Issuu

7 HE SAID/SHE SAID: The news and views of area executives on pertinent business issues of the day.

16 CORPORATISM: Jim Blasingame offers small business some New Year resolutions to guide you.

JANUARY 2026

W I N D S O R ’ S F O R E M O S T B U S I N E S S N E W S P U B L I C AT I O N

INSIDE TRACK 2

AT A GLANCE A look at the progress retailers are making with location intelligence.

CROSSWORD Take a coffee break from work and challenge yourself with our crossword.

ESSEX ECONOMICS A series of guest columns by business executives on various trends in the region.

PRIME PROPERTY

PHOTO BY MIKE CHASE, WINDSOR AERIAL DRONE PHOTOGRAPHY

A look at recent commercial property transfers in the city of Windsor .

10 PRIME HOME A look at residential property sales in Essex County and Chatham-Kent. 12 BUILDING PERMITS A compilation of construction activity in the Windsor and area market. 13 WORLD OF WORK A career advice column by two workplace consultants and career coaches. 14 START UPS Newly incorporated firms launched in Windsor-Essex and Chatham-Kent.

<< T

The Windsor-Essex region out did itself in all key economic sectors in 2025. he industries of agri-business, manufacturing, technology, research and development, information, investment, construction and development, and tourism all achieved several major advancements in the past year. And after more than seven years and $6.4 billion to complete, the Gordie Howe International Bridge is ready to welcome its first cross-border travelers. It is truly the dawn of a new, prosperous day for Windsor-Essex County!

JIM WILLIAMS

TAMMY WILLIAMS

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AT A GLANCE LOCATION INTELLIGENCE IN RETAIL 2025: A LOOK AT WHAT PROGRESS RETAILERS AND THEIR SUPPLIERS ARE MAKING.

JUST THE FACTS:

• A recent survey of retailers and Consumer Packaged Goods (CPG) suppliers found that most realize they must embrace location intelligence and collaboration to thrive in an ever-changing market. • More than 88 percent of respondents say market research and planning is critical for growth over the next three years. • Approximately 98 percent view customer analytics as a key driver of growth. • Every minute of every day, shoppers create enormous amounts of data about themselves, their habits and their preferences. Now, supply chains can virtually “talk” to retailers, manufacturers and shippers. • The survey found two keys to be the most important for retail success: resiliency – the ability to respond quickly to supply chain interruptions, and agility – the ability to respond quickly to sudden shifts in consumer demand. • Getting the price right remains the # 1 success factor, while collaboration with partners ranks just behind. • Nearly all respondents see high value in using geospatial insights for inventory optimization, risk management and loss prevention, targeted marketing, and delivery optimization and forecasting.

What are the top three business challenges as it relates to agility and resilience?

Supply chains are increasingly fragile

40% 40%

The international trade environment is highly volatile

33% 39%

Customer behavior is dynamic and unpredictable

40% 27%

Adverse weather events can interrupt supply

34% 31%

The cost of bringing goods to market fluctuates wildly

29% 34% Winners

Others

Source: Retail Systems Research and ESRI, December 2025.

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5 HE SAID/SHE SAID: The news and views of area executives on pertinent business issues of the day.

12 CORPORATISM: Jim Blasingame says cloud computing is awesome, but not always.

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JUNE 2023

W I N D S O R ’ S F O R E M O S T B U S I N E S S N E W S P U B L I C AT I O N

INSIDE TRACK 7

PRIME PROPERTY A look at recent commercial property transfers in Essex and Chatham-Kent.

CROSSWORD Take a coffee break from work and challenge yourself with our crossword.

PRIME HOME A look at recent residential property sales in the city of Windsor.

ESSEX ECONOMICS A series of guest columns by business executives on various trends in the region.

PRIME HOME A look at recent residential property sales in Essex County and Chatham-Kent.

PRIME PROPERTY A look at recent commercial property transfers in the city of Windsor.

10 BUILDING PERMITS A compilation of construction activity in the Windsor and area market.

AT A GLANCE

PHOTO BY RODNEY L. DENIS WWW.RODNEYLDENISPHOTOGRAPHER.COM

A look at how today’s cyber risks are too big for information security to handle alone.

Developers Jonathan Sequin, left, and Gerry Sciara on the site of their proposed affordable condo tower downtown. By Ron Stang

<< B

ringing affordable condos to Windsor is the goal of developers Jon Seguin and Gerry Sciara. Front and center of that mission is a planned 10-storey high-rise on undeveloped land at 1567 Ouellette Avenue. The land had been purchased by local immigration lawyer Eddie Kadri and his Kadri Family Holdings Ltd. Until recently, the lot sported a sign showing a proposed office building with an “incubator” to aid immigrants in launching businesses. But Kadri sold the almost half acre property in April for more than $850,000 to Seguin and Sciara. Kadri said it simply became unaffordable to construct the building with post-Covid inflationary costs. The incubator, however, remains a go and will now be located in a rental property down the street. Seguin is from Windsor and Sciara from the GTA, and both met on another Ontario development project. Continued on page 4

WINDSOR BUSINESS

ACROSS 1 Covenant 5 Billiards sticks 9 Old Greek weight 13 – podrida 14 Renaissance-era sword 16 Porcelain jar 17 Ear-related 18 Food from heaven 19 “Frozen” queen 20 Beginner 22 Relating to farming 24 Plot 25 Peddled 26 Adorn with gems 30 Big-business deal 34 Ratite 35 Shakespearean sprite 38 – – cologne 39 Ventilates 41 Sing with fluctuating voice 43 Hairpieces 44 Coagulates 46 Schnozzes 48 Poor grade 49 Courageous 51 “At the – possible moment!” 53 Food type, for short 55 For 56 Poultry portion (2 wds.) 60 Gain 64 Household goods retailer

65 Blunder 67 Long-gone Peruvian 68 Peel 69 Old Celtic priest 70 Farm structure 71 Leg joint 72 Fish to pickle 73 River in Austria DOWN: 1 “– Richard’s Almanack” 2 High voice 3 One of the Muses 4 Gridiron player 5 Graveyard 6 “Born in the –” 7 Sicilian volcano 8 Ditties 9 Bounce a check 10 Java neighbor 11 Pile Pelion on – 12 Spare 15 Ricochet 21 The Hawkeye State 23 Toward the sheltered side

26 Sandcastle location 27 Writer – Zola 28 Courtroom figure 29 Big cat 31 Sherpa 32 Cutting sides of blades 33 Put the odometer back to zero 36 Tokyo, formerly 37 Minus 40 Jail on a military base 42 Big cats 45 Thailand, formerly 47 Categorize 50 Belief 52 Observe 54 Jazz bassist – Phillips 56 Scottish dagger 57 Related 58 Philosopher – Descartes 59 Faithful 61 Soon 62 Larger-than-life celebrity 63 Snoozes 66 Engine lubricant

December solution

Email info@ windsorbusiness.net for this issue’s crossword answers

CARTOON

THE EDITOR’S DESK NADIA H. SHOUSHER

CARTOON BY PAUL MARCH

Let’s get rid of our bad accounts

YOU CAN’T PARK HERE! WHAT WERE YOU THINKING?

