The City Magazine August 2024

The

Music Issue!

LATE NIGHT DRIVE HOME Rocks Across the USA

& Europe

Get to know

124

Locally-Owned Businesses

August 2024

www.thecitymagazineelp.com

1

August 2024

2

www.thecitymagazineelp.com

August 2024

www.thecitymagazineelp.com

3

August 2024

Casa Bu Includes:

• Satellite TV, wireless Internet, PC, phone, outdoor speakers • Solar heated pool, children’s pool • Every bedroom has a spectacular view • Secluded Las Animas and Yelapa nearby by boat taxi • Fully-equipped kitchen, patio BBQ • Perched above beach at Lomas de Mismaloya • Up to 4 couples or family of 8-10 • Beautifully maintained private villa 4

Visit our website for a full photo gallery and explore the villa on video!

www.thecitymagazineelp.com

August 2024

enavista

Casa MISMALOYA BAY AT PUERTO VALLARTA

You’re Invited to enjoy an

Incredible Lifestyle

Now you can enjoy all the amenities of a private villa in Puerto Vallarta at affordable rates. This beautiful ocean view villa is owned by a fellow El Pasoan and offered at reasonable hotel-type rates with luxury that far exceeds. Upon arrival, you can send staff to shop the local Costco and fresh fish markets, or enjoy the many fine dining establishments. Staff couple Fide and Rogelio prepare your delicous meals, you simply provide the menu. Chef Fide can prepare any meal you desire. She is an excellent chef. Rogelio can BBQ, grocery shop or shuttle you anywhere you want to go. This is living!

(915) 526-0390

www.thecitymagazineelp.com

www.mypvvilla.com

reservations@mypvvilla.com

5

EL PASO, THE HEAT IS HERE! August 2024

A/C SERVICE AND REPAIR

SCHEDULE YOURY EARLY PREVENTATIVE MAINTENANCE WITH US

915.808.7876

ecolivinghi.com

@ecolivinghi

Eco Living Home Improvement

FREE

DIAGNOSTIC

$50 OFF

PREVENTATIVE MAINTENANCE

from now through September 2024 when you show us this advertisement

Maintenance Repair

Installations Sales

Mini Splits 6

www.thecitymagazineelp.com

$0 DOWN

August 2024

FINANCING

Refrigerated Air

Roofing

Landscaping

Remodeling

www.thecitymagazineelp.com

7

August 2024

Boots No7 Protect & Perfect Tackles Deep Lines & Wrinkles for Younger Looking Skin Anti-Aging • Instantly leaves skin looking healthier with regular use • Skin feels stronger & more elastic • Deep lines & wrinkles are reduced • Leaving you looking younger in just 4 weeks As skin ages, it’s structure is weakened, encouraging loss of elasticity and wrinkles. This powerful serum instantly leaves skin looking healthier. With regular use, skin feels stronger, more elastic and deep lines and wrinkles are reduced, leaving you looking younger in just four weeks.

Ask Your Pharmacist about the SERVICES that may be RIGHT FOR YOU IMMUNIZATIONS

CONVENIENCE

Flu 90 Day Supply* Pneumonia Automatic Refills* Shingles Express Pay Whooping Cough(Tdap)+ Meningitis+

HEALTH TEST

OTHER SERVICES

Cholesterol+ Blood Glucose+ Blood Pressure

Comprehensive Medication Review Flavoring Medicare Part B Diabetic Testing Supplies

SAVINGS Medicare Plan Review Generic Equivalent Prescription Savings Club *Subject to health plan coverage +May not be available at all locations Vaccines subject to availability

8

www.thecitymagazineelp.com

August 2024

alamogordo 955 white sands blvd (575) 434.4116

10850 N LOOP DR (915) 860.1315

el paso

10600 MONTANA AVE (915) 591.4655

2112 trawood (915) 595-2788

8889 gateway west (915) 599.8571

2800 n mesa st (915) 533.6883

1831 N LEE TREVINO DR (915) 594.1129

1432 ANTONIO ST (915) 886.2413

2879 MONTANA AVE (915) 566.4464

800 N ZARAGOZA RD (915) 860.1670

HORIZON CITY

5401 MONTANA AVE (915) 779.8825

2950 GEORGE DIETER DR (915) 856.7040

1100 GERONIMO DR (915) 778.9301

1329 GEORGE DIETER DR (915) 594.3838

5900 N MESA ST (915) 584.1153

10780 KENWORTHY ST (915) 821.2698

302 s oregon st (915) 532.4344

1607 N ZARAGOZA RD (915) 856.0071

1210 WEDGEWOOD DR (915) 591.9496

11685 MONTWOOD DR (915) 855.7704

8050 N MESA ST (915) 585.0491

12201 MONTWOOD DR (915) 856.0278

890 N RESLER DR (915) 584.1359

12390 EDGEMERE BLVD (915) 849.6849

Find your copy of www.thecitymagazineelp.com

SOCORRO

9428 DYER ST (915) 751.4415

100 N AMERICAS AVE (915) 790.0404 ANTHONY

14300 HORIZON BLVD (915) 852.1561 LAS CRUCES 3490 northrise dr (575) 382.9100 3100 n main st (575) 525.0298 1256 EL PASEO RD (575) 525.8713 2300 e lohman ave (575) 647.2506 3990 e lohman ave (575) 522.1457 2700 w picacho ave (575) 523.0833

at a Walgreens near you 9

CALENDAR GO ONLINE FOR MORE!

EL PASO/LAS CRUCES

August 2024

FIND OUT ABOUT:

magazine

FASHION · HEALTH · lifestyle EDITOR-IN-CHIEF Shelley Mozelle | shelley@thecitymagazineelp.com PUBLISHER-AT-LARGE Chaz Wilson | chaz@thecitymagazineelp.com EDITORIAL Senior Editor Erin Coulehan | erin@thecitymagazineelp.com

Editorial Assistant Amber Lanahan | info@thecitymagazineelp.com

ART EXHIBITS CONCERTS PARTIES

FILMS SPECIAL EVENTS AND MORE

DON’T MISS OUT ON

THE MOST UP-TO-DATE CALENDAR IN EL PASO FOR ALL THE Socially Savvy OWNED BY

EL PASO’S ONLY Locally-Owned TICKETING COMPANY GOT SOMETHING TO ADD? + ADD YOUR OWN EVENTS FOR FREE and give them more visibility and awareness

Operations Intern Melody Stout

Photography Intern Annabella Mireles GRAPHIC Editorial Design Pick a copy of Ernie Sanchez Creative | ernie@thecitymagazineelp.com Graphic Designer Maggie Blum | maggie@thecitymagazineelp.com

AT YOUR LOCAL WALGREENS ADVERTISING

Operations Manager Mari Van Pelt | mari@thecitymagazineelp.com Account Executives

Omar Samaniego | omar@thecitymagazineelp.com

Veronica Nevarez | veronica@thecitymagazineelp.com

THE CITY

Juan Carlos Rivera | juancarlos@thecitymagazineelp.com Loreli Hassan | loreli@thecitymagazineelp.com

HOW TO REACH US 114 Mesa Park, Suite 100 El Paso, Texas 79912 (915) 217 - 0723 | info@thecitymagazineelp.com

MAGAZINE Cover Design By: Ernie Sanchez Creative

Letters addressed to The City El Paso Magazine become the property of the magazine, and it owns all rights to their use. Letters may be edited for space.

All rights to the contents of this magazine are owned in full by the magazine and may not be reproduced in whole or in part without written permission from the Editor in Chief. Views expressed herein are those of the authors and advertisers and do not necessarily reflect the opinion of the ownership or management of the magazine.

10

go to tickets.thecitymagazineelp.com for more or scan here now!

JOIN US All rights reserved.

www.thecitymagazineelp.com

______________

INNE DW R L O

ICE

G

August 2024

Dr. WorldWide Surgery Center agulloplasticsurgery.com drworldwide.com 1387 George Dieter Dr. Bldg 301-C El Paso, TX 79936

915-590-7900

______________

CT

BE

ST

COS

M E T I C S URG

E RY

PR

A

2013 2014 2015 2016 2017 2018 2019 2021 2022

@agulloplasticsurgery @RealDrWorldWide @RealDrWorldWide

@RealDrWorldWide

11

August June 2024

From the

promise you; I can sing. I sing in the

current love or past loves lost. There are

eyes, I imagine myself in a glamorous

remind us of, in a way that nothing else can.

shower, in the car, and when I close my

gown, sitting atop a sleek black baby

grand piano, serenading an audience in

a famous New York piano bar. In my mind,

my music stirs such deep emotions that I watch tears fall down their cheeks as I sing

about love gone wrong. I see a man in love

moments that music can take us to or

Although I might only sing in the shadows—

much to the relief of many—I refuse to let anything crush my singing spirit. I still dream

of being in the spotlight, even if it’s just the lights from my makeup mirror.

take the hand of a beautiful woman, and

This music issue celebrates all the incredible

floor, lost in the words of my song They’re

the gift. We honor the role of music in our

they move gracefully across the dance

not strangers—they’re intertwined in the

moment, closing their eyes and holding each other tight as they dance.

This is the scene I imagine as I take the stage, belting out my favorite song from

Titanic, “My Heart Will Go On” by Celine Dion. Then reality hits. It’s karaoke night, I’m in jeans and a T-shirt, and the once eager crowd has wandered off to the bar for another round.

My parents let me believe I could sing

because they always clapped, often giving standing ovations. When I was

asked to join the church choir, I thought it was because I had a voice worth sharing.

musical talents in our city who truly have society and the power it holds. Those

who’ve sacrificed and found their tunes in the world to those still seeking the spotlight,

and those traveling to other countries,

proudly representing our fabulous city. Take a minute to give a standing ovation for their efforts, add a little money in their tip jar, and if you’re really into their music, maybe let a

tear drop for confidence, it might just be the push these artist need.

Here’s to all the dreamers out there, those

who dare to believe in their talents, and those who find joy in simply imagining the

possibilities, because music has a way of touching the soul.

I didn’t realize they let anyone join, and

Someone once said, “Music expresses

thought it was because they liked short

that which cannot remain silent.” To that,

when I was placed in the back row, I people in the back— you know, for that equal opportunity thing. By now, it might

sound like I’m living in a world of denial, but

that which cannot be put into words and I say: where words fail, music speaks. So, keep singing.

not so! I’m still waiting to be discovered.

Despite it all, singing remains a joy, a

personal escape. Like many of you, when I love a song, an artist, or an entire album,

it transports me to moments of laughter,

memories with loved ones, and tales of

12

@shelleymozelle shelley@thecitymagazineelp.com

August 2024

& ASSOCIATES LLC

CUSTOMIZED SERVICES

FOR YOU General Business Accounting Services Business and Personal Tax Preparations Bookeeping Tax Planning Sales and Franchise Tax Payroll / Payroll Taxes Sales Tax Audit Support and More!

FULL ACCOUNTING SERVICES

No start-up is too small or too big for us. We offer service packages tailored to fit your needs and budget.

epaccountants.com 6090 Surety Dr. Suite 325 (915) 300-0693 Office@eehservices.com www.thecitymagazineelp.com

13

August 2024

From the nce upon a time, I was a girl in rock

I can’t wait for you to get to know the guys

interview bands, and blast my favorite

band while still in high school, honed their

and roll who loved to go to concerts,

songs in the car with my sister on our way to Starbucks. We’d have loud conversations

over the blare of the speakers about artists to obsess over, the evolution of sonic and lyrical sophistication, and daydream about the inner lives of the individuals who make a

from Late Night Drive Home, who started the craft during the COVID-19 pandemic, and

impressed major label industry reps in L.A. Now, they’re playing big gigs like Coachella

and ACL in between rocking and rolling across Europe with Yot Club.

band, a tour, a genre survive.

In this issue, you’ll also learn about

Not much has changed.

the interconnectedness that exists.

When I was at Georgetown and writing for Rolling Stone, I’d travel up and down the East Coast from D.C. to New York for my rock and

roll adventures. Nights at the acclaimed 9:30

Club covering shows and writing my reviews over bread pudding and iced tea with NPR’s

Bob Boilen at Satellite Diner. Afternoons

the local musical ecosystem and From rock mariachi recorded at

Sonic Ranch to country music written to challenge mental health stigma, to the relationship between

artists like Chappell Roan, KISS,

and David Bowie and cosmetics and self-expression.

hoping for the Amtrak train to go faster so

As we dive into the beats, rhythms,

outdoor concert series held every year at

landscape,

I wasn’t (too) late to Summer Stage, the Central Park. Suffice it to say that the rhythm of rock and roll is the soundtrack to my life.

Welcome to our music issue.

Each August, we showcase the sounds of

the Sun City with this special issue that’s often my favorite of the year. Try as I might,

and stories that define our musical I

hope

this

issue

resonates with you as deeply as it does with me. Music is more than just a series of notes and rhythms:

it’s the backdrop to our lives, a

reflection of our passions, and a reminder of the moments that make us feel alive.

I cannot outrun my love of all things music.

So turn up the volume, let the melodies guide

Swirly guitars.

of sound we’ve curated for you. Here’s to

Sweaty venues.

Swoon-worthy lyrics.

The band on our cover – NOT a cover band

you, and immerse yourself in the vibrant world discovering new favorites, reliving cherished

memories, and celebrating the artists who continue to inspire and captivate us.

Press play and enjoy the ride.

– embraces these qualities and more with

With all my rock and roll heart,

Drive Home’s song “Drug Asphyxiation,” I

Erin

youthful vigor. When I first heard Late Night felt my whole body come alive in a way that

only happens with songs I truly connect to, the same sensation I’d have as a kid, a teen, a 20-something who, simply, loved music.

