FORECAST & OPPORTUNITIES 2018 – 2028 MARKET INTELLIGENCE . CONSULTING www.techsciresearch.com
GLOBAL SMARTPHONE MARKET
Scope of Report
Product of Interest (POI): Smartphone
A smartphone is a portable computer device that combines mobile telephone and computing functions into one unit. They are distinguished from feature phones by their stronger hardware capabilities and extensive mobile operating systems, which facilitate wider software, internet (including web browsing over mobile broadband), and multimedia functionality (including music, video, cameras, and gaming), alongside core phone functions such as voice calls and text messaging.
Market Segmentation
OPERATING SYSTEM
• Android
• iOS
• Others
REGION
• Asia Pacific
• Europe
• Middle East and Africa
• South America
• North America
Year Range
Review Period
2018 – 2021
Base Year 2022
DISPLAY TECHNOLOGY
• LCD
• OLED
• AMOLED
• Others
DISTRIBUTION CHANNEL
• Multi-brand Store
• Exclusive Store
• Online
• Others
Estimated Year 2023
Forecast Period
2024 – 2028
2
1. Product Overview
2. Research Methodology
3. Impact of COVID-19 on Global Smartphone Market
4. Executive Summary
5. Voice of Customer
5.1. Brand Awareness
5.2. Brand Preference
5.3. Factor Affecting while purchasing of smartphone
5.4. Sources of Information
6. Global Smartphone Market Outlook, 2018-2028F
6.1. Market Size & Forecast
6.1.1. By Value & Volume
6.2. Market Share & Forecast
6.2.1. By Operating System (Android, iOS, and others)
6.2.2. By Display Technology (LCD, OLED, AMOLED, and Others)
6.2.3. By Distribution Channel(Multi-brand Store, Exclusive Store, Online and Others)
6.2.4. By Region (Asia-Pacific, Europe, North America, South America, Middle East & Africa)
6.2.5. By Company (2022)
6.3. Market Map
3 Table of Contents S. No. Contents Page No.
7. Asia-Pacific Smartphone Market Outlook
7.1. Market Size & Forecast
7.1.1. By Value & Volume
7.2. Market Share & Forecast
7.2.1. By Operating System
7.2.2. By Display Technology
7.2.3. By Distribution Channel
7.2.4. By Country
7.3. Asia-Pacific: Country Analysis
7.3.1. China Smartphone Market Outlook
7.3.1.1. Market Size & Forecast
7.3.1.1.1. By Value & Volume
7.3.1.2. Market Share & Forecast 7.3.1.2.1. By Operating System 7.3.1.2.2. By Display Technology
7.3.1.2.3. By Distribution Channel
7.3.2. India Smartphone Market Outlook
7.3.2.1. Market Size & Forecast
By Value & Volume
By Operating System
By Display Technology
By Distribution Channel
4 Table of Contents S. No. Contents Page No.
7.3.2.1.1.
7.3.2.2.
7.3.2.2.1.
7.3.2.2.2.
7.3.2.2.3.
Market Share & Forecast
5 Table of Contents S. No. Contents Page No. 7.3.3. Japan Smartphone Market Outlook 7.3.3.1. Market Size & Forecast 7.3.3.1.1. By Value & Volume 7.3.3.2. Market Share & Forecast 7.3.3.2.1. By Operating System 7.3.3.2.2. By Display Technology 7.3.3.2.3. By Distribution Channel 7.3.4. South Korea Smartphone Market Outlook 7.3.4.1. Market Size & Forecast 7.3.4.1.1. By Value & Volume 7.3.4.2. Market Share & Forecast 7.3.4.2.1. By Operating System 7.3.4.2.2. By Display Technology 7.3.4.2.3. By Distribution Channel 7.3.5. Indonesia Australia Smartphone Market Outlook 7.3.5.1. Market Size & Forecast 7.3.5.1.1. By Value & Volume 7.3.5.2. Market Share & Forecast 7.3.5.2.1. By Operating System 7.3.5.2.2. By Display Technology 7.3.5.2.3. By Distribution Channel
6 Table of Contents S. No. Contents Page No. 8. Europe Smartphone Market Outlook 8.1. Market Size & Forecast 8.1.1. By Value & Volume 8.2. Market Share & Forecast 8.2.1. By Operating System 8.2.2. By Display Technology
By Distribution Channel 8.2.4. By Country 8.3. Europe: Country Analysis 8.3.1. France Smartphone Market Outlook 8.3.1.1. Market Size & Forecast 8.3.1.1.1. By Value & Volume 8.3.1.2. Market Share & Forecast 8.3.1.2.1. By Operating System 8.3.1.2.2. By Display Technology 8.3.1.2.3. By Distribution Channel 8.3.2. Germany Smartphone Market Outlook 8.3.2.1. Market Size & Forecast 8.3.2.1.1. By Value & Volume 8.3.2.2. Market Share & Forecast 8.3.2.2.1. By Operating System 8.3.2.2.2. By Display Technology 8.3.2.2.3. By Distribution Channel
8.2.3.