BUSINESS BOOST “Remember The Emperor and His New Clothes? The unfortunate leader unknowingly commissioned unprincipled tailors to sew his robes for a public procession. They made no robes but instead created an ingenious lie: The robes were of so fine a material that only the noblest townspeople would be able to see them. “The Emperor was caught. He couldn’t see the robes, but admitting he couldn’t see them would threaten his noble status. He consulted his closest advisors. Desperate to defend their own nobility, the advisors assured him they could see the robes – when they truly could not. “And so it happened that the unfortunate Emperor wore nothing at all in the procession and was publicly humiliated. “The moral of the story? The integrity of the people – and the environment – surrounding you is critical. It may save you from showing up with your moral pants down.” Adrian Gostick and Dana Telford in The Integrity Advantage, Gibbs Smith.

W I N D S O R ’ S F O R E M O S T B U S I N E S S N E W S P U B L I C AT I O N

VOLUME 29, ISSUE 9 • JANUARY 2026 EDITOR-IN-CHIEF

Nadia H. Shousher

ART DIRECTOR

David Cowx

CONTRIBUTORS

Jim Blasingame, Dan Chase, Mike Chase, Dale Dauten, Paul March, Devan Mighton, J.T. O’Donnell, Ron Stang, Joe Symchyshyn

Windsor Business is published monthly by The Page Publishing Corp. and is distributed through Canada Post to every business address in Windsor and Essex County and Chatham-Kent. No part of this publication may be reproduced without prior written permission from the publisher. Copyright The Page Publishing Corp., 2025. THE PAGE PUBLISHING CORP. 552 PITT STREET WEST, SUITE 101 WINDSOR, ONTARIO N9A 5M2 TEL: (519) 255-9775 info@windsorbusiness.net • www.windsorbusiness.net

here is a lot of talk about dumping your bad clients, but I notice most don’t specify if the “badness” refers to dreadful debtors, or those with just a bad attitude. Either way, we all have them. Those Nasty Nellies with the manners of a boar, who think making a scene in public and using profanity will get them what they want. I’m sure at times it works, but these guys never think such churlish behavior might get them a bad rap among colleagues, staff, suppliers or customers. Or, perhaps they are aware of the risk, but don’t care. I’ve been in many restaurants when a demanding customer refused to be appeased, holding on – loudly – for a freebie or other “consolation” prize that may or may not succeed in keeping them quiet. Meanwhile, the hapless restaurateur is trying desperately to keep the noise down, so as not to offend other customers (or, perhaps, even give them ideas). The loss of the free or discounted thing is nothing compared to the aggravation of having endured the incident in the first place. Who can blame the merchant, restaurant or business owner for being tempted to throw a solid object at the cause of his pain, and letting the law be damned? In a non-retail environment, similar boorish behavior is more subtle, since most contact with the client is via the phone, E-mail or sporadic visits. In these cases, the client makes demands and expects the supplier to practically give away the farm to keep him happy. In the end, I would say it’s a no-win situation for the client: the difficult buyer loses the respect of his community, and the supplier gets to lose a bad account. Doesn’t seem like much of a loss to me … As a small business owner, I actually resent those who treat my company like we’re haggling over plastic trash made in a Third World country. Not everything is negotiable, and nor should it be. The marketplace is not a swap meet or flea market – if you can’t see the value in my product or service, then off you go. I’m sure there’s someone out there who will happily kow-tow to you; I am not that misguided person. So please, haggle your way over there. What is the value of a “client” who quibbles over price, changes his mind constantly, and makes outrageous demands? What is there to want in one who refuses to pay the bill, and/or who uses intimidation tactics to get what could more easily be obtained through diplomacy, understanding and fairness? Not much. Yet, most of us hang on to these guys as if they represent the last revenue we’re ever going to get. There are some things are literally priceless, and peace of mind is one of them. I would say, and as loudly as possible, good riddance. Nadia H. Shousher is Editor-in-Chief of Windsor Business, a division of The Page Publishing Corp.

ESSEX ECONOMICS MAARTJE VAN KRIEKEN

Restore momentum in flat performance

erformance rarely collapses with fanfare. More often, it flatlines quietly: sales soften, productivity slows, priorities blur and yet teams run hard without moving the needle. A flatline rarely signals a lack of strategy or intelligence. Usually it means the system is overloaded, misaligned or operating beyond true capacity. Pushing harder only accelerates decline. Stabilization, not inspiration or transformation, is the most valuable move when performance stops responding. It’s the Emergency Room principle: stop the bleed, restore rhythm, then move into recovery. Stabilization is a cyclical discipline built around five practical elements: Prioritization, People, Practicality, Fit for Purpose and Predictability. Done well, these five Ps stop value loss quickly and rebuild the momentum leaders urgently need. Stop the overload before it spreads. Most flatlines begin with well-intended overload: too many goals, too many initiatives. Prioritization is the first stabilizer and it’s not a list, but a diagnosis. Start with what directly drives value in our business. This shifts prioritization from opinion to purpose. In a flatline, leaders often ask, “Who should do this?” The better question is: “Who realistically can?” Distribute authority only after clarity exists. Empowerment without prioritization is chaos; empowerment after prioritization is acceleration. Flatlined companies talk themselves into paralysis by waiting for “the moment,” but you don’t have time for the next hire, cycle, meeting or data drop. Stabilization is never about “later,” it is about right now. Practicality means using the capacity freed through prioritization and fractional expertise that can plug gaps fast. Practicality isn’t cutting corners; it’s restoring oxygen to a system that can’t wait. In an ER, you do not run a full diagnostic panel before stopping a bleed. In business, you do not need maximum data, especially the same message amplified by algorithms into false confidence. Stabilization is about good enough to move safely, not comfortably or with perfection. Leaders fail by expecting predictability where it can’t exist. The companies that stabilize quickly recover faster, and close their gap to potential far more effectively than those that wait. Maartje van Krieken is founder of The Chaos Games Consulting and host of The Business Emergency Room podcast, an international speaker, accredited coach, a Fractional Chief Strategic Officer. Visit www.thechaosgamesconsulting.com.

