Terry Wu Graphic Design Portfolio by Terry Wu

TERRY WU Graphic Design Portfolio

TABLE OF CONTENTS.

INTRODUCTION

PAGE 08

About Me Terry Wu PROJECT 01

PAGE 10

Kodak Rebranding PROJECT 02

PAGE 30

Snowy Village CafÃ© Web Design PROJECT 03

PAGE 48

Tadao Ando Book Design PROJECT 04

PAGE 62

PetSmart UX Design PROJECT 05

PAGE 82

TerraLingo Branding Design

TERRY WU GRAPHIC DESIGN PORTFOLIO

intro.

ABOUT ME TERRY WU BACKGROUND & CONCEPT I am Terry Wu, a graphic designer living in San Diego, CA. As a recent graduate from the Academy of Art University, I now hold a master’s degree in Graphic Design and Digital Media as well as a bachelor’s degree in Interior Architecture and Design. I am also an art editor, working at a global media company, Epoch Media Group for years. I am an architecture enthusiast. I see graphic design as another form of architecture. “Graphic design repeats in miniature what architecture does monumentally.” Successful graphic and architecture design both end with inventions that sit at the intersection of utility and aesthetics. In my design, I am always pursuing a kind of “architectural beauty”, which is extremely structured, organized, balanced, clean and neat.

CHAPTER

INTRODUCTION

PASSIONS

Architecture

Cats

Ramen

Travel

HOBBIES

PERSONAL TRAITS

DESIGN KEYWORDS

Tea Making

Logical

Structured

LEGO Building

Observant

Contrast

Meditation

Efficient

Minimalist

DEGREE 1

DEGREE 2

SCHOOLS

MA in Graphic Design

BFA in Interior

Academy of Art University

and Digital Media

Architecture and Design

Design Institute of San Diego

PHONE

LOCATION

terrywu99@gmail.com

858.900.3163

San Diego, CA

TERRY WU GRAPHIC DESIGN PORTFOLIO

P01 CREATE THE MOMENTS. OBJECTIVE Choose a dead brand and redesign its brand identity to fit a future vision. Through research, identify the companyâ&#x20AC;&#x2122;s soul and ensure that it transitions into the businesses re-brand.

CONCEPT I chose Kodak for this project. Kodak used to make cameras and films, and now with my rebranding, it is broadening the mission to provide creative professionals with many new ways to store, process and share images and videos as memories, information, portfolio and entertainment anywhere anytime. The new Kodak offers an engaging social networking platform, large-capacity storage solutions and a set of professional creative applications. Kodak is always here to empower the creative community, help creative professionals to share and push their ideas forward.

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KODAK REBRANDING

PROJECT

Kodak Rebranding CATEGORY

Logo Design

Branding

Booklet Design

KEYWORD

TYPEFACES

Connection

Avenir Next Regular

Bright

Avenir Next Bold

Web Design

COLOR PALETTE

Arc

COURSE

INSTRUCTOR

SEMESTER

The Nature of Identity

Jeremy Stout

2018 Fall

TERRY WU GRAPHIC DESIGN PORTFOLIO

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KODAK REBRANDING

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KODAK REBRANDING

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KODAK REBRANDING

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KODAK REBRANDING

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KODAK REBRANDING

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KODAK REBRANDING

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KODAK REBRANDING

TERRY WU GRAPHIC DESIGN PORTFOLIO

sno

snowyvillage.com/contact

owyvillage.com

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KODAK REBRANDING

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KODAK REBRANDING

TERRY WU GRAPHIC DESIGN PORTFOLIO

P02 HEALTHY INDULGENCES. OBJECTIVE Choose a local small business (café, theatre or art gallery) that needs a new website and mobile application. Design or redesign a website for it.

CONCEPT I chose a small café called Snowy Village which newly opened dessert shop located in Mira Mesa, San Diego, California. Snowy Village Dessert Café is looking to get an official website in order to increase sales, improve interaction with existing and potential customers and to build up the brand. My goal is to develop a well-thought-out responsive website (including desktop, tablet and mobile versions) to fulfill the client’s needs and expectations for this website.

