TECHx Review - GITEX Global 2025 Edition

The People Behind TECHx REVIEW

One fine day, I was at my desk, working through the familiar rhythm of emails, calls, deadlines, and glowing screens.

In the middle of it all, I was using a generative AI tool, and the responses flowed in almost instantly. That’s when it struck me, Generative AI isn’t just a buzz anymore.

Last year, everyone was experimenting. This year, people are using it, but also beginning to question it.

Can we trust the answers it gives? Who checks them? Are they really accurate?

That thought stayed with me as we prepared this Gitex Special Edition of TECHx Review. Inside, you will find products quietly changing markets. Brands that started small and reached remarkable heights. Cybersecurity efforts keeping the UAE safe in a fast-moving digital world. Government updates showing how policies are shaping a responsible tech future.

Every story is chosen with care. Every fact verified. Every insight shared to give clarity, perspective, and understanding.

I want to thank my whole Team for making this edition possible: Khalid Almaeena, Chairman, TECHx Media, for keeping us focused and aligned. Khwaja Saifuddin, Executive Board Member, TECHx Media, for ensuring every detail is accurate. Sabeel Ismail, CEO, TECHx Media, for turning ideas into action. Their guidance and energy make TECHx Review what it is.

As you flip through these pages, I hope you feel the effort, curiosity, and care behind every story.This edition captures today’s tech world… transparent, informed, and relatable

We are TECHx Media, officially registered with the UAE's National Media Council. As a media platform dedicated to addressing the media and marketing needs of the tech ecosystem, we have built a strong reputation as a trusted partner for leading global vendors, distributors, government entities, and major global tech events. With a proven track record of providing comprehensive industry coverage, our team of seasoned professionals and tech journalists, boasting over 150 years of combined expertise, delivers the latest technology insights, backed by in-depth analysis and creativity.

UAE’s Journey to an AI-Native Future

From the golden sands of the Emirates to the forefront of global technology, the UAE is redefining what it means to be a digitaly advanced nation. Under the guidance of President His Highness Sheikh Mohamed bin Zayed Al Nahyan and Vice President, Prime Minister, and Ruler of Dubai His Highness Sheikh Mohammed bin Rashid Al Maktoum, the country is leveraging artificial intelligence, smart government services, and global partnerships to shape a future-ready ecosystem.

Across all emirates, initiatives are being implemented not in isolation, but as part of a cohesive national strategy that balances innovation with practical impact. From AI-powered government services to education programs and international collaborations, the UAE is crafting a model for technology-driven governance.

Abu Dhabi’s AI-First Approach

At GITEX Global 2025, the Department of Government Enablement (DGE) is leading Abu Dhabi Government’s participation under the theme “AI-Native by Design, Community-Driven by Purpose.” Now in its 14th consecutive year at GITEX, the emirate is showcasing its ambition to become the world’s first AI-native government as outlined in the Abu Dhabi Government Digital Strategy 2025–2027.

Visitors will experience 55 AI-driven projects demonstrating real-world applications across safety, tourism, education, and public services. Flagship initiatives include TAMM 4.0, the cross-government super app; Smart Investigator and AI Supervisor from Abu Dhabi Police; and the Department of Culture and Tourism’s Smart Hotel Check-In using facial recognition to simplify guest registration.

Ahmed Tamim Hisham Al Kuttab, Chairman of DGE, explained, “In Abu Dhabi, we are designing every public service around people›s needs.

By working together within a unified government ecosystem, we are shaping a digital future where innovation serves a clear purpose: empowering communities and building a government ready for tomorrow.”

New experiences at GITEX also include six virtual reality personas allowing visitors to explore how AI impacts students, business owners, working parents, international tourists, investors, and government employees.

Connecting the Dots

The success of Abu Dhabi’s AI journey relies heavily on collaboration across public and private sectors. Dr. Mohamed Al Askar, Director General of TAMM, noted that the platform now offers more than 1,100 services, enabled by over 90 partners.

Wesam Lootah, Director General at DGE, highlighted that more than 400 AI-powered solutions have been assessed, with over 100 now deployed to improve efficiency and empower government employees to address complex challenges. “These initiatives go beyond efficiency, they create greater value for society,” Lootah said.

Strategic partnerships with global technology firms are helping the emirate expand its digital ecosystem, advancing the vision of a fully AI-native government by 2027.

UAE and Google’s AI Initiative

Complementing government transformation, the UAE has partnered with Google to give university students complimentary one-year

access to Google Gemini Pro, a generative AI platform designed to enhance learning and research.

Omar Sultan Al Olama, Minister of State for Artificial Intelligence, Digital Economy, and Remote Work Applications, said the program reflects the UAE’s commitment to nurturing talent and preparing students for a digital economy. “The UAE prioritises advancing national talents with AI tools to develop skills, build capabilities, and accelerate innovation across all sectors,” he said.

Google’s Anthony Nakache noted that interest in AI and education in the UAE has surged, with searches rising 110 percent over the past two months compared to last year. The initiative gives students access to advanced tools like Gemini 2.5 Pro for complex tasks, Deep Research for compiling in-depth reports, and NotebookLM to organize thoughts and projects.

OpenAI in the UAE

Recently, President Sheikh Mohamed bin Zayed received Sam Altman, CEO of OpenAI, at Qasr Al Shati in Abu Dhabi. The meeting focused on strengthening AI collaboration between the UAE and OpenAI, supporting research, practical applications, and the development of a knowledge-based economy.

During the visit, Altman received the first honorary doctorate from Mohamed bin Zayed University of Artificial Intelligence (MBZUAI) in recognition of his contribution to AI. The engagement underscores the UAE’s ambition to integrate global expertise into its national AI ecosystem, enhancing innovation across public and private sectors.

Smart Services

Dubai continues to complement Abu Dhabi’s AI-focused initiatives with its own ambitious programs. At GITEX 2025, Digital Dubai

will showcase more than 50 government, semi-government, and private sector entities working in AI, smart cities, and quantum computing.

Participating organizations include the Roads and Transport Authority (RTA), Dubai Municipality, Dubai Health Authority, Dubai Customs, Dubai Future Foundation, and Dubai Cyber Security Center.

The pavilion also provides a platform for signing new agreements, deepening collaborations, and demonstrating the city’s readiness for emerging technologies.

A Unified Path Forward

Across the UAE, the convergence of government strategy, education initiatives, and international partnerships reflects a singular vision: to build a digital ecosystem that is innovative, human-centered, and globally connected.

From Abu Dhabi’s AI-native government projects and Dubai’s smart city initiatives to national education programs and engagement with global leaders, the UAE demonstrates that technology can serve both practical needs and broader societal goals.

The country’s approach illustrates how a coordinated vision, combined with careful implementation and global collaboration, can create a model for digital governance and sustainable development.

In this sense, the UAE’s journey from the desert to digital is not just about technology, it is about transforming the way people live, work, and engage with their government.

Can We Trust Generative AI in a World That Runs on Code?

When algorithms speak, the world listens. From the headlines we read and the ads we see, to the code that decides whether our loan gets approved or our job application gets shortlisted, artificial intelligence has quietly taken its place as society’s new storyteller, decision-maker, and advisor. But as generative AI systems continue to shape how we think, create, and connect, a critical question looms larger than ever, can we trust them?

The last two years have seen an explosion of generative AI tools capable of producing text, images, video, and even entire strategies that feel eerily human. From OpenAI’s ChatGPT and Google’s Gemini to Stability AI’s Stable Diffusion and Anthropic’s Claude, these models are reshaping every industry, marketing, medicine, education, law, entertainment, and more. Yet, alongside their promise comes a darker undercurrent of risk, misinformation, and bias that could redefine the very notion of truth in the digital age.

The Illusion of Intelligence

At first glance, generative AI feels magical. Type a few words, and out comes a detailed essay, a business proposal, or a photorealistic portrait. Behind the magic, however, lies mathematics and massive datasets. These systems do not “understand” in the human sense, they predict patterns based on probability.

This predictive nature is precisely where the illusion of intelligence takes root. AI models, trained on vast quantities of text and imagery scraped from the internet, reflect the biases, inaccuracies, and ideologies embedded in those sources. When such systems generate responses, they are not offering knowledge but rather a statistically likely continuation of data.

This becomes dangerous when people mistake fluency for truth. Generative AI can produce confident, well-written, yet completely false information, a phenomenon now commonly known as “hallucination.” Whether it’s a fake quote, a misattributed statistic, or an invented event, these errors can easily pass as fact, especially when presented with human-like authority.

The Stakes of Misinformation

The implications of false outputs are far-reaching. In journalism and content creation, for example, several media outlets in recent years have faced criticism for publishing AI-generated articles containing factual inaccuracies or fabricated references. In some cases, large batches of automated content had to be corrected after errors were discovered, highlighting the real-world risks of relying on AI without adequate human oversight. These incidents demonstrate that while generative AI is powerful, its outputs can appear authoritative yet remain factually unreliable.

Elsewhere, image-generation tools have been used to produce convincing political deepfakes, threatening the integrity of elections.

In education, AI-written essays challenge academic honesty, while in healthcare, an incorrect AI diagnosis could mean the difference between treatment and tragedy. Even in seemingly harmless applications like entertainment, synthetic content can blur the boundaries between real and artificial narratives.

Trust and Transparency: The Missing Link

So, what does it mean to “trust” AI? In human terms, trust is built on transparency, accountability, and consistency. For AI, these qualities are often missing.

Most major models operate as black boxes, their inner workings hidden behind corporate secrecy and complex neural architectures. Users rarely know which data sources trained the system, how bias was mitigated, or what safety protocols were applied. This opacity makes it nearly impossible to assess reliability.