JANUARY 2026

HEALTH

COMMERCIAL

BY RON STANG

Company says Essex Iler nursing home payroll issues resolved

xtendicare, a for-profit nursing home company with a wide array of facilities in Ontario – including two in Windsor-Essex – said it has remedied a malfunction in its payroll system at Essex’s Iler Lodge. The problem had lasted for months, and saw employees – many among the lowest paid in the health care fields – have their regular pay disrupted or with discrepancies, according to their union CUPE. The company, which runs the Iler home in Essex and Riverside Place in Windsor, introduced the system resulting in a problem similar to what has plagued federal government workers over several years when it introduced a new pay system. Apparently, workers at Iler have been hit harder than other nursing homes. As a result, CUPE Local 1370 filed three grievances for its 140 members. The union represents staff from Personal Support Workers (PSW) and housekeepers to RPNs. Extendicare explained there was “some confusion” with payroll. Headquarters sends “internal notices to leads at each long-term

care home, to ensure all required schedule data and related approvals are in place.” This is to “safeguard ongoing pay continuity and ensure full, accurate compensation,” although “recently, one of these notes resulted in some confusion.”

“THE OPERATIONS OF LONG-TERM CARE HOMES ARE THE RESPONSIBILITY OF THE OPERATOR.” The company reported net earnings of $24.1 million in the third quarter of 2025, compared to $16.3 million in the same period in 2024. Officials said they investigated the glitches, and can now “confirm that there will be no disruption to upcoming pay periods for all team members in the home.” CUPE national rep Susanne Hawkins said the system, called Workday, was introduced in June. She said varying numbers of staff on any given payday had not received the appropriate pay they ought to have received.” The dis-

crepancies have been as large as “two weeks of pay,” while some employees “have gone a full month without getting paid, because something wasn’t done correctly on the employer’s portion of their computer system.” Hawkins said employees have been loyal to their employment, by continuing “to show up every day to work and take care of seniors.” A PSW makes about $28 per hour. Hawkins said Riverside Place, by contrast, had issues but “nothing in comparison.” Hawkins said one of the problems may be a “revolving door of management” in Essex. Over several years, “about 14 executive directors” have left. York University professor Pat Armstrong, who specializes in the senior care sector, said governments “have not effectively intervened to ensure appropriate conditions” are maintained in care homes. The Ministry of Long-Term Care offered a brief response: “The operations of long-term care homes are the responsibility of the operator. As such, questions regarding operations should be directed to the operator.” WB

It is one of the greatest honours of my life to serve as your Member of Parliament. Our office is open, and we look forward to seeing you soon. If you need help with any Federal Government Services, recognizing an important milestone or if you have an event that you would like to have me attend, please reach out and my team will be happy to help you.

Happy New Year!

KATHY BORRELLI

MP, Windsor-Tecumseh-Lakeshore

HOUSE OF COMMONS CHAMBRE DES COMMUNES CANADA

2-9733 Tecumseh Rd. E., Windsor Constituency Office: (519) 979-5744 Parliament Office: (613) 947-3445 kathy.borrelli@parl.gc.ca www.kathyborrellimp.ca

WINDSOR BUSINESS

Chatham owner sells first property purchased

ell-known Chatham businessman Don Tatro has sold the first commercial property he ever acquired. He actually didn’t want to sell it, he said, because he felt a sense of nostalgia after holding on to the industrial plaza in the city’s midtown. But demands of the moment eventually caught up with him. “I actually turned down three offers,” Tatro said, of the building at 281 Grand Ave East which used to house KJA Contracting, Green Shell Automotive Coatings and Canteen Canada, which have vacated. “Then finally, I have so much going on over on this end, and what we’re doing in Windsor. So I thought, you know, I’m going to let that go and regroup.” Tatro, who owns several businesses under the umbrella of the Tatro Group of Companies including truck and equipment sales, is also an extensive property owner. In recent years, he increased his acquisitions into Windsor, with more planned. The company’s HQ is a prominent glass building at the corner of Highway 401 and Bloomfield Road. Tatro started his business in 1980 and bought the plaza in 1983.

The 1.3-acre site was finally sold in December to Mississaugabased TriVirtus for $1.77 million. TriVirtus is a well-established retail developer, and its CEO Charles Dyer has a history with the one-time Big V pharmacy chain. “In 1995, he became Director of Store Planning for Shoppers Drug Mart and managed the conversion of 135 Big V Pharmacy stores to the Shoppers Drug Mart format, following the merger of the two companies,” the website remarks. TriVirtus is revamping the plaza and putting a Mr. Lube into it. “We’re going to turn it into a proper retail plaza,” with national tenants, Dyer told Windsor Business. He said Mr. Lube “pointed that plaza out to us as one they would want to occupy, as they want to be in Chatham.” Meanwhile Tatro along with two Windsor partners, purchased the former CS Wind turbine plant on Anchor Drive a few years ago. One of the tenants is CpK Interior Products, which assembles parts for Stellantis. Another of Tatro’s Chatham buildings at 745 Richmond Street., a warehouse-style property, is also being sold. WB

EXPANSION

SALE

BY RON STANG

New hi-tech operation Handsome east side commercial and produces first cameras industrial warehouse center sold

onvoy Technologies, which opened in the summer of 2023, has now manufactured its first cameras after a yearand-a-half revamp of the former Reko International plant in Oldcastle. The company used to solely distribute products from China; it settled in Windsor primarily because of its proximity to the U.S. border. The reason was to insulate from tariffs. “Currently, if our company buys from China, we’re paying more than a 50-percent tariff,” said local plant manager, Doug Matton. “By setting up shop here, we are able to ship the product into the U.S. duty free because we’re making a substantial transformation in the assembly of the cameras.” The company qualifies under CUSMA. It has taken almost two years to retool the 18,000-square-foot building. It required a clean and humidity-controlled environment. Equipment was imported from “our Chinese partner” as well as from within North America.

start soon after opening. But “with the reality of what had to be done it took us basically until May to start producing parts,” Matton added. That required the facility to be reconfigured, the equipment to be set up, and the staff trained. The plant saw an investment of more than $2 million, as well as government funding based on sales and employee growth. Convoy leases its building. WB

he Jefferson Commerce Centre, a modern commercial building discretely set back from Jefferson Boulevard in east Windsor, was recently sold to an Etobicoke-based company. The well-maintained property, which actually faces the EC Row North Service Drive, a stone’s throw from Jefferson, was purchased in November for $4.58 million by Navsat Inc., also known as

Tempco HVAC of Etobicoke Ont. A company official, Ramzi Handal, did not return requests for comment. The three-storey center is a white plaza with blue trim and landscaped lawns. It dates from 1990, and is described in real estate literature as an “Industrial Warehouse” on 1.55 acres with 22,000 square feet of rentable space. There are actually three build-

ings with different addresses at that property. The seller was Oldcastlebased KFJ Holdings run by the Jahn family, which did not respond to requests for comment. Businesses located there include Fowler Plumbing, Eye Care First and the O’Kane Financial Group. Meanwhile, Tempco HVAC is an HVAC, hydronic and sheet metal supplier, with six locations in the Greater Toronto Area. WB

MOO!

