Petals Christmas Success Guide

CHRISTMAS 2019

SUCCESS GUIDE

PRODUCT TRENDS

CHRISTMAS SPARKLE | K2

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10 BEST SELLERS

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SOCIAL MEDIA

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E F LO R I S T U PDAT E

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Christmas Temps

Confirm Christmas temps and delivery drivers

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Projected Best Sellers

Finalize your lineup. See Petal’s projected best sellers on page 9

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17 Social Media

Post, tweet and blog behind-the-scenes Christmas bouquet creations

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0 MERRY 0

0 BOXING 0

Christmas

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NEW YEARS eve

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TR EN D S See the trends behind our Petals bouquets

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ASK A FLORIST Petal's partner florist share their marketing strategies

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INSTAGRAM 5 reasons your shop should be on Instagram

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FLORAL TREND The 2019 christmas floral trends

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Trends RED & WHITE DELIGHT

Hugs at Christmas X21

MERCHANDISING TIP: Display products with red and white cookies, ornaments or even a red and white miniature tree!

CLASSIC CHRISTMAS

Christmas Glow X11

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MERCHANDISING TIP: Set up a tablescape with Christmas Glow as the centrepiece. Use other ribbon holiday crafts to decorate the table.

LIVING LODGE

Country Christmas X19

MERCHANDISING TIP: Create faux presents wrapped in hessian and decorated with natural elements like evergreen sprigs.

CHRISTMAS IN THE AIR

Victorian Christmas X16V

MERCHANDISING TIP: Vintage Christmas is making a comeback. Complement this Victorian arrangement with illustrated antique Christmas cards display.

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Projected 2019 Holiday Best Sellers

Sweet Sparkle K48V

Christmas Grandeur X14

Christmas Poinsettia X18

Christmas Carols X23

Victorian Christmas X16V

Country Christmas X19

Hugs At Christmas X21

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Christmas Glow X11

Heart Of Christmas X17

Christmas Elegance X13

Ask a Florist How do you bring in customers during the busy holiday season?

We also promote a free upgrade like a free vase for Valentine's Day.

We send out promotions through our Email Service Provider, MailChimp to our past customers offering free delivery or a discount offer. On our website, we also promote a free upgrade like a free vase for Valentine’s Day or free chocolates at Christmas which seems to work well.

WHITNEY | THE FLOWER BOUTIQUE

I will boost a Facebook ad for a day or two by paying $10 to $20.

At Bloomers we use our Facebook, Instagram and our web page to advertise our bouquet availability and our custom bouquets. Doing the odd boost on an advertisement helps as well. I will boost a Facebook ad for a day or two by paying $10 to $20. It targets more people and you get a lot more likes and comments on the post. You can also boost on Instagram as well, and it goes through your Facebook account for payment.

LEEANNE | BLOOMERS

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eFlorist = Endless Ways to Customize Your Website Change Your Website Design!

There are 3 different eFlorist templates from which you can choose, and 5 different skins for each template. Personalize your store’s eFlorist site to fit your design aesthetic. View them on the Petals Exchange, under the eFlorist tools/templates.

Choose a specialty banner to add some flair to your eFlorist site as well. View them on the Petals Exchange, under the eFlorist tools/homepage banners.

If you have any questions regarding your eFlorist website, please contact our eFlorist team: Australia - Phone: 1800 802 035 and select option 5

New Zealand - Phone: 0800 565 200 and select option 5 Email: eflorist@petalsnetwork.com

We at 7 Days Florist are very happy with our eFlorist website! It’s easy to read, process, and navigate. It keeps our buyers and visitors glued to our site, due to its many features: valuable and well-formatted content, attractive colour design, fast loading time, and effective navigation. It would be hard to imagine what the results would have been if we did this ourselves. Bottom line: we are reaping the benefits.

Thank you Petals Network!

IMELDA AND SAM, 7 DAYS FLORIST, CHERMSIDE, QLD

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AfterPay is Coming!

What is it?

Afterpay allows your customers to pay in 4 instalments, interest-free. They will be able to shop and enjoy now and pay later.

What do you need to do?

Nothing! Afterpay will be automatically enabled and offered to customers. Sending orders through your eFlorist website.

When will it be available?

Expect to see Afterpay enabled on your website in the next few weeks.

What’s the benefit?

Afterpay make it easier for online customers to pay for their purchase which will lead to high conversion rates and more orders for your store.

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5 Reasons Why You Should Be on Instagram Every day, 500 million people log on to Instagram. While your customers are viewing their friends' and family's photos, they are also seeing posts by brands.

200 Million Instagrammers visit at least one business profile a day.

200 Million Daily Instagram Story users.

75% of Instagrammers take action after being inspired by a post.

60% of Users Learn about a new product or service on Instagram.