14

www.thecitymagazineelp.com

EL PASO RHINOS

August 2024

2024-2025 SCHEDULE 2024 Fri., Sept. 20 Sat., Sept. 21 Sun., Sept 22 Fri., Oct. 11 Sat., Oct. 12 Fri., Oct. 18 Sat., Oct. 19 Sun., Oct. 20 Fri., Nov. 1 Sat., Nov. 2 Fri., Nov. 8 Sat., Nov. 9 Sun., Nov. 15 Fri., Nov. 16 Fri, Nov. 29 Sat, Nov. 30 Sun., Dec. 1 Fri., Dec. 6 Sat., Dec. 7 Fri., Dec. 13 Sat., Dec. 14

vs vs vs vs vs vs vs vs vs vs vs vs vs vs vs vs vs vs vs vs vs

2025

Texas Brahmas Texas Brahmas Texas Brahmas Lone Star Brahmas Lone Star Brahmas Texas Roadrunners Texas Roadrunners Texas Roadrunners Colorado Grit Colorado Grit New Mexico Ice Wolves New Mexico Ice Wolves Colorado Grit Colorado Grit New Mexico Ice Wolves New Mexico Ice Wolves New Mexico Ice Wolves Shreveport Mudbugs Shreveport Mudbugs Amarillo Wranglers Amarillo Wranglers

Fri., Jan. 3 Sat., Jan. 4 Sun., Jan. 5 Fri., Jan. 10 Sat., Jan. 11 Fri., Jan. 17 Sat., Jan. 18 Sun., Jan. 19 Fri., Jan. 24 Sat., Jan. 25 Sun., Jan. 26 Fri., Jan. 31 Sat., Feb. 1 Fri., Feb. 7 Sat., Feb. 8 Fri., Feb. 14 Sat., Feb. 15 Fri., Feb. 21 Sat., Feb. 22 Tue., Feb. 25 Fri., Mar. 7 Sat., Mar. 8 Sun., Mar. 9 Fri., Mar. 14 Sat., Mar. 15 Fri, Mar. 21 Sat., Mar. 22

vs vs vs vs vs vs vs vs vs vs vs vs vs vs vs vs vs vs vs vs vs vs vs vs vs vs vs

Austin Ice Bats Austin Ice Bats Austin Ice Bats Odessa Jackalopes Odessa Jackalopes Atlanta Capitals Atlanta Capitals Atlanta Capitals Louisiana Drillers Louisiana Drillers Louisiana Drillers Amarillo Wranglers Amarillo Wranglers Colorado Grit Colorado Grit Odessa Jackalopes Odessa Jackalopes Lone Star Brahmas Lone Star Brahmas New Mexico Ice Wolves Tulsa Oilers Tulsa Oilers Tulsa Oilers Oklahoma Warriors Oklahoma Warriors New Mexico Ice Wolves New Mexico Ice Wolves

Fri., Mar. 28 Sat., Mar. 29

vs vs

Corpus Christi Ice Rays Corpus Christi Ice Rays

NAHL Games | NA3HL Games At home, Tuesday, Friday, and Saturday games at 7:00 pm and Sunday games at 4:30 pm unless otherwise indicated above.

Game dates, times and opponents are subject to change.

Be sure to check the starting time of every game at elpasorhinos.com before heading into Rhino Country!

www.thecitymagazineelp.com

15

August 2024

Contributors Erin

COULEHAN

Sergio

OLIVAS

Shelley

MOZELLE

Senior Editor

Jordan

Stephanie

LICON

AMERENA

VIZCAINO

Amber

Annabella

Yoali

LANAHAN

Katherine

KOCIAN

Vic

POULOS

16

Charity

MIRELES

RODRIGUEZ

Claudia

Melody

Elisha

Camryn

CASTILLO

NUÑEZ

STOUT

HEON

August 2024

Mon - Sat: 10AM-5PM Sunday: 10AM-12PM

By appointmentonly

Permanent Makeup Services and Laser T attoo Removal

The only clinic in El Paso that can do laser, chemical and saline removal of tattoos, or any permanent makeup procedures.

We Offer the #1 Rated Permanent Makeup Classes & Training Center in El Paso, TX

ANA SQUARE,

Microblading PMU Artist ANASQUAREMICROBLADING

ANA SQUARE MICROBLADING & PERMANENT MAKEUP

www.thecitymagazineelp.com (915) 525-4068 The Summit Shopping Center, 5758 N Mesa St, El Paso, TX 79912

17 anasquaremicroblading.com

contents

August 2024

AUGUST 2024 VOLUME 124

38

62 38

68 Features

62

68

Beauty, Brains, and Rock Mariachi

Inside Late Night Drive Home’s Joyride

Mike Hernandez’s Tribes

By: ANNABELLA MIRELES

By: ERIN COULEHAN

By: STEPHANIE AMERENA

Here and Now

18

18

24

96

Soundtrack to Serenity

Uncorked Harmony

Fluttering Into the Future

By: CHARITY VIZCAINO

By: VIC POULOS

By: SHELLEY MOZELLE

www.thecitymagazineelp.com

August 2024

www.thecitymagazineelp.com

19

August 2024

| By: CHARITY VIZCAINO | s I mulled over the topic of this

Does music positively impact

Can music impact our

profound impact of music on my own

In one meta-analysis (a study of many

Absolutely! As previously stated, music has a

month’s issue, I began to reflect on the life. It’s not lost on me that if not for music, I likely would not be here writing this article.

As a young child of 6 or 7, I happened upon

my mom’s CD collection and found classical music. I would twirl around the house for

hours, raptured in imagination, pretending I was in a castle. As a pre-teen determined

to find my own identity, I sat too close to the big speaker we had in our living room and

listened to KLAQ (shout out to Double G!).

While suffering from Major Depression as a

teenager, I blasted Linkin Park through my headphones while staring at the ceiling in my room. Even as I type this, there is music playing in the background.

Music

is

our mental health?

research studies) that examined 47 articles looking at music on the impact of stress,

found that there is a positive correlation

between listening to music and a reduction of distressing feelings, such as worry,

feeling restless, or anxious. Not only has

music been proven to help reduce negative emotions, but also to increase positive ones. There is also evidence to show that when there are musical activities done in a group of people, it can help them to

feel connected. The increase of positive emotions felt while listening to music,

whether by yourself or with others, is due

to neurotransmitters such as oxytocin and

everywhere.

physical health as well?

huge impact on our brain’s neurotransmitters, it can increase hormones that naturally

help reduce pain and bodily discomfort.

For centuries, music has been used as a

therapeutic agent. A study in Brazil looked at children ages 1-16 years old who were undergoing heart surgery. In the 24 hours

post-operation in the ICU, the researchers

provided 30 minutes of classical music

listening to half the participants, while the other half received no music. The results found that the children who listened to music

had lower heart rates, better respiratory rates, and reduced pain and anxiety compared to the children who did not listen to music.

It’s an industry worth over

Are there particular types

people what they do to relax, they

are more effective?

or genres of music that

$50 Billion! When you ask most

In general, classical and instrumental

say “listen to music”.

music have been shown to be effective to

calm the mind and reduce stress. There are

The origins of music have long been debated.

Archeologists, biologists, linguists, philosophers,

endorphins. These neurotransmitters are

theories about the history of music, how it

good by improving our mood and boosting

and psychologists all have their own came to be, and why. Some argue that music

might have even come before language.

Pre-historic pictures on the walls of caves show evidence of flutes made from bone.

Whether it’s using chants and drum beats

for religious rituals or the song of a bird’s mating tune, rhythm is everywhere. How

can it not be, when our own heartbeat is the rhythm of life? Music is a universal language that unites people of all backgrounds.

20

responsible for helping us to bond and feel

other studies that show music with a tempo of 60 BPM (beat per minute), is the ideal rhythm for producing Alpha brainwaves.

our self-esteem.

Our brain has five different types of

• Oxytocin

Alpha brain waves are the mid-point, and

- Love Hormone: Helps with pair bonding, trust and positive feelings

• Endorphins

- Feel Good Hormone: Reduces aches/ pains and stress/anxiety

brainwaves, varying from very slow to fast. they occur when a person is awake but not actively engaged in problem solving.

When Alpha waves are produced it helps

individuals to feel less anxious, calmer

and also respond to things like meditation and mindfulness.

www.thecitymagazineelp.com

August 2024 Streaming services like Spotify or Apple

Music have playlists that have been created with solely 60 BPM songs.

Can music be used in therapy? If so, how?

I love this question, and the answer is a resounding yes! I find using music in

sessions to be especially effective when

working with preteens and teenagers. Some clients come to session and have difficulty

verbalizing what they feel. When this happens, I might ask a client to reflect on a song they are relating to at the moment,

and if they feel comfortable, to share it in

to be evoked- whether that is nostalgia, rage, love, etc.

I encourage you to get curious about your

• When I’m stressed, could music improve my mood?

• What genre of music is most relaxing for me?

internal world while listening to music, no

• What songs bring up feelings

certain music might evoke. This data can

• Is my heartbeat faster or slower

right or wrong answer, just notice what inform you of how you might want to use music in the future.

• How do I feel when I start or end my day with a favorite song?

of joy and motivation?

when I listen to ______ ?

Just like my example of using music in a

therapy session, I believe talking about or

sharing music can be a beautiful way to connect with loved ones.

session. As we listen to the song together, it

provides an opportunity for the client to feel

understood, and to have a way to express their internal voice. Some clients focus on the lyrics, others might talk about how the music moves them.

What advice would you

give someone interested in

integrating music therapy into their lifestyle for overall well-being?

Are there simple practices or exercises you can suggest?

We are all familiar with playlists, and most of us probably have different playlists for different moods. When listening to music we are often looking for a certain feeling

www.thecitymagazineelp.com

21

August 2024

Uncorked Harmony The Perfect Pairing of Wine and Music!

Wine and music have always had a

Shortly after, I filled their wine glass

an adult education class on wine at UTEP

telling the class what the wine varietal

symphonic relationship. While teaching many years ago, I tried an experiment. The

class was being held at a local restaurant,

and I poured each class member a glass of Gewurztraminer without telling them what

the wine varietal was. Over the speaker system blared heavy rock and roll music and I pretended that I was having an issue with

with the exact same wine, again without was:

Gewurztraminer,

again,

from

the

same producer, vintage and bottle! With

this pour, the music was switched to soft background “Frank Sinatra” music. When asked, 90 percent of the class loved this

wine! The exact same wine, but with very different music in the background made the

| By: VIC POULOS | ABCs of a good glass of wine. It’s impossible to enjoy the sensory aspects and broad

tastes of wine when the wrong music is being played while you taste.

Walk into a country bar with a live band and enjoy the music, just don’t expect the wine

list to be eclectic or deep. Perhaps ask for

the beer list? Walk into a chain steakhouse, if the music is overwhelming, even though it is

a steakhouse, the wines served will generally fall second to beer and cocktails, and will not

be the long list of cabernet sauvignons you were longing for with a steak. Walk into a fine

dining restaurant with low, soft background music and I can assure you that you will find a nicer wine list.

difference.

In short, the entryway music in any

While the class tasted the wine, I asked each

Music is often a background complement to

walk in, will tell you what to expect with the

was the general consensus.

that does not distract you from the sensory

the staff finding the volume switches.

what they thought of the wine. Not so good 22

wine tasting, but it needs to be something

restaurant that you hear the second you quality of the wine list!

www.thecitymagazineelp.com

August 2024 Wine and music have also developed a renewed relationship.

“Snoop Dogg Cali Red,” locally available for around $20.

More and more music celebrities are

While country music and wine are perhaps

wineries. Just as certain musicians cross

has a lineup of her own wines as well. Dolly

becoming winemakers and owners of into acting, many musicians are also now

trying their hand at becoming winemakers or winery owners— and to be honest, many are doing well!

As early as 1999 Dave Matthews of the

not the best to enjoy together, Dolly Parton Wines California Chardonnay at $14.99 is

just arriving at stores. In partnership with Accolade Wines, Parton hopes to produce a Rosé, Prosecco and a Sparkling wine out of Australia and the U.K. in September.

land

In 2020, Mary J. Bilge collaborated with

significant renovations to the historic

Wine ‘’ brand, featuring an Italian Pinot Grigio

Dave

Matthews

Band

purchased

from Blenheim Vineyards in Virginia. After

property, and handing over the reins to his

brother Peter, who was educated in wine production, Matthews’ lineup of Cabernets

and Chardonnays, while less expensive than

attending a Dave Matthews Band concert, are actually good wines called “Dreaming

Fantinel Winery to release her “Sun Goddess and Sauvignon Blanc. You can find her wines

at Total Wine. In cooperation with well known Raymond Vineyards of NAPA Valley, John Legend now produces his “John Legend Signature Series.”

I buy wine for the wine varietal I want, not

the music celebrity I like. But marketing works, and many music celebrities are truly

trying to make quality wines. Some are not!

You decide.

I suggest that everyone instead be a “moody drinker.”

Your mood should determine your wine choice as it does your music choice. If

your mood is lively, then consider a lively wine, perhaps while listening to more lively music. Feeling serious, or having a long day

and want time for reflection, grab a glass of

Champagne or Sancerre in a quiet fine dining

restaurant where you can actually enjoy the wine. Why not listen to soft music and reflect on life? Sounds like a great choice once in a

while! Age, mood and music preference may

impact your wine choices as it does your music choices.

Tree” ranging in price from $17 to $25.

Try to imagine a Rosé by the swimming pool

Sting and his wife are in the process of

No. 9,” allegedly inspired by his love of the

Music, regardless of the type, should never

the list goes on and on, others such as

of the “look,” “smell,” “aerate,” and “taste”

restoring a wine estate near our wine resort

Fattoria Svetoni in Tuscany. Look for Il Palagio on shelves in the U.S. for around $30 to $75.

Additionally, Snoop Dogg, teamed with wine brand 19 Crimes to launch a Rosé called

launched by Post Malone called “Maison Mediterranean food and wine scene. While Kylie Minogue (Proseco), Bon Jovi (Rosé), Nicki Minaj (Moscato) and other musical celebrities, are buying wineries and adding their own labels.

be allowed to interfere with your enjoyment routine so essential to truly enjoying a wine!

