understanding the Office Reference Manual, clinical criteria, appeals, narratives and much more!

August 20, 2013, September 10, 2013, October 8, 2013, November 5, 2013, December 10, 2013 — DentaQuest Provider Training – A must for all new providers. This course includes information on claims, portal, authorizations and much more!

September 24, 2013, October 22, 2013, November 14, 2013 — DentaQuest Texas Health Steps September 26, 2013, October 24, 2013, November 19, 2013 — DentaQuest Electronic Appeals – Appeals can now be submitted via the portal. Attend this training to learn how!

Additionally, updates have been made to the Office Reference Manual (ORM) available on the DentaQuest Provider Web Portal (dentaquesttexas.com). Please discard old copies of the ORM and retrieve a new one by logging into the web portal and clicking on “Related Documents”.

On July 31, 2013, the Health and Human Services Commission (HHSC) hosted a Medicaid Dental Stakeholder Meeting.

Agenda topics included presentations on the state’s goals for quality in Medicaid dentistry and the dental plan’s quality improvement projects.

Details on the DentaQuest training opportunities and the PowerPoint presentation from HHSC’s dental stakeholder meeting may be found on the Texas Dental Program webpage on the member side of the TDA’s website.

EvidenceBased Practice Tip of the Month

The ATDA is a connected and active group of dental spouses that supports many aspects of dentistry. ATDA serves individual communities promoting well-being of the dental family, dental health education, and legislative projects, and often collaborate for state-wide events.

ATDA President Mrs Karen Cox of San Antonio facilitates dental health activities for children at the Texas Mission of Mercy in Amarillo in June 2013.

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ATDA members helped set up, welcome patients, engage children in dental education activities, work chair-side, host a dinner for volunteers to kick off the event, and choreograph the logistics of patient flow.

The Alliance extends special recognition and sincere thanks to the following members who made this TMOM a success!

Mrs Richard Smith (Jimmie Ruth) and her granddaughter Brynlee – Amarillo Mrs Russell Owens (Paula) and her granddaughters Leah and Sophie – Ft. Worth Mrs Larry Spradley (LeGrand) – Ft. Worth

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Mrs Kurt Loveless (Paula) – Lubbock Mrs Arlet Dunsworth (Janell) – Dallas Mrs David Cox (Karen), Alliance president – San Antonio Mrs Kenneth Crossland (Janet) – Canyon Mrs David Woodburn (Alicia) – Amarillo

If you missed the Amarillo TMOM, Abilene hosts a 40-chair event on October 4 and 5. Dentists and spouses, come and enrich the lives of others!

Dental spouses interested in learning more about the Alliance of the TDA and making connections with other dental spouses and families around the state should contact April Cobb (aprilcobb@hotmail.com) for more information.

Free Privacy-Compliance Webinar Series On March 23, 2013, the HIPAA Omnibus Rule was finalized; and on September 23, 2013, it will go into effect. Now, paying attention to your responsibilities of adhering to appropriate privacy and security policies for your office staff and business associates has become even more important. No one intends for Protected Health Information (PHI) to become easily accessible at their practice, but data breaches are happening too frequently in the dental industry. Explaining why his or her office experienced a PHI data breach is not something a dentist would want to do to patients, the Texas Attorney General or U.S. Department of Health and Human Services.

Staying informed through compliance education is only a part of privacy-law compliance. You and your practice team must also be proactively involved in preventing PHI data breaches. To facilitate this, TDA Perks Program partner, Smart Training LLC,* is offering TDA members a free 3-part lunchtime-learning webinar series to inform you and your practice on how to be compliant with HIPAA/ HITECH, and answer questions related to business-associate agreements, risk-management responsibilities, and compliance-training requirements for your staff.

“The Anatomy Of a Data Breach: What to Do When the Unthinkable Occurs,” takes place on Wednesdays, July 31 through August 28.