Moreover, as generative AI becomes embedded in search engines, productivity tools, and enterprise applications, users may not even realize when they are interacting with AI-generated content. Without clear labeling or disclosure, synthetic media can easily masquerade as authentic.

Transparency isn’t just a moral obligation, it’s a practical necessity. Experts argue that AI systems must include traceability features that allow users to verify sources and understand reasoning paths.

“Explainable AI” initiatives are already in motion, aiming to bridge this gap by making algorithmic decisions interpretable for non-experts. But progress is slow, and commercial incentives often conflict with ethical ones.

The Human Oversight Problem

The title question, “Who watches?”, cuts to the heart of accountability. AI may be autonomous in function, but it is never independent of its human creators, trainers, and deployers. Every model reflects a series of human choices, what data to include, what outputs to allow, and what guardrails to enforce.

Yet as AI systems scale, human oversight becomes increasingly difficult. Large models now generate millions of outputs daily across languages and domains. No team of moderators can feasibly audit each result. This raises urgent questions about governance and responsibility.

When a chatbot generates harmful advice, who is liable, the user, the developer, or the data source? Current laws offer little clarity. Governments are only beginning to establish frameworks to regulate generative AI, with the European Union’s AI Act and the U.S.

AI Bill of Rights being early attempts. In the Middle East, the UAE’s “Generative AI Guidelines” and Saudi Arabia’s “National Strategy for Data and AI” are signaling proactive regional leadership.

Toward Safer and More Reliable AI

Despite its pitfalls, generative AI is not inherently untrustworthy. The challenge lies in design and deployment. Several strategies are emerging to make AI safer and more reliable:

1. Data Transparency and Provenance:

Organizations are now focusing on dataset documentation, tracking where data comes from, who owns it, and how it was processed. Open-source initiatives like LAION and Hugging Face’s dataset cards are setting new standards for openness.

2. Human-in-the-Loop Systems:

In critical applications like healthcare, legal review, or news verification, keeping humans in the decision loop ensures that AI serves as an assistant, not an authority. Human oversight can catch nuances and errors that models might miss.

3. Robust Evaluation and Red Teaming:

Before public release, models should undergo rigorous testing against real-world adversarial prompts to identify biases, security risks, and misinformation tendencies. Companies like OpenAI now conduct “red teaming” sessions to stress-test AI behavior.

4. Digital Watermarking and Content Authentication:

Tech giants are developing watermarking standards for AI-generated content, allowing platforms to identify whether an image, video, or text originated from a machine. Initiatives like C2PA (Coalition for Content Provenance and Authenticity) are gaining global traction.

5. Ethical Design and Policy Alignment:

AI ethics must be embedded from day one, not added as an afterthought. Multidisciplinary teams, combining engineers, ethicists, and domain experts, can ensure that systems reflect diverse perspectives and values.

The Future

Building trustworthy AI will not be the responsibility of developers alone. It requires an ecosystem-wide effort involving policymakers, educators, businesses, and the public.

Collaboration across nations and industries will be key to establishing universal standards for safety, transparency, and accountability.

There is also a cultural dimension to this journey. As users, we must cultivate digital literacy to question what we see and read online.

Blind faith in algorithmic authority is as dangerous as blind rejection of technology. The future demands discernment.

At GITEX 2025, where innovation takes center stage, conversations about responsible AI are finally catching up to its rapid evolution. The region is positioning itself as both a driver and a regulator of next-gen technologies, balancing ambition with accountability.

The New Social Contract

When algorithms speak, they speak with our data, our biases, and our beliefs. They mirror us, magnify us, and sometimes mislead us.

Trusting generative AI is not about believing it will be flawless, it’s about ensuring that when it errs, we understand why, and we know who’s accountable.

As we stand at the intersection of intelligence and illusion, society must define a new social contract with technology, one that prioritizes transparency over secrecy, collaboration over competition, and responsibility over convenience.

Because when algorithms speak, it’s not enough to listen. We must also watch, question, and hold them to the same standards we demand from each other.

Only then can we ensure that the voices of our machines echo the best of our humanity.

LAURENT Chapoulaud

VP - EMEA Marketing Professional Solutions

PNY

Power, Perfected RTX PRO 6000 Blackwell

The NVIDIA RTX PRO 6000 Blackwell Server Edition redefines data center performance, combining unmatched AI acceleration with advanced visual computing capabilities. Built for the most demanding enterprise workloads, it delivers breakthrough speed and scalability for multimodal AI inference, physical AI, scientific computing, and professional graphics. Optimized for data centers that demand high compute density, it features a passively cooled thermal design and 96 GB of ultra-fast GDDR7 memory, enabling efficient operation in large-scale deployments.

Enterprises can deploy up to eight RTX PRO 6000 GPUs per server, achieving extraordinary levels of compute power, memory capacity, and throughput. This configuration supports mission-critical AI-driven applications across industries, including healthcare, manufacturing, geoscience, retail, media, and broadcasting. With exceptional performance and reliability, the RTX PRO 6000 empowers data centers to accelerate innovation and push the boundaries of possibility.

The Next Wave of AI

Multimodal, Agentic, and Generative AI

The RTX PRO 6000 is engineered for multimodal AI systems that synthesize diverse data types, text, images, audio, and video, to enable intelligent, context-aware applications. These include text-to-video generation, multimodal conversational AI, and image to-text conversion. By combining insights across different data formats, multimodal AI achieves greater contextual understanding and accuracy.

Compact yet powerful, these models are often optimized for specific domains such as media, robotics, and digital human assistants. The RTX PRO 6000 is ideal for multimodal inference workloads, integrating powerful AI compute with a full media pipeline for low-latency, high-precision performance. With fifth-generation Tensor Cores and support for the second-generation Transformer Engine, the RTX PRO 6000 delivers up to 5X higher performance for large-scale agentic and generative AI workloads compared with the previous-generation NVIDIA L40S. It enables the creation of intelligent AI agents capable of perceiving, reasoning, and acting in real time across dynamic environments.

Accelerating Industrial and Physical AI

Combining powerful AI compute with fourth-generation RTX technology, the RTX PRO 6000 accelerates industrial digitalization and physical AI workflows, including those powered by NVIDIA Omniverse. From photoreal design and massive digital twin rendering to robotics simulation and synthetic data generation, it delivers over 2X the performance of the L40S GPU. This performance leap enables engineers and researchers to simulate real-world scenarios with greater accuracy and speed.

Computing That Cures Faster

The RTX PRO 6000 Blackwell Server Edition delivers groundbreaking acceleration for genomic analysis and drug discovery. It introduces a new class of dynamic programming instructions leveraging enhanced Arithmetic Logic Units (ALUs) and the advanced Blackwell Streaming Multiprocessor (SM).

In genomics pipelines, such as Fastq2bam and DeepVariant from NVIDIA Parabricks, performance increases up to 1.5x faster than on L40S GPUs and 1.75x faster than NVIDIA H100 GPUs. For Smith-Waterman, a key algorithm in sequence alignment and variant calling, throughput improves up to 6.8x versus L40S GPUs. These advancements dramatically reduce analysis times and computing costs. With Multi-Instance GPU (MIG) capabilities, researchers can efficiently analyze smaller genomic samples while maximizing GPU utilization, ensuring faster insights and more cost-effective data processing.

Revolutionizing Neural Rendering

The RTX PRO 6000 sets a new benchmark for neural rendering, combining AI-driven acceleration with high-fidelity visualization. Its advanced Tensor Cores and hardwareaccelerated graphics enable real-time rendering of complex scenes, characters, and environments with exceptional precision.

Delivering over 2X the performance of the previous generation, it empowers creators across film, gaming, architecture, and product design to achieve photorealistic results faster. Neural rendering tasks such as texture synthesis, material creation, and scene reconstruction benefit from the GPU’s enhanced AI compute capabilities, enabling richer and more immersive visual experiences.

Design and Visualization

For design professionals, the RTX PRO 6000 brings unprecedented power to 3D modeling, visualization, and simulation. With fourthgeneration RT Cores, it offers up to 2X faster real-time ray tracing compared to its predecessor. Designers can now build intricate 3D models, render photorealistic visualizations, and iterate creative concepts with ease. Whether developing architectural walkthroughs, complex product prototypes, or immersive environments, the RTX PRO 6000 ensures smooth interactivity, high frame rates, and lifelike accuracy. It allows professionals to visualize, refine, and deliver their designs faster than ever before.

Unleashing Creativity in Content Production

The RTX PRO 6000 seamlessly integrates with popular creative software tools, transforming workflows in video editing, animation, and visual effects. Its real-time ray tracing, AI-enhanced rendering, and accelerated multitasking capabilities significantly reduce production times.

For digital content creators, it means faster rendering, smoother playback, and more responsive editing, especially for high resolution video, complex 3D scenes, and detailed animations. With the RTX PRO 6000, artists can achieve cinematic-quality visuals and professional-grade performance, allowing them to focus on creativity instead of compute limitations.

Virtual Workstations for Remote Productivity

When paired with NVIDIA RTX Virtual Workstation (vWS) software, the RTX PRO 6000 can be virtualized to deliver highperformance workstation experiences to remote users. With 96 GB of GPU memory, it supports demanding AI, design, and compute workloads across distributed teams, enabling professionals to collaborate and create from anywhere. This virtualization capability brings enterprise flexibility to hybrid work environments, allowing organizations to maintain high productivity without sacrificing performance or data security.

The Future of Data Center GPU Performance

The NVIDIA RTX PRO 6000 Blackwell Server Edition stands as a milestone in GPU evolution, designed not just for speed but for versatility across every domain of AI and visual computing. Whether used in AI research, design studios, healthcare labs, or digital content pipelines, it delivers the scalability, precision, and efficiency needed for the next generation of intelligent computing. Now fully available at PNY, the RTX PRO 6000 is set to empower enterprises worldwide to redefine performance standards and drive new breakthroughs in AI-powered innovation.