Pick your wines and music accordingly!

Salud!

y e s s e n n e J August 2024

The Rise of

| By: YOALI RODRIGUEZ photos courtesy of: JENNESSEY |

24

y I August 2024

To this day, Jennesey’s motivation to follow

Jennessey explained the process to win the

career filled with memorable performances

audition process, instead, performers had

her inner ‘delusion’ has led her to launch a and collaborations.

opener position did not follow a traditional to pay $15K to win the slot.

n crafting art, most artists explore

She described one of the highlights of

“I didn’t have that money at the time. I don’t

inspiring pieces, paying the price of

2023 Summer Jam concert in Johnstown,

mom or dad either,” she said. “So, I was like,

their innermost selves to create

exposure. Yet, this exposure fuels an

inevitable craving to connect with others

through it.

her career as being an opener for the July

Pennsylvania, which was headlined by Grammy award-winning singer Ashanti and rapper Ja Rule.

come from money, so I didn’t want to just ask ‘If people really believe in my music and me, they will help me do it.’”

The singer set up a GoFundMe account, and within 12 hours she raised her goal.

R&B singer and songwriter, Jennessey, has

“That was one of the coolest things I’ve

world via her love for performing. Since her

Jennessey said. “Everyone wanted that

“I

are willing to invest in the opportunity.”

another $100 like it was crazy,” Jennessey

always dreamed of connecting with the

early life, the El Paso artist said she felt the need to connect with people through her abilities and art.

“I would say, when Miley Cyrus and Hannah Montana were a thing, it was like ‘I could do

it,’” the singer said. “There was no going back. I just had the delusion as a six-yearold and I never got rid of it.”

Even though she connected to child stardom, Jennessey said her mother was a vessel of inspiration. She mentioned how

her constant exposure to the rising media of the 2000s at home had a strong influence on finding her R&B sound.

“My mom would play MTV all the time and had all the CDs of Beyoncé or Destiny’s

Child or Britney Spears, which sparked my interest,” Jennessey said. “All I wanted to do was perform.”

Her love for singing and performing had always been present.

“I had no cares in the world as a kid,” she

said, then laughed. “Every wedding, or family event, I would sing and dance. You

know when your family is always telling you, ‘You’re so good?’ Well, I believed it and kept up with it.”

www.thecitymagazineelp.com

done, where I felt it was a huge milestone,”

spot, and it all came down to how much you

remember

getting

all

these

crazy

notifications of so-and-so giving $200 and said. “It was amazing to see how many

I would say, when Miley Cyrus and Hannah Montana were a thing, it was like ‘I could do it.’

T here was no going back. I just had the delusion as a six-year-old and I never got rid of it.

25

August 2024

people actually support what I do, they

Cruces producers AJ Hammitt, Lil Guapo,

Another milestone she described was her

Most of her music and lyricism surround

invested in me.”

performance at the 2023 El Paso Brightside Music Festival.

Even though the crowd size was smaller

that day, the love she felt made it beyond memorable.

“The festival was just opening for the day, so

I did not even have 100 people in the crowd, but it felt more intimate,” she described.

“There was a lot of love for sure because most of the people that were there were my friends and family, I was grateful.”

So far, Jennessey has collaborated with Las 26

and DJ Aurum.

themes of love and relationships.

The album featured the songs “Yebba’s

Heartbreak” by Drake, “Stay” by Rihanna, “At Last” by Etta James, “One in a Million” by

Aaliyah, “Can’t Help Falling in Love” by Elvis

Presley, “Blue” and “Sandcastles” by Beyoncé.

“I start writing lyrics like it’s a therapy

“I just wanted to keep it real and make a

out like word vomit, then I try to organize it,”

could relate to it whether they’re in love, or

session and what I’m feeling just comes

the artist explained. “But it always has to do with love and where I’m at in life, whether I’m heartbroken or super in love.”

Outside of writing original songs, Jennessey’s

2023 EP titled “Because i love you,” was made up of covers that explored themes of love.

“I wanted to make this EP a love letter, from start to finish,” she explained.

love album,” Jennessey said. “Everybody feel alone, like this all relates to the intense feelings of relationships, romantic or not.”

She explained each cover selected was dedicated to different people in her life and

it was also a chance for her to explore other genres outside of R&B.

“I selected these songs because I’ve always wanted to perform classical sounds,” she said, referring to the covers by Etta James www.thecitymagazineelp.com

August 2024

The Rise of Jennessey

and Elvis Presley. “There’s a couple slower

singer said the song was only meant for

like they truly depict what it’s like to be in

her listeners.

songs in there and I feel like those are real, love,” she added.

Jennessey mentions one of her favorites on

the EP being her cover of “Blue,” which was dedicated to her mom.

Besides exploring sounds by other artists, she

highlighted the shift she was experiencing in her sound before releasing new music.

Her latest single, “God Knows,” also

him, but he pushed her to share it with

“My boyfriend had to be the one to tell me to release it. I only made it for him, and he had to be the one to tell me, ‘You need to release

this because you don’t know how many

people are going through what we’re going through,’” she said.

The song is currently her most popular original single.

projected her personal experience with a

Thanks to that push, the song shifted her

“I made this song because I’m in love but it

of a new era for her.

love theme, but through a spiritual spectrum. was so hard for me to put out at first,” the

outlook on her career and began the crafting

artist said. “But when you put God in the

Since 2021, Jennessey has been building

want people to know that my career is going

beliefs and a new outlook on love.

middle of everything – if there’s one thing – I to go where God wants it to.”

Dedicated to her boyfriend initially, the song explores the unconditional support between

THE BRANDING SHOPPE The one stop shop for your custom apparel

the perfect EP that represents her current

The EP is said to feature collaborations with artists Evander Griim and Krystall Poppin.

partners, regardless of the hardships. The

Specializing in:

Corporate Apparel Screen Printing Embroidery Alterations School Apparel And Uniforms Custom Sports Uniforms Full Sublimation (Cut And Sew) Direct To Film Printing

www.thecitymagazineelp.com

11220 Rojas Suite A-7 (915) 465-0950 thebrandingshoppe.com 27

PERSIAN RUG GALLERY

August 2024

OVER 2,000 RUGS

“It all depends on how I feel. So, it’s taking

A Room Without a Rug is Like a Kiss Without a Hug

said. “Me being a vessel, I want to give

longer than I anticipated this EP,” Jennessey

people hope and let them know that there is love out there that is real love and not toxic.”

As her first original EP, she mentions the slowness of the process has taught her how to build an authentic sound.

“I don’t want to rush this process, I just want it to be good,” she said. “It’s my first EP. This

will be my resume to the world. This is my public rest.”

For Jennessey, the most important part for her as an artist presently is to have good

quality singles that will earn her respect

BROWSE OUR SHOWROOM TODAY!

among her professional peers.

6600 North Mesa • 915-842-8414 • eppersianrug.com

28

www.thecitymagazineelp.com

August 2024

#BETRANQUILO

Patio • Food Truck • Bottle Service

8 5 1

www.thecitymagazineelp.com

4

Dieter Dr. STE. e g r o 10 Ge

4D

Tuesday-Saturday: 2:00pm-2:00am Sunday: 2:00pm-12:00am

29

August 2024

30

www.thecitymagazineelp.com

August 2024

www.thecitymagazineelp.com

31

Beauty Beauty, The and the Spice, Music of Artist’s Skincare an Expression Advice | By: CLAUDIA CASTILLO |

M

Let’s face it, both music and makeup are expressive forms of art.

Imagine the specific musical talents whose catchy tunes and unique vocals made them memorable, and of course, their distinctive makeup looks.

usic artists have used makeup to express

These artists have made an impact not only

years. They’ve created iconic and memorable

industry. Through heavy and dark, dramatic

themselves and stand out throughout the

styles that uniquely complement their sound. Even

if they may not have revolutionized the creation of looks

and sounds, they have reinvented themselves in iconic, authentic, and memorable ways.

As you read, allow yourself to reminisce...

in the music world but also in the beauty

and bright, or light and airy makeup, they have set

both audio and visual trends.

Artists can express who they are and the messages they want to convey, both vocally and visually.

For some, it’s a way to create a

stage persona, while others see it as part of their identity or alter ego.

Performance artists use makeup to give a dramatic impact, boost

their confidence, or show the world

how they see themselves. It’s not necessarily who they are, but the ‘costumed’ look allows them to be

‘someone else’ for just a little while.

Take Alice Cooper, for example.

Did you know that his iconic stage look was inspired by a clown

poster?! It roused him to claim an unmistakable look that he still rocks

at 76, staying true to the stage image he’s created for himself.

August 2024 Now, let’s talk about KISS. Whether or not you’re familiar with their

music, you can picture their iconic blackand-white makeup.

When they were looking to create a memorable style, each band member came

up with a unique look that made them stand out as a group, while also showing off their individual ‘characters.’

The bold makeup initially shocked the music

industry so much that they were asked not to use it for a second album photoshoot.

Can you imagine a bare-faced KISS?!

Makeup for music artists isn’t just about

The makeup didn’t improve their singing, but

being unforgettable and inspiring.

it did give them an edge—a particular look

being eccentric or exaggerated; it’s about

that has gone down in history.

From Chappell Roan’s contemporary over-

David Bowie was also famous for his

anthems and ballads to blasts from the past.

experimental approach to his stage looks.

Unlike most artists, with specific styles when

performing, Bowie had fun utilizing different

looks, styles and textures each time he met the stage, keeping his audience on their toes – excited about his next creative choice.

He even designed unique makeup looks for

each of his albums, adding to the surprise factor.

the-top looks that match her powerful pop

Do you remember the “Simply Irresistible” video by Robert Palmer?! The smokey

eyes, bright blush, and red lips are still

around your local ULTA:

• Ariana Grande, R.E.M Beauty • Gwen Steffani, GXVE Beauty • Rihanna, Fenty Beauty

Selena Gomez’s Rare Beauty has become

quite popular in the beauty influencer

community, with a brand essence of “Made to feel good in, without hiding what makes you unique.”

recognized today!

We have seen time and time again, that many

Don’t you love how music artists continue to

styles alongside their stage looks. Each

influence the makeup styles we admire?

To honor both current and late performers,

major makeup brands create stunning

present-day artists evolve in their music

reinvention allows them an opportunity to express themselves in a new way, starting with makeup.

products that capture these styles.

Lady Gaga’s line Haus Labs has been a huge

decades to come.

INGLOT partnered with Jennifer Lopez to

brand went through a revamp after its initial

And, who can forget the glittery rock glam of

shades, mascara, eyelashes, blush, and

His eccentric choices will stand out for

Twisted Sister?

Their bold and bright makeup has inspired makeup palettes, still popular today, with

vibrant pinks, blues, blushes, and eyeshadows.

create a range of eyeshadow colors, lipstick bronzers. Then, there’s MAC, which not only creates products for current singers, but

also offers collections inspired by iconic

styles of artists like Selena Quintanilla,

hit for beauty influencers. Even though her

launch, the risk paid off, making it one of the most purchased lines.

Gaga showed the world that it is never the end; it is simply a rebirth of identity.

Aaliyah, and Marilyn Monroe.

Music has the power to inspire makeup.

Marilyn Manson once said, “I suppose my

Adding to big brands, many singers have

doing your makeup gets you in a mood that

having a great imagination and not being

have seen some of these popular names

fascination with makeup comes from me

able to contain it just to a piece of paper or a piece of music.”

launched their makeup lines. I’m sure you

Singing along to your favorite song while no one else can create but you! The makeup, the music, the memories – it’s all pure bliss!

33

August 2024

Striking a Chord: Country Artist Uses Music to Address Mental Health | By: MELODY STOUT Editorial Photography by: ANNABELLA MIRELES Editorial Photography location: THE SANCTUM |

34

www.thecitymagazineelp.com

August 2024

M

en are often expected to embody

“‘I guess I’m just going to be like this. This is

“I was amazed at how easily it came to me.

locked away and never expressing

it, I’m not going to express myself. I’m just

words, but that’s what happened with my

stoicism,

keeping

their

emotions

them publicly. This stigma has led to years of

trauma dealt with in silence for many young

my life. I’m not going to talk to people about going to be a guy with a thundercloud over

his head for the rest of his life,’” Julian said

Just describing that night, putting it into first EP, called ‘A Second Chance,’” he said.

of his mindset at the time.

Following his accident, Julian wrote his first

This was true for young El Paso musician

Thankfully, no injuries occurred in the crash,

“Pyrite,” and “Julian’s Song,” which can be

His battle with anxiety and depression set

Following

self-deprecation

“The one that stuck with me the most was

the way he was living life. He began a journey

he was given a second chance at life and

being patient with yourself, remembering

men, especially those in Latino communities.

Julian Kalel.

future events into motion that would change

of making music to heal himself while also using his platform to advocate for young

but something shifted within Julian. a

spiral

of

immediately after the accident, he realized was meant to begin a new chapter.

men struggling with mental health. Julian

Before the accident, he was very caught

depression and anxiety and how his inability

he finally felt free to live the way he wanted,

spoke candidly about his struggles with

to express and deal with those emotions placed him in a very dangerous situation.

Last summer, while driving down Mesa Street, Julian was involved in a head-on collision. He was physically focused on

driving but mentally battling everything running through his head.

up in others’ perceptions of him. Afterward, using music as his outlet.

“I went home and set up my phone, got my

three songs, featured on the EP: “First Time,” found on Spotify.

‘First Time,’” he said. “It’s a song about

that it’s only your first time experiencing life, and disappointments happen. All those

challenges you go through are a part of life – of living – and you need to embrace that.”

This life-changing event proved exactly what Julian needed to dive into music.

guitar, and started playing,” he said. “I started

Now, he was focused on living with an ‘I’m

the positive feedback people were giving.”

not pursuing fame or money, but rather the

posting covers and was very surprised by

Fueled by the encouragement from social media and a newfound sense of inspiration,

going to do what I want to do’ mentality. He’s

opportunity to share his experiences and reach people who feel the same way he did.