7 Table of Contents S. No. Contents Page No. 8.3.3. United Kingdom Smartphone Market Outlook 8.3.3.1. Market Size & Forecast 8.3.3.1.1. By Value & Volume 8.3.3.2. Market Share & Forecast 8.3.3.2.1. By Operating System 8.3.3.2.2. By Display Technology 8.3.3.2.3. By Distribution Channel 8.3.4. Italy Smartphone Market Outlook 8.3.4.1. Market Size & Forecast 8.3.4.1.1. By Value & Volume 8.3.4.2. Market Share & Forecast 8.3.4.2.1. By Operating System 8.3.4.2.2. By Display Technology 8.3.4.2.3. By Distribution Channel 8.3.5. Russia Smartphone Market Outlook 8.3.5.1. Market Size & Forecast 8.3.5.1.1. By Value & Volume 8.3.5.2. Market Share & Forecast 8.3.5.2.1. By Operating System 8.3.5.2.2. By Display Technology 8.3.5.2.3. By Distribution Channel
8 Table of Contents S. No. Contents Page No. 9. North America Smartphone Market Outlook 9.1. Market Size & Forecast 9.1.1. By Value & Volume 9.2. Market Share & Forecast 9.2.1. By Operating System 9.2.2. By Display Technology 9.2.3. By Distribution Channel 9.2.4. By Country 9.3. North America: Country Analysis 9.3.1. United States Smartphone Market Outlook 9.3.1.1. Market Size & Forecast 9.3.1.1.1. By Value & Volume 9.3.1.2. Market Share & Forecast 9.3.1.2.1. By Operating System 9.3.1.2.2. By Display Technology 9.3.1.2.3. By Distribution Channel 9.3.2. Canada Smartphone Market Outlook 9.3.2.1. Market Size & Forecast 9.3.2.1.1. By Value & Volume 9.3.2.2. Market Share & Forecast 9.3.2.2.1. By Operating System 9.3.2.2.2. By Display Technology 9.3.2.2.3. By Distribution Channel
9 Table of Contents S. No. Contents Page No. 9.3.3. Mexico Smartphone Market Outlook 9.3.3.1. Market Size & Forecast 9.3.3.1.1. By Value & Volume 9.3.3.2. Market Share & Forecast 9.3.3.2.1. By Operating System 9.3.3.2.2. By Display Technology 9.3.3.2.3. By Distribution Channel 10. South America Smartphone Market Outlook 10.1. Market Size & Forecast 10.1.1. By Value & Volume 10.2. Market Share & Forecast 10.2.1. By Operating System 10.2.2. By Display Technology 10.2.3. By Distribution Channel 10.2.4. By Country 10.3. South America: Country Analysis 10.3.1. Brazil Smartphone Market Outlook 10.3.1.1. Market Size & Forecast 10.3.1.1.1. By Value & Volume 10.3.1.2. Market Share & Forecast 10.3.1.2.1. By Operating System 10.3.1.2.2. By Display Technology 10.3.1.2.3. By Distribution Channel
10.3.2. Argentina Smartphone Market Outlook
10.3.2.1. Market Size & Forecast
10.3.2.1.1. By Value & Volume
10.3.2.2. Market Share & Forecast
10.3.2.2.1. By Operating System
10.3.2.2.2. By Display Technology
10.3.2.2.3. By Distribution Channel
10.3.3. Colombia Smartphone Market Outlook
10.3.3.1. Market Size & Forecast
10.3.3.1.1. By Value & Volume
10.3.3.2. Market Share & Forecast
10.3.3.2.1. By Operating System
10.3.3.2.2. By Display Technology
10.3.3.2.3. By Distribution Channel
11. Middle East & Africa Smartphone Market Outlook
11.1. Market Size & Forecast 11.1.1. By Value & Volume 11.2. Market Share & Forecast
By Operating System
By Display Technology
By Distribution Channel
By Country 11.3. Middle East & Africa: Country Analysis
10 Table of Contents S. No. Contents Page No.
11.2.1.
11.2.2.
11.2.3.
11.2.4.