THE PLANT SAW AN INVESTMENT OF MORE THAN $2 MILLION, AS WELL AS GOVERNMENT FUNDING BASED ON SALES AND EMPLOYEE GROWTH.

“Just earlier this year we started production,” Matton said. “We produced our first camera in August and we’re now shipping saleable product from this facility.” The firm now employs 19 people. Convoy still buys cameras from its Chinese partner, but is also manufacturing locally “with their supporting components.” Convoy produces for the transportation industry, largely trucks, but is now branching into other vehicles. Not dash cams – “which are readily available” – but forward- and rear-facing cameras. “We have camera technology that replaces the rear-view mirrors on vehicles – that’s a new market,” Matton said. Other types include off-road vehicles and heavy-duty machinery, agriculture and small urban delivery vehicles. “With this venture here in Windsor, we’re really poised to grow because cameras on vehicles is a growing industry,” he said. Production had been expected to

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AGRI-BUSINESS

RETAIL

BY RON STANG

Former cannabis property to house expanding organic Leamington farm

Bayfield ON organic farming operation is taking over a five-acre Leamington farm, as its previous owner looks to increase size at another spot. Jordan Poelman of LeamingEdge Organics Ltd. purchased the site on Mersea Road 2 in December for $2.6 million, from Green Search Farms, which also has a facility in Cottam. Green Search president Remco Kostwinder said the market for organic peppers and cucumbers has grown dramatically, necessitating the move after only opening the Mersea Road property less than two years ago. It was previously a cannabis farm, apparently operated by a Toronto-based company. “We bought it one and half years ago and we revamped everything – it cost quite some money to revamp everything,” Kostwinder said. But demand was so great “we could not grow enough… so we

decided to upscale and find another farm that is bigger – three times the size.” In mid-December his firm was negotiating with two local sellers. Kostwinder said it’s difficult to get bank financing these days, with the threat of U.S. tariffs hanging over the agriculture industry. “Banks are very hesitant right now in giving out loans,” he said. “We have 85 percent of the pro-

Plaza next to Chatham casino changes hands

duce in Leamington area going to the United States. If (president) Trump decides tomorrow you’re going to have tariffs 25 percent on the fruits and vegetables too, that’s going to be a big issue. So, that’s why the banks are hesitant.” The company has another facility in The Netherlands but, since 2013, has operated a separate Essex County location in Cottam producing organic fertilizers and bio-stimulants for exports “all over the world.” The R&D facility produces organic fertilizer, probiotics for plant health, and is a seed distributor for a variety of peppers. Its markets include greenhouses, turf and golf greens, and water treatments plants. The buyer did not respond to requests for comment. But Kostwinder said that individual plans to continue the organic operation. “He’s interested in continuing exactly the same.” WB

nother Chatham commercial property has been sold by one of Chatham’s top businessmen. Dean Bradley’s Brad-Lea Meadows sold a modern plaza to Chatham-based Mark Rossi of the same address at on Keil Drive South, located beside the city’s casino and Holiday Inn Express & Suites. Bradley once operated the famed southwestern Ontario Wheels Inn family destination property, then sold it to Gateway Casinos & Entertainment for the Cascades Casino. Gateway opened in 2019. He has also helmed the adjacent hotel operation. Bradley could not be reached by press time. The purchaser is identified by RealTrack, which tracks commercial real estate transactions, as a Mark Rossi. He has been identified as president of Absolute Industrial Management.

The 1.3-acre property, which contains an RBC (Royal Bank) Quiznos subs and DriveTest, a licensed Ontario government driver test and licensing center, sold for $3.4 million. In 2018, Rossi’s Absolute Industrial Management merged with AV Gauge & Fixture Inc., an Ironbridge owned investment and management company. According to a press release at the time the company, established in 2009, “builds and integrates automated assembly, welding and processing equipment.” Based in Windsor, it has 26 employees and serves clients in Canada, the United States and Mexico. Despite several attempts, Rossi could not be reached by press time. Brad-Lea is a “leading company active in the hotel and motel industry,” according to its company profile. WB

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WINDSOR BUSINESS

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HE SAID/SHE SAID NEWS AND VIEWS FROM AREA EXECUTIVES: QUESTION: What kind of cell phone, tablet, pad or E-reader do you prefer to use in your business, and why?

“I am an Apple convert, changing from Android a few years ago. The transition had its challenges, although I find Apple much more user-friendly. As time passes, I keep finding new skills to improve my experience.”

“My iPhone is definitely my most-used device next to my desktop. However, for in-depth research, I still prefer the comfort and readability of a computer screen. So far, tablets and E-readers just haven’t found a regular spot in my workflow!"

Paul Mailloux, Sales Representative, Deerbrook Realty Inc.

Jose Guzman, Partner/Creative Director, Generator Design of Canada Inc.

“I prefer to use my Google Pixel 10 phone on the job. It takes great pictures and videos, and I like to make sure my phone is always on me, so I am accessible to clients for all their needs.”

“For my business I use my iPhone for messaging/social media, and an iPad for quotes and calculations. Both have been reliable and a must-have for my line of work to be able to communicate to clients, while also getting leads for future jobs using social media.”

“I prefer using an Android phone for business because it’s flexible, customizable and efficient. Having my calendar front and center keeps me organized, responsive and disciplined, while seamless integration with apps lets me manage work, clients and priorities anywhere effectively.”

Jolly Xavier, Owner, The Shutters Inc.

Webber Snow, Owner, SnoWood Carpentry Inc.

Christian Saab, President, CPG Recruitment Inc.

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PRIME PROPERTY THE FOLLOWING, PROVIDED BY REALTRACK.COM, REPRESENT SOME OF THE TOP COMMERCIAL PROPERTY TRANSFERS IN THE WINDSOR AREA:

SOLD

Address: 51 Edinborough St. Selling Price: $3.5 million Vendor: ADE Development & Leasing Corp. Purchaser: Habitat for Humanity Windsor-Essex Inc.

Address: 468 Janette Ave. Selling Price: $1.675 million Vendor: 1413600 Ontario Ltd. Purchaser: 17386401 Canada Ltd.

SOLD

Address: 1430 Grand Marais W. Selling Price: $1.12 million Vendor: Canada Post Corp. Purchaser: 1001381411 Ontario Inc.

Address: 1435-1445 Wyandotte St. E. Selling Price: $1.965 million Vendor: 2212024 Ontario Inc. Purchaser: Walkerville Asset

SOLD

Address: 1139 Riverside Dr. E. Selling Price: $1,012,500 Vendor: BDO Canada Ltd., Power of Sale Purchaser: Jarrouge Holdings Inc.

