AD6806 Brand me- book 1 Tess Halliwell

Brand Me!

BEGINNING

Looking at myself and how I view myself. To start this project I had to look at me in depth and really leave no stone un turned. his is my Pinterest account that i upload on daily and save pins on daily, I think the best way for me to keep the best idea of who I really am, is by checking in on this daily and uploading my journey of my life and where I want to be. I then wanted to look at my message from the past 4 modules, seeing how I am presenting myself to the industry.

Posting on Pinterest helps me to have an outlet of where i can share my content freely and not feel any pressures of the normal social medias nowadays When I use Pinterest it feels like a space free of negativity and I love to use it as space for documenting my life through images

MY OWN IMAGES POSTED TO PINTEREST.

TO HELP ME DOCUMENT AND ROMANTICISE MY LIFE.

IMAGES

ITS ALL ABOUT ME!!!

This is a mood board with everything I think makes me, me! Through my childhood up till now.

BY TESS HALLIWELL

Question1

As a communicator I think I am very visual, and I like to get my message across clearly, throughout my other modules I think my images have been clear to the consumer. Personally I think I push the boundaries with my communication, in the sense as I don’t aim to all markets in my work. I don’t work to appeal to all markets as that doesn’t align with me. I see myself working in a creative environment and being inspired by bouncing ideas off other people.Thinking I would be best suited in a creative role as I will get to be fully free in my work. some of the people who inspire me in the fashion space are; Pheobe Philo, Anthony Vaccarello, Simon Porte, Rei Kawakubo. and these are all creative directors - which was by total coincidence, I think i must be drawn to their innovative style in the industry.

A collage created by me to help portray my communication and how I express my work.

Collage Work

Collaging definitely helps me to add more depth to my work. I love being able to play around physically with different textures and colours. It is definitely how I enjoy expressing myself as a communicator.

These are just some initial mood boards I created at my first look at question 1. I think i am a very visual Communicator. And I want to present that clearly.

CONFIDENT

-Sureofoneself;havingnouncertaintyaboutone's ownabilities,correctness,successfulness,etc;selfconfident;

BOLD

-nothesitatingorfearfulinthefaceofactualor possibledangerorrebuff;courageousanddaring:

PHOTOGRAPHY

-Theprocessorartofproducingimagesofobjectsonsensitized surfacesbythechemicalactionoflightorofotherformsofradiant energy,asx-rays,gammarays,orcosmicrays

CREATIVE

-Havingthepowertobringsomethingnewintobeing,asa creature,ortoevolvesomethingoriginalfromone’sownthought orimagination,asaworkofartorinvention:

STRIKING

-Attractingattentionbyreasonofbeingunusual, extreme,orprominent.

STYLE

-Aparticularmannerortechniquebywhichsomethingis done,created,orperformed.

VISUAL

-Apicture,pieceoffilm,ordisplayusedtoillustrateor accompanysomething.

DIRECT

-Withoutinterveningfactorsorintermediaries.;withno oneornothinginbetween.

QUESTION 2

Throughout my module campaigns, my message has always been forward facing and looking to elongate the brands identity I believe my message through my campaigns speaks to my character and how I operate Thinking of the future for a brand helps to preserve it and keeps loyal customers I think my message is brand loyalty, by building a strong message behind campaigns it gains the trust of the consumers, which in turn helps the brand be more sustainable I think this message comes from my personal identity and how I act as a consumer too

PHOTOGRAPHED WORKED FROM MODULE ONE- ON REFLECTION OF MY WORK THROUGHOUT THE COURSE.

ON MY SECOND MODULE, I HAD TO CREATE A COLLAB BETWEEN CHANEL AND A STREETWEAR BRAND AND THIS IMAGE REALLY STOOD OUT TO ME.

THIS IS ONE OF MY FAVOURITE IMAGES FROM MY MODULE 3, WHICH WAS BASED ON FASHION AND THE METAVERSE.

THIS IS A PHOTOSHOPPED IMAGE THAT I CREATED TO COMBINE LUXRY AN MAXIMALISM FASHION FOR MY 4TH MODULE.