68% of Instagrammers engage with brands regularly.

*Sourced from Statista, Constant Contact, Adspresso, Lyfe Marketing, Social Media Explorer, Small Business Trends.

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How to use #Hashtags

With so many accounts and photos on Instagram, getting your business noticed can seem like a daunting undertaking. Hashtags can help with that. Their purpose is to make it easier for people to find, follow, and engage with your page.

HERE'S 5 TIPS ON HOW TO USE THEM:

Relevance – Hashtags must be relevant to your store, business, or products. Suggested hashtags: #florist, #flowerdelivery, #(YOUR TOWN NAME), #flowershop, #(YOUR SHOP NAME).

Less is More – Even though you can use up to 30 hashtags, data shows that 9 is the sweet spot with a steep drop-off after 10 hashtags per post.

Stay Focused – Competition for common hashtags is fierce. Use specific or niche hashtags to stand out to your audience.

Brevity – Keep hashtags short and easy to remember (#LoveOutLoud, for example).

#Tip: Save commonly used hashtags in the notes on your phone, so you can copy and paste them into your Instagram post.

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Petals Staff Q&A What’s the weirdest/funniest part of your job?

Working on our international orders! It’s interesting to get the chance to talk with people from all around the world and hear their experiences. Who would have thought I’d be talking regularly with people from the UK, NZ, Japan, and Brazil from a small office in Armidale. There’s never a dull day at Petals!

ANDREW B. | CALL CENTRE OPERATOR

I started working at Petals in 1997. I love talking to our member florists in Australia and New Zealand and have shared so many funny moments with our customers and florists. In my spare time, I love visiting craft and antique shops, and love working with mosaics and lead lighting.

WENDY M. | CALL CENTRE OPERATOR

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2019 Christmas Floral Trend Break out of the red flowers and greenery rut this holiday season, Teleflora education specialist Gerard Toh AIFD, CFD, CCF, advises on a new trend popping up for Christmas.

Tactile & Touchable

WHITE LA LILIES

NATURAL TEXTURES, ORGANIC SURFACES, & COLOURS

GREEN DIANTHUS

ANASTASIA GREEN CHRYSANTHEMUMS

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eFlorist Tips for a Top Holiday Website Check website preparation off your holiday to-do list with tips from eFlorist Website Manager, Teresa Sufczynski.

BOUQUET PRICING Determine if the eFlorist SKU pricing is suitable for your market and you have the available products.

MERCHANDISING Verify your eFlorist site is merchandised to suit your business needs, if not, ask the eFlorist team to update it.

DON'T DELAY Don’t wait until the last minute to prepare your website for Christmas!

Knowledge is power and once our florists realize how powerful our websites are they can really start to grow their online presence. We have an entire staff that is dedicated to teaching florists how to use our eFlorist self-administration tool.

TERESA SUFCZYNSKI

Our eFlorist team is more than happy to make changes to your eFlorist site on your behalf. You can reach our eFlorist team by email; eflorist@petalsnetwork.com.

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Start Your Christmas Planning Today Pre-Holiday: SECURE ORDERS: Send your customers email reminders encouraging them to place their holiday orders at least two weeks prior to the holiday.

AUTOMATE SOCIAL MEDIA POSTS: Remind them to schedule your posts in advance.

Holiday Rush: REJECT ORDERS WITHIN 30 MINUTES: Petals doesn’t penalize you for rejecting an order; but please reject it within half an hour, so that we can ensure the order is transferred to another shop. Not responding to an order results in a ‘time out’ fee.

SEND DELIVERY CONFIRMATIONS: Today, customers expect to receive a confirmation after the delivery has been made. Delivery confirmations are an easy way to ensure customer satisfaction. Send your delivery confirmation via order messaging on the Petals Exchange.

Holiday Support: AT CAPACITY? When you reach your order capacity, close yourself off via the Petals Exchange or email hq@petalsnetwork.com

NEED HELP? Simply send Petals a message through the Petals Exchange or email hq@petalsnetwork.com, and we’ll have support contact you.

Christmas Carols X23

HELPFUL CONTACT NUMBERS Customer Service NZ:

0800 565 200 hq@petalsnetwork.com

Customer Service AU:

1800 802 035 hq@petalsnetwork.com

Dial Options:

1 – Place an Order 2 – Existing Order Enquiry 3 – Membership team or email membership@petalsnetwork.com 4 – Accounts Team or email accounts@petalsnetwork.com 5 – eFlorist Website Team or email eflorist@petalsnetwork.com 6 – Keepsake Team or email keepsakes@petalsnetwork.com 7 – Petals Exchange Technical Team or email helpdesk@petalsnetwork.com 8 – Point of Sale Support Team or email possupport@petalsnetwork.com For Quality Complaints Team, please email quality@petalsnetwork.com