Julian decided to write a song. www.thecitymagazineelp.com

35

Striking a Chord

August 2024

Performing in Nashville was an unreal

blessing for Julian, given that he draws his sound from various country artists like Zach

Bryan, Tyler Childers, and Dylan Gossett, hones in on a very emotional and gritty sound to his music.

Music wasn’t an entirely

As many homegrown musicians do, Julian

“Nashville is an amazing city and everyone

bedrooms around the eighth grade using

It’s an inspiring and empowering city to

started making music with his friends in their

new concept for Julian.

Growing up doing musical theater and learning to play various instruments from a

young age, he has been surrounded by it for a long time.

“I’ve been around music practically my entire

a makeshift recording setup. He began

producing instrumentals by playing with the

His most memorable performance to date

decent-sounding piece of music.

benefitting NAMI El Paso, a mental health

come together and what it takes to make a

He’s come a long way since first messing

mom and grandparents,” he shared.

platform, using songs to express the

With encouragement from his family, he tried many instruments growing up, like the violin

and cello, before landing on the guitar, which he has since used to write all his songs.

“I really, really, loved it. I consider myself a

campfire

guitarist,

meaning

I

can

play popular songs that people know and can sing along. It was a personal experience, 36

just

me

and

my

guitar.”

perform,” he shared.

structure of songs, understanding how they

life. I’ve been singing since I was able to talk.

I would sing my favorite Disney songs to my

I met was very kind and very welcoming.

around with melodies. Now he’s built a

was a concert at the Star City Studios organization dedicated to improving the

lives of individuals and families affected by mental illness.

emotions he grew up trying to ignore,

Not only was it a cause very close to Julian’s

mental health.

full-circle moment for the artist: Star City

hoping to break the stigma around men’s

His philanthropic efforts don’t stop with mental health and are not limited to the

Southwest, and extend to the Country Music

heart, but the location brought about a

Studios is located at the exact intersection of the fateful accident that kickstarted his songwriting and performing career.

capital. This past February, Julian made

“My dad brought it to my attention and

concert for the Nashville Foster Love Closet.

intersection where you had your truck

his Nashville debut performing a benefit

reminded me, ‘You do realize that was the accident, and now, one year later, look at www.thecitymagazineelp.com

August 2024

Striking a Chord

Enjoy. Every. Moment.

Rent our 360 degree video booth platform for your next event

Book Your Reservation today

where you are now, on stage at a studio

“That is one of my main motives for making

said. “After that accident, I wanted to be a

said. “So many kids my age, especially

located at that same intersection,’” Julian better person than I was at that moment. I

wanted to leave that version of Julian behind.”

In the year following his accident, Julian

has undergone a drastic transformation, from a struggling teen who thought his life

music. I want to get rid of that stigma,” Julian boys, see talking about your mental health

struggles as weak. It makes you vulnerable.

We’re told ‘You’ve got to keep that to yourself, keep it inside, you can’t share that.’”

was destined to be dark and not wanting to

This sentiment is a difficult one to overcome,

about sharing his experiences with others to

young men’s minds and building the new

talk about his struggles, to being very open start a conversation about mental health. www.thecitymagazineelp.com

(915) 539-7545

@EpicEventsELP #enjoyeverymoment

but it starts with getting that idea out of idea that talking about mental health, especially for men, shouldn’t be taboo.

37

Looking to the future, Julian is getting ready to

Julian is using his platform to connect to

with the help of Ian Miller, owner of Roasted

a goal he didn’t even realize he had.

release a single that he recorded in Nashville Bean Studio.

“I think these are the best songs, works of art that I’ve ever made. It wasn’t only me, it was

with the help of all those amazing musicians, including my sister, Karyssa. For the first time, it doesn’t sound like music that a kid put together in his bedroom,” Julian said.

The upcoming release will feature the song “Surrender,” which he deemed the most

personal song he’s ever made. His sister even made a musical accompaniment to the song by playing violin.

“It’s like when you are at your lowest and you

feel like there’s nothing else out there for you.

All these things are freaking you out, all these

“Growing up, I thought I could someday be an

astronaut or a doctor or a lawyer, but in the back of my mind, my dream was to be on the stage, reaching out to people, connecting

with them, and their trials and tribulations,” Julian said.

His website promotes mental health resources

for parents and those who need them. He also takes requests for covers of songs that comfort people and have helped them through tough times.

Using music as medicine for his mind, Julian is also helping others vocalize their struggles and learn it’s okay to deal with your emotions.

worries occupying your mind,” Julian said. “But

“When you have all these ideas, thoughts,

go and surrender yourself to God and let the

sometimes you feel like it’s impossible to

the lesson there is, you just have to let that all universe take its course.”

38

people in live performance settings, achieving

and emotions running through your mind, express them in words, but music is what gets the message through for me.”

www.thecitymagazineelp.com

August 2024

a F v o s r ' i o t e s a W P i n l gs E

1330 Buffalo Soldier, El Paso, TX 79925 To Go Orders: (915) 771-9502, (915) 779-2170 www.thecitymagazineelp.com

trackonelpaso

Track One El Paso

Sun - Thurs: 11am – 10pm Fri & Sat: 11am – 12am (midnight) catering@track1elpasotx.com

39

Not “just” a TICKETING PLATFORM

August 2024

EL PASO’S ONLY Locally-Owned TICKETING COMPANY C

N AN

O OW T LEARN

MO RE

Let us help you get the word out!

S

TRYING TO PROMOTE YOUR OWN EVENT?

all packages include in-house marketing as an added benefit.

Contact Mari VanPelt at MARI@THECITYMAGAZINEELP.COM

Learn more at tickets.thecitymagazineelp.com 40

www.thecitymagazineelp.com

August 2024

Crockett Elementary Check Presentation

Christmas Holiday Meal Giveway

Crocket Elementary Community Garden

When we say we love El Paso, we mean it. Not only by words, but by our actions.

The people of this community are at the heart of everything we do.

Giving back to help make someone's life better is who we are.

Back to School Giveaway

Feeding students attending UTEP game

MIJ-ville Holiday Event

El Pasoans Fighting Hunger

Providence Children's Hospital

18 Wheeler Accidents • Workplace Accidents • Construction Accidents

MENDEZ ISAAC JOUDI LAW FIRM We Fight For the People of El Paso Everyday.

www.thecitymagazineelp.com 320 Texas, Suite

300 El Paso, TX 79901

• mijlawfirm.com • (915) 444-1000

41

August 2024

Beauty, Brains, and

k c RMoariachi Story and Editorial photography by: ANNABELLA MIRELES Additional photography provided by: GISSELLE LOPEZ

42

www.thecitymagazineelp.com

W

hen thinking of the term “mariachi,”

“I felt so bad because I knew we didn’t

They don’t really like it or have respect for it,

sacrificing so much so we could go on this

I would wear my traje and people would tell

many people may have the typical

have the money,” Lopez said. “They were

wearing traje de charro, which consists

trip that I wasn’t even guaranteed to get

image in their head of a man or woman

of ornamented jackets and pants or

skirts along with a sombrero. Mariachi music is no stranger to the border community

since its roots are embedded in Mexico, however, 23 year-old singer Gisselle Lopez has expanded what mariachi can look and

sound like while also representing her

picked for. It was a 50/50 chance, so the

whole ride back home after the audition, I felt

but I fell in love with it at a super young age. me ‘Why are you wearing that?’, ‘You look like a boy’ or ‘You sing ugly.’”

so bad because I felt like I made my parents

In addition to facing bullying from her peers,

got a call telling us I made it, and we flew to

family for months at a time due to shooting

spend so much money. A month later, we Orlando for the recording of the show.”

Lopez also dealt with being away from her schedules for the show.

culture on a larger scale.

Not only was Lopez juggling being a singer,

“My family and I are very close,” Lopez said.

Lopez, who also holds the title of Miss El

television, she was also juggling high school

my dad was hard. My mom had to leave

Paso for 2024, grew up with a passion for singing mariachi, despite it being considered

as well as a public figure by being on live and the stresses of being a teenager.

traditional Mexican music. Lopez gravitated

“It was hard because at that age, I was a

family to sing at family gatherings.

would get bullied, especially because of

toward the genre and was encouraged by

“Every time my grandma would take me to

birthday parties, I would always be on top of the tables singing and dancing at four

freshman in high school,” Lopez said. “I

what I sing. I’ve always sang mariachi and

traditional songs, and nowadays, not a lot of people like that – especially my generation.

“Being away from my three little sisters and them and come with me, and we were away

for a total of three months. Even though that was hard, I gained so much from that experience. People are still curious about it and it’s just something that not a lot of

people are blessed to experience. I lived a dream. I met so many people and it changed my life completely.”

years old,” she recalls. “My parents really supported my dreams. Once they saw that

I had this artistic side to me, they would give me songs to sing.”

At 12 years old, Lopez decided to participate in a local singing competition while dressed in the traditional traje and joined other

competitions shortly after getting a taste of the music world.

“I won second place for a local singing contest that was through Telemundo,” Lopez said. “After that competition, my

mom signed me up on La Voz Kids without

me knowing. My mom had gotten the email that I had been chosen to audition, but the closest city they recorded in was Houston.

Around that time, my dad had lost his job. I remember they would constantly be selling

stuff like my dad’s speakers, and my mom even put her wedding ring in a pawn shop.”

Lopez, not having any idea what her

parents were saving money for, eventually found out she was accepted for an audition on the live show.

43

B e a u t y, B r a i n s , a n d R o c k M a r i a c h i

After making it to the battle rounds on

didn’t become a citizen until I was 18. I always

as Daddy Yankee and Pedro Fernández,

my family to graduate from college because

La Voz Kids and meeting celebrities such Lopez returned home to both positive and negative comments.

“I was depressed about the loss. When

I came back home, I saw comments on YouTube clips from the show where people were posting negative comments about

had the goal of becoming the first person in my dad was the first to graduate from high school. When I first went to college, I thought I would never graduate since I didn’t have any guidance. I would literally sneak into the

financial aid nights to try to learn how to do it myself,” she explained.

my voice. I had a hard time with that, but I

While going for her bachelor’s in early

comments like that just don’t affect me

in business marketing, Lopez decided to try

feel like since it happened at an early age, anymore,” she said.

childhood development with a concentration out another venture: pageantry.

At 16, Lopez made the transition into

“I never knew how to walk in heels,” she said.

Tribes and has released several albums with

confidence. Then, I won my first title last

working with a rock mariachi band named them, and has also started working on other ways to embrace her heritage.

“My heritage is very dear to my heart,” she

said. “My parents are immigrants, so I’m a

first generation American. I saw the process

of gaining citizenship because my mom 44

August 2024

“I wanted to learn how to talk and walk with

year, which was Mission Trail in Socorro. I was not expecting it. After that, I wanted to

go for the El Paso title. So, I did it again and

won my title in April. A lot of people have a

misconception of pageant girls, like ‘They just won because they are pretty, skinny, or

rich.’ All that has really nothing to do with www.thecitymagazineelp.com

G

August 2024

WINNE R LD O

B E ST R A D I O STA

TIO

N

Thank you for voting 104.3 HITfm the

BEST RADIO STATION IN THE CITY! Tune in and listen to

it. People can forget what you look like, but

to talk about being an immigrant, and I’m

how you make them feel.”

have these little girls who are the princesses

they will never forget how you treat them or

Most recently, Lopez competed in the Miss

Texas competition where she sang “No Me

Queda Más” by Selena, once again expressing

grateful for the platform. At Miss Texas, they

there, and as cute as they were, I couldn’t help but notice there weren’t any little Hispanic girls there.”

her love for singing and her culture.

With pageantry, Lopez continues to share

“A lot of people were surprised when I sang

advocates for the border city. She created

in Spanish,” Lopez said. “Pageantry is kind of a white woman thing. There’s not a whole

lot of Hispanics, but I got to use the space www.thecitymagazineelp.com

her culture by singing in Spanish and her own clothing brand, “Desert Diva,”

that she says is for the “modern, western

Weekdays 6am-10am

with JOHNNY KAGE and DJ JAVI

and sexy diva” and wears her own designs

Listen online at hitfmradio.com 45

August 2024 on stage. Her stylistic and modern take on western clothing, as well as repping

her brand while singing rock Mariachi has changed the game.

“I’ve always loved the tradition behind

Mariachi,” Lopez said. I fell in love with the combination of trumpets and big powerhouse singers. I think it’s important to know your roots and know the significance of your culture.

Lopez

is

finishing

the

album

with

Tribes and will continue to work for the community by hosting fundraisers and has other plans in the works. It’s trailblazers

like Lopez who remind us that although something is considered “traditional”, it

doesn’t mean it can’t still be appreciated

AL

L

FO NO R W AN O AP PE PO N IN !

TM

EN

T

or given a new twist.

edicine

C

Where Art Meets M

--

Injectables Laser Services Intimate Health Dermatologic Tailored Aesthetics

46

Karen Herman, MD 915.745.5888 7470 Cimmaron Plaza Building 13, Suite 100 El Paso, Texas 79911www.thecitymagazineelp.com RejuveneMD.com

August 2024

SMART SAVINGS!

Mark your calendar | Something To Cheer About | August 24 Save up to 70% in Favorite Name Brand Stores!

FOR SPECIAL EVENTS & SALES

www.thecitymagazineelp.com

theoutletshoppesatelpaso.com

47

August 2024

HEIDY SEOENZ THE AIRBNB QUEEN

B

orn and raised in El Paso, Texas, to a family deeply rooted in business, Heidy Seoenz is a remarkable businesswoman who embarked on her journey of independence at a very young age. It was not easy, but with determination and hard work, she earned support for her ideas and success. Now, at the age of 30, Heidy has achieved success, having built an impressive portfolio of thriving businesses that provide prosperity and security to thousands of guests and dozens of employees.

