Nicole Elizabeth Yaeger

A Straightforward Approach to Real Estate

By Robbyn Moore

Photos by Jennifer Arnett with Starloft Photography

Photos taken at Toll Brothers - Westridge Estates of Canton

Nicole Elizabeth Yaeger approaches her real estate business in a very simple way: She answers the phone, follows through on her word, treats every transaction as if it was her own and has a sense of urgency about everything. Her ability to find solutions, connect with clients and partners, and not overcomplicate things has quickly put her at the top of her game.

She is currently aligned with eXp Realty and running her business as Nicole Elizabeth Real Estate. She also manages The Luxe Group within her brokerage, where she facilitates team meetings, provides leadership support and assists with creating an environment that nurtures success. “I am very ambitious by nature,” Nicole shared. “When I see there is a need to help, I jump right in.”

Prior to her career in real estate, Nicole worked as a dental assistant for 15 years. She loved her job, but she craved something more. “I never had a job where I could grow, be promoted or feel a sense of success,” she said. With the encouragement from a close friend, Nicole was introduced to the team at eXp Realty, which led to her immediately signing up for real estate classes. After she earned her license, she worked full time in both careers for nearly three years.

As a single mother of two children, Nicole found it very difficult to balance life and both jobs. “I worked eight-hour days and then did real estate after work and on my days off. It was exhausting, but I made it work,” she recalled. When her dentist office shut down due to the pandemic, Nicole knew it was time to take the leap. “I depend on myself to support my family, so it was a huge decision, but I am beyond grateful that I made it happen,” she said.

Real estate allows Nicole to lead and guide her clients through stressful and emotional moments in their lives. “Without a doubt, handing the keys to a brand-new homeowner is the greatest feeling in the world,” she said. “I love seeing the smile on their face and the joy in their eyes, knowing that they are proud homeowners.”

Because Nicole takes such pride in working hard to relieve any transactional stressors, her greatest challenge is removing her emotions from her work. “I get very emotionally involved with my clients’ transactions because I work from a place of sincerity and find so much reward in providing comfort and care. I know the stress of buying and selling, and I want to provide the best service possible.”

Along with her drive to help her clients, Nicole is just as enthusiastic about supporting her team. “Helping people is my passion,” she said proudly. “I love teaching people how to utilize social media for leads, and I started a Facebook mastermind group where we teach agents how to maximize their businesses as well as feature amazing guest speakers. I wanted to create a safe space for agents to ask questions and seek advice. I love being able to bring value not only to our team but also to other agents nationwide. I strongly believe in community over competition.”

When Nicole had kids, it pushed her to create a life she always dreamed she could have. “I wanted to show my children what hard work and determination could do,” she said. Nicole has a 14-year-old daughter, Mia, and a 10-year-old son, Adam. Together, they love to play games, go on nature walks, travel, snowboard, swim and cook. In her free time, Nicole enjoys doing graphic design, gardening, and making jewelry and art.

“As a newer agent who has seen my business take off, I think the most important thing to remember when entering this business is to not compare yourself to others,” Nicole shared. “While I saw other agents getting deal after deal, it took me six months to get my first deal under my belt. I knew that if I focused my attention on them, I was losing focus on what was most important to me — my business. Instead, I set my sights on building my brand and hitting my sphere of influence on social networks.”

Nicole also stressed the importance of being consistent with social media, which she attributes to the success of her business. “Being consistent and authentic are so important,” she said. “Also, celebrating your community is one of the pillars of success. You want to be the ‘go-to’ person for all things real estate in your town — of course, that builds business, but more importantly, it builds trust and long-lasting relationships.”

Nicole believes in being ethical, loyal and client-focused. She is extremely focused on doing everything with intention and on surrounding herself with other like-minded professionals. “I align myself with great partners because they are a reflection of my business, and my clients deserve the best,” Nicole said. “Whether they’re buying or selling, I provide my clients with a clear path ahead so everyone is moving forward together. I take this profession seriously and know that this is not just about a paycheck: It’s about the person or family who is making a massive investment into their future.”

AGENT ON THE RISE Nicole Elizabeth Yaeger from eXp Realty