Dr. Al Kuwaiti Highlights UAE’s Role in Advancing Arab Cybersecurity

Dr. Mohamed Hamad Al Kuwaiti, Head of Cybersecurity for the UAE Government, participated in the Second Ordinary Session of the Arab Cybersecurity Ministers Council, held in Riyadh. The high-level gathering brought together ministers and senior officials responsible for cybersecurity across Arab League member states, along with representatives from the League’s General Secretariat.

The Council’s agenda focused on advancing collective cybersecurity efforts among Arab nations. Key discussions included the adoption of the Arab Cybersecurity Strategy, approval of the Council’s accession to the United Nations Convention on Cybercrime, and joining leading international organisations working in the cybersecurity field.

The session also reviewed several working papers submitted by member states, all aimed at strengthening joint action and achieving the Council’s strategic goals of enhancing Arab cooperation, solidarity, and resilience against cyber threats.

Amid an increasingly complex digital landscape, the meeting underscored the need for robust regional coordination to tackle emerging cyber risks. Participants explored practical mechanisms to improve collaboration, including the exchange of technical expertise, the development of shared defense frameworks, and strengthening collective readiness and response capabilities.

The discussions also addressed the economic and social impact of escalating cyberattacks, highlighting the urgent need for unified policies and coordinated crisis management.

Representing the UAE, Dr. Al Kuwaiti reaffirmed the country’s ongoing commitment to promoting regional and international partnerships in cybersecurity. He noted that the UAE’s participation reflects its strategic vision to advance joint Arab initiatives and enhance digital resilience across the region.

“The rapid geopolitical, economic, and technological transformations we are witnessing highlight the vital role of cybersecurity in protecting Arab nations’ economies and national assets,” Dr. Al Kuwaiti stated. “A strong economy or society cannot be built without a solid cybersecurity framework that safeguards our collective stability, security, and prosperity.”

The session concluded with a shared commitment to strengthening the Arab region’s cyber defense posture, reinforcing the role of cybersecurity as a cornerstone of collective security and sustainable development.

CEO

HOUSSAM Mobied

Progress through Partnerships

Since 1998, Memory Technology Company (MTC) has been at the forefront of technological distribution and innovation across the Middle East, Africa, and Pakistan. Headquartered in Dubai, with regional offices in Jeddah, Riyadh, Karachi, and Lahore, MTC stands today as a trusted bridge between the world’s most advanced technology brands and the region’s fast-evolving markets. As an authorized distributor for some of the world’s most prestigious technology leaders, including Samsung Semiconductor, SanDisk, Western Digital, Huawei, Ricoh, Corsair, Toshiba, and Kioxia, MTC delivers not only high-performance products but complete business solutions that empower industries to grow and innovate.

Vision, Mission, and Leadership: Building Trust, Delivering Value

quickly gained prominence for distributing USB drives, flash memory cards, and enterprise-grade storage devices that set benchmarks for performance and durability.

From its state-of-the-art assembly facility in Jebel Ali Free Zone, MTC launched its own brands, GENX USBs and XTREME Flash Cards, establishing itself as a trusted name synonymous with quality and innovation in data storage. This early specialization laid the groundwork for MTC’s enduring reputation as a value-added distributor known for reliability and technical excellence.

MTC’s philosophy is simple yet powerful: to build trust, deliver value, and achieve success together. The company’s vision is rooted in bridging global innovation with local opportunity, helping businesses and consumers across the MEA region access technology that drives progress.At the helm of this journey is Mr. Houssam Mobied, Chief Executive Officer and visionary leader, whose strategic foresight has transformed MTC from a memory distributor into a diversified IT powerhouse. His leadership is supported by Mr. Amer Al Akkad, Sales Director UAE and Pakistan, and Ms. Noor Al Tabbaa, General Manager KSA, two key figures whose expertise and commitment have been instrumental in shaping the company’s regional strength and operational excellence. Under this leadership, MTC fosters a culture of trust, innovation, and shared responsibility, believing that long-term success stems from empowered people and enduring partnerships.

The Origins: A Foundation in Memory and Storage

MTC’s journey began in the late 1990s with a clear mission to meet the growing global demand for secure, reliable, and high-performance memory and storage solutions. The company

Expansion and Diversification: From Storage to Smart Solutions

As the technology landscape evolved, so did MTC. Recognizing the need for broader integration across the ICT ecosystem, the company expanded its portfolio to deliver end-to-end technology solutions for both enterprise and consumer markets. Today, MTC is a comprehensive technology enabler, providing expertise in:

• Data Centers and Cloud Solutions

• IoT and Networking

• Gaming and Audio Visual Systems

• Office Automation and Document Management

• Power Backup and Energy Solutions

This diversification reflects MTC’s agility and foresight, its ability to anticipate market needs and continuously adapt. Whether supporting data center infrastructure or empowering home offices, MTC’s focus remains clear: to deliver sustainable value through technology that drives growth.

World-Class Brand Portfolio

MTC’s strength lies in its exceptional brand partnerships, representing some of the world’s most recognized technology manufacturers: Memory and Storage: Samsung Semiconductor, SanDisk, Western Digital, Lexar, Corsair, Kioxia, SK Hynix, Klevv, Toshiba. IoT and Networking: Ubiquiti, Huawei, Alta.

Data Centers: Samsung Enterprise, EATON, Kioxia Enterprise, Toshiba Enterprise, Western Digital.Power Solutions: EATON, Huawei.

Office Automation: PFU, Ricoh, Oki. Audio-Visual (AV): Samsung Monitors, Samsung Signage, Ricoh.

Gaming: Corsair, Gigabyte, MSI, Targus, XIGMATEK.

This multi-industry brand portfolio allows MTC to offer tailored, next-generation solutions that serve enterprises, resellers, and consumers alike. By combining premium technology with deep market knowledge, MTC creates meaningful partnerships that fuel innovation across sectors.

Value-Added Services: Beyond Distribution

What distinguishes MTC from traditional distributors is its value-added approach, a philosophy that transforms business transactions into strategic partnerships. The company provides:

• Pre-sales consultancy, helping partners design optimized IT and infrastructure solutions.

• Flexible financial support, enabling

• large-scale operations and inventory management.

• In-house logistics and warehousing, ensuring speed, accuracy, and reliability.

• Localized marketing and co-branded campaigns, driving brand visibility and engagement.

• Post-sales support, including streamlined RMA, warranty management, and technical assistance.

Through its “Building Bridges” philosophy, MTC connects international vendors with local distributors, retailers, and enterprise clients, creating a continuous flow of innovation and growth across emerging markets.

MTC Group of Companies: Synergy and Strength MTC’s success is reinforced by its affiliation with a strong network of subsidiaries under the MTC Group of Companies, each bringing specialized expertise:

• Memory Technology Corporation (UAE): Core IT distribution and solutions hub.

• MTC Saudi Arabia: Providing localized support and operations within the Kingdom.

• MTC Pakistan: Expanding the group’s reach into South Asia.

• WorldCom Technology LLC: Offering advanced IT services and systems integration within the UAE.

• EMPA Business Solutions: A trusted name in system integration and IT services. Together, these entities form a dynamic ecosystem, one that combines specialization, agility, and regional insight to deliver unmatched value to partners and customers.

Through these integrated services, MTC delivers not just technology but complete, end-to-end solutions that empower partners to grow and sustain long-term success.

Regional Reach: A Bridge Across Continents

With more than 27 years of regional experience, MTC operates one of the most extensive partner networks in the region. Its presence spans: Middle East: UAE, Saudi Arabia, Qatar, Kuwait, Bahrain, Oman, Yemen, Iraq, Jordan. North Africa: Egypt, Libya, Algeria. South Asia: Pakistan, Afghanistan.

This widespread coverage allows MTC to bring world-leading technology to local markets with speed, accessibility, and regional understanding.

Commitment to Innovation and Future Growth MTC’s journey is far from over. As industries accelerate toward digital transformation, the company continues to embrace cloud computing, IoT, AI-driven systems, cybersecurity, and sustainable energy technologies. With a forward-thinking approach, MTC is investing in the next generation of digital infrastructure, helping enterprises scale with confidence and resilience. The company’s unwavering dedication to innovation, operational excellence, and customer satisfaction ensures that it remains a beacon of progress in a constantly changing world.

A Future Built on Trust and Technology

From its humble beginnings in memory storage to becoming a regional technology powerhouse, MTC’s legacy is built on trust, innovation, and human connection. Its leadership continues to inspire growth through integrity and collaboration, while its partners benefit from a value chain designed to last.

As it steps into the future, MTC remains guided by one clear purpose: to empower progress, building bridges between technology and people, between global innovation and local success.

AI, Gaming, Sustainability: Acer’s Triple Play

At IFA Berlin 2025, Acer made a bold statement, that the future of computing, gaming, and sustainability is no longer separate but deeply intertwined. From AI-powered gaming rigs and spatial 3D visualization platforms to eco-conscious projectors and lightweight professional laptops, Acer’s latest portfolio reflects a clear vision: performance, intelligence, and environmental responsibility can thrive together.

As GITEX Global 2025 approaches, Acer’s momentum resonates strongly across three key arenas, artificial intelligence, gaming innovation, and sustainable design, redefining how people create, play, and work in a digital-first era.

Engineering’s ProteQ Viso microscope, and Smart Surgery’s medical training system, extend this groundbreaking technology into diverse fields like engineering, healthcare, and research.

Expanding the SpatialLabs Ecosystem

Acer’s SpatialLabs™ Pro platform continues to push the limits of human-machine interaction with glasses-free 3D visualization. The company’s latest integrations, with NVIDIA Omniverse, Vision

Through its new connection with NVIDIA Omniverse libraries, professionals can now visualize complex 2D projects in stereoscopic 3D via Acer’s OpenXR runtime. This dual-view setup enhances depth perception and decision-making, empowering industries like robotics, architecture, and product design to work with greater spatial awareness.

