Squash The Beef Catering LLC

By Terry L. Watson

Photos by Squash The Beef Catering LLC

One thing is for sure; you better bring your appetite.

Kurtis J. Williams and Candace Maiden are the owners of Squash the Beef Catering. They are also life partners, business partners, and parents of a bright and energetic five-year-old girl. Kurtis is the Executive Chef, and Candace is the Catering Director. To make things run effectively, they each play a role that connects to their respective strengths. Kurtis is a self-taught chef who learned how to make vegan soul food by traveling and trying different foods. Additionally, he has also worked 10-plus years as a Behavioral Specialist.

Kurtis became a vegan in 2017 after watching the documentary “What the Health “ and experiencing the devastating loss of his mother. He then decided to take action and change his diet and lifestyle. Through much research, Kurtis committed to a plant-based diet to manage his pre-existing medical conditions and improve his overall health.

The first two weeks were the most challenging he says. He found it very frustrating to find meal options and foods that tasted good and creative ways to cook in the kitchen. Over time, he learned the importance of committing to this lifestyle change because his health improved. To remain interested in cooking and eating vegan, Kurtis went on a journey and traveled to Toronto, New York City, Chicago, and Washington, D.C. He dined at some of the best, world-renowned plant-based restaurants and determined that vegan food can and should taste good.

That experience ultimately led him to create recipes and learn to make his favorite Americanstyle comfort food, both healthy and vegan versions. Vegans and non-vegans both remarked on how delicious and satisfying his food was. Kurtis then decided that if more people could experience good, quality, tasty vegan food, maybe they would change to a plant-based diet. Thus the idea of Squash the Beef Catering was birthed.

Kurtis tested this theory and, in 2019, entered his first food competition. At the Vegan Chili Cook Off in Lakewood, OH, Kurtis debuted his homemade chili and introduced Squash the Beef. Kurtis won 1st place, and the audience demanded more and desperately wanted to try his other homemade recipes, including his vegan soul rolls, dirty grits, and vegan lasagna.

At her core, Candace is an educator and has worked in the education field for over nine years. She is also the Catering Director and manager of Squash the Beef Catering. She also became vegan in 2017, deciding on the lifestyle change after watching the documentary “What the Health” and reading about the benefits of a plant-based diet. She is also raising their daughter vegan, encouraging her to make ethical decisions regarding the treatment of animals. Like Kurtis, Candace, too, was frustrated with the vegan options and selections in the Greater Cleveland area and wanted to be a part of the solution to encourage others to go vegan. Candace came up with the name Squash The Beef, a colloquialism in the hip hop world and a catchy name she believed would illustrate vegetables’ power over meat.

Candace is responsible for the marketing and creative design of Squash The Beef LLC, and making sure the brand is widely received. She hopes that Squash The Beef attracts vegans and provides an alternative way of eating for nonvegans alike. “My desire is for people to realize that good, quality food can be satisfying without the death of animals,” she says.

Squash The Beef Catering LLC was launched March 15, 2019. It is a 100% vegan catering company designed to provide high-quality vegan comfort food that does not compromise taste or nutrition. They also offer meat alternatives by recreating comfort foods without using animal products.

They also provided catering services for small groups/parties, corporate events, pop-up shops, food festivals, and fairs. Orders can be made by phone or online, and delivery and pick up is an option also.

The couple recalls when vegans were almost ostracized and considered members of some far-strung cult—weird and radical. But not today. The number of individuals identifying as vegan is rapidly growing. Meat-free and ethical populations are becoming more than just a trend; there is a global dietary shift away from animal products.

Some of Squash The Beef Catering products are Vegan Comfort Food, the Comfort Cone, the Comfort Burger, Kale Lemonade, and PeachMango Lemonade. While their typical clients are vegans vegetarians, they also cater to anyone interested in veganism.

“We educate people on an alternative diet and lifestyle. Veganism has helped us improve our health, and we want others to experience this. This is why we love what we do,” Candace shares. And possibly because of the overall positive health benefits their menu offers, the community has embraced Squash The Beef with open arms. “Other business owners in Cleveland have been so supportive and instrumental. We are grateful for our experience with Honeycomb Credit, which allowed us to Crowdfund money and purchase a food trailer. Being a mobile food business was a significant pivot and has proven profitable.” While the future looks bright for Squash The Beef Catering, Kurtis and Candace both agree there is still a long way to go. Their short-range goal is to continue operating its mobile food business and increase its presence in the marketplace. Next, they hope to open a vegan sports bar. With their determination, anything is possible.

To learn more about Squash The Beef Catering LLC, please visit their website.