2019 Summer Success Guide

SUMMER 2019

SUCCESS GUIDE

TREND REPORTS

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I N S TAG R A M S TO R I E S

TELEFLORA'S WASHED IN PINK | TEV58-1

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SUMMER BEST SELLERS

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ASK A FLORIST

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J U LY

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CANADA DAY

20–21

TELEFLORA DESIGN ACADEMY Phoenix, AZ Modern Wedding: Creative Concepts

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INDEPENDENCE DAY

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WEDDING DESIGNS Oklahoma State Edmond, OK

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21–27

Run every Monday, Wednesday, and Friday.

Save on flowers this summer.

Celebrate the 27th Make Someone Smile Week by sending a beautiful bouquet.

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FLOWERBUYER AUCTIONS

ONE WEEK CUTOFF Codification cutoff for Grandparents Day, Halloween, Fall/Thanksgiving and Christmas

MAKE SOMEONE SMILE WEEK

HOLIDAY DESIGNS Texas Floral Expo Georgetown, TX

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Use Buy the Bunch for small summer orders with Flowerbuyer.

Kentucky Florist Association Louisville, KY

BUY THE BUNCH

SYMPATHY DESIGNS

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CODIFICATION CUTOFF Codification cutoff for Grandparents Day, Halloween, Fall/Thanksgiving and Christmas

AUGUST

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20

Order Flowerbuyer Priority Overnight for next-day deliver Monday-Thursday

Get a tutorial on Flowerbuyer Auctions by calling 877.625.3243

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N.C. Florists Association Cary, NC

Alabama Unit Theodore, AL

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South Florida Unit Bradenton, FL

Wisconsin - Upper Michigan Unit Green Bay, WI

GET FLOWERS FAST

RHYTHMIC FUSION

SYMPATHY DESIGNS

C OM I NG U P :

FLOWERBUYER TUTORIAL

EVERYDAY WITH A TWIST

A FOND FAREWELL

September 8: Grandparent’s Day; September 14–15: Teleflora Scholarship Academy, Atlanta, GA; October 14: Thanksgiving (Canada)

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SUMM ER 2 0 1 9 PR O D UCTS Gemstones inspired our latest anytime container collection.

Learn how to merchandise these crystal-colored beauties in your store.

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ASK A FLORIST Teleflora partner florists tell us how they get involved in their communities.

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LOVE OUT LOUD CAMPAIGN A recap of the recent Love Out Loud campaign advertisements and successes.

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SOCIAL MEDIA OPPORTUNITY Crystal Media shows three ways to drive customers to your store with Instagram.

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FLORIST FEATURE Genny Hay from Eau Claire Floral shares how she uses Instagram as a portfolio.

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2019 WEDDING TRENDS We surveyed a group of top florists to pick our top wedding florals for modern brides .

Everyday Social Media Kit–featuring new images for summer! Download now at: MyTeleflora.com/SocialMediaKit

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Trends BLUE LAPIS

MERCHANDISING TIP: Embrace lapis blue this summer! Pair this container with bold pinks, yellows or oranges to promote its versatility as a home décor piece.

Teleflora's Ocean Sparkle Bouquet

AMETHYST

Teleflora's Amethyst Jewel Bouquet

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MERCHANDISING TIP: This amethyst-inspired container draws inspiration from the current crystal trend. Create a crystal display so customers can consider adding a “healing crystal” onto their floral purchase.

BLUE SKIES

Teleflora's Standout Chic Bouquet

MERCHANDISING TIP: This trendy blue container matches many different dĂŠcor styles. Emphasize its after-use potential by merchandising it as a guest bedroom container with toiletries.

SEASIDE

Teleflora's Seaside Roses Bouquet

MERCHANDISING TIP: The traditional nautical color palette has transformed into muted tones. Pair this arrangement with tranquil blue and beachy hues for summer.

ORCHID

Teleflora's Washed in Pink Bouquet

MERCHANDISING TIP: This sophisticated pink container is great for a variety of summer occasions. Showcase this vase three ways in store; birthday bouquet, new baby gift and an anniversary arrangement!

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Ask a Florist What's your favorite community event you’ve participated in or organized?

I have coached the local FFA chapter Floriculture team on floral design, identification and problem solving for the past 6 years.

