Flowers& AUGUST 2017 $6.50
www.MyTeleflora.com
that
all F Feeling Let your fall designs explode with seasonal color and texture Pg 26 For long-lasting value, combine green and blooming plants with dried naturals Pg 46 View the 10 finalists in this year’s Flowers& Design Contest, and vote for your favorites! Pg 13
contents AUGUST 2017
features 13
Weekly Wow
Presenting the finalists in this year’s Flowers& Design Contest. Vote for your favorites!
22
The Big Picture Show
Floral-industry news and views at this year’s International Floriculture Expo. Text and photography by Bruce Wright
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A Sensational Season
Celebrating fall’s abundance with extraordinary fresh flowers and dried materials. Floral design by Michael Merritt AIFD and Reg Merritt AIFD Photography by Ron Derhacopian
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Plants Plus
Green and blooming plants with a special touch. Floral design by Michael Quesada AIFD Photography by Ron Derhacopian
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Clean and Simple
Everyday designs with color impact and singular style. Floral design by Tim Farrell AIFD, AAF, PFCI Photography by Ron Derhacopian 2 AUGUST 2017
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ON THE COVER Red pumpkin peppers, with faux autumn leaves and dyed, preserved sponge mushrooms fanning out behind them, provide the focal area that turns a blooming plant into a distinctive, high-value floral gift. For more designs by Michael Quesada AIFD that combine dried and preserved materials with green and blooming plants, turn to page 46.
contents
departments 8
Focus on Design
Contemporary Décor with Drieds
By Rich Salvaggio AIFD, AAF, PFCI
10
Design Tech
Sewing and Stacking
By Tim Farrell AIFD, AAF, PFCI
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Industry Events
64
Where to Buy
66
Wholesale Connection
67
Advertiser Links
68
What’s in Store
pg 10
Flowers& Volume 38, Number 8 (ISSN 0199-4751). Published monthly by Teleflora, 11444 W. Olympic Blvd., Los Angeles, CA 90064, 800-321-2665, fax 310-966-3610. Subscription rates: U.S., 1 year, $78.00. Canada, 1 year, $102.00 (US currency only); Canadian GST registration number R127851293. Other foreign countries, 1 year, $149.88 (US currency only). Single issues, $6.50 each prepaid. Periodicals postage paid at Los Angeles, Calif., and at additional mailing offices. Postmaster: Send address changes to Flowers&, PO Box 16029, North Hollywood, CA 91615-9871. Copyright © 2016 by Teleflora. Printed in U.S.A.
4 AUGUST 2017
pg 9
Flowers& Publisher Editor Art Director
Rich Salvaggio AIFD, AAF, PFCI rsalvaggio@teleflora.com Bruce Wright Tony Fox
National Advertising Director
Peter Lymbertos
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On the Internet
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Advisory Board Teleflora Education Specialists Susan Ayala
Riverside, Calif., Tom Bowling
AIFD, PFCI,
Fairfield, Ohio, Tim Farrell
Hitomi Gilliam
AIFD,
AIFD, AAF, PFCI,
Vancouver, B.C., Canada, Bob
Dallas, Texas, John Hosek
AIFD, PFCI, CF, CAFA,
Verona, Wisc., Alex Jackson
AIFD, AAF, PFCI,
Vonda LaFever
AIFD, PFCI,
Hampton
AIFD, AAF, PFCI,
Surroundings Events and Floral,
Happy Canyon Flowers, Denver, Colo.,
Niceville, Fla., Joyce Mason-Monheim
AIFD, PFCI,
Syndicate Sales,
Farrell’s Florist, Drexel Hill, Penn.,
AIFD, AAF, PFCI, AzMF,
Designer Destination, Tucson, Ariz., Helen Miller AIFD, CF, CAFA, Flowers and Such, Adrian, Mich., Darla Pawlak AIFD, PFCI, Essexville, Mich., Julie Poeltler AIFD, PFCI, IMF, CAFA, Julie’s Fountain of Flowers, Lone Tree, Iowa, David Powers Spring, Md., Jerome Raska
Tom Simmons Gerard Toh
AIFD, CCF,
AIFD, CCF,
AIFD, AAF, PFCI, CF,
AIFD,
Potomac Wholesale, Silver
Blumz by JR Designs, Ferndale, Mich.,
Three Bunch Palms Productions, Palm Springs, Calif.,
Garden Trade Services, Sherman Oaks, Calif., Cindy Tole
Botanica Flowers & Gifts, Greensboro, N.C., Jenny Thomasson
AIFD, PFCI, EMC,
AIFD,
Stems,
Florissant, Mo., Kevin Ylvisaker AIFD, PFCI, CAFA, Mukwonago, Wisc.
E d i t o r i al C o u n c i l Carol J. Caggiano AIFD, PFCI, A. Caggiano, Inc., Jeffersonton, Va., Bert Ford AIFD, PFCI, Ford Flower Co., Salem, N.H., Wilton Hardy West Palm Beach, Fla., Elizabeth Seiji
AIFD, AAF, PFCI, FSMD, AIFD,
JWH Design and Consultant,
Edelweiss Flower Boutique, Santa Monica,
Customer service: For service on your magazine subscription, including change of address, please write to Flowers&, P.O. Box 16029, No. Hollywood, CA 91615-9871, enclosing a recent address label. For faster service, call 818-286-3128; Teleflora members call 800-421-2815.
6 www.flowersandmagazine.com
focus on design
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Floral design by Rich Salvaggio AIFD, AAF, PFCI
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Photography by Ron Derhacopian
1. A pair of square wreaths, covered in preserved moss and lightly wrapped with dried vines, makes a great starting point for a contemporary design. Attach a wire hanger to the back of each wreath. The wreaths are made of dry foam on a hard plastic base, so it’s easy to add materials just by inserting stems directly into the foam. Begin with gilded lemon leaves, inserted at intervals around the first wreath. Insert a cluster of bleached hydrangea in a corner of the wreath. Bundle a bunch of rose-gold rye with silver flat wire and insert the wire into the wreath. 2. Continue with the gilded lemon leaves on a second wreath. Create a cluster of stemmed bell cups, inserting them one at a time, and fill each one with preserved roses. Bundle and attach a bunch of bleached millet to the wreath, this time upside-down, the better to balance the paired wreaths. 3. Hang the wreaths next to each other and then, as a final touch, connect them with a branch of bleached corkscrew willow, tucking the willow under the vine on the wreath.
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Create long-lasting contemporary décor with dried and preserved materials. These dried botanicals combine natural form with bleached and metallic finishes for a look that is both warm and modern.