Each webinar runs from noon to 1:00 PM and covers a different topic as follows:

July 31 • Cyber-security Risk and the Penalties Associated with Business-associate Negligence of PHI: Presented by cyber-security attorney Shawn Tuma.

August 14 • Risk and Reporting Inside the Data Breach: Risk Management Specialist Christine Marciano will discuss the underpinnings of a data breach and how to avoid problems through risk assessment. But if and when a data breach should occur, what should you do and how can you protect your practice from fines and penalties?

August 28 • Requirements of the Omnibus Rule, and How They Relate and Interface with The Texas Medical Privacy Act: National HIPAA training consultant Jim Moore will present. He will also cover the need for a privacy officer and how to monitor and control business associate agreements to maintain compliance for your practice.

Please visit tdaperks.com to register for the series. Questions? Please call TDA Perks Program at 512-443-3675. *Smart Training, LLC is also the provider of TDA Perks Program’s popular HB300-compliance training.

happy healthy smiles... that’s our mission!

Stephen R. Matteson, DDS, FICD, TDA Editor Here is an informative guideline on the use of antibiotic therapy for pediatric dental patients.

American Academy of Pediatric Dentistry (AAPD).

Guideline on use of antibiotic therapy for pediatric dental patients. Chicago (IL): American Academy of Pediatric Dentistry (AAPD); 2009. 3p. guideline.gov/content.aspx?f=rss&id=15254.

Amarillo TMOM

On June 28-29, Amarillo hosted its second TMOM event. Sixtythree dentists volunteered their time and expertise, providing 857 patients with more than $664,000 worth of care. One patient wrote, “I have stayed away from the dentist for years and suffered in pain, but the compassion and professionalism I was shown was amazing.”

Join The One Hundred Club TODAY!

You may not realize it, but you have an amazing gift. You have the ability to change someone’s life. There are thousands of Texans, in both urban and rural communities, who either cannot afford or access even the most basic dental care. Some have spent years in discomfort, being unable to chew and eat healthy foods, suffering with illnesses brought on by lack of dental care, and living with the unbearable pain that often accompanies poor oral health. That is where you come in. By supporting TDASF, you will be changing — Abilene TMOM On October 4-5, 2013, Abilene will host its first TMOM event. and possibly saving — the lives of thousands of your fellow Texans.

Whether it is a one-time contribution, or your commitment to Please consider signing up for this exciting, 40-chair, 2-day event! become a sustaining giver or One Hundred Club Member, you are TMOM events depend on the generous involvement of Texas helping change lives. dentists. To sign up to volunteer for upcoming TMOM events, or to make a monetary contribution to support TDASF’s efforts, please Please contact TDA Smiles Foundation Manager Judith Gonzalez at judith@tda.org and pledge to support the foundation’s mission to visit tdasmiles.org. improve access to dental care for citizens of Texas.

Memorial Recognition

Dr John Mark Weaver made a generous contribution to TDASF in memory of his long-time friend and mentor, Dr John Q Long Jr. Dr Long served the American Dental Association and the Texas Dental Association in numerous capacities.

AUGUST 2013 • TDA Today • 2

Dr John Q Long Jr

President’s Statement

TDA MEMBER

David A. Duncan, DDS, TDA President

As I prepare for my trek to South Padre Island and the Dentists Who Care Conference, and I do mean a trek considering it is 802 miles from Amarillo. I can’t help but wonder how much a dentist from the panhandle has in common with a dentist in “the valley”?

The majority of dentists in the valley are heavily involved in Medicaid; we for the most part are not. The valley dentists have border issues with a foreign country, we do not (unless you consider Oklahoma a foreign country).

The valley dentists have one season; hot, and our seasons would be described as windy with frequent temperature changes.

SPOTLIGHT Tonya Fuqua, DDS – Southlake “I love kiddos. They’re my first passion.”

However, I believe we have one very important thing in common, we really care for our patients.

