MAKING THE MOST OF YOUR PARTNERSHIP

MAKING THE MOST OF YOUR TEAM BRIT PARTNERSHIP

Our team benefits from support from a wide range of businesses that helps keep us on track and driving towards our Le Mans goal.

A Team BRIT partnership is completely different to the usual sports sponsorship deal and there are fantastic ways that our sponsors are making the most of this unique opportunity.

Commercial Director Mike Scudamore tells us more:

Explain why a partnership with Team BRIT is so different to usual sports sponsorship offerings

The main difference is that Team BRIT is more than ‘just a sports team’. It is so multi—faceted – we have so many stories and strengths, which allows our partners to explore so many avenues when it comes to amplifying their support. I’m always really keen to make sure the brands we work with have genuine involvement with the team for the simple reason that it makes people care. Whether it’s the equipment we receive from Kärcher for cleaning our cars and workshop, the lighting we received from JCC for our workshop and truck or the financial support we receive from Brit Insurance, every contribution is essential and we work to make sure that brands see real value from that. gaining new exposure for their brand, and once I’ve understood this, we put together a brilliant package to meet those requirements. At the moment, content is so important, and a lot of partners are focussed on that, exploring articles, webinars, staff time with drivers and digital assets.

Is there a limit to the type of company that could partner with the team?

Absolutely not. We have a great selection of partners, from billion-dollar turnover global companies like Brit Insurance to much smaller companies that might have only 2 or 3 employees. There are stories there for everyone and with a clear focus today on the diversity and inclusion agenda, working with us is a great way to get involved in this space.

What are the most impressive ways partners have used the association with the team?

Texaco did a fantastic job during lockdown, engaging with our drivers to create some amazing social content. Our drivers were filming pieces to camera on their phones, showing how they ‘keep going’ during lockdown, to support the linked Texaco campaign. From Bobby fixing his bike to Andy training on the sim, it gave a real human side to the team which people loved.

Brit Insurance has also arranged some amazing ways to engage their staff with the team. They are our longest serving partner and we have supported some great activations in the city of London which saw our cars parked outside the Lloyds of London building or outside their HQ. It was great fun craning the car over bollards at 2am in the morning! This really helps build a sense of family and it has been wonderful seeing staff supporting us at events – which they have the chance to attend each year. I fondly recall meeting one member of staff who was pregnant, who then returned to the track the year after with her baby, then again with her toddler. They bring along their family to support us and watch us grow as they do.

How do you make the partnerships right for each brand

When we first start conversations, it’s really important to understand what they want to get out of the partnership. They may have a specific goal such as To find out more about partnership opportunities with the team, email mike@teambrit.co.uk.

THE MILLIONS HEARING OUR STORY

Since the team was established in 2015, it has rarely been out of the news. But just how far has the team’s story reached this year? PR Manager Lucy Sheehan explains...

Doing what no one else has ever done is a surefire way to grab headlines.

Bring together Team BRIT’s aspirations to reach Le Mans, its success and determination in pushing for equality in motorsport, and the incredible stories of its drivers, and it’s no surprise that the media and the public are keen to hear more.

What makes Team BRIT different from the usual sports team from a PR perspective, is that it is not just a sports story. Its impact goes way beyond the world of motorsport, and for that reason, our profile and our exposure continue to grow, despite the fact that we’re now in our 6th year of operation.

2021 IN THE NEWS SO FAR

2020 was a surprisingly good year for our media reach. Despite the fact that racing was massively curtailed, we reached over 28.5 million people across national, trade and regional media. In 2021, from January to May, we have already achieved the following, in just 5 months and with only 2 races taking place:

TV Internet Printed Totals Value

Reach

£241,192 19,274,502 £115,194 4,254,490 £29,170 671,138

£385,555 24,200,130

// 2021 HIGHLIGHTS

Left Team BRIT featured on the One Show on BBC One, Thursday 13th May.

“UK’s first all-disabled race team join British GT Championship and close in on dream of competing in Le Mans 24 Hour”

THE SUN

News Article, 6th May 2021 www.thesun.co.uk/sport/ motorsport/14871468/team-brit-alldisabled-racing-british-gt-le-mans/

Team BRIT: Silverware at Silverstone

DRIVETRIBE

News Article, May 2021 www.drivetribe.com/p/team-britsilverware-at-silverstone-EJeGcDW2SO C7RH4idMIRUA?iid=RakLS8F0SfeKH7kc3 mvp4Q

Rochdale driver prepares first race of season with all-disabled racing team

I LOVE MANCHESTER

News Article, 6th May 2021 www.ilovemanchester.com/rochdaledriver-disabled-racing-team

Team BRIT makes a pit stop at Kärcher’s Banbury HQ

THIS IS OXFORD

News Article, 16th June 2021 www.thisisoxfordshire.co.uk/ news/19376445.team-brit-makes-pitstop-karchers-banbury-hq/

Inspirational Team BRIT drivers enjoy life in the fast lane

THE NATIONAL

News Article, 24th April 2021 www.thenational.wales/news/19255285. inspirational-team-brit-drivers-enjoylife-fast-lane/

LOOKING AHEAD

I’ve said it so many times, but working with Team BRIT is a PR dream.

I will say I’m in the wrong job when seeing the team on the TV, hearing them on the radio or seeing their story online and in print doesn’t put a massive smile on my face. I’m really passionate about getting our story out there and we have loads already planned for the rest of the year.

Bobby is set to feature in a primetime ITV news programme in August and our tech will be showcased on a BBC show later this month. Alongside that, our drivers each have fantastic support from their regional media who follow their stories with interest, and business press regularly share the news of our new corporate partners.

The more people that know about us, the more people we can inspire to consider what they thought was impossible. If we can achieve that, we can feel rightly proud.”

Our media reach figures are supplied by team sponsor Kantar Media.