Heidy left her home at the tender age of 17. Despite initial trepidation about leaving the comfort of home, Heidy faced the challenge head-on with unwavering determination and courage. She often states, “There is no bigger fear than leaving the comfort of home at the age of 17 … that is why I’m fearless to tackle new challenges or new business ventures, I’ve lost the fear of fear itself.”

48

Heidy earned a degree in Mechanical Engineering and a Master’s in Systems Engineering from the University of Texas at El Paso (UTEP), all while working full-time as a research assistant and further pursuing her entrepreneurial endeavors in the retail industry. Despite lucrative job offers in Silicon Valley following her studies, Heidy’s heart remained in El Paso.

SPECIAL ADVERTISING

www.thecitymagazineelp.com

August 2024

1000+ REVIEWS • 4.9

RATING • 50 LISTINGS • 7+ YEARS HOSTING

Heidy’s career took a pivotal turn when she identified potential in her father’s outdated apartment complex. Recognizing an opportunity in the real estate market through Short Term Rentals (STR), she and her husband revamped the property, transforming a dated complex into a chic, modern Airbnb hotspot. After witnessing the success this project brought, Heidy began acquiring distressed properties to fix, furnish, and list on Airbnb, which led to starting a construction company dedicated only to the design, renovation, cleaning, and maintenance of Airbnbs. Heidy’s company, Made by Seoenz, is a one-stop shop for all Airbnb needs.

“I was invited to a networking event, and when I arrived there, some people started introducing me as the Airbnb Queen,” Heidy said. “It was something that I wasn’t expecting, but I liked it so now I’ve grown to own the title and started showing people how to do Airbnb.”

As a working mother, Heidy instills the values of hard work and perseverance in her daughter, aiming to demonstrate that anything is possible with dedication. She is also focused on securing her daughter’s financial future, ensuring her legacy of success extends to the next generation.

Her popularity in education and training led Heidy to form a coalition to defend the rights of property owners and hosts against excessive limitations and high taxes that the city of El Paso was imposing without input from the community. Her defiance led her to a leadership position within the STR community, and she founded the El Paso Short Term Rental Alliance (EPSTRA), where she now serves as President and advocates for fair regulations, taxes, and property rights of fellow homeowners in El Paso, Texas.

Looking ahead, Heidy is passionate about showcasing El Paso as a premier destination through the development of a future resort— an ambitious endeavor aimed at putting the city on the map as a sought-after tourist hotspot.

Growing her portfolio to an outstanding 50 doors in both the US and Mexico, she had an influx of guest referrals that was growing bigger than her properties.

Without any other host to refer to, she began training and providing her systems to aspiring hosts to ensure she could send good guests to trustworthy hosts. Heidy is committed to educating others. She has developed online courses, authored books, hosted workshops, and created resources to help aspiring Airbnb entrepreneurs achieve success.

Being a serial entrepreneur, she’s been invited to speak at multiple events and conferences which led to Heidy earning her moniker, “Airbnb Queen,” from the El Paso community where she revolutionized the STR industry and spearheaded efforts to protect the property rights of STR hosts in the city. www.thecitymagazineelp.com

A woman of boundless energy and versatility, Heidy Seoenz exemplifies unwavering determination and resilience.

She lives by the personal mantra, “I am the CEO of everything I am doing,” embodying a spirit of empowerment and self-reliance.

With a steadfast belief in the power of self-narrative, Heidy encourages others to shape their own destinies by embracing positivity and self-affirmation. In the words of Heidy Seoenz, “The story you tell yourself is the life you are going to have.

So talk pretty to yourself!”

Heidy is a speaker at local business mixers, sharing the power of branding and how attention is the biggest commodity we all have. After seeing that all her businesses needed marketing services, she started her newest business venture. Brainstorm Marketing handles all the marketing of her businesses to keep the audience engaged in her multiple endeavors, test ideas and lead sales. Most importantly it helps her to reach as many people as possible that want to start their Airbnb Empire and change their lives. “Airbnb has given me the work— life integration we all crave in this new era, and I want to share all my experience and knowledge with those wanting to start their Airbnb journey.”

SPECIAL ADVERTISING

Heidy Seoenz’s journey is a powerful testament to the impact of determination and vision. She has transformed challenges into opportunities, inspiring those around her and making a significant impact on her community through political action and entrepreneurship. Her story is a vivid reminder that with vision, hard work, and dedication, anything is possible.

The story you tell yourself is the life you are going to have. So talk pretty to yourself!

49

+

Immerse yourself in interactive videos, stunning animations, and exclusive behind-the-scenes content with the new app, ARX

DOWNLOAD

OPEN

ENJOY

the app from the app store by scanning the QR code below or by searching ARX live.

The magazine to the desired page, and the app. Hold the phone over the page with the app open.

Watching the immersive content exclusive to those using the app!

Scan Here to Download and Unlock Immersive Content

Indulge in the entrepreneurial spirit of El Paso, where innovation meets passion at every corner of the city.

From startups pioneering new solutions to family-owned businesses boasting lasting legacies, this community thrives on creativity and bold ideas. Discover the inspiring journeys of local entrepreneurs who are shaping the future of business in El Paso, one venture at a time.

Desert Bum Patio Emporium 1584 George Dieter Dr.

desertbum915 52 | SPECIAL ADVERTISING

#betranquilo Photographed by: ANNABELLA MIRELES

Colby Shannon Desert Bum Patio Emporium Originally from Central Texas, Colby Shannon moved to El Paso in 2008 and quickly established himself in the local business scene. With a background in retail, Colby found himself drawn to the hospitality industry. In 2016, he began his first entrepreneurial venture by founding Gringo Theory Patio Bar, further solidifying his footprint in El Paso’s nightlife. Always looking for new opportunities, Colby recently launched his latest venture, Desert Bum Patio Emporium, at 1584 George Dieter Drive.

In 2021, he became the owner of Aceitunas Beer Garden, a beloved West El Paso establishment since 1985. His fondness for Aceitunas began during his early years in West El Paso, where the venue’s atmosphere reminded him of home with its open spaces and relaxed ambiance.

Now, he’s excited to introduce his most recent venture. Desert Bum Patio Emporium offers a unique concept with tranquil vibes, inviting patrons to enjoy signature cocktails and tacos on the spacious patio. Operating from Tuesday to Saturday from 2 PM to 2 AM, and Sunday from 2 PM to midnight, Desert Bum Patio Emporium embodies Colby Shannon’s vision of creating memorable experiences in El Paso’s vibrant social scene.

Photographed by: ANNABELLA MIRELES

SPECIAL ADVERTISING | 53

Mountain Star Pride

mountainstarpride.org (915) 706-0840

mountainstarpride

mountainstarpride

Mountain Star Pride: A Beacon of Hope

Mountain Star Pride, a burgeoning 501(c)(3) organization, is celebrating its first year of fostering inclusivity and empowerment within the LGBTQIA+ community of El Paso and its surrounding areas. In just twelve months, this vibrant organization has blossomed into a vital resource, providing support, connection, and celebration for all.

Beyond OutFest, Mountain Star Pride is eagerly anticipating its grand Winter Gala, a celebration honoring the community, sponsors, and the collective spirit that drives the organization forward. This event will be a night of recognition and appreciation for those who have contributed to Mountain Star Pride’s mission.

As Mountain Star Pride embarks on its second year, it is filled with gratitude for the overwhelming support received from the community.

The organization is thrilled to announce its 2nd Annual OutFest 2024, an all-day extravaganza taking place on October 5th at McKelligon Canyon. This event promises a day of fun, unity, and entertainment for all ages, featuring a colorful 5k walk/run, a diverse vendor market, and captivating performances including. The evening will culminate in a dazzling show featuring renowned artists, creating an unforgettable experience.

The organization extends its heartfelt thanks to its dedicated sponsors, including Dr. Alozie, Sunset West Health, Labinoti Law and Raiz Federal Credit Union, whose unwavering support is instrumental in its growth. With a bright future ahead,Mountain Star Pride looks forward to continuing its work in creating a more inclusive and supportive environment for the LGBTQIA+ community.

54 | SPECIAL ADVERTISING

Join Mountain Star Pride at OutFest 2024 and be a part of this inspiring journey!

Mountain Star Pride What is the driving force behind your organization and how have you embodied that in your first year?

Mountain Star Pride is driven by community feedback—both positive and negative. We focus on physical wellness, mental health, and fostering connections within our LGBTQIA community.

Our goal is to create safe, inclusive spaces, enhance well-being, and find new ways to invigorate and support everyone.

What sets your organization apart from others and why do find your identity to be an important component to your success?

Mountain Star Pride emphasizes resources and inclusivity, welcoming education and allyship. We actively engage with the LGBTQIA community, responding to feedback and adapting to evolving needs. This approach highlights our community’s vibrancy and the El Paso LGBTQIA community’s unity year-round.

How do you engage with the local community?

We actively engage with the community by offering diverse experiences across various locations. Using social media and events, we connect with people and host activities throughout El Paso, including volunteer opportunities, markets, educational Photographed by: SERGIO OLIVAS

and wellness classes, game nights, and family events like Easter in the Park, Pride Kickoff, food drives, and the School Resource Fair on August 24.

What challenges have you faced as an organization, and how have you overcome them?

Our main challenge has been raising awareness about our organization and demonstrating our commitment to community well-being and growth. As a new entity, we’ve worked hard to prove our value and increase visibility. This challenge is welcomed, and we’re dedicated to continuing our efforts and rising to the occasion!

Looking ahead, what are your goals for the future of your organization? How do you envision growing and evolving for the community you serve?

Mountain Star Pride is dedicated to serving the community. We aim to host amazing free events, showcasing El Paso as a safe haven for LGBTQIA families, youth, and allies. Our vision includes addressing community needs, enhancing food security, advocating for reduced stigma, and boosting inclusion with local businesses and organizations. We invite you to connect with us!

SPECIAL ADVERTISING | 55

Truhuely Noted

hello@truhuelynoted.com (915) 255-1433 Website Launching Soon! @shoptruhuelyntdgifts What is the story behind how and why you started your business?

What started as a humble gift to support one person’s recovery blossomed into a profound acknowledgment of being seen, heard, and affirmed.

From part-time beginnings, it evolved into curating gifts for various events like the HoneyBeNatural’s Forbes Affirmation Summit, attendee gifts for the Accreditation Council of the Midwest, and professionals such as realtors, college Deans, attorneys, small business owners, VIP guests for The Elevation Fashion Show, and She Has Goals luxury annual summit, among many others.

How do you maintain a unique identity and attract local customers?

We view gifting as an art form that goes beyond merely exchanging items. A gift should be a transformative gesture that expresses value, demonstrates selflessness, and establishes or confirms connections with gratitude that speaks to and empowers the recipient. Our philosophy is to provide exceptional customer service that seeks to pay attention to the finer details and intentionality that make every gift a memorable experience.

How do you engage with the local community?

We previously ran our Bekind Movement, where we had t-shirts designed to purchase and donated the proceeds to a local El Paso nonprofit and a military-affiliated organization. The initiative was an excellent way to give back, build community, and work with fantastic businesses. Ultimately, we did a raffle for everyone who purchased a shirt and treated a mother with a spa gift box, a facial, and a mini photography session.

Looking ahead, what are your goals for the future of your business?

We’re considering opening a boutique here in El Paso. We’ve been observing the market and contemplating the best locations for our boutique. While we have a general idea of our direction, we’re still discussing the details for our future growth.

56 | SPECIAL ADVERTISING

Photographed by: SERGIO OLIVAS

Model : Heather Moon MUA : Ivory Marie Hines Hair : Isis Padilla

501 Texas Ave. El Paso, TX 79901 (915) 588-2287 shoppineapplevintage

Pineapple Vintage is the result of a lifelong love of all things vintage. Created by Michelle Pacha, A.K.A. “the Boss Lady,” approximately three years ago, Pineapple Vintage is the place for unique finds for you and your home. Michelle began collecting as a teenager and never lost her passion for vintage style. Nestled in the halls of the San Carlos building at 501 Texas Ave in the heart of downtown, you will find this quaint boutique filled with vintage finds from all decades. With a selection of mid-century furniture, artwork, bar ware, clothing and accessories, you are sureto find that special something just for you. This boutique is filled with love.

Michelle runs her shop with a helping hand from Yolanda Pacha, aka “Mom”(me). I can vouch for the fact that clients enjoy their experience and go away happy. I am known as Photographed by: SERGIO OLIVAS

“Mom” to most clients and it makes me happy to be a part of Michelle’s successful vintage path. Michelle’s experience in retail and management goes back over 30 years which helped fuel her determination to open her own shop.

She runs her shop with the belief that we should all strive to be like pineapples.

Pineapples stand tall, always wear a crown, and stay sweet on the inside. So no matter what this world throws at you, hold your head high, always wear the crown you’ve earned and deserve, and no matter how hard you’re exterior, remain sweet. You see, Michelle loves people as much as she loves vintage. This is the foundation on which Pineapple Vintage is built.

So please stop by for a visit. You will be glad you did.

SPECIAL ADVERTISING | 57

How do you engage with the local community?

10470 Vista Del Sol Dr., Suite 102 agelessbylia.com

I enjoy maintaining social connectedness and being involved in my community, especially through participation in activities like weightlifting, yoga, and a local tennis league. I have likewise participated locally in cycling, swimming, and running as preparation for marathons and Half Ironman triathlons, which has been very fulfilling.

What is the story behind how and why you started your business? What inspired you to venture into this particular industry?

What challenges have you faced as a locally owned business, and how have you overcome them?

Ageless by Lia Agelessbylia

As a Nurse Practitioner, I have seen the difference that embracing a holistic approach to health can make. Everyone should enjoy a vibrant, healthy life, and prioritizing self-care makes this possible. I have always been passionate about wellness. This passion inspired me in 2021 to start a private clinic to help others look and feel their best.

What sets your business apart from others?

How do you maintain a unique identity and attract local customers?

