Information Design Series | Part 1
Information Designers Adding value to the bidding process
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What is an Information Designer? In a nutshell, someone who transforms and visualises complex information
GRAPHIC DESIGNER
INFORMATION DESIGNER
ERGONOMICS USER TESTING
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LINGUISTICS
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PSYCHOLOGY
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DESIGN THEORY
We’re like Graphic Designers, except our work has a particular focus
We use research from a range of disciplines to inform our designs
IMPROVEMENT
DESIGN
TEST
DELIVER
FEEDBACK
We’re process-driven, using an iterative method of designing and testing © Tomlinson Designs Ltd, 2013
We put the needs of the end-user at the centre of everything we do
We understand bidding Information Designers appreciate the challenges Bid Teams face
Bids involve a huge amount of information…
…but often the submissions are page limited…
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…and due to the usual tight deadlines…
!? …clients can be easily baffled by the results!
…and complex nature of issues involved…
So, what can Information Designers do to help?
Part 1 – Information Designers
Adding value How do Information Designers add value to bid deliverables?
We bring data to life using engaging visuals
We reduce complexity to aid understanding
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✘ We advise on the best ways to present information
✘ We design materials to be clear and legible
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✘ © Tomlinson Designs Ltd, 2013
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Our tools for explaining What does an Information Designer create?
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Process charts
Explanatory diagrams
User journeys
Illustrated storyboards
Maps
Data visualisations
Interactive diagrams
Infographics & rich pictures
All delivered in the following ways
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Documents & handouts
Presentations
Bid packaging
Online
Part 1 – Information Designers
Working together How do Information Designers work with Bid Teams?
We start by looking at the Bid Team’s content…
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…then ask lots of questions until we fully understand it.
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Through a process of designing and testing…
…we produce a clear and understandable solution. © Tomlinson Designs Ltd, 2013
The outcome Information Designers deliver better results
I GET IT!
BID DOCS
Submitted bid materials are clear and understandable
The end-user can easily find the information they need
QUALITY 100%
The bid has a better chance of being successful
The Bid Team is a happy team!
Part 1 – Information Designers
For more information on any of our services, or how we can help you on your next bid proposal, please get in touch.
TDL-LONDON 3rd Floor 3, The Square Richmond Surrey TW9 1DY Phone: 020 8940 8213 info@tdl-london.com www.tdl-london.com
www.twitter.com/tdl_london www.facebook.com/tdllondon www.linkedin.com/company/tdl-london
Š Tomlinson Designs Ltd, 2013