June | 2021
Everything You Need to Know about Programmatic Advertising Deep Learning Technique for Object Detection
Complete Guide: 8 Mistakes You Must Avoid in Your Content Marketing Campaigns 5 Ways Companies Improve UX with AI
In conversation with
Uday Akkaraju
CEO,BOND.AI
| International Innovator | Titans of Tech
www.techfastly.com
CONTENTS
JUNE 2021
Five Technology Tips for Dark Factories Installation: Vibha Soni :P-02 Cyber Attack Leads to Shut Down of the US Fuel Pipeline: Anjali Prabhanjanan : P-10 Cybersecurity risks Associated with Smart Cities: Pranita Herwade : P-27 6 Artificial Intelligence Trends Reshaping the Field of Marketing: Krisha Bhupatani : P-87
Everything You Should Know About Cybersecurity Automation Anjali Prabhanjanan : P-19 In conversation with Uday Akkaraju: P-33 Deep Learning Technique for Object Detection Aditi Laha : P-50 5 Ways company Improve UX With Ai Ambika Bhandari : P-40
Story of the Machine Series: A Connected World – Owing to a Talking Dog, Cadaver Ears, and a Bowl of Acid Barkha Sheth : P:53 Complete Guide: 8 Mistakes You Must Avoid in Your Content Marketing Campaigns Dhruv Maheshwari: P-72
Editor’s Note The world is digitizing, and most businesses have moved to digital platforms. The need for advertising and reaching the target audience at the right time is crucial for the success of your business. Content being the king of all marketing activities worldwide, content marketing has gained popularity over time as one of the best investments a brand can make. We have listed out the mistakes you need to avoid in your marketing campaigns and what you can do about them. Another article focuses on Programmatic Advertising, which explains everything about the automated buying and selling of Ads for your business. A recent cyber-attack on the US oil and gas pipeline highlights how the critical infrastructures are also at high risk of ransomware and cyber threats. We have covered an article to share all about this recent attack and how you can protect your organization. As you would read further, you can find ways for cybersecurity automation. We have also looked discussed how technology is helping in building dark factories. Also, we talked about the ways in which artificial intelligence can help with user experience. In our interview series, we had the founder of an award-winning human-centered artificial intelligence platform for banks, Uday Akkaraju. Uday was recognized as an ‘International Innovator’ by the New York City Economic Development Corporation and as ‘Titians of tech’ by Arkansas Money & Politics. He talks about the vision he has for Bond.AI, their recently launched products, how fintech can reshape our lives, and shared some tips for young entrepreneurs. In our ‘Story of Machine’ series, we bring you the story of Graham Bell’s Invention, Telephone, ‘A Connected World – Owing to a Talking Dog, Cadaver Ears, and a Bowl of Acid’. We would appreciate your feedback and are always open to suggestions. Here is your edition. Do read it, enjoy it, and nourish in the knowledge. Thank you Srikant Rawat COO, Techfastly
Srikant Rawat
1 Techfastly | June 2021
Cyber Attack Leads to Shut Down of the US Fuel Pipeline Anjali Prabhanjanan
10 Techfastly | June 2021
A cyber-attack on May 7 involving ransomware has led to the top US oil and gas pipeline operator; Colonial Pipeline shut its entire network. The Colonial Pipeline fuels through 5,500 miles of pipelines that connect their refiners on the Gulf Coast to the east and south of the US. This is one of the most disruptive digital ransom operations ever reported that sheds light on the vulnerability of the US energy infrastructure to hackers.
Managing director of the Climate Policy Lab and Research Professor, Amy Myers Jaffe says, “This is as close as you can get to the jugular of infrastructure in the United States and it is not a major pipeline, and just the pipeline.” This ransomware attack on the major US fuel pipeline could be one of the most expensive attacks on an economy. It is the latest reminder of the increasing frequency and severity of the catastrophic digital shocks on critical infrastructure. The growing digitalization in critical infrastructures such as water, oil, and gas increases the risks of cyber threats and attacks. With digitalization driving the growth and transition to net-zero emissions, the ecosystem of the energy sector has become increasingly decentralized and complex. As per the 2021 Global Risks Report, cybersecurity failures are among the top mid-term threats for the world. According to a recent survey run by The World Economic Forum among the Cybersecurity Leadership Community members, about 80% of senior cybersecurity leaders view ransomware as a dangerous growing threat to public safety. Also, 97% of them have expressed that continuity in business is a major risk when it comes to ransomware attacks. As the Colonial Pipeline, a US fuel pipeline operator, is shut down post a ransomware attack, it is estimated that a prolonged shutdown would cause prices to rise at the gasoline pumps across the country. This could be a potential blow to US consumers and the economy. This cyber incident has shown how essential service providers are more vulnerable to widespread cyber threats. That’s why cybersecurity is becoming a corporate strategic challenge that requires the highest level of oversight in the complex global industrial environment. Also, other recent cyber-attacks such as those on a SolarWinds software provider and a Florida Water Plant emphasize that the success of these events will depend on the shortcomings of the measures in place to mitigate such cyber threats.
11 Techfastly | June 2021
All About the Cyber-attack on the US Oil and Gas Pipeline
About Colonial Pipeline It is a privately held, Georgia-based company that is owned by the CDPQ Colonial Partners L.P., IFM (US) Colonial Pipeline 2 LLC, Koch Capital Investments Company LLC, KKR- Keats Pipeline Investors L.P., and Shell Midstream Operating LLC. The firm serves some of the country’s largest airports, including Atlanta’s Hartsfield Jackson Airport, the world’s busiest by passenger traffic.
12 Techfastly | June 2021
Update After Cyber Attacks on The Pipeline Colonial Pipeline is taking steps to understand and resolve this issue so they can efficiently and safely restore their services to normal. A former official says that the US government investigators are looking at a professional cybercriminal group dubbed “DarkSide”, which is renowned for deploying ransomware and extorting the victims while avoiding targets in post-Soviet states. Ransomware is a type of malware that’s designed to lock down the systems by encrypting data and demanding payment to regain access. Colonial states that a cybersecurity firm is helping them with the investigation and contacted the law enforcement and federal agencies. Sources from the cybersecurity industry say that FireEye®, a cybersecurity firm headquartered in California, was brought in to respond to this cyber-attack. President Joe Biden was briefed on this ransomware attack, and the government has been working to help the Colonial to restore its operations and prevent their supply disruptions. Mr. Biden said that the government agencies acted promptly to lessen any impact on the fuel supply caused by this attack. Further, they are actively preparing extra steps depending on how quickly the firm restores its normal operations. Three days later after the incident, the Federal Bureau of Investigation (FBI) officially confirmed that a cyber-criminal gang, “DarkSide”, was responsible for compromising Colonial Pipeline’s networks. The Department of Energy said it was monitoring the potential impacts on the nation’s energy supply, while both the US Cybersecurity and Infrastructure Security Agency (CISA) and the Transportation Security Administration were working on the situation. Executive Assistant Director of the Cybersecurity Division at CISA, Eric Goldstein said, “We are engaged with the firm and our interagency partners regarding the incidence that emphasizes the ransomware threat to businesses and organizations irrespective of the size or sector.”
13 Techfastly | June 2021
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