11 Table of Contents S. No. Contents Page No. 11.3.1. South Africa Smartphone Market Outlook 11.3.1.1. Market Size & Forecast 11.3.1.1.1. By Value & Volume 11.3.1.2. Market Share & Forecast 11.3.1.2.1. By Operating System 11.3.1.2.2. By Display Technology 11.3.1.2.3. By Distribution Channel 11.3.2. UAE Smartphone Market Outlook 11.3.2.1. Market Size & Forecast 11.3.2.1.1. By Value & Volume 11.3.2.2. Market Share & Forecast 11.3.2.2.1. By Operating System 11.3.2.2.2. By Display Technology 11.3.2.2.3. By Distribution Channel 11.3.3. Saudi Arabia Smartphone Market Outlook 11.3.3.1. Market Size & Forecast 11.3.3.1.1. By Value & Volume 11.3.3.2. Market Share & Forecast 11.3.3.2.1. By Operating System 11.3.3.2.2. By Display Technology 11.3.3.2.3. By Distribution Channel
12 Table of Contents S. No. Contents Page No. 11.3.4. Nigeria Smartphone Market Outlook 11.3.4.1. Market Size & Forecast 11.3.4.1.1. By Value & Volume 11.3.4.2. Market Share & Forecast
By Operating System 11.3.4.2.2. By Display Technology
By Distribution Channel
Market
Drivers
Challenges
Porter’s Five Forces Model
Competitive Rivalry
Bargaining
Buyers
Bargaining
New Entrants
11.3.4.2.1.
11.3.4.2.3.
12.
Dynamics 12.1.
12.2.
13.
13.1.
13.2.
Power of
13.3.
Power of Suppliers 13.4. Threat of
13.5. Threat of Substitutes
14.1. Strength
14.2. Weakness
14.3. Opportunities
14.4. Threats
15. Market Trends and Developments
16. Competitive Landscape (Top 10 Companies)
16.1. Company Profiles
16.1.1. Company Details
16.1.2. Products & Services
16.1.3. Financials (As Reported)
16.1.4. Key Market Focus & Geographical Presence
16.1.5. Recent Developments
16.1.6. Key Management Personnel
17. Strategic Recommendations
18. About Us and Disclaimer
13 Table of Contents S. No. Contents Page No.
14. Swot Analysis
ResearchMethodology
Research Methodology
Market Profiling
In-depth secondary research was conducted to determine top players in the global smartphone market, overall market size and segmental market size.
Formulating Questionnaire
Developing list of respondents
In order to conduct industry experts’ interviews, TechSci formulated a detailed discussion guide.
List of industry players and industry specialists was developed.
Data
TechSci conducted interviews with industry experts and industry players for data collection and verification.
Data Validation Data Analysis
Data obtained as a result of primary and secondary research was validated through rigorous triangulation.
The data was scrutinized using MS-Excel, statistical tools and internal proprietary database to obtain qualitative and quantitative insights about the global smartphone market.
Primary
✓ Identifying Key Opinion Leaders
✓ Questionnaire Design
✓ In-depth Interviews
✓ Recent Developments
✓ Market Changing Aspects/Dynamics
✓ Government Policies
✓ Final Conclusion
✓ Market Participants
✓ Key Strengths
Primary Research
Secondary
15
Collection
Data Collection Data Filter & Analysis Research & Intelligence Actionable Insights Business Solution
Research
Desk Research Company Analysis
✓ LinkedIn ✓ TechSci Internal Database ✓ Factiva ✓ Hoovers Paid Sources ✓ Company Website ✓ Company Annual Reports ✓ White Paper Study ✓ Financial Reports
Investor Presentations
Regulatory Body
Associations, etc.
✓
✓
✓
Research
Research Methodology
Baseline Methodology
Our dedicated team of industry experts has monitored and analyzed various aspects of global smartphone market. The team has analyzed the outlook of various segments of this market, while considering the major influencing factors such as Rising trend of digitalization, growing use of smart internet-connected devices, technological advancements, etc.. The study includes market forecasting, which would enable our clients to take better decisions while planning their strategy to achieve sustainability in global smartphone market.
Methodology Followed for Calculation of Market Size:
• Market Size By Value & Volume: Market size, in terms of value & volume, for the year 2022 was calculated based on information collected through exhaustive secondary research and primary surveys, with various key opinion leaders/stakeholders, such as smartphone companies, channel partners, end users and industry experts, and other industry participants.