QUESTION 3

I don’t see myself as a necessarily religious person,

however I think people like a sense of community and faith offers that. In my personal belief I think that no matter the belief or religion everyone is equal and should be respected so. As for my political view, I believe in equality and individual freedom. Everyones political view or journey is different and it should be respected. Just because my views or beliefs don’t match up with somebody else’s , doesn’t make mine or theirs wrong, just simply different. Being inclusive is to be human, and I don’t think anyone should be excluded based on their race, religion or how they identify. There is a space for everyone and without diversity everything would be boring, having the space for expressing yourself freely is what should happen.

“PEACE COMES FROM WITHIN. DO NOT SEEK IT WITHOUT.”

— BUDDHA

WHO AM I?

-A BABY PHOTO OF ME, TO REFLECT ON WHO I AM, AND WHERE I HAVE ARRIVED.

MI’ me with the notion that I can be whoever I want to be, and do whatever my heart desired She filled our house with love, music and books with her effort to let me find my own role models, she has guided me through life in my adolescence years, and I don’t think she realises my biggest role model is her If I could love as openly, or be as selfless as her I would be extremely proud To me she radiates positivity and is such a strong role in my life, she is my guidepost in life, and i think she makes up a huge part of who I am I know the dynamic of your mum being your best-friend doesn’t seem sustainable, but we are best friends first, mother and daughter second Which works for us, I do not trust anyones opinion as much as i trust hers, she is fair and always gives me the best advice I know with any question or quarrel I can go to her and she will give me her never ending wisdom We are quite similar so we can clash , but 5 minutes later we are laughing like nothing happened I am extremely grateful that we can have this relationship, as I know its rare

because you care what they think and they can influence some of the things you do and upon reflection, I believe my mum has a positive influence on me Whenever I am stuck or at a cross road, I always think about what she has taught me and how I can apply that to my situation I feel blessed to be able to rely on the wisdom of my mum, who also instilled me with the notion that I should stand up for what i believe in

MY CHILDHOOD BEST FRIEND

’My childhood best-friend (Jessica) , invisible string held us together, destined to meet, living a street over from each other and being in the same nursery, we have always been intertwined and I am beyond grateful that she is in my life Having a friend who you grew up with in your adult life is an achievement in itself, finding ways to stay connected as life gets busier and you grow more as a person I am lucky to have so much still in common with someone I have known since I was 3, and I think it’s because we make effort A lot of friendships from childhood drift apart, which is completely normal, I think Jess and I are just lucky Jess is an extremely beautiful person inside and out, she is elegance personified and I think her character makes her shine She’s a very kind person, but make no mistake she can stand up for herself and is very strong willed Although we do not see each other a lot, every-time we meet up, its as if no time as passed

Being friends with someone for over 18 years is an achievement, as life gets busier we find time for each-other and make sure that we celebrate each-others achievements Having a friend where there is no competition, just happiness for one another when we succeed definitely has had a character effect on me

WHAT JESSICA REPRESNTS TO ME. WHAT JESSICA REPRESNTS TO ME.

her m ran and hid from her, we still joke about it now She was so confident and full of life that she scared me at first I didn’t really see her again until we started secondary school From year 7 we became friends, however two years later is when we grew closer and became good friends It was actually because we both had the same best-friend who brought us closer, we don’t talk to them anymore however I will always be thankful that they brought me and Emma closer Emma is the life of the party, always up for a laugh and an extremely empathetic person She is a very sensitive person, and I think it’s her strongest attribute, she cares so deeply for people and i’m very lucky to be one of the people she cares about Me and emma are like Ying and Yang we are complete opposites however we just click We don’t go more than 2 days without seeing each other and we don’t care if thats normal, we go to the gym together, we walk the dogs together, we do simple tasks together that you could do alone, but they’re better together I don’t need a social battery for Em, we just get each other the influence she has on me She can bring me out of my shell in situations I don’t feel 100% comfortable in and I feel I do the same for her

WHAT EMMA REPRESNTS TO ME. WHAT EMMA REPRESNTS TO ME.

MY NEW FOUND F

I met anna at university, and she was the first person I spoke to when I walked into our lecture room, Since then we have grown so close extremely fast, we are literally the same person We just clicked instantly, we have so many of the same interests it’s scary Working together through university life and figuring out the world of work and adulthood is something that we have experienced together, and I think that bonds you in a different way to any of your other friends I never feel judged by Anna, whether that speaks to her character or the fact that she would do the exact same in my position, because we are literally the same person It seems so strange to me that just over a year ago I didn’t have Anna in my life, now I can not imagine my life without her in it We’ve seen each other at our worst and helped each other, she’s an extremely kind person and a lil ray of sunshine I think her happiness is her strongest trait and I am eternally grateful that we met

WHAT ANNA REPRESNTS TO ME. WHAT ANNA REPRESNTS TO ME.