Address: 5124 Tecumseh Rd. E. Selling Price: $1.75 million Vendor: 4R’s Diab Corp. Purchaser: 1001396187 Ontario Inc.

SOLD Address: 3215 Jefferson Blvd. Selling Price: $4.58 million Vendor: KFJ Holdings Ltd. Purchaser: Navsat Inc.

SOLD Address: 2250 Banwell Rd. Selling Price: $5.5 million Vendor: Elm Windsor (2019) Inc. Purchaser: 1001387144 Ontario Ltd.

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WINDSOR BUSINESS

PRIME PROPERTY THE FOLLOWING, PROVIDED BY REALTRACK.COM, REPRESENT SOME OF THE TOP COMMERCIAL PROPERTY TRANSFERS IN THE ESSEX & CHATHAM-KENT AREAS:

SOLD

Address: 1199 Front Rd., LaSalle Selling Price: $1.635 million Vendor: 1000162573 Ontario Inc. Purchaser: Jarrouge Holdings Inc.

Address: 6115 Morton Industrial Dr., LaSalle Selling Price: $9.35 million Vendor: Re-Doe Mold Company Ltd. Purchaser: Pangeo Corp.

Address: 469 Wallace Line Rd., Lakeshore Selling Price: $2.05 million Vendor: Named Individuals Purchaser: 2452501 Ontario Ltd.

Address: 426 Lacroix St., Chatham-Kent Selling Price: $1.699 million Vendor: St. Clair Catholic District School Board Purchaser: The Corporation of the Municipality of Chatham-Kent

CHATHAM-KENT

• WHEATLEY

SOLD

SOLD Address: 7384 Concession 7, Amherstburg Selling Price: $2.215 million Vendor: Pajot Farms Ltd. Purchaser: Grondin Farms Ltd.

4960 WALKER RD.

FOR LEASE. TWO UNITS AVAILABLE: 3,230 & 2100 SF OF BEAUTIFULLY FINISHED OFFICE SPACE, WITH MULTIPLE OFFICES & BOARDROOM, ETC. VERY WELL APPOINTED AREA W/EASY ACCESS TO HIGHWAY 401, AND CLOSE TO E.C. ROW & BOTH US-CANADA BORDER CROSSINGS. PLENTY OF ONSITE PARKING.

BUSINESS OPPORTUNITY

SUCCESSFUL BUSINESS OPERATING FOR OVER 15 YEARS, THE LAST 7 AT THIS LOCATION. PROVIDING THE BEST & SAFEST FOODS TO ITS CUSTOMERS – FROM ORGANIC PRODUCE & MEATS, TO DAIRY PRODUCTS & BAKED GOODS. OWNERS ARE RETIRING, BUT WILLING TO TRAIN NEW OWNERS. CALL TODAY!

Address: 7300 County Rd. 42, Tecumseh Selling Price: $2.95 million Vendor: Named Individuals Purchaser: ADE Development & Leasing Corp.

2950 DOUGALL AVE.

FOR LEASE. 2,500 SF UNIT AVAILABLE FOR SUB-LEASE. HIGH-END FINISHES THROUGHOUT WITH EPOXY FLOORS, NEW BATH AND NEW KITCHEN AREA. RETAIL/OFFICE SPACE, IN BUSY SHOPPING PLAZA ANCHORED BY CANADIAN WHOLESALE CLUB.

4600 RHODES DR.

FOR LEASE. 5,794 SF OF BEAUTIFULLY FINISHED PROFESSIONAL OFFICES, BOARDROOM, LUNCH ROOM, OPEN AREAS & LOADS OF NATURAL LIGHT. PLENTY OF ON SITE PARKING. HIGH VISIBILITY FROM EC ROW & RHODES DR. ZONING ALLOWS FOR MANY USES INCL. COMMERCIAL & MEDICAL, RETAIL, SCHOOLS & MORE!

SOLD Address: 1947 Talbot Rd., Kingsville Selling Price: $1.15 million Vendor: Named Individuals Purchaser: 2683601 Ontario Ltd.

SOLD Address: 1570 County Rd. 34, Kingsville Selling Price: $1.15 million Vendor: Named Individuals Purchaser: Rock Island Management Inc.

4470 RIVERSIDE DR. E.

2045 ASTOR CR.

370 ERIE ST. E.

FOR SALE. CAN'T BEAT THIS LOCATION! 100 FEET ON RIVERSIDE DRIVE WITH SPECTACULAR VIEWS OF THE DETROIT RIVER/SKYLINE & BELLE ISLE. NO NEIGHBOURS TO THE WEST. SITUATED NEXT TO GOOSE BAY PARK.

FOR LEASE. A 13,060 SF BUILDING LOCATED IN OLDCASTLE, WHICH INCLUDES 2,680 SF OF FIRST-CLASS OFFICE SPACE BETWEEN TWO FLOORS. ALSO OFFERS SHOP SPACE WITH TWO GRADE-LEVEL OVERHEAD DOORS, CRANES AND 18' CLEAR HEIGHT CEILINGS. CALL TAMMY WILLIAMS FOR MORE INFO.

FOR LEASE. 16,215 SF OF EXCELLENT WAREHOUSE/ MANUFACTURING SPACE. UNIT HAS 3 LOADING DOCKS AND 2 DRIVE-IN DOORS. CLOSE TO DOWNTOWN & WINDSOR/DETROIT TUNNEL. APPROX 10 MINUTES FROM THE AMBASSADOR BRIDGE. VERY CLEAN W/PLENTY OF ON-SITE PARKING.

4525 RHODES DR. UNIT 400

DESRO DR.

FOR LEASE. 13,347 SF OF INDUSTRIAL GROUND FLOOR SPACE. OPEN-SPAN, CLIMATE CONTROLLED SPACE. 3 DRIVE-IN DOORS & 1 TRUCK LEVEL DOCK DOOR. IDEALLY POSITIONED FOR WAREHOUSING/MANUFACTURING. LOCATED BETWEEN CENTRAL & JEFFERSON, W/IMMEDIATE ACCESS TO EC ROW.

FOR LEASE. OFFICE & SHOP/WAREHOUSE SPACE AVAILABLE. 1,200 SF OF FINISHED OFFICE SPACE AND UP TO 3,150 SF OF WAREHOUSE/ SHOP SPACE. SOME OUTDOOR STORAGE AVAILABLE. IN TECUMSEH JUST WEST OF MANNING. GREAT LOCATION W/EASY ACCESS TO EC ROW & HIGHWAY 401.

YOUR SEARCH ENDS HERE!