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See this
s
•
For product information, see Where to Buy, page 64.
how-to on
Click Here
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AUGUST 2017 9
design tech
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Floral design by Tim Farrell AIFD, AAF, PFCI
•
Photography by Ron Derhacopian
Sewing and Stacking
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If you are new to floral design, sewing might not be something you think of as a floral design technique. More experienced florists, on the other hand, may have used sewing skills at one time or another in the creation of casket covers, horse blankets (especially in Kentucky!) or, of course, leis. Once you become adept with a technique you may find yourself thinking of new and creative ways of using it. In Tim’s shop, designers sometimes make leis, using a “needle” (pictured below) made from florist wire and floral tape, and with monofilament (fishing line) as the “thread.” You start with a longer piece of wire, tape it together with the monofilament, snip off the end at an angle, then keep re-cutting it as you sew so the end stays clean and sharp. Here, Tim has used sewing technique to create an intriguing accent: a ladder made with equisetum and hypericum berries. He tied a knot in the monofilament at the end, to keep it from slipping all the way through, cut each piece of equisetum to a length of four inches and pierced it as he sewed at the oneinch and the three-inch mark. Because the materials are placed “on top of one another, in an orderly and vertical fashion, without space between the components,” the accent could also be considered an example of stacking, as the design technique is defined in The AIFD Guide to Floral Design. What else could you do with stacking and sewing? Let your imagination go wild!
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For product information, see Where to Buy, page 64. Design techniques from The AIFD Guide to Floral Design, www.aifd.org
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Take a look at our ten finalists and cast your vote to determine the first-, second-, and third-place winners. All top three winners will receive handsome trophies. In addition, the first-place winner receives a cash prize of $1,000.
see the c o n test F IN A L I S T S o n the n e x t 5 pages
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Weekly business accounts present an inspiring challenge to designers—as was evident from the wealth of entries we received in response to this year’s contest theme. A hardy vase life of at least a week is one requirement. And while business accounts can sometimes have generous budgets, we asked competitors in the contest to work within certain limits, as always. The selection process is never easy, but our panel of judges was finally able to settle on the following entries as the top 10. Now it’s your turn! We invite you to review the finalist entries, published here without identifying the designers who submitted them, and to vote for your three favorites by visiting www.flowersandmagazine.com. Follow the links and instructions on the website. Voting will remain available from the time when the August issue is released online (around July 20) to when the September issue replaces it on our home page (August 20). Your votes will determine the top three winners. The winners, and the identities of all 10 finalists, will be revealed in the November 2017 issue of Flowers&.
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The clean and simple, square black vase inspired this design,
with its backdrop of palm foliage trimmed to a straight edge on top. Aeonium succulent rosettes, nearly black with green centers, nicely harmonize with the vase and the trimmed palm frond; baby spray roses add rich, deep color, along with leucadendron, flax, and nandina berries and foliage.
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Key to this entry’s impact are the color match between the
burnt orange vase and cymbidium orchids, the supporting armature of faux corkscrew hazel, and the loops of aspidistra and lily grass that weave among the blooms and band the top of the vase.
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A striking color scheme of yellow and black calls
attention to this entry. The black is reinforced with a lichen stick, dark purple Night Cap mini callas, and black flat aluminum wire. The two black ceramic containers each have a large capacity to keep flowers well hydrated for at least five days. The play of horizontal, vertical, and curving lines adds eye appeal.
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A pair of handsome red and gold heliconia anchor
this design entry, which also features pincushion proteas, mini cymbidiums, mini green hydrangeas, and a bundle of seven mini callas. Monstera and philodendron leaves round out the assortment, along with a stand of blooming grass.
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Fantail willow adds height and texture to a design in
warm red and gold. The vertical line established by the willow, along with a stem of cymbidiums and ti leaves paired with kangaroo paws, is intersected by a horizontal line of red mini callas and pincushion proteas. Swirls of curly willow add a veiling effect.
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An armature of pussy willow provides elegant support for
a stand of alstroemeria; the gray pussy willow and square container contrast nicely with the clean, fresh palette of green and white. The floral selection is inexpensive and long-lasting: it includes carnations, moss wire, umbrella fern and a large white anastasia chrysanthemum.
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Loops of midollino, some bound into a tight, elevated
spiral, bring a durable element of artistry to this modest yet stylish design, intended for a law office. The clean lines of callas, flax and fern leaves shoot up from a textured basing that features cymbidiums, dianthus, spray mums, hypericum, and flat, angled groupings of equisetum.
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walking through the local park, add organic and unexpected shapes and texture to a design that features cymbidium orchids along with manzanita branches, succulent rosettes, and other long-lasting materials.
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”My goal was to create a linear, architectural
arrangement that would accommodate the dimensions of the commercial space,” writes this contestant. “I used a color blocking technique with groupings of hardy product for maximum impact and durability”: liatris, red dogwood, flax leaves, ornamental kale, and vibrant red anthuriums, among other materials.
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stems of mini callas and
Xanadu philodendron leaves are the first thing to catch the eye in this design, dancing above the surface of the low, boat-shaped container, which is weighted with the restful round forms of pincushion proteas, a succulent rosette, and rolled leaves resting on the gunwales of the canoe. b
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vote online at:
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New products, suppliers, ideas, and strategies: all of these are good reasons to attend a trade show, especially one with an educational component of lectures, panel discussions and demonstrations. The International Floriculture Expo typically offers all of the above—and this year’s edition, held once again in June at Chicago’s McCormick Place convention center, was no exception. Traditionally seen as a show geared to mass-market buyers, IFE welcomes buyers of all stripes. It’s a place where independent retail florists not only can find profit
The Big Picture Show
Floral-industry news and views at this year’s International MINI HYDRANGEAS Sure, one of the reasons people love hydrangeas is because they cover a lot of area with a single insertion (plus, the branching structure makes them useful as organic design grids and support for other stems). But sometimes smaller is good, too. When the first “mini green” hydrangea was introduced to the market, it was nothing more than immature white hydrangea. It had market appeal because of its trendy green color. But designers found the smaller heads useful as well, especially for bouquets. Now mini hydrangeas are available in new varieties and colors, as shown at IFE by Colombian hydrangea specialist Groflowers: not only regular mini green (nearly white, as seen at left) and limegreen Mojito, but forest-green Sisa (not shown here), variegated mini Sasha, and a mini pink hydrangea as well. The heads are about nine centimeters in diameter (only about 3½ inches) when they are packed for shipping; they swell to 12 centimeters (4¾ inches) when hydrated. 2 january 2012 22 www.flowersandmagazine.com
HUMBLE AND DIVINE The “comeback” of carnations has been underway for a long time now—but the newer, high-fashion varieties still have an astonishing effect (“That’s a carnation?”). Among them, as offered by Charme Flowers (an import subsidiary of La Gaitana Farms in Colombia), are (top row, left to right) the bicolors Antigua and Hypnosis and the spray carnations Solomio and Santos. Solomio’s single row of petals gives it an old-fashioned garden look, even while it qualifies for most flower lovers as an exciting novelty. Call them “dianthus” rather than “carnations” if you like, but don’t fail to try them out! http://lagaitanafarms.com opportunities, but also, can get a sense of what’s going on in
That might seem like a not-very-good showing—but among
the industry as a whole.
consumers purchasing from supermarkets, it dips to 26%.