Melita is also a new found friend I made at university She is such a big character, she is one of the funniest people I have met she is just so quick with her with sometimes she is hard to keep up with Going through our university journey together definitely bonds you in a completely different way than your other friends Melita is an extremely strong person and can do anything she puts her mind to, that is what inspires me the most about Melita if she wants something she will go out and get it She is a very reserved person, and I think she is selective with who she lets close to her and I am very grateful t be one of them people I think my favourite trait of Melita’s is that she is so spontaneous, I know that whatever crazy idea I go to her with she will go through with it alongside me She is also very honest with me and i can trust her to give me her honest opinion and I know she has my best interest at heart I am so glad to of met Melita and University and I can not imagine my life without her now

WHAT MELITA REPRESNTS TO ME. WHAT MELITA REPRESNTS TO ME.

@my favourite colour

QUESTION 5

how do my peers see me?

these are the questions I asked my peers

how would you describe my style? if my wardrobe could only be one colour, what do you think it could be ?

how would you describe me in 3 words? where do you see me in 5 years? what is my best quality?

TessHalliwell

unique style, versatile navy blue, what you mostly wear Beautiful, kind and loyal very successful, job of dreams where she wants to be loyalty

Your style is elegant and always looks well put together You look good in any colour, but I think black is your signature, Three words: funny, caring and kind In five years I see you achieving your goals, working in fashion and living in a nice big gorgeous house Your best quality is how you can always make me laugh and your constant ability to work hard

uMinimalistic but effective Dark blue Introvert, humorous and charismatic In a successful job to do with fashion, happy, content and have many exciting things coming up Your humour

Streetwear, comfy but trendy hmmmm, navy blue?? Thoughtful, fun, supportive You will be wherever you want to be because you are driven and hardworking Authentic- you are genuine and reliable, I can always trust you to be you

Reflection

After reading what my peers think about me, I’m not that shocked. I do think I am quite open about who I really am, and reading their responses it feels fitting to who I identify as. Its definitely strange to be seen the way you see yourself and realise people pay attention to you more than you think. Overall I enjoyed my peers view on me and I would say its fairly accurate. I am definitely happy that the way i wish to be seen and how i project myself for the world to see is perceived by my peers.

After reviewing my strengths , I think its fair to summarise that I am a strongly independent person I know what I want and I am not afraid of going after it. When I get focused on something, I can sometimes get tunnel vision and be fully determined on whatever it is I have locked in to. Personally I see this as a positive, when I commit to something I give it 110% and see it through, which I think shows a lot of loyalty. I will always try to see the brighter sides to things and I carry this from my personal life, through to my work life. Also trying to hold myself with grace in difficult situations, is one of my strengths, I can keep a composed state and review, assess and proceed from there.

Determined

Determined means firmly set in one's decision or course of action, especially with the aim of achieving a particular goal. Someone who's determined to do something is extremely motivated and unlikely to quit or change their mind. Someone who's determined in general has a very strong desire to achieve their goals.

Independent not influenced or controlled by others in matters of opinion, conduct, etc.; thinking or acting for oneself. an independen t thinker.

2. not subject to another's authority or jurisdicti on; autonomous ; free.

Loyal

loyalty implies a faithfuln ess that is steadfast in the face of any temptatio n to renounce, desert, or betray. valued the loyalty of his friends. devotion stresses zeal and service amounting to selfdedicatio n.

Diligent

Diligent comes from the Latin diligere, which means "to value highly, take delight in," but in English it has always meant careful and hardworking.

If you're a diligent worker, you don't just bang away at your job; you earnestly try to do everything right.

Funny

adjective . Someone or something that is funny is amusing and likely to make you smile or laugh.

When I was listing my weakness’s, I initially struggled because who likes to admit they have weakness’s? However after talking to my mum she made me realise that one of my weakness’s is that I am sensitive to criticism. Which I begrudgingly agree with, I think because I can get so tunnel vision on my goals, it can be hard to tell me criticism and opinions. Although I am working on it and getting better at taking on criticism as positive feedback that I can take onboard. Another one of my weakness’s is that I can be bossy at times, I think this comes from my want to be in control in most situations. I think because if anything goes wrong, there is no one else to blame. I am also working on being less bossy, as its not my job to keep everyone in ‘order’, and I am working on letting go of things I cant control. This is where I think being insensitive can fit in, as I can accidentally get my point across too harsh, even when coming from a supportive place, I have already been working on this and I am glad I identified this so I can work on it.