JIM WILLIAMS

TAMMY WILLIAMS

519.257.9675

519.984.2960

BROKER, CCIM, SIOR

BROKER

JANUARY 2026

PRIME HOME SALES THE FOLLOWING REPRESENT SOME RECENT RESIDENTIAL PROPERTY SALES IN THE ESSEX COUNTY/CHATHAM-KENT AREA:

SOLD

Where: 3185 Donnelly St. Property Size: 34’ x 122’ # Bedrooms: 3 + 2 # Bathrooms: 2 Taxes: $2,577 Listed For: $289,000 Sold For: $250,000

Where: 933 Chatham E. Property Size: 28’ x 70’ # Bedrooms: 2 # Bathrooms: 1 Taxes: $1,487 Listed For: $249,900 Sold For: $246,900

Where: 1689 Central Ave. Property Size: 40’ x 94’ # Bedrooms: 3 # Bathrooms: 1 Taxes: $1,948 Listed For: $329,900 Sold For: $384,067

Where: 1727 Glendale Property Size: 39’ x 162’ # Bedrooms: 3 # Bathrooms: 1 Taxes: $2,583 Listed For: $379,900 Sold For: $370,000

SOLD

Where: 1185 Wigle Ave. Property Size: 30’ x 100’ # Bedrooms: 3 # Bathrooms: 1 Taxes: $1,341 Listed For: $199,900 Sold For: $198,000

Where: 3379 Askin Ave. Property Size: 60’ x 107’ # Bedrooms: 4 # Bathrooms: 2 Taxes: $4,200 Listed For: $599,900 Sold For: $545,000

Where: 2889 Alexandra Property Size: 60’ x 117’ # Bedrooms: 5 # Bathrooms: 2 Taxes: $4,022 Listed For: $495,000 Sold For: $470,000

Where: 1897 Buckingham Property Size: 77’ x irr. # Bedrooms: 2 # Bathrooms: 1 Taxes: $2,700 Listed For: $409,999 Sold For: $409,999

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WINDSOR BUSINESS

PRIME HOME SALES THE FOLLOWING REPRESENT SOME RECENT RESIDENTIAL PROPERTY SALES IN THE ESSEX COUNTY/CHATHAM-KENT AREA:

SOLD

Where: 924 Bouffard Rd., LaSalle Property Size: 60’ x 106’ # Bedrooms: 3 # Bathrooms: 2 Taxes: $4,131 Listed For: $499,777 Sold For: $501,000

Where: 200 Ferris Ave., Essex Property Size: 50’ x irr. # Bedrooms: 4 # Bathrooms: 2 Taxes: $3,443 Listed For: $499,900 Sold For: $475,000

Where: 49 Delta Dr., Harrow Property Size: 60’ x 100’ # Bedrooms: 2 # Bathrooms: 1 Taxes: $1,768 Listed For: $389,000 Sold For: $359,000

Where: 23 Mill St. E., Tilbury Property Size: 55’ x 110’ # Bedrooms: 3 + 1 # Bathrooms: 1 Taxes: $2,800 Listed For: $419,700 Sold For: $410,000

CHATHAM-KENT

• WHEATLEY

SOLD

Where: 132 Victoria St. S., Amherstburg Property Size: 60’ x 125’ # Bedrooms: 3 + 1 # Bathrooms: 2 Taxes: $3,617 Listed For: $489,900 Sold For: $500,000

Where: 34 States Ave., Amherstburg Property Size: 65’ x 115’ # Bedrooms: 3 + 1 # Bathrooms: 2 Taxes: $3,613 Listed For: $549,900 Sold For: $541,000

Where: 305 Erieview Dr., Kingsville Property Size: 52’ x 101’ # Bedrooms: 2 # Bathrooms: 1 Taxes: $1,200 Listed For: $199,990 Sold For: $253,000

Where: 21 Pulford St., Kingsville Property Size: 50’ x irr. # Bedrooms: 3 + 1 # Bathrooms: 2 Taxes: $3,402 Listed For: $539,900 Sold For: $525,000

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JANUARY 2026

BUILDING PERMITS THE FOLLOWING REPRESENTS RECENT CONSTRUCTION ACTIVITY IN ESSEX COUNTY AND CHATHAM-KENT:

TOWN OF ESSEX COMMERCIAL: • Individuals are building an accessory structure to a farm on County Rd. 15. Value of construction: $165,000. • Jones Group Ltd. is building a commercial storage facility on County Rd. 11. Value of construction: $1.55 million. TOWN OF ESSEX RESIDENTIAL:

Kent is doing renovations to the Chatham-Kent Community Hub on King St. W. Value of construction: $38,000. • Westhoek Construction Ltd. is doing renovations to ChathamKent Public Utilities offices on Grand Ave. E. Value of construction: $289,000. • J. Fantin Enterprises is doing renovations to a multi-family residence on Queen St. N. Value of construction: $192,000.

• •

• Individuals are building a detached accessory dwelling unit to a residence on Gore Rd. Value of construction: $600,000. • Abraham Construction is building three secondary dwelling units on Ducharme Lane. Values of construction: $675,000, $620,000 and $675,000. • Individuals are building a secondary dwelling unit to a residence on Chester Rd. Value of construction: $1.25 million. • Signature Homes is building a secondary dwelling unit to a residence on Charles St. Value of construction: $763,000. MUNICIPALITY OF CHATHAM-KENT COMMERCIAL: • The Municipality of Chatham-

MUNICIPALITY OF CHATHAM-KENT RESIDENTIAL: • Park Hill Custom Homes Ltd. is building a single-family residence on Rosewood Cr. Value of construction: $500,000. • Brombow Developments Ltd. is building a single-family home on Champlain Crt. Value of construction: $300,000. • Quality Engineered Homes is building a single-family residence on Cider Mill Line. Value of construction: $442,000. • Individuals are building a singlefamily home on D. Shadd Rd. Value of construction: $350,000. • Campeau Custom Homes is building a single-family residence on Fenceline Dr. Value of construction: $650,000. • Individuals are building an addi-

tion to a residence on Sunnyside Ave. Value of construction: $70,000. Individuals are doing renovations to a residence on Irwin St. Value of construction: $75,000. A numbered company is building an addition to a residence on Mull Rd. Value of construction: $300,000. Individuals are building a singlefamily home on Huffman Rd. Value of construction: $275,000. Multi Construction is building a single-family dwelling on McKenzie Crt. Value of construction: $440,000.

TOWN OF LASALLE COMMERCIAL: • Contractors are building an accessory structure at LaSalle Landing on Front Rd. Value of construction: $550,000. • Contractors are doing an interior fit up to Pet Valu on Sandwich W. Pkwy. Value of construction: $226,680. • Contractors are doing an interior fit up to a new restaurant on Sandwich W. Pkwy. Value of construction: $600,000. • Contractors are doing an interior fit up to a dental office on Sandwich W. Pkwy. Value of construction: $350,000.

LET US BRING THE STORE TO YOUR DOOR.

