PEOPLE COUNTING BlueFox Count + BrightSign
About Us BrightSign. BrightSign LLC is a privately held company located in Los Gatos, California, founded in 2002 by Anthony Wood, the inventor of the Digital Video Recorder (DVR) and Roku. BrightSign is the global market leader in digital signage media players, as reported by IHS every quarter from 2013 to present in its "Global Market for Digital Signage" research study, which publishes the market share of all media players and combined PC-based signage solutions. BrightSign players are known for their signature reliability, affordability, and ease of use in the commercial digital signage market around the world.
About BlueFox. The BlueFox solution is ideal for any physical space where humans are present. Using patented sensing technology, we capture footfall data from every smartphone type, regardless of operating system and manufacturer, even when Wi-Fi and Bluetooth functionalities are disabled. Available analytics include real-time and historical counts, window conversion, dwell times, visit frequencies, traffic flow, and heat mapping. We also offer solutions specific to social distancing (COVID-19) use cases, as well as the ability to engage with people through text message (SMS) based on physical proximity.
COVID-19
Predicting Foot Traffic. The Covid-19 epidemic appears to be about to wreak havoc on businesses that rely on foot traffic. BlueFox can help businesses cope by accurately measuring foot traffic to make informed decisions. Traffic in stores and shopping centers has been affected, companies can monitor variations in traffic to better predict how traffic will evolve in the coming days and make appropriate personnel adjustments.
Data is completed in seconds
Count new and returning customers
We count all smartphones
All that can be sent by SMS can be sent through the BlueFox system
COVID-19
BlueFox & BrightSign. The current COVID-19 epidemic situation has proven to our customers in retail, hospitality, and out-of-home advertising the value of understanding footfall traffic to more effectively measure marketing and sales performance, especially in unpredictable environments.
It allows advertisers to accurately measure outside advertising and adjust the cost of the campaign to the actual audience.
Send real-time alerts when a location exceeds its capacity.
Turn on signaling to display messages "Wait outside" until it's safe to enter.
BlueFox & BrightSign
Digital Signage. BlueFox has integrated its real-time mobile phone detection technology into the BrightSign digital signage media player portfolio. BrightSign media players equipped with BlueFox can detect nearby mobile phones without the need for special applications, logins or beacons. BlueFox for BrightSign increases ROI by helping to optimize digital signage messages and measure customer engagement in real time. The BlueFox solution is ideal for out-of-home digital advertising, retail, and other digital signage applications where it is important to measure and understand customer presence traffic patterns.
BlueFox & BrightSign
Compatible Equipment Analysis for the real world: measure foot traffic, accurately and in real time.
BlueFox supports the full range of BrightSign: • BrightSign XT (XT3, XT4). • BrightSign XD (XD3, XD4). • BrightSign LS (LS3, LS4). • BrightSign HD (HD3, HO523, HD4).
Technology
BlueFox Count BlueFox detects smartphone Wi-Fi signals (even when Wi-Fi is disabled). No action is required by the public in order to be accounted. Alerts are sent via SMS, app notification and Webhook.
Deployed BrightSign Player senses smartphone Signals.
After data anonymization, secure processing occurs in the BlueFox Cloud.
Real-time Count is available via mobile app and API.
BlueFox Count + BrightSign
How It Works
• Real time counts determine occupancy using a Bluefox enabled BrightSign player with an installed wireless module. • Digital signage content playback is triggered to match occupancy levels to inform patrons when it is safe to enter facilities.
BlueFox Count
Foot Traffic & Audience Measurement. • • • •
Simple & precise mobile phone sensing. Real-time analysis for optimized messaging and alerts. No apps, no beacon, no opt-in. Privacy approved.
• Foot traffic. - Real time and cumulative tracking. - By hour, day, week, and month. • Dwell times. • Recurrent visits. - Cumulative impressions. - Unique reach. • Window conversion. • Drive-to-store. • Impact measurement. • Traffic flow.
BlueFox Count
Social Distance • Foot traffic. - How many customers are waiting in line? - How many seats are available in the café? • Dwell times. - How long are customers waiting in line? - How long do customers stay in the café? • Recurrent visits. - How often do customers come back? - How many unique customers have visited? • Window conversion. - How many customers passed by our storefront? - What portion of them ended up coming inside?
BlueFox Count
Occupancy-triggered Alerts COVID-19 Capacity : 53 Current Occupancy : 55
Normal Capacity :75
BlueFox para BrightSign
Retail and DOOH use cases • • • • •
Optimize display stopping power. Count traffic at the strategic entry. points of your location. Measure queue time and alert staff. Define advertising effectiveness.
Leverage Webhooks to trigger visuals on digital signage based on real-time occupancy.
BlueFox Count
Sodexo
“At Sodexo, we are fully mobilized on the global campaign against COVID-19 and the health and safety of our employees, clients, and consumers is our utmost priority. We are continuing to reinforce our security and safety measures including social distancing guidelines for our onsite teams. BlueFox helps to reinforce these guidelines by providing real-time information on restaurant capacity. We’ve started to deploy the Count solution at numerous locations in the US and across the globe as part of our FM service offer in response to the COVID-19 situation". Isabelle H., Global SVP BIGS - SSF
BlueFox Count
Westlake ACE Hardware. “We tried BlueFox's social distancing solution in our first store. It took less than an hour to install and started returning real-time data right away. We validated their numbers and were able to confirm the accuracy to be above 90%". John A., Director Senior, Soporte de Operaciones, Westlake ACE Hardware.
BlueFox Customer-facing API
BlueFox
Online Dashboard
BlueFox
Automated Reports
BlueFox
Drive-to-store
BlueFox
Impact Measurement 1,000 total visitors
<50 feet from digital signage
300 display passersby
<10 feet from digital signage
100 active shoppers
<10 feet from digital signage dwell time 1+ minutes
30 converted buyers
BlueFox
Traffic Flow.
Serviced Markets
OOH Advertising. Bluefox for Out-of-Home Advertising. It is the type of advertising that targets the potential customer outside their home. In fact, that's where its acronym, OOH (out of home) comes from. Outdoors: open spaces, such as on the street or in a park. Interior: public spaces, but closed, like a square.
Bus Shelters
Subway And Train Stations
Airports
Train
Shopping Malls
Billboards
Serviced Markets
Retail.
BluFox for Retail. Retail trade is an economic sector that encompasses companies specialized in mass marketing of products or services to a large number of customers, who are the final consumer.
Shopping Malls
Service Stations
Department Store
Supermarkets
Convenience Stores
Pharmacies
Serviced Markets
Hospitality.
BluFox for Hospitality. Consumers are looking for an "all-in-one" service. They demand privacy, an exquisite treatment, a calm and pleasant atmosphere, unforgettable experiences, clean and modern rooms. All this is included within the concept of hospitality.
Hotels
Bars
University Campuses
Casinos
Nightclubs
Convention Centers
Restaurants
Stadiums
Vacation Rentals
BlueFox
Enterprise Customers & Partners.
BlueFox
Social Distancing Solution
Determine occupancy with a BrightSign media player.
Real-time Counting.
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+52 (55) 1204 0430 www.tdm.com.mx arturo.tdm.com.mx arturo@tdm.com.mx