Among those trends: supermarkets are seeking more
Since freshness is a top priority in establishing customer
and more to emulate what retail florists already do well.
satisfaction overall, those figures signify an advantage that
“Floriculture is a specialty, not like selling cornflakes,” keynote
florists need to consolidate and leverage.
speaker (and “supermarket guru”) Phil Lempert told his
Like the economy as a whole, over the past three years
audience during one of the sessions on the IFE Education Day
the floral industry has enjoyed relative stability and slow but
that precedes two days of exhibits. “The future of floriculture
steady growth, said Joaquin de la Torre, managing partner at
lies in cultivating a specialty niche, with curated offerings.”
Ball SB. “The quality of the flowers sold in North America is
When consumers purchase from florists, said Phil, 45% say they are “very satisfied with the freshness of the flowers.”
better than it has ever been,” said Joaquin, “though of course there is room for improvement.” Among other developments,
Floriculture Expo. Text and photography by Bruce Wright
3 january 2012
AUGUST 2017 23
GREEN AND GROWING By now you’ve heard that plants are back, right? The keys to success in this market, as with cut flowers, are quality, variety, and novelty. At least two intriguing green plants from Ontario grower Harster Greenhouses are brand new to the market. One is Crispy Wave fern, touted as a plant with special air-purifying qualities (you may recognize the curly leaves, supplied as a cut foliage by Green Point Nurseries in Hawaii). The other is Chinese money plant (Pileo peperomioides), which has already been causing a stir on Pinterest and Instagram, even though it won’t be available in commercial quantities until next year. Harster claims exclusivity on these items. Also on display were tall trellises made with stephanotis vines. Harster supplies these as smaller, fully flowering hoops from Christmas through Mother’s Day. Then, in summer, the leftover stock plants can be fashioned into taller trellises like this one. They are available through wholesalers by special order— perfect material for a fragrant wedding arbor. www.harstergreenhouses.com “we are seeing an explosion of interest in social and environmental responsibility,” he noted. “This will continue—there is no going back.” Joaquin and other experts also noted that the greatest growth in the market is coming from what was once the “other” category—new types of flowers, adding diversity to the mix of products in the marketplace—and from new varieties with improved vase life and other performance characteristics. Are you getting your share? We’ll keep bringing you more news about flowers and trends. In the meantime, here are a few highlights from the show floor at IFE 2017. For more IFE news, visit www.floriexpo.com. OLD IS NEW “One of the new developments in the industry is a flower called iris,” said Lane DeVries, president and CEO of Sun Valley Floral Farms. Yes, iris! In the past, iris had a bad reputation for not opening and for a short vase life, Lane explained. That’s because growers often selected the wrong varieties and harvested the flowers too soon. With the right varieties, like blue Telstar, and with a commitment to picking iris only with blue tips already showing color, iris has a vase life that rivals or exceeds that of tulips. And speaking of tulips: so-called “fancy” tulips—fringed and feathered, streaked and striped varieties in every shape and exotic color—are coming on strong. “New varieties are coming out all the time,” says Sun Valley’s Ginny Wyche, “and are available year-round.” Sun Valley tulips are also Rainforest Alliance certified! This is one of the best-recognized green labels around— and Sun Valley’s farm in Arcata, California is the first American Grown flower farm to earn it. www.thesunvalleygroup.com 24 www.flowersandmagazine.com
The Big Picture Show
THE AFRICAN GARDEN Garden-style spray roses are among the flowers that are beginning to enter the North American market from East Africa (Kenya and Ethiopia). They were on display at IFE’s Africa Pavilion (as seen in the bottom photo at left, from grower Qualirosa) and also in exhibits from individual suppliers (at left, from top to bottom, the varieties Salinero, Green Glow, and Haley, from Kenyan grower Mzurrie Flowers). Currently, flowers from Ethiopia arrive in the U.S. on direct flights into Los Angeles, New York, and the District of Columbia; direct flights out of Kenya and from Ethiopia into Miami are still in the planning stages. Expect to see more Africangrown flowers, especially roses, when those flights are realized. www. mzurrieflowers. co.ke
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IRON DESIGNER Competitors in the 10th annual Iron Designer Competition had just 20 minutes to complete designs using Oasis® Floral Foam Tile (with 12 squares of Oasis Maxlife foam, adhered to a plastic backing and segmented to prevent excessive drainage). Seen working on his design, above right, is Jose Morales from Continental Flowers, one of 10 competitors vying for this year’s title. The winner (above left) was Corey Rader, in-house designer for DVFlora, who pavéd his tile with an enchanting, romantic collection of pink and green roses, carnations, Green Trick dianthus and hydrangea, plus ornamental kale and de-petaled sunflowers.
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A Sensational Season Celebrating fall’s abundance with extraordinary fresh flowers and dried materials.
Floral design by Michael Merritt AIFD, Twigery, Carmel, Calif., and Reg Merritt AIFD, Twigs and Stems, Modesto, Calif. Photography by Ron Derhacopian GROWING WILD The lush profusion of flowers, fruit and foliage on the opposite page takes on an even more lush, organic feeling sprouting from a custom container made with eucalyptus bark (see the how-to notes and photos on page 45). With the container finished, Reg began creating the bouquet with wine-red cotinus foliage. Grouped on the right, it makes a beautiful backdrop for bright yellow dill flowers. It is balanced on the left with purple fountain grass and cascading persimmons. In the center, double tulips share the spotlight with antique hydrangea, amaryllis (naked lady) pods, Bo Derek palm
For product information,
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pods, and a large flowering succulent. Rosehips add a touch of bright, intense red.
see Where to Buy, page 64.
2 january 2012
AUGUST 2017 27
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A Sensational Season IN THE ROUND Sometimes the inspiration for a design begins with a special, unusual container, like the artichokeshaped, artisanal terra-cotta pot at far left. Michael first draped the pot with discarded phalaenopsis roots, which dangle from the rim. He planted a stand of glossy twigs in mossed foam inside the pot and wrapped the twigs at the base with a sturdy, leafy vine. Higher up, he wrapped the twigs again, this time with moss-covered vine, which serves as a base for a wreath made of mini succulents, which he glued in with floral adhesive. AGING GRACEFULLY At near left, dried and fresh materials combine beautifully in a tarnished urn, suggesting the passage of time. Michael bound brown eucalyptus bark into a column with Rustic Wire, stood it upright in the urn, and added some bittersweet—some completely dried, some fresher. He tucked both dried and fresh hydrangea around the base and added light, subtle touches of fresh color with yellow mokara orchids and orange celosia. Some of the fresh elements will need to be replaced, others will dry in place. “I love working with this kind of material because you can keep adding to it over the season,” says Michael. GOING GREEN What do you do if you have a glass vase that sits in a wire frame, and the vase breaks? Salvage the frame, of course. Weave dracaena leaves through it and let them dry. Then, cover a tall Styrofoam cone with ti leaves, glued to the cone with floral adhesive. Over time, the ti leaves gradually turn brown—an interesting process to watch. Drive long wood picks into the top of the cone, gather sycamore leaves and impale them onto the picks (gluing in extras as needed). To cap it off, drill a hole in the bottom of a green sea pumpkin and impale the pumpkin on a stake in the center of the cone and leaves. Finally, pick in a few bright green witch’s nose anthuriums for the perfect Halloween touch. 4 january 2012
AUGUST 2017 29
A Sensational Season 530january 2012 www.flowersandmagazine.com
TRAILING GLORY Above, another custom vase elevates a gathering of unusual materials, giving them the spotlight they deserve. Reg created the leaf-covered vase by spraying a glass vase with adhesive, then starting first with hydrangea leaves for a green background and adding red fall leaves on
top for pattern and contrast. At the base, as the leaves spread out, he added cardboard underneath and trimmed the leaf-covered cardboard to get a wider, irregular shape. Some stripped vine wrapped around the vase gives added dimension. To fill it, he chose crown of thorns (often called crown
of thorns cactus, but really a succulent, Euphorbia milii); another succulent, with large velvety leaves; white parrot tulips; dill flowers; wine-red cotinus foliage; Choco anthuriums; fig vine branches; and “yardstick� burgundy beans that sweep from the rim to the foot of the vase.
