MEET PRESTON SUPERSTORE

MIDDLEFIELD MEANS BUSINESS. THAT’S A PROMISE.

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Preston Superstore

BY: PARIS WOLFE

Preston Superstore in Burton has been family-owned and operated for nearly 30 years. The dealership offers a selection of new vehicles from Chevrolet, Ford and Kia as well as Certified Pre-Owned used vehicles of all makes and models. Jackie Preston-Franck, customer relations manager, shared a bit about the dealership with us.

WHEN DID PAT PRESTON ACQUIRE THE DEALERSHIP?

Pat bought the Chevrolet dealership 29 year ago. It relocated several times as he looked for a forever home. Burton was a perfect fit. Pat grew up in the small town of New Castle, Pa. He loved the feel of a small town and Burton reminded him of that.

WHAT MAKES THE PRESTON SUPERSTORE DIFFERENT?

It starts with Pat’s background in hospitality. He studied hotel management at the University of Nevada, Las Vegas. He worked more than 15 years for Marriott Hotels, where he learned the importance of customer experience. He taught us to make sure the customer's needs come first. We work to make our guests feel welcome and comfortable.

Rescue Village 15463 Chillicothe Road Novelty, Ohio 44072 Featuring The Joe Hunter TrioVisit Us: www.middlefieldmeansbusiness.com

WHAT DOES GREAT CUSTOMER SERVICE LOOK LIKE?

We lead by making our guests comfortable and happy. Instead of leading with a sales pitch, we listen to the wants and needs of our guests and try to match them to a vehicle.

We have refreshments in guest lounges. We provide pizza on Saturdays to guests and team members. We have complimentary pickup and delivery service as well as shuttle service for our guests. We provide complimentary car washes to all service guests. These little touches that go a long way.

WHAT HAS CHANGED IN YOUR BUSINESS DURING THE PANDEMIC?

Many things have changed since the pandemic in the car industry but the key to staying in the game is to adapt to change and develop new ways of doing things and understand what is important to our guests.

For our guests, not a lot has changed in the way they shop. They still do most of their research online and then come into the dealership. For those who feel more comfortable, we will do onsite deliveries.

WHAT VEHICLES SELL BEST?

In this area, we sell a lot of trucks and SUVs. These vehicles withstand our weather and keep people feeling safe. All three of our brands have so many great options.

HOW ARE YOU INVOLVED IN THE COMMUNITY?

Pat made giving back a priority when he started this business. This community embraced us, and we have embraced them right back. That's what a community like this is all about. Pat has always had a soft spot for schools and veterans, but our giving is not limited to those areas. We are active in the local 4-H program and many other organizations.

10779 Mayfield Road Chardon, Ohio 44024 10779 Mayfield Road Chardon, Ohio 44024 440.286.POND (7663) 800.689.LAKE (5253) fax: 440.286.1300 info@aquadocinc.com 440.286.POND (7663) 800.689.LAKE (5253) fax: 440.286.1300 info@aquadocinc.com www.aquadocinc.com

HOURS: Monday-Friday: 8AM–5PM Saturday: 9AM–3PM Sunday: Closed

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