loyalty program software

Top 10 Customer Loyalty Programs of 2025

In 2025, businesses in India have enhanced their customer loyalty programs to offer more value and engagement. loyalty programs in India are designed to reward customers for their repeated purchases and brand loyalty. Many companies provide special discounts, cashback, reward points, and exclusive benefits to keep customers coming back. These programs help businesses build long-term relationships with their customers while offering them great deals and perks. Whether it's online shopping, travel, dining, or entertainment, there are many options available to suit different needs and preferences. Here are the top 10 programs that stand out:

Amazon Prime

Amazon Prime continues to lead with benefits like free shipping, faster delivery, and exclusive access to Prime Video. Members also enjoy significant discounts during the annual 'Prime Day' sales event. The membership fee remains at ₹999 per year, offering substantial value to consumers.

Club Mahindra

Club Mahindra offers a lifetime vacation ownership program, providing families with diverse activities suitable for all ages. This program ensures memorable vacations with a mix of relaxation and adventure.

Shoppers Stop First Citizen Club

The First Citizen Club by Shoppers Stop provides exclusive previews of new products, out-store offers, home delivery of alterations, and valet parking. Members can earn points across all stores in India and online, making it a convenient choice for shoppers.

Starwood Preferred Guest

With over 100 properties in India and partnerships with premium hotel brands like The Westin and Sheraton, the Starwood Preferred Guest program offers members the chance to earn points for every dollar spent. The simplicity and flexibility in rewards make it a favorite among travelers.

Club Vistara

Club Vistara adopts a spend-based approach, allowing travelers to earn points easily. With around 2,000 points, members can redeem an economy class ticket. Benefits include lounge access, priority check-in, and partnerships with Singapore Airlines and Axis Bank.

Encircle by Titan

Encircle integrates loyalty across Titan's brands like Tanishq and Fastrack. The program offers a straightforward points system where 1 point equals 1 rupee. There's no minimum threshold to redeem points, and membership is free, allowing customers to start earning rewards from their first purchase.

Myntra Insider

Myntra Insider rewards users for various actions, including likes, comments, and video views. These activities bring customers closer to tangible benefits like deals and discounts across over 200 brands, including Amazon, Shoppers Stop, and Paytm.

Hindustan Unilever Shakti Program

Hindustan Unilever's Shakti Program empowers rural women by providing them with training and business opportunities, turning them into direct distributors in their communities. This initiative offers sales-based earnings and exclusive distributor perks, expanding HUL's reach into rural India.

Tata Steel Aashiyana Loyalty Program

Tata Steel's Aashiyana program rewards distributors, contractors, and retailers for purchasing and selling Tata Steel products. Members earn points based on their purchases, which they can redeem for rewards, enhancing brand engagement among dealers.

Samsung Smart Partner Program

Samsung India's Smart Partner Program offers rewards for high-volume purchases and sales of Samsung products. Incentives include cashbacks, milestone rewards, early product access, and training programs, strengthening Samsung's distribution network.

Why Loyalty Programs Matter in 2025

Customer loyalty programs are no longer just about offering discounts. In 2025, brands are focusing on:

• Personalization: AI-driven insights help businesses offer tailored rewards based on customer preferences.

• Omnichannel Engagement: Customers can earn and redeem points across multiple touchpoints, from online stores to in-person purchases.

• Sustainability Rewards: Many brands are incentivizing eco-friendly purchases, such as offering rewards for recycling or choosing sustainable products.

• Experiential Benefits: Exclusive events, priority access, and personalized experiences make loyalty programs more engaging.

How to Choose the Best Loyalty Program

When selecting a loyalty program, consider:

• Relevance: Does the program align with your shopping habits?

• Ease of Use: Is it simple to earn and redeem rewards?

• Value: Do the rewards justify the membership cost?

• Additional Perks: Are there unique benefits like early access to sales or personalized offers?

Final Thoughts

Loyalty programs in India are becoming more sophisticated, offering a mix of discounts, experiences, and personalized perks. Whether you’re a frequent traveler, an avid online shopper, or a distributor looking for added incentives, there’s a loyalty program that fits your needs in 2025.