DRIFTING Nothing can quite duplicate the look of sun-bleached, weathered driftwood. The key to securing the driftwood pile was to use a battery-operated nail gun (see the how-to shot, page 45). Assembled in this way, the pile rests on top of a ceramic vase that nicely
matches it in tone; the pile and vase can each be reused. To finish the design, Michael simply twisted some green vine around the pile, added dried leaves with floral adhesive, and draped pomegranate branches over the top, securing them with Bind Wire. AUGUST 2017 31
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A Sensational Season GO WITH THE FLOW Flowing, cascading elements (bittersweet, golden pomegranates, pencil cactus, fig vine) give the design at left its singular appeal. To elevate them, Reg created a pedestal rich in organic texture, made of fig vine covered in stained cement (see the how-to notes and photo on page 45). The floral materials (also including millet, rosehips, scabiosa pods, and fresh dill) drape from a Lomey Designer Dish at the top. Near the top, a face peeks out, cast from a mold made by Reg and aged with acid stain. When, after casting, the face broke, he decided to use it anyway, partly covered—a strategy that results in a delightful sense of mystery! VEGETABLE KINGDOM In the right context, a stalk of broccoli—here enthroned in its wavy, veiny, cabbage-like foliage—can be strangely beautiful. Reg placed double wood picks into the cut end of the broccoli stalk to secure it in the foam. Planted in the spikey Vogue Vase, it establishes a middle tier of green, with berry-brown and purple tones above and below, including a glossy aeonium rosette. Reg placed a thick bundle of fountain grass in the vase, which keeps its plumes on one side; on the other, he chopped it off for a blunt look, with a cotinus stalk and an obake anthurium rising out of the chopped grass. 8 january 2012
AUGUST 2017 33
A Sensational Season HAYSTACK Yes, it’s a haystack—but one that doesn’t hide needles, it spills forth treasures. The haystack is built around an upright of strong copper pipe, which is anchored in cement, poured into a cinderblock—so the base of the design is heavy but also very sturdy. Michael covered the cinderblock with spray insulation foam, then painted the foam to look like a rock. He created the haystack effect by bending bundles of straw in half and binding the two halves together with the copper pipe in the middle, so the ends splay out on all sides, with the copper pipe emerging at the top. He set some sturdy, woody vines on top of the column of straw, drilled a hole in the bottom of the pumpkin and set it on top of the pipe, then stuffed more straw among the vines. Finally, he added dry leaves, antique hydrangea, red berries, and fresh millet. The pumpkin is an heirloom type of Italian squash known as Marina di Chioggia or “sea pumpkin.” A RICH HARVEST At top right, a Lomey Designer Dish is set atop a glass vase covered with bundles of straw (the simple technique involves Bind Wire and double-sided tape). The rich medley of flowers includes, prominently, California-grown Carolina white double lilies and Camargue tulips, Orange Romantica and Juliet roses, dahlias, dill, antique hydrangea, and witch’s nose anthuriums. AUTUMN RED Ruby-red dahlias with petals tipped in white and rubythroated Dixie Jazz Asiatic lilies establish the baseline for the striking palette at lower right, reinforced with Rouge Royale garden roses and red amaranthus. The reds and whites are nicely balanced with pale green foliage, lily buds, grasses, and antique hydrangea.
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A Sensational Season A WARM WELCOME At left, a premade leucadendron wreath pops out in all its color and flowing form against the background of another wreath made with kiwi vine. Reg made the kiwi-vine wreath; Michael added ilex and rosehips to the leucadendron wreath with Oasis adhesive. “This wreath will dry like this,” says Michael. 12 january 2012
SMOOTH CURVES Fresh flowers—datura pods, rosehips, celosia, and witch’s nose anthuriums—peek out from a sculpture made with dried gourds. A papier-mâché container rests inside the Odyssey Planter, filled with mossed Styrofoam, and the gourds are picked into the foam with the aid of Bind Wire (some attached with Bind Wire to other gourds). The anthuriums were placed in water picks, then nestled into the design. The witch’s nose anthuriums become available when the flowers have been allowed to mature on the plant and the spadixes have gone to seed—but they must be specially requested, since normally growers throw these away. AUGUST 2017 37
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A Sensational Season
FIELD FLOWERS When delicate dried flowers are added to a long, low base made with bundles of straw, it feels like you are looking at a slice of mown meadow, with wildflowers poking up from the stubble. Michael made bundles of the straw (purchased at a feed store), bent the bundles in half around a long, substantial but lightweight stick, and bound them together on the top side of the stick. Bundles of straw figure in a number of the designs in this feature story; a quick and handy way to make the bundles is with a wire-twisting tool (see page 45). The dried flowers can be purchased or, if you have the right conditions for drying, salvaged from leftovers and hung to dry in your shop. “We always have these hanging in bunches in the shop,” Michael tells. “They add some nice atmosphere.”
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HARVEST HEARTH Why wait until Christmas to suggest a richly decorated mantel? A premade garland (this one comprising salal, olive, and seeded eucalyptus) gives you a quick start. Reg doubled the garland (folded it in half) to get a thicker base, then added (with floral adhesive) hydrangea, privet berries, safflower, oncidium orchids, dill, millet, little bunches of dahlias, and blush peach Juliet roses. The more delicate flowers are placed in water tubes, but many of these will dry in place. INVISIBLE MECHANICS As simple and natural as the little nest of ghost wood branches and twigs at upper right appears to be, the design relies upon a hidden structure that starts with a twig basket underneath. In the center is a Styrofoam sphere to which Michael added fresh moss with spray adhesive. He carefully arranged the branches, wiring them to the basket and to each other, fitting them together like a puzzle. Some of the miniature succulents are wired in place as well, while the
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A Sensational Season mossed sphere provides an anchoring spot for the light green succulents, the dark green gourd, and the reddish brown leaves. BARK AND RUST Rough, earthy colors and texture make just the right backdrop for spiny succulents, mokara orchids, and “roadsidea� monkey-puzzle pods. The Sherwood Planter is gray when purchased, but like many other metal containers can easily be treated to get a rust effect with acid stain, available in garden supply centers.