Through the multiple TDA Smiles Foundation Texas Mission of Mercy events across the state to the valley’s Mobile Dental Unit that visited 16 schools and treated more than 450 children last year, I can say that the dentists in Texas truly care for people in need of dental care.

When Dr Tonya Fuqua of Southlake participated in the American Dental Association’s (ADA) inaugural Give Kids a Smile (GKAS) campaign in 2002, she was hooked. She thought their local community knocked it out of the park. She is a champion for the underdog; a woman willing to take on anything, especially when that someone is a child.

It is something we can all be proud of – and something we should be proud of.

ED

itorial: Thoughts from Your ED

Dr Tonya Fuqua founded and manages the Save a Smiles program in Tarrant County. She is pictured with a patient who Dr Fuqua says was so appreciate of her new smile.

Aaron Washburn, TDA Executive Director

Last year the TDA Board of Directors invited Sarah Sladek, CEO of XYZ University and author of The End of Membership As We Know It, to Austin to work with the Task Force on Relevancy and offer suggestions on how TDA can evolve to meet the changing needs of its membership.

Ms Sladek reviewed TDA, its governance structure, and met with members to better understand TDA’s strengths and weaknesses. The results of her analysis were provided to the TDA Board of Directors and the TDA House of Delegates.

Most of her report focused on “the value of membership.” We must show why TDA is worth the money and time of today’s busy doctors. We must show why being a TDA member makes you a better business owner and practitioner. We must show how membership can make a difference in your life.

TDA provides a great return on investment through our efforts on behalf of the profession at the Capitol and through access to educational programs and information. While the impact on the profession is obvious, it is also incalculable. What is the dollar value of these services?

Luckily other TDA benefits are much easier to calculate. You can directly compare the pricing you receive for products or services to the negotiated rates TDA Perks can provide. You can directly calculate the benefits of patient financing and accounts receivable assistance on your business. You can clearly distinguish the impact a strong website or appointment reminders have on your bottom line.

If you haven’t already, visit the TDA Perks website (tdaperks.com), or give General Manager Donovan Osio or Marketing Specialist Josh Epstein a call. See what impact TDA membership can have on you.

MEETYOURSTAFF Crystal is the AP staff accountant at TDA. From entering in checks to matching invoices and payments, Crystal has a spreadsheet in one hand and a calculator in other every day. She crunches numbers and helps the director of finance prepare monthly statements and various reports to keep the Association running smoothly and on budget.

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Where did you grow up?

I was born and raised in the Sun City — El Paso, Texas.

Where did you go to school and what did you do before you came here?

I attended Texas State University in San Marcos where I received my bachelor’s degree in accounting. Currently, I am finishing up my accounting hours at Austin Community College. I am hoping to start studying for my Certified Public Accounting Exam this fall.

Before coming to work with the Texas Dental Association I worked in the accounting department for retail, tax, audit, and construction companies. I still have kept my second job that I had during college, working for the City Wide Garage Sale where I have spent too much money on Star Wars vintage items. This is probably the reason I will not leave. You can never have too much Star Wars stuff.

Why did you decide to come to the Texas Dental Association?

I decided to join TDA because I was getting the opportunity to learn non-profit accounting and because (TDA Finance Director) Dee Dee Delagarza seems like a great CPA from which to learn.

What is your favorite thing about the job?

After being here for 4 months now, I can say that I really enjoy working with my department and the staff here at TDA. It is nice to be a part of a company that is a little bit more laid back.

What is one thing about you that might surprise people?

I have a music obsession like a woman who is obsessed with buying shoes. My music collection consists of all types of music from classical to hip hop, all the way to punk and metal. Going to see live music is one of my favorite things to do. In 2009, I started collecting my concert tickets on a cork board, which has now accumulated more than 100 concert tickets. I’m hoping to add a David Bowie concert ticket to that collection one day.