My team has placed in the top 10 at the state competition the last few years! This year, I mentored one of my students for her senior project. She put together a practice Floriculture competition for area FFA chapters and she created a floral design class for community members. It has been fun watching her grow in her love of floral design and also educating the public.

LAURA BAKER SDCF | BAKER'S DESIGN, WESSINGTON SPRINGS, SD

Each spring, our local museum hosts the annual “Festival of Flowers.” Each florist chooses a piece of artwork to interpret and creates stunning floral designs that fills the museum.

During the festival, thousands of residents from surrounding towns come to partake in the beauty that flowers bring! It is an amazing sight!

HEATHER SULLIVAN AIFD, CFD | DUROCHER FLORIST, WEST SPRINGFIELD, MA

I support many local charities, including raising money for local schools. In the past, we’ve had a promotion where every 5% of a flower purchase goes to building a school library. The POS system makes it easy to generate promo codes to track charitable sales. At the end of our promotion, I run our sales report and write the charity a check.

ART CONFORTI PFCI | PRESIDENT, BLOOMERANG SOLUTIONS, SARASOTA, FL

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Product Feedback Needed Your opinion is incredibly valuable to us! One effective way to make your voice heard is to participate in our product and bouquet surveys. In fact, Teleflora’s new Anytime codified lineup was the direct result of your feedback.

We appreciate your feedback and value your time. Therefore, we have shortened the survey to take approximately 2 minutes. For your participation, you will be entered into a drawing for a chance to win $150 toward Teleflora container purchases.

Be on the lookout for our upcoming product and bouquet surveys. As always, we appreciate your partnership and feedback.

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LOVE OUT LOUD WINS If you missed any, watch Teleflora's past advertisements here: Bit.ly/TelefloraVimeo

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Teleflora’s Love Out Loud campaign kicked off with the Wall of Love in Washington, DC, in Christmas 2016. Since then the Love Out Loud message has taken over Times Square for Valentine’s Day and highlighted three unique motherhood journeys during our Love Makes a Mom campaign. This past year, we’ve been busy spreading the Love Out Loud message in homes and TV screens across the world.

Christmas 2018, The Teleflora Table 14.8M Views Teleflora orchestrated a surprise holiday meal to reunite a military mom based in Tokyo, separated from her family halfway around the world in Omaha, NE. Teleflora also reunited a military family live on Good Morning America.

Valentine's Day 2019, Love Out Loud, A Silent Film Teleflora launched our first-ever animated short film, Love Out Loud, A Silent Film for Valentine’s Day. Animated in black and white with a vivid splash of color from Teleflora bouquets, the powerful, silent animated story explores finding true love and the essential role flowers play in that emotional journey.

Mother's Day 2019, Love Like a Mother Teleflora unveiled our Love Like a Mother campaign with a tribute to a mother’s love, which is so pure and powerful that it’s instantly recognizable. It’s unique kind of love that only feels right when Mom’s the one showing it. So, when it extends beyond your mom to include acquaintances, co-workers and complete strangers — that’s well, hilarious.

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Top 12 Projected Best Sellers Anytime for Summer

Teleflora's In Love With Lime Bouquet TEV44-1B

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Celebrations & Cheer

Teleflora's Garden Of Wellness Bouquet TEV53-1B

Decor

Nature's Best Bouquet by Teleflora TSU01-1B

Teleflora's Soft Reflections Bouquet T600-3B

Birthday Bash Bouquet TBC04-1B

Teleflora's Seaside Roses Bouquet TEV57-3B

Blush Life Bouquet TEV56-3B

Teleflora's Birthday Sparkle Bouquet TBC03-1B

Desert Beauty Succulent Garden TPL01-1A

Teleflora's Pretty Perfect Bouquet TSU02-1B

Hello Beautiful Bouquet TLR05-1B

Teleflora's Sunflower Beauty Bouquet TEV57-5B

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WHEN DELIVERY CHALLENGES BLOSSOM INTO PROFITS MEET THE NEW DOVE POS 7.5 WITH DELIVERY MATRIX

Get step-by-step instructions on how to set up Delivery Matrix: Bit.ly/DovePOSDeliveryMatrix

Instead of rejecting those last-minute, across town deliveries, turn them into a profit while offering above and beyond service. With the new Dove POS Delivery Matrix, you can easily add delivery fees and surcharges to orders including:

Learn more about new Dove POS 7.5 features:

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SPECIFIC DELIVERY TIMES

Bit.ly/DovePOS7-5

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SHORT-NOTICE DELIVERIES

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AFTER-HOURS DELIVERIES

Now you can fulfill those challenging orders and keep customers happy, all while making a profit for your business!