At Ageless by Lia, we offer cutting-edge treatment options, fast and accessible appointments, a personalized approach, and exceptionally skilled professional staff. Through working over 20 years in healthcare, I became highly knowledgeable across a wide range of medical disciplines and gained over 10 years of experience in regenerative, functional, metabolic, and anti-aging treatments. As someone who truly cares for the well-being of her patients, I want to serve as an avid advocate for those who want to practice wellness and achieve optimal health and vitality.

58 | SPECIAL ADVERTISING

Opening a business is always difficult in the beginning because it takes effort and perseverance to start something new. For me, it was particularly challenging because I am not from here. Originally from Chile, I began my career in New York and then moved to Texas.

At first, nobody knew who I was, so I had to work very hard to promote my services and meet new people. In time, thanks to discipline, consistency, and dedication to remaining at the forefront of medical innovation, Ageless by Lia earned its reputation as a clinic that offers excellent care.

Looking ahead, what are your goals for the future of your business? How do you envision growing and evolving while staying true to your local roots?

Seeing the positive impact that the clinic has made over the past four years reinforces my determination to provide high-quality, compassionate care. Overall, my goal is to remain steadfast in my commitment to help others reclaim their youth, inside and out, and empower them to be their best self as they enhance their natural beauty and cultivate healthy habits.

Photographed by: ANNABELLA MIRELES

Americhoice Construction 7717 Lockheed Dr. Suite J Office: (915) 317-5152 Cell: (915) 345-9196 americhoiceconstruction@gmail.com ameri-choice.com

What inspired you to pursue a career in construction or home improvement?

As a proud business owner in El Paso, Texas, my journey into construction, directional drilling, commercial building, and home improvement has been amazing. Growing up in this vibrant city, I was always captivated by the rich blend of cultures, the stunning desert landscapes, and the warmth of our community. What truly inspired me to dive into this field was the desire to enhance and preserve the unique charm of El Paso’s homes, neighborhoods, and utilities.

Can you share a recent project you’ve worked on in El Paso that you’re particularly proud of?

The most recent project I am proud to mention is the remodeling of Nazareth Living Center. It was such a privilege to know that our work would help improve the quality of life for senior citizens in our community. We faced a unique blend of hardships, such as material and schedule coordination, adhering to on-site safety protocols, and building structures following city, state, and national safety requirements. We overcame our challenges by embracing them and utilizing our experience, passion, drive, and our utmost commitment to safety.

How do you ensure transparent and effective communication with clients throughout the entire construction or home improvement process, from initial planning to completion?

Ensuring transparent and effective communication with our clients throughout the entire construction or home improvement process is a top priority. From the initial planning stages to project completion, we establish a clear communication plan, including regular updates Photographed by: ANNABELLA MIRELES

and check-ins, to keep clients informed every step of the way.

We utilize digital project management tools to share real-time progress, photos, and timelines, making information accessible and easy to understand.

How do you ensure the safety of your team and the residents of El Paso during your work?

Safety is our top priority at Americhoice Construction LLC! We take every measure to ensure the well-being of our team and the residents.

Our staff members consist of top-quality workers who are trained extensively in safety. We take pride in our strict enforcement of Personal Protective Equipment (PPE) policies to ensure the safety of our employees. Lastly, we conduct regular safety audits and inspections of our job sites. This proactive approach helps us identify and mitigate any potential hazards before they become issues.

How do you stay updated with the latest trends and technologies in construction and home design?

I stay updated with the latest trends and technologies in construction and home design by attending industry conferences, following influential designers, networking with industry experts, and receiving advanced certified training in directional drilling and HDPE fusing.

We blend modern elements with traditional southwestern design principles. For instance, we incorporate smart home technologies and sustainable materials alongside locally sourced architectural designs. This approach ensures our projects meet contemporary standards while honoring the city’s rich cultural heritage. We also offer professional installation of HDPE pipelines via directional drilling for water, gas, sewer, and other utilities, ensuring durability and efficiency for our community.

SPECIAL ADVERTISING | 59

Willie’s Body Shop 3619 Gateway Blvd W. (915) 562-6562 shop_w@att.net What is the story behind how and why you started your business? What inspired you to venture into this particular industry?

Originally founded by my father in 1979, this business is all I’ve ever known. I can’t remember a time in my childhood that didn’t involve or take place here at our shop. I felt it was appropriate to honor my father’s sacrifice by continuing his legacy of excellent work to our community.

What sets your business apart from others?

How do you maintain a unique identity and attract local customers?

Our customers are not only the lifeblood of our success but also have become family. Each accident carries a story filled with experiences of fear and doubt. Our clients share these stories with us, and we do not take this lightly. Our “special sauce” is in our commitment to excellence and the pursuit of a perfect pre-collision result. Really, most of our business is repetitive and new business comes from personal referrals.

How do you engage with the local community?

As a father of three girls, the investment in our youth is of paramount importance to me. I believe that encouraging discipline through sport can keep kids on the right track.

I really enjoy sponsoring different sports teams throughout the Borderland.

What challenges have you faced as a locally owned business, and how have you overcome them?

“Lo barato sale caro” is a saying in Spanish that translates to “the cheap is expensive.” Internally, a challenge we face are the fixed labor rates set forth by insurance companies. We push through these challenges with the unwavering spirit of distinction and transparency. We also aim for our clientele to understand the process and feel empowered to know exactly what our work entails – 45 years of business really speaks for itself. Our raving reviews, and overwhelming customer loyalty have not only been earned but continue to be nurtured.

Looking ahead, what are your goals for the future of your business?

Being the only collision repair shop that is entrusted with the U.S. Postal Service vehicles, a service provider for several nationally renown rental companies and hundreds of privately owned vehicles, I expect to continue our great work at the highest possible level for many years to come. Truly, surpassing the customer’s expectation is my definition of success.

60 | SPECIAL ADVERTISING

Photographed by: ANNABELLA MIRELES

What is the story behind how and why you started your business? What inspired you to venture into this particular industry?

I always knew that I wanted to work with my hands. When I was younger, my dad once said to me as his had to him, “As long as you have your hands, you can earn an honorable living.” Today I honor every single person that walks into my office in the same way.

Various moments have inspired my pursuit of massage therapy, but one stands out the most. This was after a boxing match with a tough opponent. I couldn’t recover for three weeks, until one of the coaches performed an aggressive lymphatic drainage massage that fixed all of my issues in 15 min! From then I was definitely hooked! My performance and overall quality of life were dramatically improved.

What sets your business apart from others? How do you maintain a unique identity and attract local customers?

I firmly know that the level of care, commitment and training are what set me apart from others. I actively train anywhere from 10-12hrs a day, 6 days a week doing what I absolutely love. I also provide a rigorous training program for both clients and therapists looking to improve their skills. The key to sharpening your skills is to learn from your experiences and outdo your previous performance, even if it’s a minuscule amount.

How do you engage with the local community?

A group of local therapists, along with myself, have created a group know as The Goat Network. We have managed to collaborate on several projects together within the El Paso community and brought our work to the public. Building each other up, challenging one another and actively supporting and creating new and exciting techniques to better our understanding of the human body is our favorite pastime.

What challenges have you faced as a locally owned business, and how have you overcome them?

I would say being a male in a profession that was once viewed as a luxury and not taken seriously by the majority. I have worked great lengths to create that change however, and based on the fact that I am in a magazine answering this question, is a far cry from where I started. I always say to be the change you wish to see in this world.

Now I feel as though we’re about to make waves.

Looking ahead, what are your goals for the future of your business?

I would love to expand and explore new areas where massage is concerned. With the advent of new technologies I know one day we will be in every household in the country. Could you imagine having direct access to massage therapy everyday? What would healthcare look like to you in the future? What does it look like now, and are you satisfied with it?

Warrior Therapeutic Services Abraham Martinez LMT and CEO 5959 Gateway Blvd. W Ste #501 (915) 383-4196 warrior-therapeutic-services.square.site @massagewarrior @thegoatnetwork

Photographed by: FÉLIX RUBIO

SPECIAL ADVERTISING | 61

Raul Mendoza, Monster Link Marketing monsterlinkmarketing.com What is the story behind how and why you started your business?

Monster Link Marketing began in my garage after a marketing bootcamp in Bristol, Tennessee, where I discovered the power of SEO. Inspired, I learned from an expert who sent me her books. I applied this knowledge to my site, raulmendoza.net, achieving a #1 Google ranking in six months. Balancing a full-time job, I launched Monster Link, driven by my passion for digital marketing.

What sets your business apart from others? How do you maintain a unique identity and attract local customers?

Monster Link Marketing stands out due to our unmatched technical prowess. While traditional agencies focus on creativity, we integrate technology to deliver superior outcomes. In today’s digital sphere, social media advertising demands advanced configurations and technical finesse, areas where we excel.

Leveraging AI and sophisticated tools streamlines operations, empowering us to manage extensive data and drive informed decisions. Our ability to simplify complex concepts ensures all clients benefit, while our proactive content creation reinforces our leadership in digital marketing locally.

How do you engage with the local community?

We engage deeply with our community through diverse initiatives, notably our podcast, MonsterTalks, a cornerstone of our social media outreach. MonsterTalks enriches our city by sharing insights on digital marketing and business growth, spotlighting local achievements. We actively support nonprofits through donations

62 | SPECIAL ADVERTISING

and involvement, reciprocating community support. Our streetlevel social media efforts foster interactive content, including giveaways, enhancing local engagement and visibility. Personally, I contribute through speaking engagements nationwide, empowering fellow entrepreneurs and marketers to thrive.

What challenges have you faced as a locally owned business, and how have you overcome them?

As a local business, building credibility and trust in a competitive market was our initial hurdle. We tackled this by prioritizing client satisfaction and fostering strong relationships, leading to robust word-of-mouth referrals. Adapting to the fast-paced digital landscape was another challenge, met with ongoing team education and staying ahead of trends. Balancing growth while preserving personalized service demanded strategic scaling and persistent effort. Our dedication and passion drive our success daily.

Looking ahead, what are your goals for the future of your business?

Looking ahead, our aim is to extend our footprint beyond El Paso, with clients now spanning LA, AZ, FL, and across Texas. Our goal includes creating job opportunities in Innovation, Marketing, AI, and Technology fields, believing El Paso can compete nationally.

Supporting this vision, we’ve launched Monster TechIT. Despite growth, our core values of personalized service, community engagement, and excellence endure. We’ll harness technology for more tailored solutions and mentor future local entrepreneurs, reaffirming our commitment to community and local business prosperity.

Photography provided by Monster Link Marketing

Slim Easy PLLC.

401 Anthony Drive, Suite D Anthony, NM 88021 weightloss@slimeasy.online (575) 201-4480 slimeasy.online

Alejandra Pina, FNP-BC Weightloss, Hormone and Wellness Specialist slimeasymedicalweightloss

Slim Easy

What is the story behind how and why you started your business? What inspired you to venture into this particular industry?

I have been in healthcare and realized that a lot of illnesses arise from our dietary choices, physical activity, and mental health.

I then decided to help others choose a healthier lifestyle by providing available, effective treatments.

What sets your business apart from others?

How do you maintain a unique identity and attract local customers?

Slim Easy is committed to helping our community with individualized care one patient at a time. We give each patient the designated care that each patient deserves versus the typical care from most provider offices.

Photographed by: ANNABELLA MIRELES

How do you engage with the local community?

We engage with our local community by educating them about healthy lifestyles and habits. I’ve been in healthcare for 13 years and apply my expertise to help others achieve their best vision of themselves.

What challenges have you faced as a locally owned business, and how have you overcome them?

We have faced challenges to get our brand known in such a short amount of time, but are proud of our team’s dedication, adaptability, and confidence in our work that have contributed to overcoming each hurdle.

Looking ahead, what are your goals for the future of your business?

Our goal for our business is to effectively and successfully integrate wellness into our community. We are committed to helping our clients transform their health status by developing a healthy lifestyle that helps reveal beauty inside and out.

SPECIAL ADVERTISING | 63

6600 North Mesa St., Ste. 404 • (915) 842-8414 • eppersianrug.com

Persian Rug Gallery has the largest and finest area rugs in El Paso. Our inventory carries over 4,000 exquisite, handmade Persian Rugs woven exquisitely in wool and silk. We opened our doors in 1999 with the primary goal of expressing our culture to the people of El Paso through an art form unique to our country. Persian Rugs take many years to elaborate and are strictly made by hand so that each rug becomes a unique and magnificent piece of art.

Remember, a room without a rug is like a kiss without a hug!

64 | SPECIAL ADVERTISING

Photographed by: ANNABELLA MIRELES

Grand Gala Events

12798 Edgemere Blvd Ste E (915) 855-4252 grandgalaevents.com What is the story behind how and why you started your business?

grandgalaeventsep

My business partner and I, both El Paso natives, wanted to create something special for our city. After 20 years in the land business, I noticed a shortage of venues for celebrations. Understanding the importance of gatherings in our culture, we aimed to offer an allinclusive, elevated venue at an affordable price, ensuring a five-star, hassle-free experience.

What sets your business apart?

What sets us apart is our commitment to delivering a truly personalized and exceptional event experience. Our exceptional customer service and attention to detail ensure your event is grand and unforgettable.

With over 20 highly trained staff members, we meticulously plan and execute every detail, providing a stress-free, one-of-a-kind experience from start to finish.

How do you engage with the local community?

Being local is important to us. We give back to the community by partnering with local businesses and supporting local efforts. We partnered with Plant a Seed, a nonprofit organization, in their initiative to provide a young girl with the opportunity to host her very own Quinceañera event at our ballroom, all expenses paid. Furthermore, we have awarded scholarships to high school graduates through our Youth Impact program, aiming to support their educational pursuits.

Our goal is to be more than just a business; we strive to be a positive and integral part of El Paso.

What challenges have you faced as a locally owned business, and how have you overcome them?