Dr Fuqua received her dental degree from the University of Texas Health Science Center at San Antonio Dental School. She is a general dentist and is married to prosthodontist Steven Fuqua, DDS, MS. They practice together in Southlake and have 2 daughters, 11-yearold Sabrina and 8-year-old Courtney.

When Sabrina was a baby, Dr Fuqua noticed sores in her mouth. The Fuquas visited many physicians trying to find answers. “We were ‘frequent fliers’ at Cook Children’s Medical Center,” says Dr Fuqua. “We couldn’t figure out why Sabrina’s hemoglobin counts were down; she wouldn’t eat and she wasn’t thriving.”

At the age of 3, doctors at Cook’s diagnosed Sabrina with an aggressive form of Crohn’s disease, a chronic inflammatory condition of the gastrointestinal tract.

Seeing her young daughter struggle with a painful disease, Dr Fuqua started a support group for families of children with Crohn’s and Colitis and became very involved with the Crohn’s and Colitis Foundation of North Texas.

This is not the only non-profit that Dr Fuqua tirelessly donates her time and efforts.

Her personal life and professional career began to overlap because of years spent at Cook’s with her daughter and through her involvement with GKAS. The board of directors at Cook’s asked Dr Fuqua to create a local program similar to GKAS, but year round.

In 2003, “Save a Smile” was born. Cook’s is the lead organization, providing administration support of the program and Dr Fuqua, as the program manager and founder, recruits volunteer dentists and works with the program’s social workers and community health workers.

“We find children who we think most need our help,” says Dr Fuqua. “Title 1 schools in Tarrant County are preselected by the program, and volunteer dentists screen every child, pre-Kindergarten through third grade Almost 100 volunteer dentists in Tarrant County are involved with Save a Smile.

The program has provided more than $5.8 million charitable, comprehensive care to more than 5,000 children. “What’s so rewarding is that we can treat the child comprehensively. With this program, you see the child until they’re healthy. It’s just amazing.”

Dr Fuqua is a mother who is fighting for her daughter’s future, but she’s also an incredibility capable woman who is determined to end the suffering of other people’s children as well, whether it’s from Crohn’s disease or dental disease.

This recurring section highlights the lives of TDA members outside of the office. If you have an interesting story about yourself, if you are working on a project that your peers might find interesting, or if you have a hobby that keeps you busy, please contact TDA Managing Editor Nicole Scott, nicole@tda.org, 512-443-3675.

Another Election A humorous bumper sticker reads, “Just when you think everything is running smoothly, there’s another election!” Organized dentistry and DENPAC can certainly relate.

The legislature recently concluded its regular session of business and it continues to work in special session…and legislators and candidates are already in campaign mode.

Every election brings new personalities, new challenges, and new opportunities. In order for TDA to successfully achieve its legislative goals, dentists must be active advocates at home. The grassroots activities of dentists at the local level provide the foundation on which all else is built.

Please be an advocate this election cycle. Your efforts will make a difference to your profession.

DENPAC wants to hear from you. If you have a relationship with an elected official or candidate seeking office or wish to make a contribution, please contact Jess Calvert at jcalvert@tda.org or Leigh Ann Montague at lmontague@tda.org. * denpac.org

TSBDE Rule Update

This recurring section is designed to help TDA members keep up with important Texas State Board of Dental Examiners (TSBDE) rules, other regulations, and state law affecting their practices.

Q: A:

I am a dentist wanting to include in an advertisement that I offer free teeth whitening for new patients.

Is that permitted under the Texas State Board of Dental Examiners (TSBDE) Business Promotion/Advertising rules?

Yes, a dentist may advertise and provide free or discounted dental service(s) to new patients.

The advertisement must include appropriate disclosures as required by TSBDE rules and new patients must first receive a proper examination, diagnosis, and treatment plan per the TSBDE’s definition of a “patient of record.”

A dentist is also permitted to offer non-cash gifts (eg, gift card) valued at no more than $10 to new patients in order to secure them as patients.