Meanwhile, the ProteQ Viso Stereo Microscope, developed by Vision Engineering, combines high-contrast 3D imaging with Acer’s advanced display technology.

Delivering a true 2K × 2K resolution per eye and 100% Adobe RGB color gamut, it offers unmatched clarity for precision tasks in electronics, prototyping, and medical device development. Its 10:1 optical zoom and

ergonomic design translate into superior comfort and productivity, proof that precision and performance can coexist beautifully.

In healthcare, Smart Surgery is leveraging SpatialLabs to revolutionize surgical training. Medical professionals can analyze high-resolution footage with depth-rich, glasses-free 3D visuals, improving anatomical understanding and reducing learning curves. The result: a safer, smarter training environment that brings immersive AI visualization into real-world medical practice.

Power Meets Purpose

Gaming remains the beating heart of Acer’s innovation story, and this year’s Predator lineup sets a new benchmark for intelligent performance and sustainability.

The Predator Helios 18P AI laptop leads the charge, a hybrid powerhouse designed for both play and productivity. Powered by up to an Intel® Core™ Ultra 9 Processor 285HX and NVIDIA® GeForce RTX™ 5090 GPU, it supports desktop-level AI workloads, inferencing, and generative tasks. With up to 192 GB ECC memory for data integrity and 6 TB PCIe Gen 5 SSD storage, it’s a dream machine for creators, gamers, and AI developers alike.

Visually, it impresses with an 18-inch Mini LED 4K display delivering 1000 nits of brightness and full DCI-P3 color accuracy. Under the hood, Acer’s 6th Gen AeroBlade metal fans and liquid metal thermal grease keep things cool even under extreme loads, balancing raw power with long-term reliability.

On the desktop front, the Predator Orion 7000 and Orion 5000 redefine what it means to game and create at scale. Featuring the latest Intel® Ultra processors and NVIDIA’s RTX 5090 GPUs,

these machines support AI-enhanced graphics, real-time ray tracing, and NVIDIA NIM microservices, letting users build, train, and deploy AI models locally.

Acer’s CycloneX 360 cooling system improves airflow efficiency by 15 percent and lowers motherboard temperature by nealy 9°C, ensuring that energy is used smarter, not just faster.Together, these machines illustrate a growing truth, AI is no longer just a tool for productivity; it’s the next evolution of gaming.

The AI Workstation Revolution

Acer’s newly unveiled Veriton GN100 AI Mini Workstation might just redefine the edge of AI computing. Built on NVIDIA’s GB10 Grace Blackwell Superchip, it delivers a staggering 1 PFLOPS of FP4 AI performance in a compact form factor that fits into the palm of your hand.With 128 GB of unified memory, 4 TB NVMe SSD, and 20 Arm-based CPU cores, the Veriton GN100 enables developers, researchers, and students to train and deploy large language models locally, reducing dependency on cloud resources.

Not only does this minimize latency and enhance data privacy, but it also cuts down on the carbon footprint associated with cloud-based AI workloads. As Acer puts it, sustainability in AI means more than just efficient energy use, it’s about decentralizing intelligence and empowering creators to compute smarter and cleaner.

The Vero Line and Beyond

Acer’s sustainability story continues with its Vero series, a range of eco-conscious products designed to reduce waste and energy consumption while maintaining high performance.

Smarter, Faster, and More Connected

Beyond gaming and sustainability, Acer’s 2025 lineup expands into new lifestyle products aimed at seamless digital living.

The Acer Iconia X tablets, amadana monitors, and Connect T36 Wi-Fi 7 routers combine intelligent features with minimalist aesthetics, supporting flexible modern workflows.With AI-powered gesture control, posture sensing, and real-time photo capture, the Iconia tablets blur the line between creative tool and productivity companion. Meanwhile, the Nitro series gaming laptops and desktops bring high-end performance to casual players, featuring AI-assisted graphics rendering and efficient cooling systems that enhance gameplay while optimizing energy consumption.

The newly announced Vero projectors, including the Vero XL2320p, Vero XL2521, and Vero SL2520n, feature mercury-free laser technology and deliver up to 30,000 hours of lifespan. Consuming 40% less power than traditional lamp-based models, these projectors combine circular design principles with superior visual performance. With chassis made from 50% post-consumer recycled plastic and 100% recyclable packaging, they’re a clear nod to Acer’s Earthion sustainability mission.

Meanwhile, the TravelMate X14 AI for business professionals and the Swift Air 16 for mobile creators embody Acer’s commitment to eco-friendly computing without compromise. Both are crafted from lightweight materials like magnesiumX aluminum alloy, boast AI-driven efficiency features, and comply with TCO and TÜV Rheinland certifications for durability and energy responsibility.

These devices are not only designed for speed and intelligence but for a longer product lifecycle, reinforcing Acer’s belief that sustainability is as much about longevity as it is about recyclability.

These interconnected devices paint a broader vision of a future where AI and sustainability evolve together, creating experiences that are immersive, intelligent, and environmentally aware.

Acer’s Future

From the SpatialLabs Pro’s 3D innovations to the Veriton GN100’s AI-driven autonomy and the Vero projectors’ eco-efficiency, Acer’s portfolio goes beyond technological advancement. It signals a conscious shift in how technology can serve humanity, with smarter design, ethical energy use, and innovation that fuels creativity without compromise.

At GITEX Global 2025, as the tech world charts the next decade of digital evolution, Acer’s message is clear: the future is powered not just by AI or performance, but by purpose. Several of these new products will make their MEA debut at Acer’s booth in Hall 3 – C20, giving attendees a firsthand look at the company’s forward-looking solutions.

AVINASH Advani Founder

The $500M Zero Trust Quest

In just over five years, CyberKnight has transformed from a bold startup into one of the region’s most dynamic cybersecurity value-added-distributors. With a vision to reach $500 million in revenue by 2030, the company is charting an ambitious path across the Middle East, Turkey, and Africa. Founder and CEO Avinash Advani and Co-Founder and COO Vivek Gupta share insights into CyberKnight’s journey, expansion plans, partnerships, and what to expect at GITEX Global 2025.

Turning Zero Trust into a Way of Life

“For the last five and a half years, we’ve been evangelizing, educating, and creating awareness around our Zero Trust Security story,” says Avinash Advani. “Now we’re taking it from being a concept to an established methodology that organizations use to secure digital transformation, cloud adoption, and remote working.”CyberKnight’s go-to-market strategy has always revolved around Zero Trust Security, a philosophy that’s become central to modern cybersecurity frameworks. The company operates as a 100% cybersecurity-focused value-added distributor (VAD), representing 50 market-leading and best-of-breed vendors.

“When we founded the company in November 2019, our vision was to go from zero to $500 million by 2030. We’re on that path today,” Avinash adds. “It’s all about execution now, which includes geographical expansion, portfolio evolution, building the right team, and optimizing processes to scale effectively and profitably.”

Africa: The New Frontier

With an already strong presence across the Middle East, CyberKnight is adding focus in Africa. “Today we cover 14 countries in the Middle East and Africa, with 161 employees,” Avinash explains. “For 2025, our expansion plans primarily revolve around Africa. It’s a vast and diverse continent, and we’re mapping it carefully to roll out our strategy step-by-step.” CyberKnight currently has around 40 employees across Africa and plans to increase this number as the business grows. “Africa is not just an extension of the Middle East, it’s a unique, multifaceted region with immense potential,” Avinash emphasizes.

New Names, New Frontiers in Cybersecurity

Partnerships lie at the heart of CyberKnight’s business. “They’re not just key, they’re fundamental,” Avinash stresses. “Our business model depends on vendors and reseller partners.”In recent months, CyberKnight has added several innovative AI and OT (Operational Technology) vendors to its portfolio. “We’ve introduced Paladin AI, which leverages AI for law enforcement forensics and banking fraud investigations, and Shinobi Security, the world’s first AI offensive security platform that has passed penetration testing certification exams built for humans,” he shares.

The company is also building an extensive OT stack, strengthening its position in industrial cybersecurity. “We’ve moved from a couple of OT vendors to a full stack, so we’re no longer being recognized only as an IT cybersecurity VAD, but instead as an IT and OT cybersecurity VAD,” Avinash hints.

Growing the Team

From a two-person startup to a 161-member team, CyberKnight’s growth has been remarkable. “When we started, it was just Vivek and I in Dubai,” Avinash recalls. “Now we’re across 14 countries.”He explains that expanding headcount depends on three key factors: geographical coverage, market growth opportunities, and alignment with go-to-market strategies. “Each year, we review where new headcount is needed, considering both front-line roles that engage with customers or back-office teams that support operations.”

Staying Ahead of the Attack Curve

Strengthening Partner Relationships through Roadshows

Following GITEX, CyberKnight will host its annual roadshow series, taking technology directly to customers. “Roadshows are very important for us,” says Vivek. “They bring us closer to our customers and partners in-country. Unlike centralized events, we go to them.”

These exclusive invite-only roadshows feature select technologies and vendor interactions, enabling senior decision makers to experience solutions firsthand. “It’s about creating an ecosystem where attendees can engage with innovation and understand how to implement them in their environments,” he adds.

Strategic Markets: Egypt and Saudi Arabia

As cyber threats evolve, CyberKnight remains at the forefront of advising large enterprises and government entities. “With the rise of agentic AI and advanced threats, CISOs are focused on safeguarding their attack surfaces,” says Vivek Gupta. “Our role is to stand by them as technology advisors, helping them mitigate those risks.”AI and Zero Trust continue to dominate the cybersecurity conversation, and CyberKnight’s strategy reflects that dual focus. “We’re helping customers understand how these technologies can work together to strengthen their cyber resilience and achieve compliance,” Vivek adds.

