Farrell’s Daughter

By Terry L. Watson

Trish Bernard, of Dallas, TX, is the Marketing Director and owner of Farrell’s Daughter Marketing & Graphic Design. Her company specializes in helping small businesses overcome challenges such as ADD, ADHD, PTSD, anxiety, and technology struggles. She also assists brands in implementing straightforward marketing strategies complemented by stunning visuals. From inception to completion, Trish provides ongoing support and utilizes efficient tools to minimize time spent on individual projects while maximizing outcomes for each campaign. Additionally, Trish owns a boutique wedding planning company.

Originally from New Orleans, LA, that is the place Trish credits with learning about hospitality. Farrell’s Daughter is a tribute to her late father, who instilled in Trish the value of serving others. “I uphold his commitment to community service by treating each human individually,” she says. Trish attended Texas Southern University and finished with a Bachelor of Science in Sociology. Her education enables her to bring a deep understanding of human behavior and communication to her business approach. It also allows her to create personalized solutions that cater to her client’s unique and individual needs.

Before becoming an entrepreneur, Trish spent 11 years working in corporate finance. However, her perspective changed when her dad passed away. “Losing my dad made me realize I wanted to enjoy my life, including loving what I do for work. While finance is a great field, it wasn’t my passion, and I was tired of settling and being afraid to leap into something that truly fulfilled me. I didn’t want to spend my last day on earth doing something I didn’t like and just for a paycheck,” she compassionately stated. Her next move was involving herself in three different business ventures before finding her true calling in marketing and graphic design.

Being an entrepreneur, specifically a serial entrepreneur, has its perks. Trish says she loves her career and the freedom it offers her to explore all aspects of her businesses. “Each facet reflects who I am and what I’m passionate about, and I’m genuinely grateful for that. Whether creating websites and branding, crafting content and strategies, or planning events, I’ve realized that there’s nothing I can’t accomplish. Even more, I’ve learned the incredible power of having a supportive team, and with their assistance, I can concentrate on the parts of my businesses that I truly love.”

Trish has faced numerous challenges in business, such as the fear of failure, maintaining the right mindset, and not allowing anything to hinder her path to success. She has also found ways to overcome them. “I learned that it’s crucial to remain flexible and open-minded because your dream may not unfold how you imagined, and that’s perfectly okay. Conquering the fear of failure as a business owner empowers you to find creative solutions to other hurdles, such as financial constraints or limited resources. By cultivating a resilient mindset, you can overcome challenges and continue on your path to success,” she shared.

Trish appreciates her entrepreneurial journey and admits there isn’t much she would change about how things have happened. She says, “My journey has undeniably been a unique experience filled with challenges. One of the toughest aspects was starting as an entrepreneur without prior knowledge or formal training, forcing me to learn everything independently. This meant encountering numerous hurdles along the way. I may have a list of things I wish I had done differently on tough days. However, when I look at where I am now, I believe that my imperfect journey is why I have successfully sustained my business for over five years. Each obstacle I faced provided an opportunity for growth and learning. The lessons I learned from those experiences have made me resilient, adaptable, and resourceful.”

Helping others, Trish says, is incredibly addictive, and witnessing her client’s positive transformation and growth in business brings her immense joy and fulfillment. “My clients have had the most profound impact on my business, as their satisfaction and success are at the core of what I do. Their trust in my expertise and willingness to collaborate and implement my strategies have truly shaped the direction and success of my business. Their feedback, challenges, and triumphs inspire me to push boundaries, innovate, and provide better solutions.”

Trish appreciates her entrepreneurial journey and admits there isn’t much she would change about how things have happened. She says, “My journey has undeniably been a unique experience filled with challenges. One of the toughest aspects was starting as an entrepreneur without prior knowledge or formal training, forcing me to learn everything independently. This meant encountering numerous hurdles along the way. I may have a list of things I wish I had done differently on tough days. However, when I look at where I am now, I believe that my imperfect journey is why I have successfully sustained my business for over five years. Each obstacle I faced provided an opportunity for growth and learning. The lessons I learned from those experiences have made me resilient, adaptable, and resourceful.”

As her future unfolds, Trish plans to find better, more hands-on ways to support her clients. She also plans to assist business owners and empower their enterprises to flourish and succeed. “I plan to earn a few more certifications to continue to educate myself and stay upto-date with the latest industry trends and technologies, ensuring that my clients benefit from the most effective and cutting-edge approaches.”

To learn more about Trish Bernard and Farrell’s Daughter, please visit their website.