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512 UNSCRIPTED MISSION
THE MISSION “To provide exposure for the art, music, and culinary scenes that define Texas’s hippest city, Austin, simultaneously creating opportunities for local businesses to market themselves to the upwardly mobile clientele that patronizes the arts in central Texas.” BREAKDOWN 512 Unscripted’s goal is to discover the unknown artist, the less-traveled venue, while at the same time honoring those places and people that have made Austin the center of entertainment for the state of Texas. Through media exposure, we empower make-up artists and stylists, instrumentalists and singers, and
entrepreneurs across the spectrum of the entertainment and customer service spectrums. Host & Creator Deborah Toodle believes in educating the local community through Fashion, Food, Health, Lifestyle, and Entertainment, and provides a forum for artists in every endeavor to be seen by hundreds of thousands of local viewers. In a society where cynicism seems honored above innovation, 512 Unscripted is a breath of fresh air. OUR VIEWERS 512 Unscripted broadcasts to over 300k households per month. We reach an audience that is affluent, educated, and
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“What a great way for the local Austin community to learn about our business!” − Eric Thornton Treaty Oaks Rum & Grahams Texas Tea
influential. Austin businesses are searching for a new and dynamic way to engage this customer and build their brand, and be a part of Austin’s music and entertainment scene. What better way than through the music and entertainment scene? 512 Unscripted airs on Friday Nights at 7pm and re-airs and Tuesday at 1pm on ME Television Channel 577 on Time Warner Cable. ME TELEVISION ME Television is AUSTIN’S OWN 24-HOUR MUSIC AND ENTERTAINMENT TELEVISION NETWORK (Channel 577 on Time Warner Cable), dedicated to showcasing scores of talented musicians, legendary performance venues, and the vibrant entertainment scene in Austin. ME is THE channel to find out what’s happening in the 512 area code. LOCAL, ORIGINAL, REAL…ME Television is a
source for award-winning programs that have been appreciated and loved by viewers for years. Their lineup includes informative and entertaining shows such as Austin Studio Sessions, What’s New in Austin, LoneStar Smash, Film Shorts, and your very own 512 Unscripted 65+yrs 1% 55-64yrs 18yrs 1.6% 2.4%
*ME Demographic Breakdown (52% Female, 48% Male)
18-24yrs 21.6% 37-54yrs 34.3%
Female 52% 25-36yrs 40%
Male 48%
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HOST BACKGROUND / BIO
Host Deborah Toodle is the youngest of three children and an entrepreneur in her own right. She’s an International Business & Business Law major with a keen interest in the arts. Her media background includes acting as the Campus Director for the nationally known CBS school of Broadcasting in Austin TX. It was when the school doors closed for good in early 2009 that Deborah realized that, rather than helping educate others in the communication arts, perhaps it was time for her to take the camera and help others make their dreams come true. After much prayer she decided to follow her passion and created 512 Unscripted. In January, 2010, Deborah launched the 512 Unscripted live web series on
SMTX.TV with the tagline, “I’ll see you on the streets,” The series was a success online, so she ventured into the world of TV and was picked up in May, 2011 by ME Television on Time Warner Cable. She produced a successful season 1, which consisted of 8 episodes, and is currently in Pre-Production for Season 2 and in the process of expanding to other channels within Time Warner Cable; including Video on Demand. Her vision is to build the show regionally in hopes of becoming a nationally syndicated Television Series. Deborah Toodle is an innovator who is driven and, most importantly, inspiring. She is living proof that you can live your best life by living your passion.
"I was a guest on the show for an event that we hosted with Rare Magazine. Deborah did a great job hosting the show and really captured the essence of Austin and our event. She made sure to feature the importance of the event and why we were all there, while also making the show fun & entertaining. She was a delight to work with and the show came out fantastic. " − Meredith Davis Rare Magazine
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THE OPPORTUNITY 512 Unscripted offers a multitude of ways you can enhance your company’s visibility. Your participation will be seen and heard in an un-cluttered environment by loyal viewers who recognize the sponsors of their favorite programs and reward those companies with their patronage. You can increase your organization’s image by establishing an association with Public Broadcasting’s reputation for excellence, prestige, and commitment to public service. 512 Unscripted consists of forty-eight (48), 30-minute episodes produced in a year, which are broken into twenty-four (24) episodes produced each season. These include twenty-five (25) Food Segments, twenty-five (25) Lifestyle & Entertainment, twenty-five (25) Health & Fitness, and twenty-five (25) Floating Segments that are individually produced upon discussion topic or theme for that episode. We have built an interactive platform for both viewers and fans to not only connect with 512 Unscripted but also with our guests. From weekly deals to chat forums, even live correspondence, we are constantly enhancing and adding new ways to “Get Connected”. With a clear and expressed demand in the marketplace for a new and innovative media, we provide a trendsetting, local way to better market and serve Austin.
Our Key Success Factors include but are not limited to: Social Media, E-Newsletters, and Web Syndication. 512 Unscripted’s success hinges primarily on the development of its core fan base. With your vivacious host Deborah Toodle, 512 unscripted have ample capabilities to increase viewership. Providing corporate support for 512 Unscripted brings your organization a strong association with the entertainment backbone that runs through all of Austin. We enhance your image by sending a message to audiences that you support your local community. Audiences have positive opinions of companies that support local media and perceive it to have the same attributes as PBS. Your fifteen (15) or thirty (30) second commercial is presented in an uncluttered environment before, during or after the show, which promotes visibility and retention. In fact, 72% of 512 Unscripted’s viewers were able to recall sponsoring companies. You will inform and educate a targeted audience about your organization’s products, services, purpose, and achievements. This audience consists of affluent consumers, influential business decision-makers, civic-minded individuals, and other key leaders. Through 512 Unscripted, you can choose a genre or niche on an upcoming episode that best targets your potential customers, or best represents your corporate interests
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512 UNSCRIPTED APPEALS TO ALL Film, Philanthropy
Fashion Lifestyle & Entertainment Segments
Food Segments 512 Undiscovered Artist Restaurants Festivals
Music, Visual
Health & Wellness Floater “Themed” Segments Financial Fitness
Topical
Current Events
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Many thanks to our affiliates who we worked with Included but are not limited to:
2080s Haiti Acufit Artifact Workshop Austin Cycling Organization Austin Polo Club Bailout Segment Blue Mist Band Cory Ryan Photography Cross Fit Diana Maldonado (State Representative) Donna Lipman Erin Mikulenka & Team Fabrication Green Gate Farms Groovy Dog Bakery Hollywood Gossip Jimmie Roulette
Matt Golightly Muchos Backflips My Fit Foods Neiliyo Parts and Labour Salon Sovay Sam Gooden –Gooden Sweets and Treats San Saba County Secret Oktober Snack Bar The Josh Langston Band The Octopus Project Train my dog learning center Women’s League of Voters Zumba
We look forward to working with you!
Deborah Toodle | 512.484.7472 | deborah@512unscripted.com | www.512unscripted.com