Smarter, Stronger, Faster at GITEX Global 2025

With GITEX Global 2025 approaching, CyberKnight is gearing up to make a strong impact. “Our theme this year is Smarter, Stronger, Faster,” says Vivek. “We’re showcasing 14 technologies, and our vendors will be there to demonstrate how their solutions address evolving cyber threats.”Visitors can expect live demos and discussions focused on real-world threat scenarios. “We want our partners and customers to visualize the nature of advanced attacks and see how the latest technologies can help them stay ahead,” he explains.

Egypt continues to be a strategic hub in CyberKnight’s Africa strategy. “From there we have extended our Zero Trust approach across North Africa and work closely with local enterprise and government customers,” Vivek shares. “The market is vital for our regional growth, and events like Cairo ICT help us engage with local stakeholders.” Saudi Arabia, meanwhile, remains CyberKnight’s largest market. “KSA is the biggest for us across the region,” says Vivek. “With strong cybersecurity adoption and passionate CISOs, it’s where our vendors’ technologies truly make an impact.” CyberKnight’s participation in Black Hat MEA underscores its commitment to this crucial market.

With its continued focus on Zero Trust, AI-driven security, and regional expansion, CyberKnight is building a robust ecosystem that bridges innovation with execution.

“We’ve had accelerated growth, but we’re just getting started,” Avinash concludes. “The foundation is set, and now it’s about scaling smarter, stronger, and faster.”

AQUILA PRO AI Wi-Fi Made for Smart Homes

D-Link is at the forefront of improving home networks, a critical aspect in our highly connected world. Leveraging AI to optimize network performance is a smart move, especially in households with high data demands. D-Link is focusing on enhancing home networks, which is increasingly important in today’s connected world.

D-Link AQUILA PRO AI is a cutting-edge router that integrates artificial intelligence to optimize and manage home networks effectively. Utilizing advanced AI technology, the router can automatically identify network issues and optimize performance, ensuring a smoother and more reliable connection for users. Its intelligent bandwidth management allows prioritization of critical applications and devices to prevent network congestion and maintain consistent performance for high-demand tasks.

The robust security features potentially leverage AI-driven threat detection and protection mechanisms to safeguard connected devices against various vulnerabilities and cyber threats. The AQUILA PRO AI supports the latest Wi-Fi standards, offering high-speed connections suitable for bandwidth-intensive activities such as streaming, gaming, and managing multiple smart home devices. The user-friendly interface allows easy monitoring and control of network settings, potentially providing insights into connected devices and network health.

D-Link AQUILA PRO AI is engineered for optimal coverage. Utilizing a powerful antenna design and advanced technology to extend wireless signals to precisely where they need to go, AQUILA PRO AI reduces signal interference at the edge and expands coverage to a wider area. Extending Wi-Fi coverage has never been easier; build your own mesh system with AQUILA PRO AI and expand your Wi-Fi coverage to every corner of your home, no matter the size or shape. With this solution, you can ensure that every room enjoys reliable internet.

D-Link AQUILA PRO AI simplifies your life with the all-in-one app. Easily set up your network and manage it from anywhere using the AQUILA PRO AI App, which features an intuitive interface and an AI Assistant that helps monitor network performance and provides weekly network stability reports. With the option to automatically turn Wi-Fi off during the night, you can transform your internet habits and experience deeper rest while simultaneously reducing your carbon footprint and saving money. This shift can have a positive impact on both your health and the environment.

Life isn’t always easy, but at least your Wi-Fi can be. If you’re struggling with poor Wi-Fi coverage and performance, it’s time to upgrade to a next-generation Mesh Wi-Fi system. D-Link AQUILA PRO AI helps you enjoy an uninterrupted, fast, and reliable Wi-Fi experience

Experience the ultimate smart home networking solution with D-Link AQUILA PRO AI, built with advanced AI-enabled capabilities for whole-home, fast, and reliable Wi-Fi coverage.

LEADERS ON THE FRONTLINE

Education, Reimagined with AI

With the AI Lab initiative, MBUZZ is creating spaces where students can experiment with AI technologies and gain real-world experience. Sabir Saleem, CEO of MBUZZ, shares insights into how the program aligns with both academic learning and industry needs.

What inspired MBUZZ to launch the AI Lab initiative?

Globally, AI skills and talent are in tremendous demand, and at MBUZZ, we see this as a defining opportunity to empower the next generation of innovators.

The AI Lab initiative was born from our vision to bridge the gap between academia and industry, providing students, educators, and researchers with access to real-world AI infrastructure, frameworks, and tools. Our goal is to ensure that today’s learners become tomorrow’s creators, driving meaningful innovation across the region and beyond.

How do these AI Labs support universities and educational institutions?

Each AI Lab is designed as a complete learning and experimentation environment, integrating GPU-powered compute infrastructure, AI-optimized workstations, and collaborative software stacks.

We work closely with universities to align lab content with their curriculum, covering areas such as machine learning, computer vision, data analytics, and natural language processing. The goal is to ensure students gain hands-on experience with industry-grade technologies, preparing them for the evolving job market.

What role does MBUZZ play in the AI Lab initiatives?

MBUZZ plays a pivotal role as the enabler and integrator behind every AI Lab initiative. Through our integration arm, MBUZZ Labs, we design and build customized AI infrastructure, from GPU-powered workstations and servers to complete cluster-level solutions, tailored to each institution’s academic and research needs.

Beyond hardware, we provide the software frameworks, implementation support, and ongoing training required to ensure each lab functions as a sustainable ecosystem for innovation and learning.

How do AI Labs contribute to national or sovereign AI goals?

Many countries in the region are investing in Sovereign AI programs, aiming to build localized AI capabilities, data sovereignty, and homegrown talent. MBUZZ’s AI Lab initiative directly supports these ambitions by creating regional AI hubs within universities and research centers. These labs become the foundation for domain-specific Large Language Model (LLM) development, data science programs, and AI research clusters that align with national innovation agendas.

How does MBUZZ envision the future of AI education in the region?

We envision a region where every university and technical institute has access to AI-ready infrastructure, enabling students to experiment, innovate, and collaborate globally.

The AI Lab initiative is just the beginning, we’re working toward creating an interconnected network of AI Centers of Excellence across the Middle East and Africa, each fostering research, entrepreneurship, and workforce development.

MBUZZ’s AI Lab initiative isn’t just about technology, it’s about nurturing the thinkers, researchers, and innovators who will shape the region’s digital future.By connecting academia with the modern AI infrastructure, MBUZZ is setting the stage for a new era of collaborative intelligence and sustainable innovation.

SSD Wins ‘Best of Show ’ at FMS 2025

KIOXIA announced that its KIOXIA LC 32die stack KIOXIA BiCS FLASH™ Generation D flash memory, has received the FMS ‘Best of Show’ award in the ‘SSD Technology’ category. These awards recognize the cutting-edge products, services, and customer implementations that are pushing the boundaries of memory and storage technology.

The industry’s first, inch and Enterprise and Datacenter Standard Form Factor (EDSFF) E generative AI and enterprise applications.

“When customers evaluate SSDs, important consideration is given to storage that scales to high capacities while delivering high performance and low power consumption,” said Jay Kramer, Chair of the Awards Program and President of Network Storage Advisors Inc. “We are proud to recognize KIOXIA for its BiCS FLASH™ Series SSD. This solution, enabled by their CBA (CMOS directly Bonded to Array) technology and the innovation of a die stacked architecture in a package, delivers the capacity, power, and density required for transformational SSDs. Creating the highest-capacity PCIe enterprise SSD is a remarkable achievement and a clear reflection of KIOXIA’s leadership position.”

Featuring a -32die stack of 2 terabit (Tb) BiCS FLASH™ QLC 3D flash memory with innovative CBA technology, KIOXIA LC9 Series SSDs deliver the speed, scale, and density required to support the next wave of AI-centric workloads. This combination of advanced memory architecture and CBA technology enables 8 TB in a small 154 BGA package, also an industry first. This milestone was made possible with advancements in KIOXIA’s high-precision wafer processing, material design, and wire bonding technologies.KIOXIA LC9 Series SSDs are now sampling to select customers.

The Keyston Code

Is a distributor obsolete in the age of AI?

Keyston’s answer is a resounding and paradoxical “no”, but only if that distributor becomes something entirely new. No longer just a middleman, Keyston has emerged as a critical architect of the Middle East’s technological future. In four short years, they have built a dynamic bridge connecting global tech giants to local demand, proving that the most valuable link in the supply chain is no longer a warehouse, but an idea.

Established in 2021 as the B2B distribution arm of Majd Digital Group, Keyston carries a clear vision, to empower 5,000+ digital customers across Iraq and the MENA region through innovation, scale, and strategic vendor partnerships.

With a portfolio that includes Avaya, Asus, Canon, Western Digital, SanDisk, LG, Seagate, MSI, HIK Vision, H3C, Dahua, Huawei and ASRock, Keyston delivers end-to-end solutions across the GCC and Iraq and is now charting new ground beyond.

The Edge, Activated

Artificial Intelligence has emerged as the next chapter in Keyston’s growth story. “This is a natural progression for us,” said Kamal Tayara, who leads Majd AI, the parent company of Keyston.

“The UAE and Saudi Arabia have become global leaders in datacenter development and AI adoption, and we’re positioned right at the intersection of that momentum.”

Kamal’s vision for Keyston’s new AI Division centers on the edge, where data meets real-world operations. “While hyperscale facilities dominate the headlines, real workloads happen at the edge, in smart cities, manufacturing, healthcare, and finance. This is where low latency and data privacy are critical. We’re bringing enterprise-grade edge compute to where businesses actually operate.”

