Project 2: Implementing, Promoting + Education Project Description

Our second project involved the development of a comprehensive symbol system. Included is the symbols’ promotion, implementation and education for a brand organization/institution. It focused on the research, process methodology, symbol grid/logic, legibility/scale, user comprehension testing, writing and demonstrating possible applications.

One of four different client projects were assigned to each student (through lottery):

• Wexner Center for the Arts

• Franklin Park Conservatory

• Whole Foods Market

• Columbus Department of Recreation and Parks

I was assigned Franklin Park Conservatory for this assignement. I designed a symbol set based on some of the collections displayed at the Franklin Park Conservatory. For an overview, the Franklin Park Conservatory and Botanical Gardens is a botanical garden and conservatory located in Columbus, Ohio. It’s a horticultural and educational institution showcasing exotic plant collections, special exhibitions, and Dale Chihuly artworks. Along with creating my eight categories, I continue to expand my research and created two additional symbols to add onto my set.

My reference categories were the following:

- Palm House -Community Garden

-Desert Biome -Gift Shop/Plant Store

-Daylily Graden -Blooms and Butterflies

-Ornamnetal Grass

-Bonsai Collection

-James Turrell Light Raiment 2

I composed four different patterns using a variety of symbols from my set fo conclude the proper intentionality for my final composition.

I composed two different patterned bags. The two shopping bags are displayed in two visual representations, through mock-up templates for a 3D depiction and digitally- rendered in 2D.

This final project includes verbal documentation as DSGN 3103. This document provides an overview of my of compositions and process work thoughout this semester. I obtained a great deal of knowledge with symbol systems as well as a new knowledge on visual

My final poster is composed with all of the symbols i my symbol set as well as making my color pallete and overall poster with an aesthetically pleasing appeal.