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SNOW Y VILL AGE WEB DESIGN

PROJECT

Snowy Village CafÃ© Web Design CATEGORY

Web Design

Mobile App Design

KEYWORD

TYPEFACE

Fresh

Avenir Light

Joyful

Avenir Roman

Business Strategy

COLOR PALETTE

Healthy

COURSE

INSTRUCTOR

SEMESTER

Digital Design Studio

Patrice Anderson

2018 Fall

TERRY WU GRAPHIC DESIGN PORTFOLIO

Site Map SNOWY VILLAGE

HOMEPAGE

HEADER (MENU BAR)

ABOUT

· Brand Story · Brand Features

· Bingsoo · Taiyaki · Drinks

CONTACT

· Map (Google) · Contact Number · Operation Hours

MOBILE APP

· Landing Page · Call-to-action Button

BODY

SLIDESHOW

· Branding Images · Promotions · Store Image

FEATURE INTRODUCTION

· Ingredients · Bingsoo

· Image Gallery (from Instagram)

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SNOW Y VILL AGE WEB DESIGN

APP

(MOBILE ONLY)

APP

REDIRECT

MOBILE APP or APP STORE FOOTER

BRANDING

· Logo · Term of Use · Privacy Policy

SOCIAL MEDIA LINKS

· Copyright Symbol · Business Name · Year

· Facebook · Instagram · Twitter

Platform

Secondary

Primary

Tertiary

Acquisition

TERRY WU GRAPHIC DESIGN PORTFOLIO

Style Tile | 01

BRANDMARKS

| 03

COLOR PALETTE

Primary

#8bd3d4 139, 211, 212

#ffffff 255, 255, 255

| 02

#00d3d4 0, 211, 212

#a7a9ac 167, 169, 172

#58595b 88, 89, 91

ADJECTIVES

SNOWY comfy fresh & healthy JOYFUL

Secondary

#f1bc96 241, 188, 150

#fef0d3 254, 240, 211

#b2fb98 178, 251, 152

#ffa38e 255, 163, 142

CHAPTER

| 04

Avenir

SubTitle

Body

Link

| 05

SNOW Y VILL AGE WEB DESIGN

| 06 IMAGES/PATTERNS

TYPOGRAPHY

Aa Title

Description Light Roman

We believe that absolutely everyone needs a dessert that makes them feel good.

Avenir Roman 48pt

desktop

Avenir Roman 40pt

Tablet

Avenir Roman 32pt

Phone

Avenir Roman 36pt

desktop

Avenir Roman 32pt

Tablet

Avenir Roman 26pt

Phone

Avenir Roman 16pt

all

Avenir Light 16pt

all

Avenir Light 14pt

all

This is a text link example.

BUTTONS

NORMAL

HOVER

NORMAL

HOVER

all

| 07

ICONOGRAPHY sidebar

dropdown

swipe left

swipe right

cancel

phone

map

social media

TERRY WU GRAPHIC DESIGN PORTFOLIO

snowyvillage.com/contact

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snowyvillage.com

SNOW Y VILL AGE WEB DESIGN

TERRY WU GRAPHIC DESIGN PORTFOLIO

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SNOW Y VILL AGE WEB DESIGN

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SNOW Y VILL AGE WEB DESIGN

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SNOW Y VILL AGE WEB DESIGN

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SNOW Y VILL AGE WEB DESIGN

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SNOW Y VILL AGE WEB DESIGN

TERRY WU GRAPHIC DESIGN PORTFOLIO

P03 POET IN CONCRETE. OBJECTIVE Design a book that celebrates â&#x20AC;&#x153;artisans,â&#x20AC;? that displays a well-defined type system, includes graphics, and a hard cover.

CONCEPT Tadao Ando is my favorite architect. He was the first man who got four major international architecture awards including the Pritzker Prize. Ando is a master of using natural materials like glass and concrete, and his works has minimalist aesthetics and deeply influenced by traditional culture. So for this project, I designed a book to introduce him and showcase his seven master pieces in four countries from 1989 to 2016.

CHAPTER

TADAO ANDO BOOK DESIGN

PROJECT

Tadao Ando Book Design CATEGORY

Book Design

Book Editing

KEYWORD

TYPEFACE

Minimalist

Gotham family

Web Design

COLOR PALETTE

Architectural Contrast

COURSE

INSTRUCTOR

SEMESTER

Type Systems

Anitra Nottingham

2018 Spring

TERRY WU GRAPHIC DESIGN PORTFOLIO

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TADAO ANDO BOOK DESIGN

TERRY WU GRAPHIC DESIGN PORTFOLIO

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TADAO ANDO BOOK DESIGN

TERRY WU GRAPHIC DESIGN PORTFOLIO

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TADAO ANDO BOOK DESIGN

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TADAO ANDO BOOK DESIGN

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TADAO ANDO BOOK DESIGN

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TADAO ANDO BOOK DESIGN

TERRY WU GRAPHIC DESIGN PORTFOLIO

P04 WHERE PETS GET SMART. OBJECTIVE Considering responsive design, utilize UX principles to redesign an e-commerce website for a brand whose website doesnâ&#x20AC;&#x2122;t have good user experience.