• Contractors are doing an interior fit up to the Ontario Muslim Academy on Sprucewood Ave. Value of construction: $60,000. • Contractors are installing chiller replacements to an elementary school on Sandwich W. Pkwy. Value of construction: $950,000. • Contractors are doing interior renovations to a daycare on Malden Rd. Value of construction: $100,000. TOWN OF LASALLE RESIDENTIAL: • A builder is doing an addition to a residence on Front Rd. Value of construction: $1,991,084. • A builder is erecting a singlefamily residence on Cedarview Crt. Value of construction: $2 million. • A builder is erecting a singlefamily residence on LaSalle Woods Blvd. Value of construction: $1,053,694. • A builder is erecting three units of a three-unit townhouse on Tullio Dr. Values of construction: $418,730, $459,370 and $458,470. • A builder is erecting a singlefamily residence on Terra Bella Dr. Value of construction: $1,125,790. • A builder is constructing two

From design to print, w

units of a semi-detached residence on Bouffard Rd. Values of construction: $404,440 each. MUNICIPALITY OF LEAMINGTON COMMERCIAL: • Contractors are doing renovations to a greenhouse on Mersea Rd. 11. Value of construction: $30,000. • Contractors are doing major renovations to an agri-business on Highway 77. Value of construction: $3.5 million. • An agri-business is building a barn on County Rd. 31. Value of construction: $65,000. MUNICIPALITY OF LEAMINGTON RESIDENTIAL: • Individuals are building an accessory dwelling unit to a residence on Mersea Rd. 21. Value of construction: $500,000. • A contractor is building a duplex dwelling on Victoria Ave. N. Value of construction: $325,000. • A contractor is doing renovations to a single-family residence on Wigle St. Value of construction: $156,587.07. • A contractor is building a singlefamily residence on Pebble Beach Crt. Value of construction: $750,000. WB

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THE WORLD OF WORK BY JEANINE “J.T.” O’DONNELL

Today’s great leaders speak the truth, tempered with tact Dear J.T.: I’ve been thinking about posting more on LinkedIn, but I’m nervous. I have strong opinions about how my industry operates, and sometimes I see things that frustrate me. I want to speak up, but I’m afraid it might come off as unprofessional or hurt my chances for future opportunities. How do I know what’s OK to share and what could backfire? —Anthony J.T.: Ah, yes, the classic modern dilemma: “How do I have a voice without getting myself canceled?” It’s one of the most common questions I hear these days, and I get why. LinkedIn used to be a resume site. Now, it’s a global stage. What you say there can reach thousands of people – including your boss, your clients or your next employer. But here’s what I tell every professional: You can’t build trust by staying silent. If all people ever see from you are polite “Congrats!” comments and reshared company posts, they’ll never know how you think – and that’s what real credibility is built on. You don’t need to post everything that’s on your mind. But you do need to show that you have a mind. When I started sharing my career opinions online, I was terrified, too. I remember one post in particular – I had written about how companies ghost candidates and how that erodes trust. I almost didn’t hit “post” because I worried it would alienate employers. But I went with my gut. That post went viral. Not because it was controversial, but because it was honest. That’s the secret, Anthony. It’s not about being provocative; it’s about being constructive. People aren’t turned off by opinions – they’re turned off by negativity without purpose. So before posting, I always ask myself three simple questions: 1. Is this coming from a place of service or ego? 2. Will this help people see a new perspective or just make them defensive? 3. Am I speaking from experience, not assumption? If you can answer yes to those first two and ground your point in the third, you’re safe. That’s the line between opinion and value. For example, suppose you’re frustrated your industry still measures success by hours worked instead of outcomes. You could post something like: “I’ve noticed how many companies still equate long hours with dedication. In my experience, that often leads to burnout and lower productivity. I think it’s time we start redefining what ‘hard work’ really looks like.” That’s an opinion – but it’s

thoughtful, professional and human. You’re not calling out anyone. You’re inviting people in. That’s the kind of post that gets people thinking and builds your pro voice – that unique, authentic voice that positions you as a trusted peer in your field. In fact, respectful disagreement is one of the best ways to stand out. The key is tone. You want to sound like someone starting a conversation, not finishing one. Now, I’d be lying if I said post-

ing opinions is risk-free. There will always be people who misunderstand your tone, take things personally or just like to stir the pot. That’s part of visibility – and why emotional maturity matters more online than ever. You can’t control how people react. You can only control your intention and your professionalism. And if a company or client doesn’t like you sharing thoughtful insights about your field? That’s a sign they value control over growth. Do you

really want to work with people who punish authenticity? One more thing: don’t let perfection paralysis stop you from starting. You don’t need to be loud to be heard. You just need to be real. So yes, Anthony – it’s OK to post your opinions on LinkedIn. Just make sure they come from a place of clarity, respect and purpose. You’re not there to win arguments. You’re there to earn trust. And the professionals who know

how to do that – who can speak truth with tact – are the ones shaping the future of work. So go ahead. Say it well. Say it with heart. That’s how leaders are made today. WB *** J.T. O'Donnell is the founder and CEO of the job search career coaching platform Work It Daily. Visit workitdaily.com to submit your questions.

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Julie Charrette CEA® Financial Advisor 519-966-5046

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Lauren Harris Financial Advisor 519-969-3825

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Colin Duggan Financial Advisor 519-727-1041

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Belle River

Jayson Bastien CFP™, CPA™ and CIM™ Financial Advisor 519-979-7334 jayson.bastien@edwardjones.com

Amie Sargent CFP™, PFP™, CIM™ Financial Advisor 519-979-7334 amie.sargent@edwardjones.com

Antonella Chisesi Financial Advisor 519-979-5555

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We get you. We guide you. We make it easy. Let’s meet for a complimentary financial review. Making sense of investing.

www.EdwardJones.ca JANUARY 2026

LAUNCH

START UPS

BY RON STANG

Novel ice cream parlour opening in LaSalle’s growing residential market

whole new concept in an ice cream store is coming to LaSalle and to the general Windsor-Essex area. The Velvet Scoop plans to have a soft opening in mid-January, with a grand opening in March. The locally-based operators are owner Aanal Patel, and manager and co-owner Lekh Maharaja. Patel has a background in architectural design and construction technology. Maharaja brings management experience from multiple industries. The store is creating an entirely different concept, with the motto “Indulge Beyond the Ordinary.” The “first of its kind” parlor will offer 26 soft-serve flavors and 18 dipping options. It is also partnering with Kawartha Dairy and Shaw’s Ice Cream to offer 32 premium ice cream flavors as well as sugar-free, vegan, gluten-free and eggless options.