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A Sensational Season
OVER THE MOON At left, a perfect example of visual asymmetrical balance: the tall clump of variegated grasses and anthuriums sits slightly to the left, anchored by the metallic faux antlers that dangle directly below; slightly to the right, the pair of succulents appears far less substantial, but leans far out as though to keep the upright Goddess Vase from tipping to the other side. LEAF HOLDER Here’s a simple and ingenious idea for design that can be continually replenished throughout the season and year after year: Michael took some old fence posts, cut them to the same length and nailed them together, as in the how-to photo on page 45. He then layered the big dried sycamore leaves upright, inserting them between the posts by their stems. The leaves themselves provide support for all kinds of additions, from dried pods, grasses, berries, lavender, kangaroo paws and fresh orchids to found feathers. CHEERS To make a real wine glass look as though it had been excavated from Pompeii, Michael covered it with cement, then hit it with acid stain (you could also use Design Master Glossy Wood Tone, he suggests). He soaked an Oasis Floral Foam Sphere and covered it with insertions: mini pumpkins, rose hips, and succulents on a woody stem; then he wrapped it around with vine. Depending on your materials, you might also need to use picks or floral adhesive, but once in place, the pumpkins, succulents, and rose hips will last a long time and may even dry nicely in place.
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A Sensational Season
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FALL IS FOR BULB FLOWERS, TOO African Lady lilies and long-stem Redwood Grove tulips are available in the fall, as are many other bulb flowers. These make a stunning combination, augmented with pepper-
berries, garden roses and spray roses; contrasting pieces of bark are slipped in among them. The matte black ceramic rectangle is adorned with a leaf-and-straw medallion, UGlu’d onto the front.
How-to tips for
A Sensational Season
GROWING WILD, page 27 At the center of this custom container is a glass vase with a woven basket on the outside. Reg made bundles of eucalyptus bark, binding them with wire, and attached them to the basket with a wire-twisting tool (as the photo below right, where he used the same tool to bundle straw). Then he used spray foam insulation to fill in the cracks and hold it all together. Acid stain colors the foam and gives the bark a blackened look. He set the vase on a pedestal to work on his design.
LEAF HOLDER, page 43 To make a simple fall centerpiece, cut old fence posts or other straight and narrow pieces of reclaimed wood to the same length and nail or glue them together. Large dried leaves with stems attached can be inserted into the narrow space between the pieces of wood and used to provide support for various colorful dried materials, along with fresh ones that will dry in place or can be replaced. GO WITH THE FLOW, page 32 To make a tall, organically textured pedestal, Reg used fig vine, which grows in abundance around his shop. He set a wide PVC cylinder in a Lomey Designer Dish, poured cement into the base and let it cure. Next, he clipped the vine, wrapped it around the cylinder, secured it with Bind Wire, and let it dry. Finally, he covered the vine with cement sand and colored it with acid stain. Cascading floral materials are designed in foam in a Lomey Designer Dish that sits in the top of the pedestal. The photo shows how Reg secured the heavy branch of golden pomegranates and other heavy materials, anchoring them with downward-pointing stakes that can later be clipped short.
DRIFTING, page 31 To build a “driftwood pile” or other structure with fairly thick wood—a structure that could become heavy when you are done and that you will want to save and reuse over time—you may prefer not to rely on glue. Since you can’t really pound away on driftwood without destroying your creation, the key to your operation is to use a battery-operated nail gun.
FIELD FLOWERS, pages 38-39 (and other designs) A wire-twisting tool with a J hook is handy for making secure bundles of straw or other materials. It quickly twists a wire binding tight; the job goes much faster! AUGUST 2017 45
Green & blooming plants with a special touch.
Plants
+ PLUS
Floral design by Michael Quesada AIFD, Kaleidoscope Flowers, Santa Barbara, Calif. Photography by Ron Derhacopian
COUNTDOWN With the addition of a simple collar made of lotus pods, bell cups, and light green faux leaves, an exquisitely proportioned guzmania gains in uplift, seeming to spread its wings. The round, restful forms provide just the right counterpoint to the bromeliad’s jet-propelled thrust. Time for takeoff!
For product information, see Where to Buy, page 64. t
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Plants
+ PLUS
A COLOR BOOST Sometimes an otherwise beautiful plant has spaces within it that want filling in. Even when that’s not the case, accents in the right color can do a lot to raise the perceived value—the way these bright orange Chinese lanterns pump up the centers of the begonia blooms, while their papery texture provides a harmonizing contrast. Kiwi vine adds height and movement (in a color keyed to the glossy basket), the soft orange ribbon a touch of romance. GROWING ON TREES Albeit in very different environments, phalaenopsis orchids and sponge mushrooms are both epiphytes—meaning they grow on trees. Together, they look right at home in a birch cube planter, accompanied by mini logs wrapped together with Bind Wire. The wine color of the mushrooms harmonizes nicely with the dogwood orchid stakes; the accessories add color, texture and volume to the base of the plant, visually anchoring it in the cube. 4 january 2012
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Plants
+ PLUS
OUT OF THE BOX With glossy leaves and colorful, longlasting bracts, vrieseas are one of the hardiest houseplants around. This trio shelters under an arch of curly willow (secured with Bind Wire) that mirrors the angles and dimensions of the box below. Nestled at the rim in a bed
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of Spanish moss is a diverse collection of stemmed pods, including lotus pods, flowerlike palm blutes, a clump of three textured mahogany pods, striped and polished baobab pods, varnished badam nuts (like clamshells), and at center, a wild thistle.
FRAMED Framing is a time-honored artistic device. So is “breaking� the frame—in effect, coloring outside the lines. Here, one frame stands behind another for a shadowing effect. In front, twin tillandsia plants trail tails of Spanish moss (itself a type of tillandsia), lightly bound with thin decorative wire. A lustrous, dark green rubber plant takes center stage, in a glass
cube lined with more Spanish moss and filled with river stones to cover the plant soil. Perched above, a little green accent makes all the difference to the impact of this composition: a bundle of brunia, which Michael dried in the shop and sprayed with Design Master Just for Flowers Fresh Green.
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Plants
+ PLUS
SLICE OF LIFE Echoing the shape and texture of the kalanchoe leaves at left, dried quince slices fan out below the canopy of red blooms, making a patterned, organic display along with sprays of glossy faux berries and autumnal leaves. UNCORKED Loops and streamers of wine-cork ribbon, picked into soil that is covered with pieces of broken cork, make a delightful accent for a croton plant. Both are sturdy, rubbery, masculine and familiar yet unexpected. An orange pot calls out the warmest, brightest color in the croton. b AUGUST 2017 53
Clean & Simple Everyday designs with color impact and singular style. Floral design by Tim Farrell AIFD, AAF, PFCI Photography by Ron Derhacopian OPPOSITES ATTRACT Do you see three sets of two in this design? Each pair offers both direct contrast and perfect harmony. The Freedom roses and red anthuriums match in hue but contrast in form and texture; likewise, the downward-dripping amaranthus and upward-waving gloriosa petals. The shiny, vertical mercury-glass vase couldn’t be more different from the rough-textured, horizontal branch of manzanita—except in the way each of these materials flares from bottom to top. The manzanita is precisely twice as long as the vase is high.