Criticism

Criticism is the constructi on of a judgement about the negative or positive qualities of someone or something.

Criticism can range from impromptu comments to a written detailed response

adjective. offensively selfassured or given to exercising usually unwarranted power. “a bossy way of ordering others around” synonyms: autocratic, dominating, high-andmighty, magisterial , peremptory domineering

Bossy

Lack of Confidence

downplaying your achievement s, perfectioni sm, negative self-talk and a fear of making mistakes, to name a few. You might even turn to overachievi ng and taking on more than you can handle to deal with a lack of confidence

not aware of other people's feelings, or not showing sympathy for the feelings of other people: Insensiti ve can also mean not noticing the effects of something or unable to feel something : His feet seem to be insensiti ve to pain

Being too honest, also known as radical honesty, is the practice of expressi ng thoughts and feelings without any filter or consider ation for the effect it might have on others.

fight or flight ?

this question was hard for me because i first thought fight, fight, fight. I deemed myself as someone who does not give up, in the face of hardship. Which I think is true, however at my time at university I have been disappointed with my result at times, however I didn’t settle on that result, I did try to change it. It did however see me having to push a little bit more to fight, I knew i didn’t want to give up, however it can be disheartening to be proud of something that did not necessarily go your way.

A MOOD BOARD I CREATED TO HELP ME VISUALLY UNDERSTAND MY JOURNEY TO FIGHT OR FLIGHT.

QUESTION 10

Looking at myself and how I view myself. To start this project I had to look at me in depth and really leave no stone un turned. his is my Pinterest account that I upload on daily and save pins on daily, I think the best way for me to keep the best idea of who I really am, is by checking in on this daily I

ALL ABOUT ME

WHAT MAKES ME, ME?

toddlers in tiaras gossip girl fashion shows clothes

family

barbie dance

Hobbies hair style

QUESTION 10

A MOOD BOARD I CREATED TO HELP ME VISUALLY REPRESENT MY CHILDHOOD, AND WHAT MAKES ME , ME.

I had a very happy childhood, filled with anything I wanted to pursue, my parents were very supportive towards any hobby I picked up. I was and always have been a creative person, I love planning things out and executing them. One of my many hobbies was pottery, which I still love now. Creating stuff on my own where I had the power of the outcome was the start of my independence shining through. Through my childhood I gained many different skills in different fields, painting; which I still enjoy now, horse riding; which I have recently gone back to after years out from it, sewing; which I actually went to college to gain more knowledge of the fashion world. Which I am so grateful to have gained a different perspective on it to what I am learning now. And my longest hobby, dancing. from around 3 I began dancing, I started in ballet and stayed there for around 2 years, I then went to a different dance school to expand on my different styles of dance. I learned a variety of genres of dance however my favourite was contemporary. Throughout my time at dance I competed hundred’s of times and winning as a group is such a big achievement to me. In my dancing journey, I had 3 other friends by my side, it was such a different experience growing up with the girls I spent all my spare time dancing with, and I think thats a different bond. I gave up dancing at 16, i had to decide if i wanted dance to be my future or to focus on my studies. I don’t regret giving up dance as I did need to focus more on my studies, however I do miss that different level of commitment that dance held. To me dance was a hobby not a passion, so giving it up was the best thing for me to excel in other projects. Having to be so committed to a sport, and give my all definitely shaped who I am today, I put my all into what I am doing, and I am very resilient when things don’t go the way I plan. I overcome and adapt to see how i can make the situation work out best.

Another key part of my childhood was growing up so close with my cousins, we were inseparable. Having a 9 year age gap with my older brother, we didn’t experience life at the same time so we didn’t have that bond. My two cousins on the other hand were experience life at the same time to me. We did everything together, but still had our separate lives. They are sisters and they live not far away from me, but when we saw each-other it was as if we had not left each others side, we are our most raw, authentic selves with each other and I am lucky to have grew up so close with them. We are still as close now, or even closer. They’re more like the sisters I didn’t have. Having a safe space where I felt I could be myself with no judgement helped me to be comfortable with who I am as a person. Having that space as a child is so crucial and i think it helped me to be more self assured and confident in who I am.