For Kamal, AI redefines distribution itself. “Our mission has always been to bring efficiency, speed, and scalability to the B2B ecosystem. AI magnifies all three,” he explained. “We’re moving from shipping products to enabling complete AI solutions, infrastructure that’s intelligent, localized, and built for this region’s realities.”

Keyston’s AI strategy begins with trust. “We’re helping enterprises understand what AI infrastructure they truly need,” Kamal said. “The early phase is all about education, ROI-focused deployments, and creating reference cases that build confidence. For vendors, we’re showing that Keyston is the trusted distribution partner that delivers growth with precision, not just speed.”

SOMKANT Mishra

Managing Director– UAE & GCC

Keyston Distribution

Growth Engine, Multiplied

While AI paves the technological edge, operational excellence fuels Keyston’s expansion across the GCC. For Somkant Mishra, 2025 has been a defining year.

“We’ve achieved nearly 25% growth in both revenue and profitability so far, and Saudi Arabia has been a key driver,” he shared.

Keyston was recently recognized by Seagate as its Best Distributor in Saudi Arabia, a testament to its strong channel performance. Alongside Seagate, partnerships with Western Digital, Canon, Avaya, and LG have flourished, while new discussions with Asus in Saudi are set to formalize by year-end.

This year also marks the launch of Keyston’s third vertical, AI and datacenter solutions, complementing its existing volume and value divisions. “We’ve onboarded vendors like Tenstorrent and Armada, both specializing in AI-driven servers and workstations,” Somkant noted. “These will be showcased at GITEX, and we’ve already started closing deals in this space.”

Keyston has also expanded into Bahrain, acquiring operational licenses and building partnerships with Batelco and STC. “Our goal is twofold: deepen in existing markets while selectively expanding into regions, we are not yet present. AI and datacenter opportunities will be key catalysts for scaling our business,” he added.

Somkant emphasized the company’s multi-vertical engagement across sectors such as government, corporate, healthcare, education, and hospitality. “We work with 80 to 90 system integrators regionally to deliver solutions that serve ministries, hospitals, airports, and major enterprises,” he said. “It’s a complete ecosystem approach, bridging technology and execution across every vertical.”

OMAR Baktash

Managing Director– Iraq

Keyston Distribution

The Iraq Equation: Value + Volume

In Iraq, Omar Baktash is steering a parallel transformation, expanding Keyston’s value division to meet the country’s growing enterprise and government demands.

“We’ve signed with Huawei and Hikvision as national distributors for Iraq,” Omar shared. “We’re also strengthening our value business with brands like H3C and Avaya, targeting sectors such as oil and gas, enterprise, and public institutions.”

Beyond enterprise, Keyston Iraq continues to scale its volume distribution in IT consumer and mobile products and is growing its e-commerce and retail operations. “Our approach ensures that we stay connected to every level of the market, from government projects to end users,” Omar explained.

For Omar, GITEX Global 2025 is more than a trade show, it’s a strategic hub for alignment. “We’ll be meeting with about 20 brands including Canon, MSI, Asus, Seagate, Western Digital, Hikvision, and Huawei,” he said.

“It’s an opportunity to discuss next year’s plans, new product introductions, and collective growth strategies for Iraq.”

His outlook is optimistic: “The Iraqi market is evolving quickly. By investing in value distribution and expanding our product basket, we’re helping shape the country’s digital infrastructure while contributing to Majd’s wider regional ambitions.

KAMAL Tayara

CEO MAJD AI

One Vision, Many Markets

Across its markets and verticals, Keyston’s philosophy remains constant, innovation with purpose, partnerships with depth, and execution with precision.

From AI-driven edge infrastructure to regional expansion and value diversification, the company is steadily redefining what modern distribution looks like.

As Kamal summed up, “Keyston is no longer just a distributor. We’re the bridge and the execution power connecting the region’s strongest demand with the world’s best technology building blocks.”

Across every market, our focus is the same, innovation with purpose, partnerships with depth, and execution with precision, said Kamal Tayara. Keyston is not just a distributor anymore. We’re the bridge connecting the region’s strongest demand with the world’s most advanced technology building blocks.

SAM Ismail

Senior Director – META Region

Forescout

Technologies

What You Can’t See Can Hurt You

As cyber threats grow increasingly sophisticated across the Middle East, Africa, and the Mediterranean, organizations face unprecedented challenges in protecting critical infrastructures. Sam Ismail, Senior Director – META Region at Forescout Technologies, offers an in-depth look at the region’s cybersecurity landscape, the impact of IT-OT convergence, and how AI and automation are reshaping defenses to build resilience in an era of escalating risks.

Sam opens the conversation with a stark reality: “We’re seeing a real uptick in cyberattacks, especially in the Middle East, targeting critical infrastructures.” Unlike ransomware attacks in Africa that focus on financial gain, he explains, attacks in the Middle East are often state-sponsored, politically motivated, and disruptive. “The goal is disruption. It could impact transportation, energy sectors, or other critical services to exert political pressure,” Sam emphasizes.

The IT-OT Convergence Challenge

When asked about current organizational risks, Sam highlights the growing IT-OT convergence. Automation, data integration, and smart city projects demand this convergence, but legacy OT systems were not designed with cybersecurity in mind. “OT systems have been in operation for decades. They’re designed for uptime and safety, not security.

Plus, they’re managed by teams whose sole focus is uptime and safety, which creates a cultural clash when enforcing security policies.” Patch management is another significant challenge. “These systems are seldom patched because downtime requires careful planning,” Sam notes. Lack of visibility into shadow OT devices further complicates the security landscape.

“Without complete visibility, organizations cannot fully secure their environments, especially when deploying large-scale initiatives in healthcare, energy, and infrastructure,” he adds.

Regulation as a Catalyst

Government policies are shaping cybersecurity priorities across the region. “Regulations are the single most important driver of adoption. Saudi Arabia, Qatar, and the UAE are leading the way,” Sam says. Initially advisory, these regulations are now increasingly enforced, helping organizations establish a baseline for cybersecurity practices. “As enforcement grows, adoption accelerates, which is great news for our customers,” he adds.

AI and Automation in Action

Technologies like AI, automation, and threat intelligence are critical in strengthening defenses. Sam explains, “AI operates at a scale humans cannot. It analyzes massive datasets, identifies risks early, and enables threat mitigation before damage occurs. It also reduces the workload on IT and security teams, which is crucial given the talent shortage in our region.”

Challenges for CISOs

For CISOs, the landscape is complex. Balancing geopolitical pressures with business continuity, addressing talent shortages, and prioritizing budgets are constant challenges. Sam’s advice is clear: “The number one priority is comprehensive visibility of every asset in the environment.

You cannot protect what you don’t see. Full visibility arms cybersecurity teams with the information needed to enforce effective policies and controls.”

He adds, “Resilience is about being proactive. It’s about ensuring systems can sustain outages and recover quickly from attacks.”

Learning from Recent Incidents

Reflecting on a recent major cyberattack that disrupted multiple airports in Europe, Sam underscores the growing scale and sophistication of attacks. “This shows how critical it is to identify blind spots. Zero trust is essential, no device should be left unchecked. Even a single attack can cascade across multiple infrastructures, impacting millions of lives.”

Opportunities Ahead

Despite the risks, opportunities are emerging. “AI is driving innovation in early threat identification, rapid mitigation, and automation,” Sam says. “Speed is everything in cybersecurity today, speed in identifying assets, risks, and in restoring operations after an incident.” He believes that organizations embracing AI and automation will shift from reactive to proactive security, enhancing resilience across the META region.

Final Thoughts

As the conversation closes, Sam reflects on the region’s potential: “Cybersecurity in the META region is complex but full of opportunities. With the right strategies, visibility, and technology, organizations can not only defend but thrive in a rapidly evolving threat landscape.”

You cannot protect what you don’t see. Full visibility of every asset is the first step in defending critical infrastructure and ensuring systems can recover quickly from increasingly sophisticated cyberattacks.”

Tomorrow’s digital society decoded

mwc doha, DECC

25 – 26 November 2025

Get hands-on with the technology powering regional transformation and meet the innovators behind the ideas at MWC25 Doha. From edge cloud to 5G Advanced, automation to AI, drones to datacentres, the region’s newest connectivity event has it all.

Join global tech brands, industry leaders and bold founders in Doha, for your front row seat to the future.

Register to attend. Use code DIS20YN3GN for a 20% discount on passes.

Storage That Won’t Slow You Down

Enterprise systems are only as fast as the storage behind them, and when milliseconds matter, traditional solutions just won’t cut it. Samsung’s PM1653 and PM1743 SSDs push the limits of speed, reliability, and efficiency, powering modern data centers to handle everything from high-volume transactions to real-time analytics.

Samsung PM1653: Redefining Enterprise SAS Storage

The Samsung PM1653 sets a new standard in the world of enterprise storage as the industry’s first 24G SAS SSD. Building on the trusted reliability of SAS while doubling performance over its 12G predecessor, the PM1653 is built for organizations that need maximum stability and throughput within established SAS infrastructures. Powered by Samsung’s advanced Rhino controller and sixth generation 128 layer V NAND, this drive delivers faster speeds, higher density, and greater endurance for mission critical workloads that require uninterrupted service.

Key Benefits

Unmatched Throughput and Speed

With sequential read speeds up to 4,300 MB per second and sequential write speeds up to 3,800 MB per second, the PM1653 enables near instant access to data. Random read performance reaches up to 800,000 IOPS, ensuring fast response times in high traffic enterprise applications.

Dual Port Reliability for Continuous Operation

Engineered for 24 hour enterprise environments, the PM1653 features dual port connectivity, providing two independent data paths. If one path fails, the other maintains operation, ensuring data remains accessible without interruption. This reliability is crucial for systems where downtime is not an option.