• The team interviewed more than 15 smartphone companies, 45 channel partners, 300 end users, and 15 Industry experts and other value chain stakeholders in global smartphone market to obtain the overall market size from 2018-2022, which was validated by the Delphi technique. Taking standard deviation into consideration, the market size was averaged out, to arrive at the market size data from 2018-2022.
16
Research Methodology
• Respondents were asked about the current and future market growth rates, market shares by operating system, by display technology, by distribution channel, by region and by company. Removing the outlier responses, the geometric mean of growth estimates and supplier wise revenue shares generated across various segments were considered, to arrive at the final revenue shares. Revenue shares generated across various segments were further triangulated from other stakeholders depending upon the applications of smartphone.
Methodology Followed for Calculation of Market Shares:
Market shares by operating system, by display technology, by distribution channel, by region and by company were calculated based on the responses received through primary surveys with industry experts, in which the respondents were asked about the market shares or revenue generated from various end use verticals of smartphone. The final shares were calculated by taking the geometric mean of the responses gathered from key opinion leaders after eliminating the outliers.
Methodology Followed for Forecasting:
• TechSci Research performed periodical checks on data collected through the surveys with logic checks and analyzed the survey results in SPSS/Tableau Software.
• Data triangulation techniques were applied to fill the gaps and to present a more meaningful picture of the market. To forecast global smartphone market, Techsci Research used various forecast techniques such as:
✓ Moving Average
✓ Time Series Analysis
✓ Regression Analysis
✓ Econometric and Judgmental Analysis
17
Research Methodology
TechSci Research used its own forecast tool, which is based on the growth of various allied industries in respective regions. TechSci Research also used the impact analysis during short, medium and long term period to estimate the demand and to reach accurate market numbers. It should be noted that the figures compiled are only for the organized market including market share data.
Partial List of Companies Interviewed
▪ Apple Inc
▪ Samsung Electronics Co., Ltd.
▪ Xiaomi Communications Co., Ltd.
▪ Vivo Mobile Communication Co., Ltd.
▪ Guangdong Oppo Mobile Telecommunications Corp., Ltd.
▪ Huawei Technologies Co., Ltd.
▪ Motorola Mobility LLC.
▪ Realme Chongqing Mobile Telecommunications Corp., Ltd.
▪ Tecno Mobile Ltd.
▪ LG Electronics Inc.
Key Secondary Sources
▪ World Bank
▪ TechSci Research Proprietary Database & Knowledge Repository
▪ Company Annual Reports
▪ Industry Magazines
▪ Industry Reports
▪ News Dailies
▪ Credible Paid Databases
18
Industry Brief
Increasing GDP per capita income and technological advancements are expected to drive the growth of the global smartphone market. According to TechSci Research report, “Global Smartphone Market –Industry Size, Share, Trends, Competition, Opportunity, and Forecast, 20172027” . The global smartphone market is expected to reach USD809.95 billion by 2027F with a CAGR of 8.33% during the forecast period. Smartphone sales are expected to increase during the forecast period due to increasing consumer preference, rising disposable income, a growing 5G network sector, and a rising population worldwide. However, two major smartphone that are more trending in the global smartphone market are: foldable smartphones and 5G smartphones. Many industry analysts see foldable phones as the smartphone's future and a potential driver of renewed market growth. Several smartphone OEMs, including Huawei, Xiaomi, Microsoft, Samsung, and Motorola, have recently introduced foldable phones. 5G connectivity is likely to boost smartphone purchases in developed and emerging regions. Advances in Internet penetration, 5G technology, and network provision will allow 5G smartphone users to download a movie in less than a minute and browse the Internet 10 times quicker, causing a spike in 5G smartphone purchases. Smartphone manufacturers expect that the development of 5G will ignite a trend of increased sales of 5G-enabled handsets, allowing the industry to reclaim sales statistics in the years ahead.