QUESTION 11

A MOOD BOARD I CREATED TO HELP ME VISUALLY REPRESENT MY CHILDHOOD, AND WHAT MAKES ME , ME.

My parents never pushed their thoughts or beliefs on to me, which I am eternally grateful for. They let me carve my own path and introduced me to every avenue of music there was, they always taught me to think for myself, which at times had me challenging them. I felt equal to them, no sense of hierarchy in the house, which was an incredible environment to grow up in. They did however teach me to be respectful of other people and their opinions, but to also be confident in what I believe in and stand up for myself. I feel that because they distilled this mantra into me, I didn’t fall victim to peer pressure, I got to follow my own beat and be fully happy making my own choices even if friends around me where doing different. I never had to doubt if my parents where proud of me, they have always made me feel supported and celebrated my results! Something my mum always says to me is that as long as I have tried my best she is proud and I think that level of support has always pushed me to do my best. My parents are extremely kind people and I feel they have definitely passed that on to me. They also have made me feel very lucky and appreciative for my life and the level life I have. My parents always provided me with everything I could ever need or want but taught me the value and privileges that I have. I definitely got part of my music taste from my mum, she would watch a lot of BeeGees documentaries, and listen to their music so I always grew up around them and I still love them this day. She is also the biggest Abba fan, and I am now the biggest abba fan. She always had their music on and I loved it straight away, but then the film Mamma Mia came out and we were hooked. Mamma Mia is undoubtedly my favourite film, I know it off by heart and I have probably watched it over 500 times. When I discovered it I made my mum watch it every Saturday for around 7 weeks until she had enough! I think i am so drawn to it because I love Abba but also the way the film is set out, it is a feel good movie and it always cheers me up. I think because of my upbringing i definitely see the world through a brighter lens, my outlook on life is positive because I am lucky to have been brought up in a happy, positive environment.

These are some mood boards that I created which represent my childhood and what I relate to my growing up. Mainly ABBA and Mamma Mia, which was a huge part of my childhood.

More mood boards to represent how Mamma Mia influenced my childhood and how it influenced me growing up. Mamma Mia was definitely a major impact on me enjoying musical theatre and dancing for so long.

BY PHYLLIS SCHWAIGER PHOTOGRAPHY BY JIN AE SOO

QUESTION 12

the results are in..

*drum roll please*

LIVELY CENTRE OF ATTENTION !

-others see you as fresh, lively, charming, amusing, practical and always interesting. someone who is constantly in the centre of attention, but Sufficiently well-balanced not to let it get to their head. they also see you as kind, considerate and understanding; someone who will always cheer them up and help them out.

Honestly I was a little taken back by my results, I never look at myself as the centre of attention, however when I thoroughly thought about it, I guess it’s true. I do find myself in situations being the natural leader, appointed by others not by myself, and feeling like my opinion is valued as a deciding factor. I don’t feel like I ever demand the spotlight, I just naturally get it. I do think this stems from everyone in my family having really big personalities, me included, so I guess it just felt like the normal to me, Everyone in my family kinds of demands the spotlight in their own way and we all bounce off each other, so I guess its just second nature to me. I am definitely not shy so, it makes sense to me that I would get these results. I am very self assured and view myself as a naturally powerful person, not afraid of being in the spotlight has always been the way for me, growing up being s competitive dancer. I didn’t really know any different, and I think its made part of who I am today.

A MOOD BOARD I CREATED TO HELP ME VISUALLY REPRESENT MY CHILDHOOD, AND WHAT MAKES ME , ME.

Question 14

I think I am drawn to elevated elegance, whenever I am looking through red carpet looks or watching runway shows the pieces I am most enthralled with are dramatised classic pieces Some of my favourite pieces come from the Schiaparelli shows, as I feel the style and concept behind the shows are so fascinating and are always beautifully intriguing to watch. I think lighter concepts relate more to me, than the darker and gloomier concepts some brands come up with. This is just something that speaks to me as I am more of a lighter conceptual worker through my ideas and modules I have created. and also in my personal style I prefer an elegant, easier style I am also drawn to a certain colour, BLACK, I see black as the most versatile shade It definitely grabs my attention the most out of all of the looks I see, and I think black has such a personal meaning for me. For as-long as I can remember my mum has wore black almost everyday, it is her staple colour. The colour black to me reminds me of home, I am always drawn to the colour and I have semi adapted her ways of wearing it. My style is ever evolving, however I will always be linked to the colour black, and the powerful energy it radiates