For product information, see Where to Buy, page 64. t
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Clean & Simple SHAPELY CURVES While the tall column of snapdragons at left lends height and drama to this design, it’s the round collar of Sorbonne lilies that really makes an impact. Tim has drawn attention to the lilies and reinforced their color with loops of midollino. Together, the lilies and slightly flaring astilbe duplicate the outline of the Elipses Urn, from the footed pedestal up—a nice example of formal repetition in design. ZORRO WITH A Z Dramatic angles are always a great way to get attention. The bent hala leaf (also called pandanus) seems like a natural (yet manipulated!) response to the built-in angles of the parakeet heliconia. Tall, straight, slender equisetum mirrors and balances the heliconia stems, while the manzanita branch brings the forked lightning down to the base, anchoring the design. 300january 2012 56 www.flowersandmagazine.com www.flowersandmagazine.com
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Clean & Simple DEEP PURPLE Purple and lime green are ever the classic couple. Likewise, the design at left makes use of classic design strategy in mounding flowers together at the base, with slender stems rising above them, adding height and flowing lines. A pandanus leaf frames and cups the bullet alliums on one side. Cymbidium blooms, with their ruffled throats, take the spotlight, outlined against a background of rich purple lisianthus and Mojito hydrangea. WHAT GOES UP Turned upside-down, the manzanita branch at right not only balances the upward thrust of the heliconia stems—creating dynamic tension in the implied movement of the lines within the design—it also provides stem support, along with natural rocks placed in the vase. A single Xanadu leaf shelters and balances the tallest heliconia stem; vanda orchids in burnt orange lend volume, texture, and stability to the focal area around the rim of the vase.
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Clean & Simple
WE BELONG TOGETHER Everyone loves a classic dome of roses or lilies, all in one color—but it needs something extra to give it that professional, artistic touch. Above, the simple symmetry of the domes is offset with a livelier, more sophisticated asymmetrical balance, achieved with outward-pointing accents of magnolia leaves. Loops of midollino link the designs, emphasizing that they are part of one composition.
THROWING SHADE A floral design in pristine white—nothing more than three stems of fragrant hyacinths in a ceramic bowl with a weave pattern, filled with pearlized glass on top of the floral foam—gains dimension and “story” from two sheltering Xanadu philodendron leaves, perched on their sturdy stems. Unless you are using a special type of foam that is less dense than ordinary foam, like Oasis® Springtime, you will need to pre-dig holes for the soft hyacinth stems. Make the holes, ideally, a little narrower than the diameter of the stems, so the stems will fit snugly. b 60 www.flowersandmagazine.com
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industry events For the most recent additions to Teleflora Unit Programs, go to www.MyTeleflora.com and click on Design Education to access the Floral Event Calendar in the Unit Program section.
National and International August 3-5, Kamuela, HI Hawaii MIDPAC Horticultural Conference & Expo, Mauna Lani Bay Hotel. Call Judy Schilling at Hawaii Export Nursery Association in Hilo at 808-969-2088, visit www.hena. org, or email info@hena.org.
August 9-12, Carlsbad, CA Fun ’N Sun Convention, Park Hyatt Aviara Resort. Call CalFlowers (the California Association of Flower Growers and Shippers) at 831-4794912 or visit www.cafgs.org.
September 6-9, Palm Beach, FL SAF Annual Convention, The Breakers. Call the Society of American Florists at 800-336-4743 or visit www.safnow.org.
Central Region September 17, Minot, ND North Dakota State Florists Association, program includes Fall Everyday with Julie Poeltler, Grand Hotel. Contact Niki Brose at 701720-6000 or flowercentral@srt.com.
September 19, Lansing, MI Michigan Unit, Plants with Jerome Raska, Hyacinth House. Contact Jeanette Ballien at 989-799-2121 or j.ballien@gmail.com.
September 30-October 1, Grinnell, IA Iowa Florists’ Association Convention, Hotel Grinnell. Visit www.iowafloristassociation.com.
October 15, Columbus, OH Ohio Buckeye Unit, Everyday Designs with Joyce MasonMonheim, Cleveland Plant & Flower. Contact Rita Hoagland at 330-4994959 or sfm7360@yahoo.com.
Northeast Region August 9, Holyoke, MA
World Flower Council Annual International Summit. Visit www.worldflowercouncil.org.
New England Unit, Events & Parties with David Powers, The Delaney House. Contact Heather Sullivan at 413-785-5148 or heather@ durocherflorist.com.
October 4-6, Bogotá, Colombia
September 20, North Haven, CT
September 18-21, Guangzhou, China
Proflora 2017, Corferias Convention Center. Contact the Association of Colombian Flower Exporters (Asocolflores) at proflora@ asocolflores.org or visit www.proflora.org.co.
October 18-20, Miami, FL WF&FSA Floral Distribution Conference, Miami Airport Convention Center. Call Wholesale Florist and Florist Supplier Association at 888-289-3372 or visit www.wffsa.org.
October 20-25, Hermanus, South Africa “Master of Masters in Floral Design” Certification Seminar with Gregor Lersch, Bona Dea Private Estate. Contact Clair Rossiter at manager@ bonadea.co.za or visit www. bonadea.co.za/gregorlersch.html.
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Connecticut Unit, Everyday is a Holiday with David Powers. Best Western Hotel. Contact Alice PorterFlagg at 860-677-1684 or alice@ haworthsflowers.com.
September 23, Peabody, MA SAF 1-Day Profit Blast, Boston Marriott Peabody. Call the Society of American Florists at 800-336-4743 or 703-836-8700) or visit www.safnow.org/events.
South Central Region
August 18-20, Hot Springs, AR
August 12-13, Asheville, NC
Arkansas Florists Association Convention, program includes Weddings & Parties with Kevin Ylvisaker, Hot Springs Convention Center. Contact Shane Cranford at 501-372-4747 or scranford@ swflorists.com or visit www.arflorists.org.
North Carolina State Florists’ Association Convention, program includes Party Designs with John Hosek, Doubletree by Hilton Asheville / Pisgah National Forest. Contact Bill McPhail at 910-9888637 or mcphail.bill@yahoo.com, or visit ncfloristassociation.com.
September 10, Fort Smith, AR
September 12, Atlanta, GA
Arkansas Unit, Everyday is a Holiday with John Hosek, River Valley Wholesale. Contact Kay Schlaefli and Bill Wilson at 479-783-3210.
September 19, San Antonio, TX Central Texas Unit, Fresh Holidays with Tom Bowling, Bill Doran Co. Contact Gina Waters at 210-8226766 or flowerforrest@yahoo.com.
September 20, Austin, TX Central Texas Unit, Fresh Holidays with Tom Bowling, Bill Doran Co. Contact Gina Waters at 210-8226766 or flowerforrest@yahoo.com.
Georgia Unit, Fall and Winter Weddings with Kevin Ylvisaker, Kennicott Brothers. Contact Susan Mullis at 229-242-1001 or theflowergallery@bellsouth.net.