We’ve faced several challenges, with the COVID-19 pandemic being the most significant. As an event venue, we had to quickly adapt to restrictions and focus on health and safety. Despite these tough times, we overcame the obstacles and offered flexible booking policies to accommodate the uncertainty faced by many clients.

Looking ahead, what are your goals for the future of your business?

This year marks our 5th anniversary at Grand Gala Events. Looking ahead, our goal is to continue offering exceptional, personalized event experiences while expanding our services. We plan to open a second location on El Paso’s east side in early 2025, with a Grand Gala Convention Center that accommodates over 1,000 guests. We aim to host concerts, conventions, and more, leveraging technology for seamless online booking and virtual tours. Staying true to our local roots, we will deepen community engagement through partnerships and collaborations. Our vision is to be a beloved local brand known for innovation, quality, and community involvement, while maintaining our personalized touch. We’re excited for the future and the chance to create even more GRAND memorable moments.

Photographed by: ANDREA E ACOSTA

SPECIAL ADVERTISING | 65

INSIDE LATE NIGHT DRIVE HOME’S JOYRIDE

August 2024

By: ERIN COULEHAN Editorial photography by: JORDAN LICON Assisted by: KATHERINE KOCIAN CAMRYN HEON

66

www.thecitymagazineelp.com

August 2024

T

he road to rock and roll never

“Music is the only way we can express

fun with a little help from your

“Being able to invoke our emotions through

ran smoothly, but it’s a lot more

ourselves through sound,” Portillo explains.

Each member agrees the band’s songwriting process has evolved.

music is something many people wish to do.”

Initially, they focused on crafting the music

music industry at home and abroad through

This deep connection to the craft drives

involves building a concept and motif for the

hazy melodic moods, and eclectic echoes

with fans.

friends. A band of young rockers

from El Paso are making their mark on the a sonic symphony of quirky guitar whirls, with nods to 2000s indie rock superstars like

the band to create music that resonates

The Strokes, The Killers, and Arctic Monkeys.

Playing major festivals like Coachella is an

Late Night Drive Home is a local indie

surrounded by renowned artists provides a

rock band (and Best of the City winner!) that is ascending the music scene and

touring throughout Europe this fall, in addition to making festival appearances across the U.S. The band was formed

exhilarating experience for the band. Being different vibe compared to their shows.

The exposure and diversity of talent add to the excitement of their performances.

first. However, the most recent approach albums before diving into the instrumental components.

This

method

allows

the

band to craft a sound that aligns with the overarching theme of the project.

“We started the band at 17 or 18, so we’re

growing up with our fans as they are with us,” Portillo notes. “As we mature and tackle

more mature topics, we hope it relates to our listeners as they continue to grow with us.”

while the members were in high school,

“It’s a very strange and different feeling

This

acclaim in 2024 after making a debut

“Surrounded by bands and artists known

that resonates on a global scale but also

but gained increased momentum and festival appearance at Coachella.

from headlining our shows,” says Portillo. worldwide, it’s both exhilarating and humbling.”

mutual

journey

of

growth

is

a

cornerstone of the music and message maintains its roots in El Paso.

The band’s rise began in 2019 when

These experiences provide a broader

The EP, self-produced by the band and mixed

Vargas, both self-taught musicians still in

with a diverse range of artists and fans.

for his work with The Drums and Animal

Andre Portillo and guitarist Juan “Ockz” high school, started producing music and

context for their music and connect them

uploading it to SoundCloud. They were soon

For Vargas, proximity to artists he admires,

bass and their friend, Brian Dolan, on drums.

from a high school garage band to a

joined by Vargas’ cousin, Freddy Baca, on

like Lil NasX, has helped make the transition

by renowned engineer Sonny Diperri (known Collective), channels a darker, grungy edge,

exemplified by the lead single “Believe Me (Even If I’m Lying).”

worldwide success a bit more manageable.

The recording process offered a reflective

released in 2021, accumulated over 100

“I went backstage at Coachella and Lil NasX

personal transformations.

Epitaph Records in 2022.

conversation with him and we took a photo.

Following the conclusion of their first

we look up to. But seeing so many artists like

uncertainty. Vargas, who had relocated

The band’s breakout single, “Stress Relief,” million streams and led to their signing with

“It’s a sweet feeling to be in a rock band with friends I grew up with in high school,” Portillo

says, the frontman. “Being able to express music across the country with people we

was there talking to a few people. I started a

It’s just weird to be able to see artists who that and celebrating our first festival made everything easier after that,” he explains.

grew up with is something to be happy for.”

Before Late Night Drive Home launched

Now, with their debut EP, “i’ll remember you

appearances, which also includes Austin

for the same feeling you gave me as i slept”

on the horizon and a successful sold-out

headline tour behind them, Late Night Drive Home continues to honor its roots while striving to make a lasting impact.

For them, creating art and connecting with fans is a dream.

its series of shows and U.S. festival City Limits this fall, the members were refining their craft and recording new music.

“The beginning of the year was the busiest

we’ve ever been,” says Vargas. “We went

to L.A. for two weeks to write music, then we went to Mexico City, and then Seattle to record.”

space for the band members to address

national tour, the band faced a period of five times in three years, channeled his tumultuous experiences into the EP’s

racing instrumentals. Meanwhile, Portillo delved into themes of isolation and mental struggle, capturing the essence of being

trapped in one’s thoughts through poignant, emotionally charged lyrics.

The EP draws inspiration from grunge

pioneers like Sonic Youth and Smashing

Pumpkins, but the band also integrates the modern influences of Dominic Fike and The 1975 to achieve a distinct sonic experience.

After collaborating with engineer Ross Ingram (The Black Angels), the band aimed

I n s i d e L at e N i g h t D r i v e H o m e ’ s J oy r i d e

68

www.thecitymagazineelp.com

August 2024 for a cohesive, melancholic sound throughout the project, utilizing open D tuning to evoke a cold, introspective mood.

“We wanted a cohesive sound between all songs while incorporating the cold, sad feeling of a winter EP,” says Portillo.

But things quickly began to heat up.

On the day of the cover shoot, a hot summer Sunday afternoon at Rail Yard Studios, The City Magazine team watched the band members

interact with each other and quickly understood what’s made Late Night Drive Home a success: the members are completely in sync.

With the rapid sound of the camera’s click-click-click and indie rock classics blasting on the speaker, the band members struck

individual poses that coalesced into fluid, natural, movement that was completely uncontrived. Because of their history and adventures together, they just get each other.

“Sometimes I think about what it would be like if it was just me, or if

Circa 1963 is located in the heart of downtown El Paso on the 5th floor of Hotel Indigo. Our rooftop bar has a cozy terrace and outdoor patio with stunning views of El Paso and our breathtaking Franklin Mountains. Circa 1963 offers a beautiful ambiance to unwind.

WE HAVE A SEAT WAITING FOR YOU

one of us was performing solo, how lonely or how isolating it could get,” says Portillo. “But, we get to tour with our friends. It’s cool to have the opportunity to travel like this, and not many people can

explore the world in such a manner as we do. You have to take it one day at a time, but it’s a lot better having your friends around.”

None of Late Night Drive Home’s members ever imagined they’d be professional musicians.

Baca, the bassist, was in music education programs in middle and high school but felt like something was missing. It wasn’t until his cousin, Vargas, approached him about being in the band that he

realized what he’d been missing – the connection and camaraderie that Late Night Drive Home would eventually cultivate.

“It made me realize that what was missing was being able to share

the musical experience with someone else,” Baca says. “So it’s been pretty cool.”

For Dolan, the band’s drummer, he saw his future in medicine – eventually becoming a physician – and was in college for nursing school when the band’s career took off.

“I always thought that this was unattainable,” says Dolan. “I thought

that playing music was something you had to be rich or born into to do. But it’s pretty cool – I never thought that I’d be able to do this.”

Portillo, Dolan, and Baca all put their college careers on hold to

tour, but Vargas, who was studying audio engineering, did his best www.thecitymagazineelp.com

325 N Kansas St, El Paso, TX 79901 Circa 1963

(915) 532-5200 Hotelindigo.com

69 @circa1963

August 2024

to balance playing shows and completing his class assignments all at once.

HOME

MORTGAGE LENDER

LENDING TO GENERATIONS OF EL PASOANS

“I was still in college during our first tour,” he explains. “I was trying to

take classes online. I would have my iPad and do my best to get wi-fi.”

Eventually, he accepted the educational detour that made the most sense to pursue the band’s dreams.

This September, Late Night Drive Home will embark on the band’s

first European tour with indie rock band Yot Club throughout France,

Germany, the Netherlands, and the United Kingdom before hopping back over the pond just in time for ACL.

Although Late Night Drive Home is looking forward to traveling the

world, the band of buddies is also looking forward to showcasing El Paso’s local music scene to new audiences.

“We believe it’s important to bring more attention to our city, El Paso,”

Corporate Office Location

2244 Trawood Dr #100, El Paso, TX 79935 NMLS #256179 (915) 593-3111 Monday through Friday 8:00 am – 5:00 pm 70

Sunland Branch Location

1255 Country Club Rd Suite C, Santa Teresa, NM 88008 NMLS #290019 (915) 791-4170 Monday through Friday 8:00 am – 5:00 pm

Portillo emphasizes. “By representing our city and announcing where we’re from at every show, we hope to shine a spotlight on local bands and elevate the music scene here.”

www.thecitymagazineelp.com

August 2024

YOUR PROJECT IS OUR PRIORITY Our showrooms are designed to inspire, with bath, kitchen and lighting choices from top brands curated in beautiful, hands-on displays. From product selection to delivery coordination, an industry expert will be there to support your project every step of the way.

fergusonshowrooms.com YOUR LOCAL SHOWROOM: EL PASO www.thecitymagazineelp.com

71

MIKE HERNANDEZ’S TRIBES August 2024

W

| By: STEPHANIE AMERENA Editorial photography by: ANNABELLA MIRELES Additional photography courtesy: MIKE HERNANDEZ | With over two decades of musical expertise, Mike Hernandez is not only

a multi-talented musician: he’s also

Hernandez was determined to play an instrument as well.

an inspiration and guiding hand to the

His first choice was to play the drums like

journey toward music is a unique experience

have him playing something so loud in her

future of El Paso’s music scene. Hernandez’s filled with diverse opportunities that lead the way to the next milestone.

The first note of this composition was struck

when Hernandez was four and would hear his

uncle playing the drums in his garage rock band every Saturday. “I didn’t know what it was,” he says. “It was loud and impactful. It was enough to remain a pivotal memory.”

72

his uncle, but his mother was not about to house. In the meantime, he waited until he

could get an instrument from his school

By the time Hernandez entered middle

school, he was so far advanced that he caught the attention of his guitar teacher

who would become an impactful mentor for

him. He was the one who handed Mike his first vihuela, a traditional stringed instrument used in mariachi bands.

programs. In the meantime, he did find a

There was not much literature on mariachi

winning various awards for his drawings

had to learn everything orally and audibly.

creative outlet through visual art, even

throughout elementary and middle school.

On his 12th birthday, he received his first guitar and all of that creative and artistic energy transferred into music.

music while he was in school, so Hernandez

Despite these limitations, he mastered it

in a year. This impressive feat earned him

an invitation from his teacher to play with the high school’s mariachi group and have

www.thecitymagazineelp.com

August 2024 the opportunity to learn from the best, like Mariachi Vargas in Mexico City.

“It opened my eyes to how important this music is,” he says.

While Hernandez showed such success in mariachi, his passion did not stay in one genre of music.

Rinse and repeat.

Many of his friends were also forming bands at the time, and several of them created a coalition called, Super Friends.

Those bands, along with others, witnessed Hernandez’s success with his shirts and

During this time, while he played mariachi at school, he also played punk rock at home with his first band, Six Under Par.

Once in high school, he continued with mariachi but learned of a bizarre rule his school had.

Since the school was losing so many

students to professional mariachi groups, the rule was that if a student musician

was recruited into a professional group, they were no longer allowed to play for the school’s mariachi group.

Hernandez immediately broke this rule and started playing professionally.

While he had success at the mariachi

events, Six Under Par was also becoming well-known.

Hernandez and his band became so popular

locally that they would be frequently

became inspired to make their own. The

shirts would become so iconic that some

can still be seen now at the El Paso History Museum. Several are proudly displayed

within the museum’s Musica Sin Fronteras: Twentieth Century To Now exhibit that

Hernandez helped put together, as well as a feature display of the Super Friends Era.

featured in the newspapers and receive

With members wanting to pursue their

saw them perform.

shortly after high school.

compliments in class from his teachers who

“We were one of those first bands at our

school that were DIY focused because

we knew no one was going to do it for us,” says Hernandez.

Being DIY, he began his brand’s branding

own goals, Six Under Par broke up

Hernandez’s goal and vision only had music in it.

This led him to travel to Houston and

audition for a prog-punk band called

Heist at Hand to tour throughout South

operation at 16 by walking into a local t-shirt

Texas and the West Coast.

after he sold enough, he would go back to

Ever true to the DIY structure, Heist at Hand

their next show.

their records and albums. The band did their

store to make Six Under Par shirts. Then the same store to make more in time for www.thecitymagazineelp.com

gathered the means to make and distribute research and found a producer in Arizona.

However,

to

finance

the

project,

Hernandez worked retail at the Houston Galleria Apple Store.

He started as a stock boy in the back of the store but eventually became a General Manager for the Apple Specialist stores

in Louisiana and Arizona. When the band

reached its goal, their first album was made in 2006.

But, the next couple of years were a struggle.