A dentist may provide gifts of any value to current patients (ie, patients of record).

The information in this TSBDE Update came from 22 Texas Administrative Code §§108.51, 108.53, 108.57 & 108.58. For more information, please contact TDA Policy Manager Diane Rhodes at 512-443-3675, diane@tda.org.

example:

FREE TEETH WHITENING for New Patients

(With Yr. Exam, X-Rays & Cleaning, Reg. $200, Ages 21 & Up)

EDITORIAL STAFF Stephen R. Matteson, DDS, Editor Nicole Scott, Managing Editor Lauren Oakley, Publications Coordinator Barbara Donovan, Art Director Paul H. Schlesinger, Consultant Board of Directors David A. Duncan, DDS, DDS, President David H. McCarley, DDS , President-elect Michael L. Stuart, DDS, Immediate Past President Vice Presidents Jean E. Bainbridge, DDS, Northeast Gregory K. Oelfke, DDS, Southeast Yvonne E. Maldonado, DDS, Southwest David C. Woodburn, DDS, Northwest Senior Directors Jerry J. Hopson, DDS, Northeast William S. Nantz , DDS, Southeast Joshua A. Austin, DDS, Southwest Steven J. Hill, DDS, Northwest Directors William H. Gerlach, DDS, Northeast Karen A. Walters , DDS, Southeast John B. Mason, DDS, Southwest Charles W. Miller, DDS, Northwest Ron Collins, DDS, Secretary-Treasurer John W. Baucum III DDS, Speaker of the House Michael D. Vaclav, DDS, Parliamentarian Stephen R. Matteson, DDS, Editor Aaron Washburn, Executive Director William H. Bingham, Legal Counsel

*Offer valid July 1, 2013 to July 1, 2014

Governor Makes New TSBDE Appointments On June 4, 2013, Governor Perry announced 5 new appointments to the board for terms to expire February 1, 2019: Dr Steve Austin (general dentist, Amarillo) was reappointed for another term; Dr Kirby Bunel Jr (oral surgeon, Texarkana); Lois Palermo (dental hygienist, League City); Tim O’Hare (public member – attorney); and Lewis White (public member – attorney).

TDA Today (USPS 022-007) is published monthly except for December by the Texas Dental Association, 1946 S IH-35 Ste 400, Austin, Texas 78704-3698, 512-443-3675. Periodicals Postage Paid at Austin, Texas and at additional mailing offices. POSTMASTER: Send address changes to TDA TODAY, 1946 S IH-35 Ste 400, Austin, TX 78704-3698.

Annual subscriptions: Texas Dental Association (TDA) members, $5. In-state American Dental Association (ADA) affiliated, $15 + tax. Out-of-state ADA affiliated, $15. In-state non-ADA affiliated, $30 + tax.

Out-of-state non-ADA affiliated, $30.

Single issue price: TDA members $1. In-state ADA affiliated, $3 + tax. Out-of-state ADA affiliated, $3.

In-state non-ADA affiliated, $6 + tax. Out-of-state non-ADA affiliated, $6.

Contributions: Manuscripts and news items of interest to the membership of the Association are solicited. Manuscripts should be typewritten, double spaced, and the original copy should be submitted.

Please refer to Instructions for Contributors in the annual September Directory of the Texas Dental Journal for more information. The Information for Contributors is available at tda.org. All statements of opinion and of supposed facts are published on authority of the writer under whose name they appear and are not to be regarded as the views of the Texas Dental Association, unless such statements have been adopted by the Association. Articles are accepted with the understanding that they have not been published previously. Authors must disclose any financial or other interests they may have in products or services described in their articles.

Advertisements: Publication of advertisements in this publication does not constitute a guarantee or endorsement by the Association of the quality of value of such product or of the claims made of it by its manufacturer.

New

AUGUST 2013

VOLUME 14, ISSUE 8

AVAILABLE ON TDA.ORG

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