Plus, after you set your delivery fees in Dove POS, you can optionally integrate these fees into your eFlorist website.

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DRIVE CUSTOMERS TO YOUR STORE WITH INSTAGRAM STORIES

BY CRYSTAL VILK AITIS, FOUNDER CRYSTAL MEDIA RETAIL , SOCIAL MEDIA EXPERT, AND SPEAKER

Check out more of Crystal Media's Social Media advice: Bit.ly/3InstagramStories

When it comes to leveraging social media to advance your business, Instagram has become a platform you don’t want to miss out on—particularly its “Stories” feature. Stories has become a powerful tool that can help drive customers to your store. They should be organic, behind the scenes and authentic to you.

Check out these three tips from Crystal Media to learn what floral retailers should post in their Stories.

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01 Limited Quantity If you only have a few items left of something, create a Story to highlight them! Share or message with the cost, and don’t forget to tag your store location.

02 Events or Sales Begin posting Stories days or weeks leading up to a big occasion, like an open house, annual sale or anniversary. Give your followers a taste of what to expect, like teasing discounts or giveaways, and be sure to announce the date, time frame and tag your location.

03 Behind the Scenes Instagram Stories are meant to tell stories! Bring your followers along for a peek inside a day at your store. Unbox new merchandise, showcase the bouquet design process or share something funny that happened at the shop.

Remember, people buy from people, and Instagram Stories is a great way to share more about your business and the people behind it in order to build stronger relationships with customers.

INSTAGRAM FEATURE GENNY HAY: @EAUCL AIREFLOR AL

Has Instagram helped your business?

I have grown my Instagram significantly over the last couple years and it is hands down the best form of advertising and it’s free! I use it to promote giveaways, weekly specials and recruit staff members. I have met many potential brides and customers through social media.

How do you decide what to post on Instagram Feed vs. Instagram Stories?

Usually I post pretty portraits of ordered arrangements or pictures of our in-store specials each week.

I link my Instagram to Facebook, so I only post on my Instagram feed what I want to show up on my Facebook page.

As far as stories go, I post quick snaps of bouquets we make each day and flowers and plants we have around the shop. I also use Instagram stories to show what goes on in the shop during the day, and funny things my daughter does at work since she is there with me a lot.

How do you decide what to add to your “Story Highlights”?

I think of highlights like my portfolio, so I like to keep wedding and prom pictures there along with different in-store specials. Customers can look at them anytime they want, and they are all saved.

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Trending: Organic, Botanical Wedding Designs Sourcing the right florals for wedding bouquets, centerpieces, arches and installations can be overwhelming. We consulted a panel of expert florists for the most in-demand items. Today's brides are looking for natural, outdoor florals, with lots of greenery. Consider some of these trends for brides requesting an organic, natural and botanical wedding floral design:

Italian Ruscus This popular greenery fills up a bouquet or garland with flowing, lush leaves. The foliage also mixes well with other blooms and greenery.

Auction prices as low as $4.63/bunch*

Garden Roses Also known as Centifolia, or cabbage roses, these large, petal-filled blooms are perfect for a feminine and romantic look.

Auction prices as low as $1.01/stem*

Eucalyptus These soft, pale green leaves are in demand for weddings this season. Popular varieties include silver dollar, seeded and baby blue eucalyptus.

Auction prices as low as $3.01/bunch* These trending flowers are only some of the most popular varieties available to you this wedding season. Our online wholesale floral auction, Flowerbuyer, carries hundreds of flower varieties to meet your needs – all at competitive prices. *Prices vary based on quantity, variety and auction outcomes.

Visit www.flowerbuyer.com or call 877.625.3243 ext. 3 to get the best prices on trending flowers for your next wedding or event.

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Helpful Contact Numbers Customer Service:

800.421.2815 U.S. and Canada

Monday–Friday: 8 a.m.–7 p.m. (CST)

Saturday: 8 a.m.–2 p.m. (CST)

eFlorist: 866.983.3932 DovePlus: 800.720.9410 Products: 800.333.0205 Flowerbuyer.com: 877.625.3243