Before I knew what style really meant, I can remember noticing what people were wearing first. noticing if their shoes matched their outfit, seeing if their accessories matched the outfit and I remember expressing my opinions to my mum. I knew who I was from a very early age and I was sure of my sense of style. Always convincing my mum to let me choose my own outfits because ‘I knew better’ and my mum let me express myself freely When I began watching gossip girl (the tv series) the first thing that caught my attention was the fashion. The characters where rich upper east siders in New York who had wardrobes to die for! If I didn’t think I was bordering obsessed with fashion before this show, I definitely was now. This show gave me a whole new perspective on styling and branding. Some of my favourite fashion looks still come from this show.

A collage created by me to help portray my communication and how I express my work.

Blair Waldorf Jane Birkin

Student at the Constance Billard School for Girls. Blair is the shotcaller of Billard’s social scene and becomes extremely paranoid anytime someone threatens her hegemony. She leads campaigns to alienate those who cross her, sets people up, and manipulates whoever it takes to stay on top.

Jane Mallory Birkin OBE was a British and French actress and singer. She attained internation al fame and notability for her decade-long musical and romantic partnership with Serge Gainsbourg. She also had a prolific career as an actress, mostly in French cinema

why is Jane Birkin so iconic?

& W h y i s s h e m y m u s e ?

Well to start, she has one of the most iconic bags named after her... ICON. she was the IT girl of the 70s, known for her wicker basket that was stuck to her side, she was known for her classic french elegance. she had a timeless appeal. what makes her so intriguing to me, is that she was effortlessly herself. Authentically her and i find that so inspiring and a major factor in a muse for me. Birkin was also a lifelong pro-democracy and animal rights activist. To me she embodied freedom, which is a characteristic i would lobe to surround myself with more sometimes I feel I get so caught up in being so tunnel vision on my goals, I miss the journey Having a muse who inspires me to be more involved with the journey instead of trying to rush to the destination, is super important to me British born Jane became a singer and actress, she was most famous for her work in France. along side being an actress she was a leading activist and always stood up for what she believed in.

Who is Blair Waldorf ?

Domineering, manipulative, and loyal. Blair has it all, yet she wants even more. She’s an obsessive overachiever with a shaky moral fiber, and she’ll go to great lengths to get what she wants. She sees other females as rivals and barely even trusts her best friends. Still, despite her ruthlessness, she can be sensitive and compassionate when her friends are in need, and won’t hesitate to defend someone she cares about. of course i know she is a character out of a show, however she is such an important role to me and i think she was executed perfectly She is career-focused and loves a challenge With an unmatched drive, she doesn’t stop until she has achieved her goals Blair is a natural born leader and uses her charisma to inspire those around her She greatly values efficiency and she can be impatient Blair is ruthlessly rational and there is little room for error in her life. As an extrovert, she directs her energy towards the outer world. When it comes to communicating, Blair is direct and she isn’t afraid to say exactly what she thinks. She can find it difficult dealing with emotions, be it her own or other people’s. I think this character really speaks to me because I feel I share traits with them. I feel she is the darker energy which I feel I can channel that energy in my work space. I also think seeing her weakness portrayed through screen has helped me to work through what i deem my weaknesses. I think having two muses who I look to helps me to have a wider impact and be able to fully appreciate both ends of the spectrum

WHY THESE TWO?

I think these two muses balance each out perfectly and they cater to both parts of my personality. One very structured and more free spirited muse. I feel this perfectly sums me up as a person and what I have learnt about myself throughout this component. I already knew I was a very structured person, I love the consistency of it, however I also love the idea of being free and letting go of some situations. Throughout this module I opened up and developed on not having to be so structured in life, and I am becoming more welcoming to the notion that I can not control everything and shouldn’t want to. My muses definitely reflect on my strengths, or I interpret them in these ways. My fun and playful side relates to Jane Birken and how free and fun she was. My more structured and perfectionist side definitely relates to Blair wWalkdorf and her dertimination. The common denominator between these two muses is that theyre both strong, bold women. Which is what I aspire to be, I can sometimes doubt my abilities and when looking to my muses, I feel more empowered and willed to carry on.