CONCEPT I am an animal lover and very interested in animal related products and service, so I chose PetSmart for this project. The current PetSmart doesnâ&#x20AC;&#x2122;t provide very good user experience. To improve this website with better UX design, my goals are to create clear classification and hierarchy for the web contents, create a clear and easy-to-understand icon system and visual representation. Additionally, clear layout for the category pages and an easy-to-follow check-out page are very important for online shopping experience.

CHAPTER

PETSMART UX DESIGN

PROJECT

PetSmart UX Design CATEGORY

Web Design

Mobile App Design

KEYWORD

TYPEFACE

Friendly

Gotham family

COLOR PALETTE

Energetic Clean

COURSE

INSTRUCTOR

SEMESTER

Principles of UX

Joseph Oâ&#x20AC;&#x2122;Donnell

2018 Summer

TERRY WU GRAPHIC DESIGN PORTFOLIO

Continue Shopping

HOMEPAGE

Categories (menu)

SubCategories

Category Page

Browse

Recommandation Lists (Homepage)

User’s Choice

Check Out

User’s Choice

Category Page

User’s Choice

Continue Shopping

Pages

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PETSMART UX DESIGN

Product Page User’s Choice

User’s Choice

Quick View

Add to Cart

Cart/Check out

Product Page User’s Choice

Quick View

User Actions on the Same Page

User’s Choice

Path Options

Forward

Backward

TERRY WU GRAPHIC DESIGN PORTFOLIO

snowyvillage.com/contact

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snowyvillage.com

PETSMART UX DESIGN

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PETSMART UX DESIGN

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PETSMART UX DESIGN

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PETSMART UX DESIGN

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PETSMART UX DESIGN

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PETSMART UX DESIGN

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PETSMART UX DESIGN

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PETSMART UX DESIGN

snowyvillage.com/contact

TERRY WU GRAPHIC DESIGN PORTFOLIO

P05 A DIFFERENT LANGUAGE IS A DIFFERENT VISION OF LIFE.

OBJECTIVE Define a problem in the world today and create a product or service that addresses that issue. Design and develop a unique visual system through multiple deliverables.

CONCEPT According to published reports, â&#x20AC;&#x153;learning a foreign language improves ability to solve problems, logical thinking and creativity.â&#x20AC;? I am bilingual in English, Mandarin (and Cantonese), so with my personal experience and interest, I created a brand TerraLingo to promote young child second language acquisition. Through the booth, app and sample learning kits, parents and children will find out interesting and useful information of the six recommended languages. TerraLingo also help parents make wise choices on which language(s) their children should learn.

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TERRALINGO BRANDING DESIGN

PROJECT

TerraLingo Branding Design CATEGORY

Logo Design

Branding

Mobile App Design

KEYWORD

TYPEFACE

Geometric

Gotham family

COLOR PALETTE

Brightness Playful

COURSE

INSTRUCTOR

SEMESTER

Visual Thinking

Sandra Isla

2018 Spring

TERRY WU GRAPHIC DESIGN PORTFOLIO

Terra Lingo

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TERRALINGO BRANDING DESIGN

TERRY WU GRAPHIC DESIGN PORTFOLIO

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TERRALINGO BRANDING DESIGN

TERRY WU GRAPHIC DESIGN PORTFOLIO

Terra Lingo FRENCH GERMAN

JAPANESE CHINESE

ITALIAN

SPANISH

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TERRALINGO BRANDING DESIGN

SPANISH

FRENCH

GERMAN

ITALIAN

JAPANESE

CHINESE

TERRY WU GRAPHIC DESIGN PORTFOLIO

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TERRALINGO BRANDING DESIGN

STUDY JOURNAL TerraLingo

TERRY WU GRAPHIC DESIGN PORTFOLIO

Parent Forum Newest

Forum Instructor

Featured

Frequent

David Borg

144

165

Likes

Followers

Comments

1 /2 STEPS

Should my children learn Chinese?

Program

Unanswer

New Account Ranking

samwong Upload a profile picture (optional)

Feed Suzan Young

Terra Lingo

Account

204

160

Likes

Followers

Comments

Ranking EMAIL

samwong@gmail.com

Sam Wong

121

145

Likes

Followers

Comments

USER NAME

Should I study Chinese with my child?

SETTINGS

Password

Where to find good French teacher?

Sample kit

Ranking kevinarleo First time here? Sign up.

ABOUT CONTACT

Gisela West How old does your child begin to learn Italian?

204

160

Likes

Followers

Comments

Ranking

Next Not the first time here? Log in.

Jerry Mice Should my children learn Chinese?

Ranking

Parent Forum

Profile

Parent Forum

 Newest

Featured

Frequent

Instructor

David Borg



Ranking

53 days ago



Unanswer

Should my child (4-year-old) learn Chinese? David Borg

Sam Wong

Terra Lingo

Should my children learn Chinese?

