Get in Touch: P.O. Box 34970 Dubai, United Arab Emirates Tel. No.: +971 4 2941288 Fax: +971 4 2941228 Email: ts@teampower.ae www.tpidubai.com | www.strategictalk.com
In-House Training
Excellence in Training
MC05E
Social Media Communication And Engagement Build your social media communication and engagement strategy
Overview Direct marketing is more than just a communications tool; it constitutes an overall marketing approach with a blend of communications and distribution channels all rolled into one. Social media though, is a participatory phenomenon that is no longer being used by the few but by the many, and should be considered an essential part of direct marketing communication; it’s an evolving aspect of our daily lives in addition to being a part of our businesses. Organizational, functional, team and individual approaches to communication and engagement via social media can either be the result of planned strategy, delivering desired results, or lacking any agreed corporate strategy, and therefore left open to individual interpretation in terms of standards, style guides, message choice and tone, campaign approaches, brand building and protection, and an overall approach to achieving the desired results. This program will provide clear guidance across all key areas of the subject.
Primary Objectives & Benefits This workshop will help participants to: 1. Learn the affiliate marketing and increase the volume and quality of online traffic. 2. Understand the fundamental and advanced principals of social media marketing, communication and engagement aligned to specific needs. 3. Complete a thorough assessment of social media usage and opportunity to include key platforms such as Facebook, LinkedIn and Twitter. 4. Learn how to create positive impact and engagement through personal and corporate profiles and communications.
Who Should Attend? Anyone engaged in sales and/or marketing activity where online marketing is a planned or current part of the overall communication and engagement strategy.