4 Best SEO Tools for Beginners

In this modern time SEO is the most important marketing tactic for growing your business in this modern world. SEO stands for Search Engine Optimisation is an essential tool for digital marketing these days. For growing your business and making more revenue we need to understand the concept of SEO and why it is important? Here are listed 4 best seo tools for beginners, try them out!

Why is SEO Important?

As SEO is fully organic digital marketing strategy and it is important for small businesses and brands to increase your brand visibility to customers and drive more traffic on your website, build trust online on search engines like google, bing etc. Below are some factors which tell us why SEO is important:

1. Time taken but doesn’t cost anything: SEO is an ongoing process as it is all organic and keywords based targeting. It does not cost you a bit amount like other marketing techniques such as paid ads. Search engines like google and bing crawls your sites 24/7 for helping you find new customers/visitors organically. Ranking the website takes time on search engines as it is all keywords based targeting and search engines takes time for ranking the website.

2. Builds TRUST for both customers and search engines: The website that ranks on the first page is considered more trustworthy by both search engines and customers. Add SEO friendly content on your website as it will increase your ranking and spend some time on searching for the best keywords

3. You rank better in Local Searches: You may see that people usually search using the keyword ”nearme” for example if you want to search the doctors in your area then you would be typing “Doctors near me”. This is a local search. For local search, we need to have a Google My Business(GMB) account. We need to add business details on our google my business account. Add keywords in the label option in GMB account. It will boost your ranking in local searches.

The 4 best seo tools for beginners are:

1. Google Keyword Planner: Google keyword planner is a free seo tool for beginners in which you can find the keywords according to your niche and according to your target location. Just write the word to search and you will get many suggestions of keywords. It will tell you the competition of the keywords, as a beginner use less competitive keyword for ranking more easily as on high competitive keyword.

2. SEMrush: SEMRUSH is an online free SEO tool founded by Mr. Oleg Shchegolev In 2008. This tool was designed to provide 100’s of keywords for your brand. SEMRUSH used by many digital marketers and SEO Specialists for finding the keywords, content marketing, PPC etc. Semrush is a popular SEO tools for optimising your websites for a better organic search traffic.

Semrush has various plans according to your needs you can select their plans:

The tool also analyzes and recommends related content that complements your efforts. You can also perform a content gap analysis to identify those motifs your challengers are ranking for so you can fill in your gaps. This semrush tool take data from different sources( like google keyword diary, moz pro) and it gives a list of keywords for you niche.. This semrush tool take data from different sources (like google keyword planner, moz pro) and it gives a list of keywords for you niche.

3. Ubersuggest: This tool is provided by Neil Patel in year 2017. Ubersuggest is a free SEO tool for beginners and used by marketers in the world to find new keywords, ideas for your brand. It also provide insights into keywords, content ideas, view keyword metrics, CPC and its competition. Ubersuggest is way more better than Google Keyword’s planner as it provides thousands of keywords suggestion with their insights to us. This tool work very fast and provide us the simplifies results in no time.

Overall, Ubersuggest is a valuable tool for SEO and website analysis and have a great marketing strategy according to your business/brand and optimize your clients online presence on the web.

4. Ahrefs: Ahrefs is a widely used SEO tools by beginners that offers various features to digital marketers to improve their ranking on search engines. The platform has a massive index of over 12 trilion links, and one of the largest backlink analysis tools available on the web. The main feature of AHREF SEO tool is huge backlink checking feature and it helps to get in details of your competior’s search.It is the best tool for seo, finding keywords and large backlink checker.

Conclusion