High Capacity with Compact Efficiency

Available in capacities up to 30.72 terabytes within a standard 2.5 inch form factor, the PM1653 delivers exceptional density and scalability while reducing hardware footprint. It is an ideal choice for large scale data centers that value both performance and efficiency.

Enterprise Grade Endurance and Protection

With one drive write per day (DWPD) endurance over a five year warranty, the PM1653 is designed for long term dependability. Built in end to end data protection and power loss protection safeguard data integrity even during unexpected power interruptions.

Optimized for Modern Data Centers

The PM1653 integrates smoothly with existing SAS infrastructures. It is the perfect upgrade for read intensive workloads, including virtualization, caching, and cloud systems that demand consistent speed and robust data protection.

Samsung PM1743: PCIe 5.0 Power for the Data Centers of Tomorrow

Built for the next generation of enterprise platforms, the Samsung PM1743 represents a leap forward in both performance and efficiency. As one of the world’s first PCIe 5.0 NVMe SSDs, it provides the bandwidth, speed, and reliability required for artificial intelligence, big data analytics, and real time computing environments.Equipped with Samsung’s advanced controller technology, the PM1743 utilizes the full potential of PCIe Generation 5, enabling ultra fast data transfer while improving energy efficiency and maintaining enterprise level reliability.

Exceptional Power Efficiency

The PM1743 achieves up to 48 percent better power efficiency compared to PCIe 4.0 SSDs. Even at maximum speed, it operates around 25 watts, lowering energy costs for large scale data centers.

Enterprise Level Data Integrity

To meet the most demanding enterprise standards, the PM1743 includes end to end data path protection, LDPC error correction, power loss protection, and encryption and decryption verification. It also supports dual port operation for redundancy and continuous data availability.

Key Benefits

Next Generation Performance

Delivering sequential read speeds up to 14,000 MB per second and write speeds up to 6,000 MB per second, the PM1743 offers twice the performance of PCIe Generation 4 SSDs. With up to 2.5 million IOPS in random reads, it allows immediate access to data for applications that rely on high throughput and low latency.

Advanced 16 Channel Controller

Samsung’s new 16 channel controller enables parallel data access, maximizing performance under heavy workloads and removing traditional bottlenecks in high intensity operations.

Flexible Form Factors for Next Generation Infrastructure

The PM1743 is available in both 2.5 inch and EDSFF E3.S form factors, as slim as 7.5 millimeters, offering improved signal integrity and greater storage density in modern servers. These designs make it ideal for PCIe 5.0 systems used in hyperscale and enterprise data centers.

Memory

Technology

Corporation

(MTC Middle East), the official distributor for Samsung Semiconductor, delivers enterprise-grade storage solutions that power the region’s most advanced data centers. Learn more at www.mtcdubai.com Sales@mtcdubai.com | +971 4 558 4775

Samsung Odyssey Neo G9 G95NC | LS57CG952NMXUE

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With the Odyssey Neo G9, you’re not just playing - you’re living the game. Twice the screen, zero distractions, and speed that laughs in the face of lag. So, gear up, lock in, and don’t let a single detail slip by because in this game, every pixel counts.

From a modest two-person startup to a powerhouse in IT distribution, Mitsumi has transformed the technology landscape across the Middle East and Africa.

Founded in Dubai in 2003, the company has grown into a leading distributor of hardware, networking, storage, AI and telecom solutions. Today, Mitsumi operates in 30 countries, supports over 3,200 resellers, and is at the forefront of emerging technologies like AI, cybersecurity, and cloud infrastructure.

Growth Through Trust

Mitesh Shah, Co-Chairman & Managing Director, reflects on Mitsumi’s journey: “From day one, we built strong relationships with global technology vendors, establishing trust and securing exclusive partnerships early in our journey.”

Mitsumi invested heavily in logistics, warehousing, and technology for inventory management and real-time tracking. Its customer-centric approach, robust credit and financing systems, and a culture of excellence in team building have been key drivers of operational success.

Geographical expansion has been calculated and strategic, ensuring a strong foundation in every new market before scaling further.

Supply Chains for a Fast-Paced Market

To stay ahead in the rapidly evolving hardware and networking markets, Mitsumi leverages AI-driven analytics for demand forecasting, optimizes inventory, and shortens time-to-market.

Regional distribution centers reduce delivery times and logistics costs, while digital platforms provide partners with real-time visibility into stock, pricing, and orders.

Specialized units focus on cloud, cybersecurity, and AI-enabled devices, and flexible distribution models cater to both traditional retail and new-age e-commerce channels. Strengthened last-mile delivery capabilities ensure service even in remote areas.

Partnerships Fueling Technology Adoption

Mitsumi’s commitment to cutting-edge tech is evident through its recent initiatives.

The company expanded its cybersecurity portfolio, launched AI and machine learning divisions, and established innovation labs and demo centers. Collaborations with cloud providers offer hybrid solutions, while training programs and vertical-specific solutions for healthcare, education, and government accelerate digital transformation.

Ensuring Excellence Across 3,200+ Partners

“Our dedicated country and regional teams understand local market dynamics, enabling us to provide consistent service and support at scale,” says Mitesh.

Partner enablement programs include training, technical support, marketing resources, and a unified CRM system for seamless communication. Tiered partner programs and 24/7 technical support ensure accountability and round-the-clock assistance.

Diverse Business Verticals

Jagat Shah, Chairman & CEO, oversees Mitsumi’s diversified portfolio spanning IT, real estate, hospitality, and textiles. Autonomous business units with empowered leadership teams maintain strategic focus, applying core principles of operational excellence, customer focus, and innovation across all divisions.

“We identify synergies between businesses where possible, such as leveraging IT expertise to digitize operations in other divisions, while trusting experienced teams to execute day-to-day operations,” Jagat explains. Leadership talent moves across divisions to share best practices, strengthening the company culture and governance.

Milestones That Reflect Vision and Impact

Mitsumi’s growth milestones showcase its regional influence. Expansion to 30 countries, a network of over 3,200 resellers, and diversification into AI, cybersecurity, and cloud solutions position the company for future market demands.

Recognition at GITEX Global as a Leading Enterprise Solution provider highlights its innovation and impact.

“Even during challenging global conditions, we’ve maintained growth and profitability while creating thousands of jobs across the region,” Jagat notes.

In-house capabilities in solution design and technical consulting have transformed Mitsumi from a pure distributor into a value-added partner.

Differentiating in a Competitive Market

Mitsumi differentiates itself through comprehensive technical expertise, flexible financing, extensive product portfolios, and value-added services such as solution design and integration support. Partner-centric initiatives, including training, certifications, and marketing programs, strengthen long-term relationships based on trust and mutual growth.

“We focus on long-term relationships rather than short-term gains, delivering exceptional logistics and fulfillment capabilities that set us apart from competitors,” Jagat emphasizes.

Future-Facing Growth Strategy

Mitsumi’s strategy is aligned with emerging trends: AI and machine learning adoption, cybersecurity, edge computing, IoT deployments, hybrid and multi-cloud strategies, and sustainability initiatives all shape its direction.

Digital transformation in traditionally analog sectors such as government, healthcare, and education creates new market opportunities. Software-defined networking, storage, and security further drive innovation in solution design and delivery.

The Road Ahead:

From humble beginnings to regional leadership, Mitsumi’s journey reflects strategic foresight, operational excellence, and a commitment to technology adoption.

Under Mitesh Shah and Jagat Shah, the company continues to empower partners, innovate, and shape the technology landscape across the Middle East and Africa.

With strong partnerships, cutting-edge solutions, and a customer-centric approach, Mitsumi is poised to continue its trajectory of growth, delivering both value and innovation across the region.

Origin Code’s VORTEX: The Coolest DDR5

Origin Code, a pioneering brand at the forefront of engineering elite memory solutions, introduces the VORTEX DDR5, the world’s first DDR5 memory module to integrate an active triple-fan cooling system. VORTEX redefines what high-end memory can be by combining cutting-edge features with sleek design, a breakthrough in thermal management, and a fresh approach to how components work together inside today’s most powerful systems.

Precision Timings, Maximum Performance

Achieve instantaneous data processing with the VORTEX DDR5, featuring optimized low-latency timings and faster performance. Available in the following specifications:

• 6200 MT/s CL26 32 GB (16 GB x 2)

• 6000 MT/s CL26 (Dual EXPO Profiles, P2: 8000 MT/s CL36) 48 GB (24 GB x 2)

• 6000 MT/s CL26 192 GB (48 GB x 4)

• 6000 MT/s CL30 256 GB (64 GB x 4)

Revolutionizing Memory Cooling for Extreme Experience

The VORTEX DDR5 features an innovative triple 4020 (40 mm x 40 mm x 20 mm) dual-ball bearing fan module, delivering 22.5 CFM of airflow for efficient heat dissipation. The dual-ball bearing design minimizes friction to provide whisper-quiet operation and long-lasting durability even under heavy loads, such as AI computations or extreme gaming.

Paired with the patented “Scale Cut Cooling Fin” structure, the VORTEX’s advanced cooling solution achieves up to 39.8% higher heat dissipation. The ScaleCut Cooling Fin features ultra-thin 0.75 mm double-beveled recesses that maximize surface area and optimize airflow dynamics. This precisionengineered design significantly enhances heat transfer, channeling airflow directly to critical heat zones with precision, resulting in an extraordinary cooling effect.

Strength and Style in One Package

Crafted from a high-grade aluminum alloy, the VORTEX DDR5 isn’t just powerful, it looks the part. Its mirror-like finish catches the light, giving your PC a modern, high-tech edge. Sleek and understated, yet bold enough to make a statement, the VORTEX is the perfect visual upgrade for any high-end gaming rig or professional workstation.

