Morgan Luttrell

A SHIFT IN MINDSET

By Robbyn Moore

Photos by Jessica Laine Photography

Photos taken at Toll Brothers - Reserve at West Bloomfield

When Morgan Luttrell left the comforts of her home in Canton to do some soul-searching, she discovered that her greatest challenges were actually the words she whispered to herself. Her introspective journey helped her create a mental and emotional tool kit that supported confidence, self-realization, awareness and positive daily practices, which include meditation, breathwork and fitness. While the path to personal discovery consisted of many twists and turns, it led Morgan to uncover the greatest version of herself and a career where she can help others through real estate.

Throughout Morgan’s life, she has enjoyed various jobs in sales and was continuously told by many people that she should consider pursuing a career in real estate. “Because I would repeatedly hear the suggestion, I figured there was something to the idea and began to look into it seriously,” Morgan recalled.

When Morgan began to follow her real estate ambitions, she was met with questions from doubters who told her that she wouldn’t succeed. “Because I had overcome previous obstacles, my confidence was stronger, and I was better equipped to mentally tune out the noise and pursue my dreams, regardless of what anyone else said to me,” she explained.

Morgan is an advocate for strong mental health and believes it is a resource that everyone can use to become stronger in their work and personal life. When she started her career in real estate, she quickly learned that she was not only helping someone find their home but also helping them in whatever life journey they were on at that moment.

“Every person I work with comes to me with a story: a new marriage, a growing family and sometimes a loved one who has passed — and they need to sell their home,” she said. Morgan quickly learned that she wasn’t just selling a home: She was helping others with their next step in life, whatever it was.

In 2018, Morgan joined the team at eXp Realty, and soon thereafter, formed Move With Morgan, a brand she created to distinguish herself from others. Since launching her career, she has a total sales volume of over $20 million, was named Rookie of the Year by her agency and earned many top sales awards for her company. “There are hundreds of agents at our brokerage who support and encourage one another,” Morgan shared. “Having the stability of our agency has always been important to me; the knowledge and leadership within our company has had a huge impact on my professional success.”

By nature, Morgan is a “server” who finds a great deal of joy from seeing others happy. On her first showing, Morgan knew that she was in the right place when the hair on her arms stood up from seeing the enthusiasm on her client’s face. “From day one, I was hooked,” she exclaimed. “I love to see the light in people’s eyes when I am helping them. But little do my clients know, they are the ones helping me — because of them, I have realized my purpose in life.”

The most rewarding part of Morgan’s business is meeting new people, who have become lifelong clients and friends. “The people’s lives you touch in this business is something that is so fulfilling,” Morgan said. “My favorite part is closing day. The journey to the closing table can have its ups and downs, so when you get there after all your hard work has paid off, and your clients feel really good, it becomes very surreal and very gratifying — it’s a privilege to be a part of those moments.”

Along with the accomplishments, so too are the challenges. For Morgan, the biggest challenge is the mental game that’s a hallmark of real estate business. “One minute you’re winning a bidding war, the next you’re working on a deal that’s falling apart,” she said. “It’s an emotional roller coaster, so having the mental strength to bounce back takes practice and a toughness that gets conditioned with time.”

In Morgan’s free time, she finds happiness in cooking and doing new projects around her new home with her boyfriend, Zack, and their puppy, Ozzy. Morgan is very close to her family, which includes her brother, Logan, and sisters, Meredith and Mallory. They often spend Sundays together by enjoying a meal and good conversation; their dad, Larry, who is a trusted source in Morgan’s life, and their mom, Marlene, who is a shining example of kindness and patience, also join in on their Sunday gatherings.

“I think back to when I took a chance on something I knew so little about and how much my life has changed in such a short amount of time,” Morgan said. “I have so much gratitude for my past struggles because they were experiences that made me who I am today.”

For up-and-coming real estate professionals, Morgan emphasized the importance of never giving up.

“The biggest breaking point comes when you least expect it,” she said. “If you put in the work and show up every day, there is no way you will fail. There will be tough days and days you want to quit or think you can’t keep going, but with the right support system and a great mindset, anything is possible.”

Morgan Luttrell - Rising Star