Barbara Rinck

A FRESH BUSINESS APPROACH TO TIME-HONORED VALUES

By Robbyn Moore

Photos by Jacob Harr with harr Creative LLC

Barbara Rinck, owner of Rinck Real Estate Group, understands that success is achieved through discipline, dedication and hard work. Being raised on a horse farm taught her these core values. “Growing up on a horse farm, there is no sliding by,” Barbara shared. “The work is either done or it isn’t — there’s no in between.” Barbara’s childhood experience taught her to be flexible, authentic and present in every moment.

Barbara’s father, who was a welder and owner of the family horse farm, influenced her work ethic and demonstrated life skills that can only be taught by example. “My father was the epitome of hard work,” she said. “He was very structured and kept a tight schedule. On a farm, there is a lot of work to be done with no obvious payout — at least, not right away — but I learned that if you do the work, the reward will come.”

Prior to forming Rinck Real Estate, Barbara spent 27 years in the dental field, pouring her heedful business knowledge into successfully managing a dental practice. As a passion, she and her husband, Jeff, shared a love for new construction. With Jeff’s experience and talents in the building industry, they started building and selling their own homes, gaining the knowledge to one day begin their own business. This dream was postponed for various reasons over the years.

In 2016, Barbara’s close friend died. The incident made her realize how important it is to embrace life to the fullest, which ignited her desire to start her own business in real estate. “It was extremely scary to leave a thriving career and start something new,” Barbara recalled. “However, my entrepreneurial spirit and previous business experience were catalysts to future work that would be required to be successful.”

Barbara jumped into her real estate work full of enthusiasm and determination, and launched Rinck Real Estate Group within the Keller Williams Rivertown brokerage. Within five years, Barbara had generated a career sales volume of over $63 million — $20 million of which she did in 2020.

“I wanted to use my skills and do something meaningful while creating long-lasting relationships,” Barbara said. “A home is so much more than just a house: It’s the place where all your emotions and memories live.” Barbara’s previous work in the dental industry honed her ability to effectively communicate with people when their emotions were running high. “In real estate, emotions are almost always at the forefront of any transaction,” she added. “Knowing how to deliver information when there is a lot of emotion in the room is imperative to the success of the client relationship.”

In the current home market — where inventory is so low — construction has become a major focus for Barbara. “A significant portion of my business is within the development of new condos and custom homes,” she shared. “I work alongside some extremely talented builders who have shared their industry knowledge with me, which has expanded my business enormously. It’s all very exciting!”

Rinck Real Estate is a team of professionals dedicated to providing top-notch service to every client. Barbara’s team includes her husband, Jeff, son, Ryan, design consultant, Pam, and marketing coordinator, Vicki. “Jeff brings an extensive 30+ years of construction-industry experience and knowledge to the team’s focus in new construction,” Barbara said. “With a bachelor’s degree in biochemistry, Ryan utilizes his expert analytical and marketing skills to help his clients close on the absolute best deals on — and off — the market. As a design consultant, Pam brings her talents and years of experience working with clients to create the space and environment that is most attractive to homebuyers. Vicki serves as our skilled and talented marketing coordinator to create and generate social media content marketing to a mass audience.”

“Starting out, I would say the biggest challenge was coming from an established business where systems were in place to launching a new business where I had to create my own infrastructure,” Barbara shared. “As a team, we have worked very hard to document and perfect our systems so each client gets the white-glove service they deserve. Staging is an essential part of our white-glove service, and our design team works tirelessly and efficiently to ensure that the home ‘demands’ the attention necessary to attract a wide potential pool of buyers, selling more quickly and for a higher price point than an empty and unoccupied home. We offer design solutions from decluttering and painting to renovation — we design to perfection.”

I GET UP EARLY AND GET MY DAY GOING. I WORK MY SCHEDULED PLAN, AND AS SIMPLE AS IT SOUNDS, I ANSWER MY PHONE AND STAY IN CLOSE CONTACT WITH MY PEOPLE.

Beyond the joys of making her client’s real estate dreams come true, Barbara loves having a flexible schedule, which allows her time with her three grandchildren. “I am so blessed to have my kids and grandkids live so close to me,” she said. Jeff and Barbara have three grown children — Nick, Taylor and Ryan — and together, they delight in having family days at their cottage on Gun Lake. Barbara also belongs to a book club and savors a good novel or business growth book.

From her childhood days of farm life to running a dental practice, Barbara is hardwired to work tirelessly for her clients.

“The key for me is to set a daily schedule,” Barbara said. “I get up early and get my day going. I work my scheduled plan, and as simple as it sounds, I answer my phone and stay in close contact with my people.”

Barbara’s focus on having a strong work ethic, providing top-notch client service, and utilizing her vast understanding of new construction and developments has made her a top-producing real estate agent and a stand-out in her field.

TOP PRODUCER Barbara Rinck from Keller Williams Rivertown