Chinese San Diego, CA

Friends

Interested language

Chinese (primary)

Interested language

Japanese

Child 2 Location Email

Likes

Followers

Comments

Kevin Arleo

second language since my wife and I think that brain development in this stage. Many friends told me Chinese is a good choice becuase it will be very fast. However, my concern is Chinese is very

Where to find good French teacher?

204

160

Likes

Followers

Comments

Likes

different from English, so it may be very difficult to

Suzan Young

learn. I am not sure if it's really a good idea for my

358

little buddy... Any suggestion or idea?

Ranking

Comment

Terra Lingo German language door

learning a second language is very beneficial his

Followers

Comments

165

samwong

User name

Child 1

165

My child Alex is 4-year-old and he is ready to learn a

helpful in the furture, the country is growing very

Discussions

144

Ranking

Alex (boy, age 6) Serena (girl, age 4) San Diego, CA samwong@gmail.

com

Sam Wong Should I study Chinese with my child?

121

145

Likes

Followers

Comments

Ranking

Suzan Young

Gisela West How old does your child begin to learn Italian?

204

160

Likes

Followers

Comments

Ranking

Bob Chang instructor

Good question! My daughter has been learning Chinese for two years, she's doing very well... kids are smart, they learn language fast! So I would say GO FOR IT!

Jerry Mice Should my children learn Chinese?

Comment

I have the similar question... Thanks for bringing it up. I have two children, a 6-year old boy and a 4-year-old gril, I

Ranking

Comment

Hello David! I am a Chinese instructor with Dragon Learning Center. Chinese indeed is a good choice for your child. Learning Chinese can help students do better in school. Children who begin learning Chinese at a young age... Read more

Suzan Young

CHAPTER

TERRALINGO BRANDING DESIGN

Program

 Japanese

Spanish

German

Italian

Feed

Program

KaQui

Ranking

Japanese



Language Door

app

Chi

of a quiz to memorize kanji readings and meanings

Ranking

French

class

KaQui helps learning Japanese. It takes the form

LANGUAGE DOOR

and adapts to the user learning pace. A stellar

$300/month

45min/class

within 5 mile

textbook-type app, KaQui employs a “tutor” who

KaQui app KaQui helps learning Japanese. It takes the form of a quiz to memorize kanji readings and meanings and adapts to the user learning pace.

reads out a script while you follow along. The

Language Door Irvine opened in 2004, and has

explanations are thorough, and where Japanese

provided classes in dozens of languages to students

words pop-up, which is unsurprisingly often, you

from all over the Orange County area. Our focus is on

can toggle them from rōmaji (English spelling) to Japanese writing. Having someone reading out lessons are free!

Like Like 145

Share 14

small group classes to maximize the interaction between students and teachers.

pronunciation is especially useful, and the first 20

3min ago

Like Comment

Events

Comment

San Francisco Bilingual Education Fair

8/10

Video Introduction

classes

apps

16hr ago

World's Largest Education Research Group Kicks Off Annual Conference

materials

News

Gus on the Go 1 day ago

app

CALL

Gus on the Go: Japanese offers a comprehensive way of learning nearly 90 vocabulary words through interactive lessons and fun vocabulary games.

Like 145

Share 14



Fabrice Jaumont Embassy of France Talk about French Education in U.S.

VISIT



Blog

8/10

Sample kit



CHINESE



Guest Info

Guest Information



Payment Select Payment

CHOOSE



YOUR

FULL NAME

Couse Mohammed

LANGUAGES

PHONE NO.

858 - 345 - 7989

EMAIL ADDRESS

Debit/Credit Card info

cousemo@gmail.com NAME ON CARD

SHIPPING ADDRESS

Spanish

French

7519

· · · · TerraLingo Sample Learning Kit (German) German

Italian

Couse Mohammed

New Salm

Street San Diego

CARD NO.

4293 - 9320 - 2581 - 2233

92126

BILLING ADDRESS

EXP DATE

CVV

02/26

346

SAME AS SHIPPING

35.95

Free Shipping for TerraLingo Members In Stock. Want it April 27? Order within 14 mins.

 Remember Me

Sold by TerraLingo. Gift-wrap available..

Japanese

Chinese

Add to Cart Proceed to checkout

PAY NOW

TERRY WU GRAPHIC DESIGN PORTFOLIO

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TERRALINGO BRANDING DESIGN

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TERRALINGO BRANDING DESIGN

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TERRALINGO BRANDING DESIGN

100

TERRY WU GRAPHIC DESIGN PORTFOLIO

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THANK YOU

terrywudesign.com