October 8, Florence, SC South Carolina Unit, Fall and Christmas Designs with Alex Jackson, Tommy’s Wholesale. Contact Steven Jones at 843-2486893 or stevenjones6893@yahoo. com.
Western Region
October 4, Jackson, MS
September 8-10, Los Angeles, CA
Mississippi Unit, A Day in the Life of a Florist with John Hosek, Central Mississippi Wholesale. Contact Dara Saucier at 601-765-8630 or thehutchings@me.com.
Teleflora Scholarship Academy (Western Region), “When Words Are Never Enough” with Tom Simmons, Renaissance Los Angeles Airport Hotel. Contact Lottie McKinnon at 310-966-3591 or lmckinnon@ teleflora.com.
Southeast Region August 4-6, Charlotte, NC Teleflora Scholarship Academy (Southeast Region), “Parties that Pop!” with John Hosek, Renaissance Charlotte Suites Hotel. Contact Lottie McKinnon at 310-966-3591 or lmckinnon@teleflora.com.
August 4-6, Franklin, TN Tennessee State Florists’ Association Convention and Expo, Marriott Hotel Cool Springs. Program includes Sympathy Designs with Cindy Tole (8/6). Visit www.tnsfa.com.
August 5, Las Cruces, NM
August 5, Columbia, SC
West Texas New Mexico Florist Assn Convention, New Mexico Farm & Ranch Heritage Museum. Program includes Two Weddings and a Funeral with Joyce Mason-Monheim. Visit the association on Facebook or email wtnmfa@yahoo.com.
South Carolina State Florist Association, program includes Parties and Special Events with Gerard Toh, Embassy Suites. Contact Andrew Stinson at 803-374-9709 or Andrew@ wasdesignworks.com.
September 24, Burnaby, BC United Floral Inc., program includes Christmas Designs with Tim Farrell. Contact Tony Graaf at tgraaf@ unitedfloral.ca.
October 1, Denver, CO Rocky Mountain Unit, Creative Everyday with Hitomi Gilliam, DWF. Contact Sandi Yoshihara-Sniff at 800-665-0771 or Ssniff6956@ msn.com.
October 13-15, Bozeman, MT Montana Florists Association Convention, GranTree Inn. Visit www.mtfloristassc.com.
October 26-30, San Francisco, CA EMC (European Master Certification) classes (Part 1, North America, West Coast) with Tomas De Bruyne & Hitomi Gilliam, City College of San Francisco. Visit emcprogram.com.
where to buy
pg 44 For more information on merchandise featured in Flowers&, contact the supplier directly. Direct links to most suppliers can be found on the Flowers& website, www.flowersandmagazine.com. Use the links under “Advertisers in This Issue” or the link to our searchable, online Buyers’ Guide at the top of the Flowers& home page.
O N T H E C OVER
Sponge mushrooms and pumpkin peppers, Knud Nielsen. Glazed, textured ceramic pot, Modern Collections.
DESIG N TE C H , page 10
Enchant Vase, Accent Décor.
F O C US O N DESIG N , pages 8-9
Square mossed wreaths, gilded lemon leaves, bleached hydrangea, bell cups, preserved roses, gilded rye, bleached millet, and bleached corkscrew willow, Knud Nielsen.
A SE N SATIO N AL SEASO N , pages 26-45
Fresh flowers and foliage throughout from the following suppliers: Green garland, leucadendron wreath, dahlias, French lavender, green Moby Dick asclepias pods, datura pods, amaryllis (naked lady) pods, kangaroo paws, celosia, dill, rose hips, mini pumpkins, mini ornamental kale on
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long stems, hydrangea, pepperberries, dark purple privet berries, variegated grass, autumn leaves, Camflor. Poppy pods, scabiosa pods, datura pods, red celosia, safflower, naked eucalyptus, millet, and variegated grasses, Central California Growers. Tropicals including witch’s nose, obake and other anthuriums, oncidium orchids, gold mokara orchids, and Bo Derek palm pods, Green Point. Garden roses including David Austin roses, Green Valley. Lilies, tulips including Camargue Redwood Grove long-stemmed tulips, Carolina white double lilies, ornamental kale, wine-red cotinus foliage, antique hydrangea, rose hips, ilex, celosia, Sun Valley.
pg 47 HARVEST HEARTH,
A COLOR BOOST,
Silver Classic Candlesticks, Plus One. Pillar candles, Candle Artisans.
Natural kiwi vine, Knud Nielsen.
page 40
page 49
OUT OF THE BOX, page 50
Pods, Knud Nielsen. Footed box, Modern Collections.
BARK AND RUST, page 41
pg 41
Sherwood Planter, Accent Décor.
OVER THE MOON,
Artichoke terra-cotta pot, Campo de’ Fiori.
Goddess Vase and metallic faux antlers, Accent Décor.
GOING GREEN, page 29
FALL IS FOR BULB FLOWERS, TOO,
VEGETABLE KINGDOM,
Matte black ceramic rectangle, Vasesource.
Styrofoam cone, FloraCraft.
GROWING ON TREES, Wine-colored sponge mushrooms, Knud Nielsen.
IN THE ROUND, page 28
page 48
page 42
page 44
page 33
FRAMED, page 51
pg 51
PLA N TS PLUS , pages 46-51
Wood frames with glass insets, Modern Collections. Fresh Green Just for Flowers color spray, Design Master.
Odyssey Planter, Accent Décor.
COUNTDOWN,
SLICE OF LIFE,
SMOOTH CURVES,
Bell cups and lotus pods, Knud Nielsen. Wood box, Floral Supply Syndicate.
Quince slices, Knud Nielsen. Textured round ceramic pot, Modern Collections.
Vogue Vase, Accent Décor.
AUTUMN RED, page 35
page 37
Odyssey Planter, Accent Décor.
page 47
page 52
pg 50
pg 37
UNCORKED,
ZORRO WITH A Z,
Footed ceramic pot, Modern Collections. Virgin Cork Collection cork pieces, Accent Décor. Wine cork ribbon, Reliant Ribbon.
Essentials Bowl in orange, Smithers-Oasis. Deco Rocks in Black, Accent Décor.
page 53
C LEA N A N D SIMPLE , page 54-61
page 57
DEEP PURPLE, page 58
Purple glass vase, Syndicate Sales.
WHAT GOES UP,
OPPOSITES ATTRACT,
page 59
page 55
Red mercury glass vase, SNK. Manzanita, Schusters.
Clear glass footed flared vase, Syndicate Sales.
pg 35
F e at u r e d S u p p l i e r s Accent Décor, Inc. Call 770-346-0707 or visit www.accentdecor.com.
Modern Collections. Call 818-718-1400 or visit www.themoderncollections.com.
Camflor. Call 888-226-3567 or visit www.camflor.com.
Plus One Imports/ A Division of the Garcia Group. Call 800-241-3733 or visit www.floramart.com.
Campo de’ Fiori. Call 413-528-9180 or visit www.campodefiori.com. Candle Artisans. Call 908-689-2000 or visit www.candleartisans.com. Central California Flower Growers. Call 831-763-4343. Design Master Color Tool. Call 800-525-2644 or visit www.dmcolor.com. FloraCraft. Call 800-253-0409 or visit www.floracraft.com.
