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In-House Training
Excellence in Training
MC02E
Developing Effective Communication Strategy Develop a comprehensive communication strategy aligned with your organization
Overview This training program is designed to ensure the readiness of communication professionals when they are faced by high expectations and tight deadlines to deliver especially when a program, service, policy or a product is ready to launch in their organizations, or when an issue suddenly becomes a crisis in the media.
This two-day workshop will equip participants with the single most important tool that they will need when faced by those expectations and deadlines; a well-developed communication strategy. Attendees of the course will learn how to develop an effective communications strategy using a template approach that can be customized according to their unique requirements and/or environment.
Who Should Attend? C-Suite Executives, Heads of Departments, and Managers responsible for: Government Communication, Corporate Communications, Strategic Communications
Primary Objectives & Benefits This workshop will help participants to: 1. Analyze their current situation, internally and externally. 2. Clarify the link between their organization’s business strategy and communications strategy. 3. Enhance their skills in developing an effective communications strategy. 4. Become more strategic in their communication planning and approach. 5. Develop a SWOT analysis that will help them see the opportunities ahead. 6. Identify their communication vision, mission and values aligned with their organization. 7. Identify their strategic communications objectives and priorities. 8. Evaluate, update and revise their communication strategies according to changes in the situation or environment.