2 minute read
Pity the fool that underestimates telemedia
To paraphrase Hannibal Smith in The A Team, I love it when a plan comes together. As World Telemedia Marbella revealed –and how this issue of Telemedia magazine attests – messaging, content and payments are all now forming one offering.
If proof were needed, turn to page 8 of this magazine to see how Dynamic Mobile Billing and engagement company Spoke are working under the name Viveri to create an engagement and payment powerhouse to offer media companies, charities and anyone else who may be interested the ability to engage, sell and monetise pretty much anything.
This chimes with recent changes across Europe as to how DCB is being used, with many mainstream businesses starting to see it as a viable way to on-board users to a range of services (see pages 1-4). In Germany in particular, the MNOs have got together to give carrier billing its own brand name and logo, while German payment platform InternetQ has now garnered a licence from the German regulator to use DCB to sell physical and quasi-physical goods (see page 10).
The importance of DCB and content and VAS all working together is further showcased by the shifting demand for highquality content subscriptions seen across the market (see page 16), which finds that not only are consumers demanding a much higher volume of much higher quality content (see page 18), but also that DCB is proving to be the most convenient way for them to pay for it – across Europe and in MENA and beyond (see page 19). telemediaonline.co.uk @telemediaTweets
SMS continues to shape how many consumers engage with brands and merchants (see page 12). But with the likes of WhatsApp growing its reach into this market (see page 14), it won’t be long before we see all messaging types playing a pivotal part in generating content use and offering payments from message.
With issues around scams and fraud being addressed across the world (see pages 22- 26) telemedia is definitely set to see some action and adventure in 2024.