Elipses Urn, Accent Décor.
SNK Enterprises. Call 800-531-5375 or visit www.snkenterprises.com.
Green Point Nurseries. Call 800-717-4456 or visit www.greenpointnursery.com.
Syndicate Sales. Call 800-428-0515 or visit www.syndicatesales.com.
Cypress Vase and Cypress Pot, Accent Décor.
Green Valley Floral. Call 800-228-1255 or visit www.greenvalleyfloral.com.
Vasesource. Call 718-752-0424 or visit www.vasesource.com.
THROWING SHADE,
Knud Nielsen. Call 800-633-1682 or visit www.knudnielsen.com.
page 60
page 56
Smithers-Oasis. Call 800-321-8286 or visit www.oasisfloral.com.
Floral Supply Syndicate. Visit www.fss.com.
WE BELONG TOGETHER,
pg 56
Schusters of Texas. Call 800-351-1493 or visit www.schustersoftexas.com.
Sun Valley Floral Farms. Call 800-747-0396 or visit www.thesunvalleygroup.com.
pg 60
SHAPELY CURVES,
Reliant Ribbon. Call 800-886-2697 or visit www.reliantribbon.com.
page 61
White ceramic with weave pattern, Modern Collections. Pearlized Glass in White, Accent Décor.
AUGUST 2017 65
wholesaler connection
emporium accessories
Flowers& magazine distributors Arizona Phoenix Floral Supply Syndicate
hawaii honolulu Flora-Dec Sales
California CAMARILLO Floral Supply Syndicate Fresno Designer Flower Center LOS ANGELES Floral Supply Syndicate Sacramento Flora Fresh Floral Supply Syndicate SAN BERNARDINO Floral Supply Syndicate San Diego Floral Supply Syndicate San Diego Florist Supplies San FRANCISCO Floral Supply Syndicate San JOSE Floral Supply Syndicate SANTA ANA Floral Supply Syndicate Santa Rosa Sequoia Floral International UPLAND Floral Supply Syndicate VAN NUYS Floral Supply Syndicate
Illinois Chicago The Roy Houff Company Milan Bonnett Wholesale Florist Normal The Roy Houff Company Wheeling The Roy Houff Company
COLORADO DENVER Floral Supply Syndicate CONNECTICUT NORWALK East Coast Wholesale Flowers Florida JACKSONVILLE Floral Supply Syndicate PENSACOLA American Floral Wholesale of Pensacola Carlstedt’s, LLC Georgia omega Hornbuckle Wholesale Florist
66 www.flowersandmagazine.com
Kansas wichita Valley Floral Company Kentucky Louisville The Roy Houff Company Louisiana Lafayette Louisiana Wholesale Florists Massachusetts Boston Jacobson Floral Supply Michigan Warren Nordlie, Inc. Minnesota Minneapolis Koehler and Dramm missouri st louis Floral Supply Syndicate LaSalle Wholesale Florist NeVADA LAS VEGAS Floral Supply Syndicate RENO Floral Supply Syndicate New York Campbell Hall Alders Wholesale Florist
Ohio dayton Nordlie, Inc. North Canton Canton Wholesale Floral OREGON PORTLAND Floral Design Institute Floral Supply Syndicate SOUTH DAKOTA SIOUX FALLS North American Wholesale Florist, Inc. Tennessee Nashville The Roy Houff Company TeXAS DALLAS Floral Supply Syndicate UTAH SALT LAKE CITY Floral Supply Syndicate Virginia Norfolk The Roy Houff Company Richmond The Roy Houff Company Washington SEATTLE Floral Supply Syndicate Tacoma Washington Floral Service canada burnaby, bc United Floral Inc. malaysia selangor Worldwide Floral Services singapore Worldwide Floral Services
makes it easy to add water or flower-food solution to arrangements, with no spills, no mess. Result: happy customers and repeat sales! We can customize this product with your shop info!
888-843-4312 See our YouTube video. www.bokaystik.com E M PLOY M EN T Florasearch, Inc.
In our third decade of performing confidential key employee searches for the floriculture industry and allied trades worldwide. Retained basis only. Candidate contact welcome, confidential, and always free. 1740 Lake Markham Rd., Sanford, FL 32771 Phone: (407) 320-8177 / Fax: (407) 320-8083 E-mail: search@florasearch.com Website: http://www.florasearch.com
equipment Refrigerators For Flowers
Combo walkins, storage, reach-ins 800-729-5964 www.flotaire.com
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advertiser links schools
Advertisers’ websites are hyperlinked on the Flowers& website. Go to www.flowersandmagazine.com and click on “Advertisers in This Issue.” Accent Décor, Inc.
5
770-346-0707 www.accentdecor.com
Alexandra Farms
21
305-528-3657 www.alexandrafarms.com
Design Master Color Tool
inside back cover
800-525-2644 www.dmcolor.com
Dollar Tree Direct
1
877-530-TREE (8733) www.dollartree.com/floral/559/index.cat
Floral Supply Syndicate
11
www.fss.com
Advertise in
emporium
For rates and info, call
Peter Lymbertos at 800-421-4921
Knud Nielsen
19
800-633-1682 www.knudnielsen.com
Pioneer Imports & Wholesale
7
888-234-5400 www.pioneerwholesaleco.com
Plus One Imports/A Division of the Garcia Group back cover
800-241-3733 www.floramart.com
Sandtastik Products
6
800-845-3845 www.floralsand.com
BIG IDEAS
Seminole 25
800-638-3378 www.seminoleds.com
along with flower news & business advice A digital subscription is only $24.95 for a full year.
Visit: www.flowersandmagazine.com & click on the “subscribe” tab.
Smithers-Oasis 3
800-321-8286 www.oasisfloral.com
Syndicate Sales
inside front cover
800-428-0515 www.syndicatesales.com
Teleflora
12, 63
800-333-0205 www.myteleflora.com
Wm. F. Puckett, Inc.
17
800-426-3376 www.puckettfern.com
August 2017 67
what’s in store
FOR FALL, GO GREEN With the popularity of succulents and foliage at an all-time high, green is blending beautifully into every seasonal palette, including the warm, earthy tones of autumn. Case in point: Teleflora’s Country Oven Centerpiece, in a serving dish made of hand-glazed stoneware, with scalloped edges and an organic texture that will make it a welcome gift at any time of year. Call 800-333-0205 or visit www.MyTeleflora.com.
TREND REPORT Stoneware Tones -- Earthy green tones liven spaces organically, especially when paired with the natural colors of leafy plants and vibrant succulents.
EUCALYPTUS FOREVER Permanent green eucalyptus from Pioneer Imports & Wholesale comes in a six-foot garland that makes a fine foundation for a table runner—just add flowers and more foliage! The eucalyptus is also available as a wreath and a 22-inch “bush” and in other styles and colors. Call 888-234-5400 or visit www.pioneerwholesaleco.com.
68 www.flowersandmagazine.com