Performance That Powers the Future of Computing

VORTEX DDR5 memory is built for today’s most demanding tasks, from powering complex AI and creating stunning 3D content to delivering a seamless experience in the most competitive games. It’s engineered for flawless speed and rock-solid reliability, no matter how much you push your PC.

Availibility and Additional Information

Additional information on the new brand and its products will be released in mid-October. Please stay tuned for an update with full details, including price and availability.

Mic Check 1-2...The Unstoppable Party Starter Platinum Karaoke

Imagine a Filipino family gathering: laughter fills the room, friends cheer, and someone grabs a microphone. Within moments, the house erupts in song. This is the magic of Platinum Karaoke, a brand that has transformed homes, parties, and communities with its innovative systems. Dipak Asudani, Owner and Managing Director of Vismay Group of Companies, takes us behind the scenes of how Platinum Karaoke became a cultural phenomenon.

A Household Name

Platinum Karaoke began in the early 2000s in the Philippines, born from the desire to deliver high-quality, affordable karaoke systems to families and businesses. Initially importing VCD karaoke players, the brand quickly started producing its own systems. What made Platinum stand out was its massive and regularly updated song library, easy-to-use interface, and digital innovation, evolving from CD and DVD players to Android-based multimedia systems with smart features and app integration. By the mid-2000s, Platinum was a household name. When acquired by Vismay International Corporation, it expanded into malls, introduced song licensing, and gained international recognition among Filipino communities abroad.

Karaoke: More Than Just Singing

“Karaoke is part of the Filipino identity,” says Asudani. “It’s bonding, celebration, and pure joy. Platinum Karaoke exists to enhance that experience.” The brand thrives on consistent demand, brand loyalty, and passion for music. Interactive features like ‘Sing with Me’ duet video recording, YouTube Karaoke integration, gamified scoring, and microphone effects keep Platinum fresh and relevant. In the late 2000s, Platinum expanded into amplifiers and speakers, partnering with Japan’s renowned BMB brand. Today, the AD-310 Pro and AD-106 speakers, combined with Sultan, Boss Pro, Maharaja, and the Elvis 700 digital amplifier, deliver home-theater-quality sound for karaoke enthusiasts.

Alpha: Raising the Bar in Home Karaoke

The original Alpha, launched in 2016, followed the Major HD-10, Platinum’s first Android-based system. It introduced video recording, Full HD resolution, internet connectivity, and a user-friendly interface for the high-end home karaoke market. In 2022, the Alpha 2 took innovation further: duet video recording, Autotune and Harmony effects, Android TV, YouTube Karaoke, top-tier sound quality, and 4K video support. “It’s designed to give users a premium, interactive experience unlike any other,” Asudani says.

PK10: Karaoke Goes Mobile

In 2020, Platinum introduced the PK10, an all-in-one powered speaker with karaoke functionality. Bluetooth streaming and a trolley-style design make it perfect for parties, homes, and even outdoor celebrations. As Asudani notes, “It’s more than a karaoke system, it’s a complete party companion.”

From a small Filipino brand to a global karaoke icon, Platinum Karaoke continues to set the standard for innovation, joy, and cultural pride. “Our mission has always been simple,” Asudani concludes. “Bring happiness through music. As long as people love to sing, we’ll keep creating unforgettable experiences.”

UAE Chief AI Officers Conclude US Knowledge Tour

The UAE’s Chief AI Officers have completed the region’s first knowledge programme of its kind, following an extensive visit to 13 leading technology companies in the United States. The delegation participated in more than 20 immersive experiences, gaining first-hand exposure to cutting-edge innovations while strengthening the UAE’s global ties in artificial intelligence and digital transformation.

Led by Mohammed bin Taliah, Chief of Government Services, and Dr. Mohammed Al Kuwaiti, Head of Cybersecurity for the UAE Government, the tour was organised by the Artificial Intelligence, Digital Economy, and Remote Work Applications Office in collaboration with the Dubai Centre for Artificial Intelligence. The initiative aimed to empower Chief AI Officers with practical insights into the strategies, technologies, and best practices of global tech pioneers.

During the visit, the delegation engaged with leading companies including Google, Meta, OpenAI, NVIDIA, IBM, Palantir, Amazon, Microsoft, and Cohere. At OpenAI, the group experienced an Emirati-themed ChatGPT showcase, while at Google, they explored AI agents and sustainable cloud solutions. Meta presented advances in augmented reality through its Orion smart glasses, and NVIDIA introduced its new Blackwell architecture alongside AI-driven robotics and simulation platforms.

Omar Sultan Al Olama, Minister of State for Artificial Intelligence, Digital Economy, and Remote Work Applications, said the initiative reinforces the UAE’s commitment to global digital leadership. He noted that collaboration with top technology firms enables the country to integrate advanced AI solutions into governance and empower national talent.

Mohammed bin Taliah added that the tour fostered valuable partnerships and knowledge exchange, allowing UAE officials to explore innovative applications that will enhance government competitiveness and service delivery.

The Chief AI Officers initiative, approved by the UAE Cabinet and chaired by His Highness Sheikh Mohammed bin Rashid Al Maktoum, supports the UAE’s Vision 2031 and the National Artificial Intelligence Strategy 2031. By nurturing AI leadership across ministries and entities, the UAE continues to strengthen its position as a global hub for technology and future-ready governance.

Oracle

Unveils AI-Focused

Customer Experience Centre in Dubai

Oracle has strengthened its footprint in Dubai Internet City, the region’s premier tech hub under TECOM Group PJSC, with the launch of a new Customer Experience Centre showcasing advanced Artificial Intelligence (AI) solutions.

The centre was inaugurated by Abdulla Belhoul, CEO of TECOM Group, and Ammar Al Malik, Executive Vice President of Commercial at TECOM Group PJSC and Managing Director of Dubai Internet City.

The facility introduces a reimagined Zayed Innovation Hub, one of the UAE’s first AI-dedicated hubs, providing a platform for customers, partners, and government leaders across the Middle East to experience Oracle’s enterprise-ready AI solutions through immersive demonstrations and real-world applications.

The hub aims to accelerate AI adoption, create new business opportunities, and train workforces using over 200 Oracle Cloud Infrastructure (OCI) and industry-focused Oracle Fusion Cloud Applications powered by AI, Generative AI, and AI agent platform capabilities.

Visitors can also experience the Oracle Red Bull Racing simulation, offering a first-hand understanding of how Oracle Cloud-powered real-time data supports a championship winning Formula 1™ team.

“Dubai has been central to Oracle’s regional and global strategy for over 36 years,” said Nick Redshaw, Senior Vice President, Technology, Middle East and Africa, and UAE Country Leader, Oracle.

“This new Customer Experience Centre brings our latest AI technologies closer to customers and partners, empowering organisations to accelerate their AI and Cloud journeys in line with Dubai’s vision to lead in AI adoption.”

Ammar Al Malik added, “Collaborative innovation has strengthened Dubai’s standing in the global tech landscape. Oracle’s expansion within Dubai Internet City supports our long-term vision for a digitally enabled future, contributing to the Dubai Economic Agenda D33.”

Since its establishment in 1999, Dubai Internet City has become home to 4,000 companies, including global tech giants, start-ups, and Fortune 500 firms, along with more than 31,000 professionals. The district drives 65% of Dubai’s tech sector GDP and remains a key contributor to the digital economy.

Dubai Internet City is part of TECOM Group’s portfolio of ten sector-focused business districts, including Dubai Media City, Dubai Design District (d3), Dubai Science Park, Dubai Industrial City, and others, supporting the city’s position as a global hub for technology and innovation.

This new Customer Experience Centre brings our latest AI technologies closer to customers and partners, empowering organisations to accelerate their AI and Cloud journeys. – Nick Redshaw, Oracle

e& UAE and Huawei Launch Compact 5G Core for Enterprise Connectivity

e& UAE, the flagship telecom arm of global technology group e&, in strategic partnership with Huawei, has achieved a major milestone in advancing enterprise connectivity with the successful testing and readiness of one of the industry’s most compact 5G core solutions. This development marks a step forward in e& UAE’s commitment to empowering the enterprise sector through innovative, high-performance 5G and 5G-Advanced technologies. Commercial deployment is scheduled to begin by the end of the year.

The new Mini 5G Core condenses a complete 4G/5G core into a single, compact unit. Its streamlined design simplifies on-site installation, reduces both capital and operating costs, and enables secure, low-latency private networks tailored for use cases such as industrial automation, smart manufacturing and remote operations.

Supporting Non-Public Network (NPN) models, including Standalone NPN (S-NPN) and Public Network Integrated NPN (PNI-NPN), the system provides enterprises across the UAE with flexible options to meet specific operational needs. The S-NPN model delivers a fully dedicated network core that keeps sensitive data on-site for mission-critical workloads, while the PNI-NPN model integrates e& UAE’s public 5G network with a private core, offering seamless mobility and extended coverage. Initial deployments of the Mini 5G Core are set to commence in late 2025. Enterprises adopting the solution can expect faster time-to-service, reduced total cost of ownership and enhanced end-to-end performance, particularly in latency-sensitive applications.

Khaled Al Suwaidi, Senior Vice President of Core Networks and Platforms at e& UAE, stated, “We built this Mini 5G Core to make private 5G practical on the ground. It installs quickly, runs securely and gives our enterprise customers the performance headroom they need for automation and AI. Together with Huawei, we are taking 5G-Advanced from concept to daily operations for factories, ports and utilities.” Through this innovation, e& UAE reinforces its role in driving digital transformation and supporting the UAE’s vision of a knowledge-based, technology-driven economy.

When your workplace is everywhere, security is everything

HP Wolf Security brings a host of advanced technologies to your endpoint cyber-defences, supporting HP and non-HP (OEM) PCs, and HP printers.