OTDS.COM

“Our gelato (in eight flavors) is sourced from Gelato Factory, known for authentic Italian gelato and traditional Italian ice cream flavors,” they said. The owners stress they are offering a “high level of customization at affordable price points, making premium desserts accessible.” They chose LaSalle because of its “community-focused market and growing residential base.” Last year, the town’s Parlour Ice

Cream Co. closed its doors after a five-year run. “While we cannot comment on the specific reasons for the closure, our customizable offerings and strong community focus will help us maintain a visible, well-known presence in LaSalle,” said the Velvet Scoop owners. The owner of that closed store, LaSalle mayor Crystal Meloche, did not respond to a request for comment. WB

1-800-799-JOBS

THE FOLLOWING WINDSOR, ESSEX COUNTY AND CHATHAM-KENT COMPANIES WERE RECENTLY ISSUED CERTIFICATES OF INCORPORATION UNDER ONTARIO’S BUSINESS CORPORATIONS ACT:

• A. Schiller Holdings Inc. • Amherstburg Clinical Specialists Centre Inc. • Antonyo Shakir Real Estate Professional Corp. • Brendan P. Cassidy Medicine Professional Corp. • BT Corporate Investments Ltd. • Canadian DM Truck And Towing Inc. • Cinderella Services Inc. • Clear Electrical Solutions Inc. • CR Accurate Accounting Inc. • Dr. Devin Stirling Medicine Professional Corp. • Eaton Law & Mediation Professional Corp. • Four Pillars Wealth Management Inc. • Gemba Technical Consulting Inc. • HRM Tech Services Inc. • Islah Center • J. Veljanovski Medicine Professional Corp. • Jason Martin Real Estate Inc. • Kitlob Automotive Services Inc.

• Luisant Cleaning Services Inc. • Meridian Electric Inc. • New Life Pentecostal Church Leamington • One Stop Shop East Retailer • One-Stop Auto Corp. • Regino Employment Services Inc. • Restaurante Regalo De Dios Inc. • Ridgeside Townhomes Community Residents Assoc. • River Med Plaza Holding Inc. • RJK McCormick Optometry Professional Corp. • Shorerock Inc. • Spread Marketing Inc. • Stop Marketing Inc. • Style And Stow Inc. • Taxalyst Accounting Inc. • Thames Valley Water Mold Fire Restoration Inc. • Titan Landscape Inc. • Top Quality Investments Inc. • Trade Exchange Group Inc. • Westside Barbershop Inc. • Windsor Material And Retail Supply Ltd. WB

EST. 1978

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WINDSOR BUSINESS

May the good things in life be yours in abundance, throughout 2026!

HOUSE OF COMMONS CHAMBRE DES COMMUNES CANADA Wishing Windsor a Happy New Year!

HARB GILL Member of Parliament

As the new year begins, I just want to take a moment to wish everyone in Windsor a healthy and successful year ahead. Windsor is a city of hard-working people. People who run small and large businesses, put in long hours at work, raise families and do their best to get ahead. I know it has not been easy for many. I do not and will not take those struggles lightly. My promise is simple: to keep showing up, to keep listening, and to make sure the voices of Windsorites are heard in Ottawa, not just the big voices, but the everyday ones too. Thank you to the amazing businesses that invest here, the workers who keep this city moving, and the families who make Windsor home. I am grateful for the trust you have placed in me, and I will keep working hard for you. Wishing you and your loved ones all the best in the year ahead.

Harb Gill, MP, Windsor West

Windsor West Constituency Office 3950 Malden Road, Suite 1, Windsor ON N9C 2G4 Telephone: 519-255-2366 JANUARY 2026

CORPORATISM BY JIM BLASINGAME

Some marketplace New Year resolutions to consider

f the thousands of words in the English language, there are a few that are particularly powerful. Not because of how they sound, but because of what they stand for. Powerful words instantaneously lift the discourse into a higher orbit. You might be surprised at some of the words I consider powerful: community, country, planet and universe. When you use these words, it’s impossible to dwell on the individual or the insignificant.

All of them stand for concepts that we can neither see nor grasp. Another of my favorite powerful words is marketplace. I consider the marketplace to be as close to a living, breathing being as any non-sentient entity could be. But as powerfully positive as this may sound, the marketplace is also cruelly indifferent to our success or failure. It is important to understand the marketplace is agnostic in its incapacity to know or care about those who participate in it,

which is actually the beautiful part of the marketplace: It is at once a place of opportunity and failure, and whichever you find depends more on you than anything else. Below are a few resolutions to think about which can help you make your way successfully in the marketplace: • I resolve to make sure I know why my customers are coming in my door. People don’t just wander around in a fog. And as the value of our time becomes

more precious, we live our lives with more intention. If you agree with me, then you will agree when people step through your front door, or call your business or visit your website, they have a purpose in mind. And this purpose is 100 percent about them, not about you. Their purpose for seeking you out might be convenience, or for some unique product you offer. Regardless, your success depends upon the ability to perpetuate the

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Abraham & Associates Wealth Management Group 156 Ouellette Avenue, Suite 300, Windsor, ON N9A 1A4 Tel: 519-253-2193 | Toll free: 800-287-1898 mark.abraham@td.com Abraham and Associates Wealth Management Group is a part of TD Wealth Private Investment Advice, a division of TD Waterhouse Canada Inc. which is a subsidiary of The Toronto-Dominion Bank. All trademarks are the property of their respective owners. ® The TD logo and other TD trademarks are the property of The Toronto-Dominion Bank or its subsidiaries.

WINDSOR BUSINESS

attraction. And if you don’t know what that attraction is, your business is wandering around in a fog. To cut through the fog, ask. Ask: “How did you find out about us?” or “Did you see our ad?” or any number of oblique probes that will get them talking to you. In the process, they will tell you about their purpose. Armed with that information, you can address that purpose. • I resolve to make sure my company focuses on customer benefits rather than my product features. As I said, the customer relationship with your business is totally one-sided. It’s all about them. This rude truth is not the least bit intuitive, but the sooner you accept it, the sooner you will find people lined up to come in the door of your business. The things that are benefits to you, turn into mere features when offered to your customers. Success is waiting on you to make the conversion from focusing on why you are excited about your stuff, to why and how your stuff might make your customers excited. One hundred percent of your success is dependent upon the ability to convert the features you love into benefits your customers love. • I resolve to develop a better understanding of the profiles of my customers, and the demographic dynamics of my industry and market. Who are these people, and what is going on in their lives? If you aren’t paying attention, your first indication changes happened will be the deafening silence you hear in your business as customers stay away in droves. Remember, it’s your industry and your marketplace: You’re supposed to be the expert. Act like one. Write this on a rock: The marketplace is alive, growing, evolving and moving. The question you have to ask and answer is: how well is your business growing, evolving and moving in concert with the marketplace? It’s a dance. And if you can’t master this dance, more than your toes will be in WB jeopardy. Jim Blasingame is the author of The 3rd Ingredient, the Journey of Analog Ethics into the World of Digital Fear and Greed. Visit jimblasingame.com.