Question 16

When entering the industry I want my brand to reflect who I am portraying, and the message I am trying to get across. my message is fresh and futuristic and I want that to be clear to the industry. who I am is also a reflection on my brand, so I upkeep my desired brand throughout my social media and I know brands or industry will have access to my socials.

A collage created by me to help portray my communication and how i express my work.

I view myself as a very creative, conceptual person. The way I process my work is different and I think I view the world visually first. This definitely plays to my strengths and my brand is very conceptual because of this.I am always looking to be ahead of the masses and I look outwardly to how I could do this. When thinking of a campaign or an idea, personally it is best to think future facing and about the longevity of whatever I am creating. That is part of my brand, and what I bring to the industry. Being able to add durability to a brand is definitely what I strive for when creating a project and a campaign, so it is always in the back of my mind.Throughout this component I have realised how determined I am and how I will push through with my work and expand on all of my ideas.

SAINT LAURENT

The saint laurent style of advertising is a style I really look to for inspiration, the minimal downplayed style that Saint Laurent present with really intrigues me and I love referencing or looking to their campaigns for inspiration. The stripped back effortless feel is something I strive for in my brand, letting the images speak for themselves and not oversaturating their concepts is something I really look up to in my work brand.

Question 17

Having such a reliable legacy like the fcm and stepping into an already well oiled machine is such a positive for me and my career . having connections to so many different paths in the industry gives me a a-bit of an advantage stepping into the industry world. To turn this into a positive footprint for me I need to really immersive myself in all opportunities i receive, which I feel I do. Also getting to work with real time industry members is really great and brings a different perspective to my learning process.

Question 18

My brand at Chester represents what I believe in. For the outside world, industry mentors and peers, I want my message through my modules to be clear and informative. I like my images to portray the message and stand alone give a clear point. having all of last module to work on defining my brand, definitely helped me to outline and fully understand what i want my brand to be. Through my work, my ideas and concepts are clear to understand which i enjoy about them. Making sure that anyone looking at my work can clearly understand it, is one of my strong suits because I know that my work is not always going to be looked at as a collection. So it should be able to stand alone and be strong enough to tell my story through its singular state.

Question 19

Through my personal message I stand for equality and inclusion for everyone. I see it as a bare necessity and not a luxury. Through my work i want everyone to feel invited and welcome to my concepts and I want them to carry an airy future facing feel.

To have a lighter view on the world with my concepts and add a positive light.

Through my work I want to leave a message and impression of happiness, there is already so much negativity in the world and I would like my brand to be a break from that. I have the power to be anything i want and I have so much space to grow and develop which I think is beautiful.

VISUAL STORY2

VISUAL STORY3

VISUAL STORY4

VISUAL STORY5

VISUAL STORY6

VISUAL STORY

REFLECTION

Throughout all of the questions in this component, I enjoyed the visual stories the most as it relies solely on images to express what I want portrayed. My visual story one is what colour I view myself as. Before this component I never really gave what colour I am, however getting answers off my peers and giving it my own thought I definitely settled on navy. People tie the colour navy blue with trust, loyalty, and wisdom. And it incoincidentally fits in with all of my research and what I have found out about myself. For the next visual story I took a quiz to find out what building I am, and it gave me the Eiffel tower. People relate the Eiffel tower to love, strength and compassion. I feel this definitely represents my free spirit side of my personality that I have found through this component.

Looking at what flower I am wasn’t hard because I have related to this flower all my life. The peony is rare, high maintenance and beautiful. I first discovered the peony through the tv show ‘Gossip Girl’ and it clicked for me. I think I relate to this flower because I do view myself as a high maintenance person, I love to take care of myself and I prioritise myself. To follow through with the high level I hold myself to, I do view myself as a bridge to luxury brand. Which i think Maje is a perfect example of. It is elevated basics which are my favourite. Which brings me onto my style board, I love good quality pieces, and I lean towards a neutral palette. This is because I think it compliments my skin and hair tone. Throughout my style I have eye catching pieces that elevate the look. I prefer a clean, sleek look.

My final mood board is a summarisation of what I have learnt about myself throughout these questions and looking into myself for these answers. What I realised about myself is I am more an open person than what I originally believed. I am definitely more confident in myself more than I realised and I am glad I had to sit with myself and answer these questions.

Thank You for reading.

Tess Halliwell