Innovations such as foldable displays and 144Hz refresh rates have been introduced among the premium flagship smartphones. Other improvements, including 120Hz and 90Hz refresh rate displays, have also made their way into mid-segment devices. The global smartphone market is segmented into operating systems, display technology, distribution channel, region, and company. The market can be segregated into Android, iOS, and others in terms of an operating system. Out of these, the Android market had registered the highest market share of more than 67% among all smartphone products in 2021, followed by iOS. The global smartphone market is segmented into LCD, OLED, AMOLED, and others in terms of display technology. OLED accounted for the highest market share of more than 33% in the year 2021. With the increase in technology, companies have introduced equipment for wireless charging. Now people don’t have to carry their charging wires and search for charging points to charge their phones. For much of the smartphone industry, the leading companies have started using sustainable sources to develop their technologies. With the changes in the population around the globe, every company is encouraging their employees to use sustainable resources. Due to the changes in government policies in different countries, companies and manufacturers are developing eco-friendly products. The global smartphone market is segmented into Asia-Pacific, Europe, North America, South America, and the Middle East & Africa in terms of the regional analysis. The Asia-Pacific region dominates the global smartphone market, followed by North America in 2021. Smartphones are in high demand in countries with large populations, such as China, Japan, and India Changing consumer preferences toward over-the-top platforms and rising disposable income have fueled the growth of the Asia-Pacific smartphone market over the years. In 2021, North America became the world's secondlargest market for smartphone. An increase in smartphone demand in North America can be attributed to an increasing population base, rising consumer purchasing power, and growing urbanization
Key market players in the Global Smartphone Market include Apple Inc., Samsung Electronics Co., Ltd., Xiaomi Communications Co., Ltd, vivo Mobile Communication Co., Ltd., Guangdong Oppo Mobile Telecommunications Corp., Ltd, Huawei Technologies Co., Ltd., Motorola Mobility LLC., Realme Chongqing Mobile Telecommunications Corp , Ltd , Tecno Mobile Limited, LG Electronics
Samsung recently merged its mobile division with its broader consumer unit, indicating that smartphones have become part of a larger consumer electronics ecosystem. Companies are reorganizing internally to break down silos between devices and create a more integrated offering across categories. The seamless experience across laptops, smartphones, tablets, and smart home devices will become even more prevalent in the future. Brands already preparing to compete in an ecosystem are likely to succeed.
“Foldables and 5G handsets have been around for three years and will become mainstream in the coming years. While attempting to make these products "modern," firms will broaden their offerings with AR/VR headsets and smart home devices that complement their ecosystem.” said Mr. Karan Chechi, Research Director with TechSci Research, a research-based global management consulting firm.
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Sample Data- Snapshot
20 © TechSci Research
Global Smartphone Market Size, By Value (USD Million) & By Volume (Thousand Units), 2018–2028F 5.00 6.00 7.00 8.00 9.00 10.00 11.00 12.00 13.00 14.00 15.00 10.00 20.00 30.00 40.00 50.00 60.00 70.00 80.00 90.00 100.00 110.00 2018 2022 2023E 2028F By Value (USD Million) By Volume (Thousand Units) CAGR By Value & Volume XX% CAGR By Value & Volume YY% North America Smartphone Market Share, By Operating System, By Value, 2018–2028F 2018 2019 2020 2021 2022 2023E 2024F 2025F 2026F 2027F 2028F 33% 33% 33% 33% 33% 33% 33% 33% 33% 33% 33% 33% 33% 33% 33% 33% 33% 33% 33% 33% 33% 33% 34% 34% 34% 34% 34% 34% 34% 34% 34% 34% 34% Android iOS Others North America Smartphone Market Share, By Distribution Channel, By Value, 2018–2028F 25% 25% 25% 25% 25% 25% 25% 25% 25% 25% 25% 25% 25% 25% 25% 25% 25% 25% 25% 25% 25% 25% 25% 25% 25% 25% 25% 25% 25% 25% 25% 25% 25% 25% 25% 25% 25% 25% 25% 25% 25% 25% 25% 25% 2018 2020 2022 2024F 2026F 2028F Multi-brand Store Exclusive Store Online Others
Report Name: GLOBAL SMARTPHONE MARKET FORECAST
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TechSci Research is a global market research and consulting company with offices in the US, UK and India. TechSci Research provides market research reports in number of areas to organizations. The company uses innovative business models that focus on improving By Productivity, while ensuring creation of high-quality reports. The proprietary forecasting models use various analyses of both industry-specific and macroeconomic variables on a state-by-state basis to produce a unique ‘bottom-up’ model of a country, regional and global industry prospects. Combined with the detailed analysis of company activity and industry trends, the result is a uniquely rich evaluation of the opportunities available in the market.
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The contents of this report are based on information generally available to the public from sources believed to be reliable. No representation is made that it is timely, accurate or complete. TechSci Research has taken due care and caution in compilation of data as this has been obtained from various sources including which it considers reliable and first hand. However, TechSci Research does not guarantee the accuracy, adequacy or completeness of any information and it is not responsible for any errors or omissions or for the results obtained from the use of such information and especially states that it has no financial liability whatsoever to the subscribers / users of this report. The information herein, together with all estimates and forecasts, can change without notice. All the figures provided in this document are indicative of relative market size and are strictly for client’s internal consumption Usage of the same for purpose other than internal will require prior approval of TechSci Research