“I kept sending the album to all these labels,” said Hernandez. “I got all positive

Mike Hernandez’s Tribes

August 2024

for the next two years. The Royalty traveled

He did, and Joby put it in his Charro pocket.

their unique retro influence, 1960s rock to

one tour later, The Royalty parted ways.

all over the country and Canada to perform

1970s soul style that made them stand out

within the label. They released their album

Hernandez returned home and began

biggest bands from El Paso during that time.

sets outside of music. He couldn’t even get

Lovers in 2012 and became one of the

“This

was

my

first

experience

with

publishing, licensing, interviews on TV/radio,

and our music on MTV,” says Hernandez “and a lot of the places we would go to

the audience would know the name of the songs. That was a real trip.”

responses back, but at the time was told

With the success, however, came the

of the record labels were willing to invest in

overlooked in the music industry. The group

music wasn’t moving in that direction.” None innovative prog-punk music, but that didn’t stop Hernandez and Heist at Hand from

went their separate ways.

Shortly after, Hernandez moved to Phoenix

to manage an independent Apple store. At the time he was working, he was playing with

the band Tugboat but began thinking that

his future in music was looking more distant by the day.

Then one of his old buddies from the Super Friends coalition called him about their band The Royalty and that they were signing with

the Chicago-based Hardcore label, Victory

Records. His friend had asked if he would want to fill in on the summer tour with them.

Hernandez jumped on the opportunity.

“This was the first level to everything else that was coming,” he says.

Once The Royalty began touring full-time, music became Hernandez’s full-time job 74

the pursuit of a degree in music, Hernandez

had to start at a community college to be accepted into UTEP’s music program. He

had to overcome the alien feeling of being the older student in the classroom next to 18, 19, and 20-year-olds.

also challenging because I had to make the

when it came to sitting down with the label,

into the album, Heist at Hand disbanded and

no other options, he went back to school. In

sat down and had a moment of clarity.

of the Collage Meia Journal Festivals in

When the time came, after investing so much

a job in retail or bartending at the time. With

“It was good for me because I learned a lot

“We loved playing together,” Hernandez

New York City.

reflecting on how he did not have any skill

financial and physical taxation that is usually

keeping to the grind and touring in Mexico,

the East Coast, and even performing at one

Shortly after that Chalk the Block show and

says. “We loved writing the music. But which was asking about the next cycle, we

about my craft,” says Hernandez. “But it was grades to earn the means to live.”

Then on a trip to LA, he received a call from someone familiar, Joby from Mariachi El Bronx.

couldn’t do it.”

The conversation went roughly like this: “I

With burnout and debt weighing down

we need someone who could play this gig

on them, The Royalty did not renew with Victory Records.

One of their final shows was at El Paso’s Chalk the Block.

The Royalty opened up for LA’s one-of-

a-kind Mariachi El Bronx. Hernandez was

don’t know you, but we met in El Paso, and in Australia. I remembered you and all the instruments you said you could play. I looked

for your number and it was still in my pocket.

So, do you want to come to Australia?”

Hernandez immediately accepted and asked for the details.

a huge fan of Mariachi El Bronx because,

“We want you to play the guitarron and the

only master it but also to start creating

Just on stage and boom,” Hernandez

like him, they picked up the genre to not their music.

After the performance, he met the group backstage.

Versions of this conversation vary depending

on who you ask, but one detail stayed the

songs have to be memorized. No rehearsals. happily accepted.

It wasn’t until he got home did he start to panic. Hernandez owned a guitarron but

had never played one in his life, and had two weeks to master it.

same, where at the end Mariachi El Bronx’s

“It was the hardest thing to do,” he says.

still a close friend with Hernandez to this

Hernandez entered into a space where he

guitarist and co-founder Joby Ford, who is day, said to him, “Let me get your number.”

By the time he got on his flight to Australia, felt he could pull it off.

www.thecitymagazineelp.com

August 2024

Mike Hernandez’s Tribes

Elevate Your Taste 2204 Joe Battle Blvd.

(915) 702-0220 Mon - Sat: 11AM - 10PM Sunday: Closed

The next day with extreme jet lag and even

more intense nervousness, he went to sound check. The band asked if he had a

the sweetest people. I learned a lot about keeping a band together.”

preference on what song to play and – ever

Through the joy and learning, Hernandez

guys want.”

was a hired gun for the band,” he says. “I

the cool guy – said, “I’ll play whatever you

They proceeded to play the hardest song in their collection. After they played, Mariachi

had a realization: “I love everyone, but I always wanted to be in the band, but I knew I

couldn’t because there was no room for me.”

El Bronx looked at Hernandez and praised

The next best thing was

After Australia, Mariachi El Bronx kept calling

Taking from all he has learned over his

him for his skills.

him to play shows. During the long time they toured together he says, “They showed me

how to be in a band because they were all www.thecitymagazineelp.com

to create a new band.

career; Tribes was formed in 2018.

“I wanted to do my own thing and I knew I could do it differently,” said Hernandez.

75

Mike Hernandez’s Tribes

August 2024

dedicated to girls, ages 9-17 founded by

takes from his everyday life.

Paso Community Foundation.

He then uses a layering effect to build onto

his knowledge through teaching.

One of his motivational lessons for his

idea that then expands. The people in his life

Since 2020, Hernandez has served as a

it. If you don’t make it interesting for yourself

While working on his current band, as well

as filling in for members of Mariachi El Bronx from time to time, he was able to pass down

mariachi and music production teacher

Jim and Kristine Ward along with the El

students is “School is a place that you make

by getting into what you discover you like,

each other. The process begins with one

have even helped polish the lyrics, vocals, and melodies.

it’s going to be a hard time.”

“A lot of my bandmates and people involved

school, he’s been able to teach his students

Hernandez has also been writing songs

supportive of me and my vision. They love

produce, engineer, and understand all the

COVID-19 pandemic, he had a lot of time

at Franklin High School in El Paso. With a fully functional recording facility within the to not only compose music but to also

for his upcoming album. During the

helped me do this,” he says. “They are super it. They care about it. They care about me.”

to write and compose.

Hernandez explains that once he wants to

Wanting them to get the full experience,

He’s been writing songs since the seventh

he knows the song is done. Now that he can

the recording sessions in person or

the way.

technical aspects of the music industry.

Hernandez invites his students to watch

feature them in the Tribes’ music videos.

grade and honed his creative process along

In addition to his teaching career, he is

Starting with the music side (to find the

Music Camp,” an inclusive El Paso youth-

inspiration from different genres of music.

also the music director for “You Rock! centered music and empowerment camp

right chord progression) and then taking

listen to the song over and over again, then

put these songs on track, he is keeping this album true to his vision.

With eager anticipation, Tribes’ newest album is set to be released next spring.

The same can be said for his lyrics, which he

Introducing the 2024 Hyundai Santa Fe Checkout These Standard Features: • 7 Passenger Seating • 12.3" touchscreen

• Wireless Apple CarPlay • 12V Outlet, 4 USB Charge Ports

Hyundai SmartSense • Blind-Spot Collision Warning • Parking Distance Warning • Rear Cross-Traffic Collision-Avoidance Assist

• Forward Collision-Avoidance Assist with Pedestrian (FCA-Ped), Cyclist, and Junction Turning Detection

IN STOCK NOW SCHEDULE A TEST DRIVE TODAY 76

.6.. MONTANA AVE | .........

HYUNDAIOFELPASO.COM

www.thecitymagazineelp.com

August 2024

“Thanks to the Raiz High School Spirit Debit Card donations, our school has been able to enhance student experiences and provide additional support to our staff. The contributions from Raiz and the community have impacted many lives in San Elizario.”

Dr. Jeannie Meza-Chavez Superintendent of Schools at San Elizario ISD

Support Schools with Every Swipe!

What if every purchase you made could help local high schools excel? With Raiz Federal Credit Union’s High School Spirit Debit Card, that’s exactly what happens. Each purchase* you make sends support directly to your favorite high school.

From daily coffee runs to grocery shopping, your spending turns into donations. Our High School Spirit Debit Cards have no monthly fees and feature your school’s logo. Plus, you can get your card instantly at any Raiz branch.

At Raiz, we’re dedicated to our community. This card is a simple way for everyone to contribute, building stronger connections between students, families, and schools.

Get your High School Spirit Debit Card today at www.raiz.us or visit any Raiz branch. Every swipe supports education and benefits our community.

*Purchases must be non-pin transactions to qualify.

A Raiz checking or savings account is required to order a High School Spirit Debit Card. A one-time $5.00 fee will be incurred when ordering.

www.thecitymagazineelp.com

Federally insured by NCUA.

77

August 2024

A LAUNCHPAD FOR LOCAL ARTISTS Story and Editorial photography by: ELISHA NUÑEZ Additional photography provided by: EVAN ROMO / EMMEFF PEARL

www.thecitymagazineelp.com

E

van Romo remembers his big idea for a class project. He introduced Emmeff Pearl to his

entrepreneurial class at UTEP as a social

media service where local businesses would hire him to promote their brands. After

getting some work from local businesses, Romo thought his project was finished.

Little did he know, his college assignment would turn into a career.

“December 2018 comes around and I’m just like

binge-watching [NPR] Tiny Desk concerts and all

these other live performances on YouTube, and I wanted to make my own,” said Romo.

“It was the first chance I could work with a band.

I had already been using cameras for all these other projects, graphic design, so I already kind of had an understanding of what I wanted to do like promoting it.”

That same month, Romo filmed the first episode for Emmeff Pearl Creative Studio, which celebrated its fifth official anniversary in April.

Following this rebrand, Romo has been using his business to hype up local artists and creatives alongside co-owner David Vasquez.

For the past five years, Emmeff Pearl has

recorded dozens of videos showcasing the talent that El Paso has to offer from rappers to chefs.

“Emmeff Pearl is starting to evolve. And what started as a little social media thing

[turned] into what I believe now is a platform that’s connecting the world to La Frontera,” said Romo.

The studio’s content not only consists of

interviews with creatives in the city but also offers a special chance for viewers to see their performances.

These episodes on the studio’s channel are called Midnight Sessions, which are 20-30

minute videos of various artists having their performances in a genre-less setting.

79

August 2024 Romo himself is no stranger to the music

process. Taking the stage name Groovy

Shmokes, Romo has put out some projects of his own and has more plans to release music in the future.

“As a musician, I just felt like there wasn’t really an opportunity for me to be filmed

by anyone,” he shares. “Midnight Sessions is essentially a platform that allows the musicians, especially here in El Paso to forget about having to know all of the things Recently the sessions have been sponsored by creativeElPaso, a local film and creative commission that seeks to promote various

moment, so they can go ahead and focus on the music for a bit.”

creative industries in the city.

While he focuses on his ventures, Romo also

“Midnight [Sessions] is a private, intimate

make a name for themselves in and beyond

stage for musicians to visually extend their

sound. It started with an episode and I guess the purpose still stays true,” said Romo.

80

that go into making a release, just for a

hopes that other local artists like him can the city limits.

“As an artist, you have to go ahead and wear

multiple hats a lot of the time. It’s not just

www.thecitymagazineelp.com

August 2024

musicians, it’s also painters, you have to

“I’m not scared to say ‘We’re not just an

and learn how to create content for brands,”

platform that shines a light on all paths,”

like all of a sudden become an influencer, Romo says.

El Paso platform.’ We want to be a global said Romo.

With the Midnight Sessions, he not only

“We eventually want the audience to come

that lives next door, but he too wants other

and all that. At the end of the day, we love

wants to show his community the talent

places to know that El Paso can be taken seriously in the music scene.

in, come in from all cities, from all countries that we can create something that our neighbors can already enjoy.”

To do so, Romo has been working with Star

Along with his hopes of expanding Emmeff

on the West Side.

talks of giving the creative business a

City Studio Productions, a recording studio

“We love to have him here and he does such

Pearl to a global platform, there are also physical location.

a killer job. The work that he puts out makes

Filming the podcasts at Emmeff HQ,

here,” said Eric Boseman, the producer and

their fair share of fine moments, but

us proud of El Paso and proud of the scene director of Star City Studio Productions.

“He’s also got a great eye and ear for

talent. He’s always introducing us to some

Velasquez’s loft, and Star City both have

nothing beats a big space where artists

and audiences can come to enjoy talented artists doing their thing.

cool artists.”

“Just having a big warehouse would allow us

In the months to come, Romo hopes to keep

place where there’s AC so crowds can come

producing more seasons and episodes for Midnight Sessions and Emmeff Pearl’s

to go ahead and create different stages, a in and enjoy it,” said Romo.

podcast series.

“Having the warehouse is great, but also

To showcase local creatives to the global

City is great. I do also like the idea of having

community, Romo also wishes to make

Emmeff Pearl a business that can connect to other artists and people worldwide. www.thecitymagazineelp.com

having a partnership with studios like Star

partnerships with businesses here and connecting and having a stronger force so that we reach the world.”

81

August 2024

82

www.thecitymagazineelp.com

August 2024

www.thecitymagazineelp.com

83

August 2024

84

www.thecitymagazineelp.com

KEYS of Compassion

F

| By: AMBER LANAHAN

photography by: KATHERINE KOCIAN |

or piano teacher Angelica Cano,

As she matured into adulthood, Cano would

“I have students with disabilities like autism,

of leaves and the twinkling of piano keys.

for accounting, but despite her efforts, Cano

often don’t really want to teach those

music is everywhere. It’s the rustling

With music teachers as parents, Cano was

constantly surrounded by the sounds of music. It would be an evening at the age of four that she would begin her music journey.

“One night, my father just decided it was

delve into the world of international relations continued to find herself in front of the piano.

Returning to her beloved piano has proven to be a choice that has allowed Cano to thrive in the music world for 45+ years.

time for me to start playing the piano. I

Her genuine love of music has made such an

So, La.’, and I drew a blank. I was thinking

that many former students have returned to

remember being told, ‘This is Do, Re, Mi, Fa, about how I’d wanted a piece of chewing

gum, but hadn’t paid attention to what I was told. That night, my father said, ‘Aye, that girl

isn’t going to learn the notes that way,’” she recalls. “I have a family of five siblings, so my father taught me ‘Do, Re, Mi’ through our

impression on those who studied under her her with their own children. In her opinion, the

secret to Cano’s success is simple: observe

the student you’re teaching, identify specific

needs, and adjust your teaching style to suit the student’s unique learning style better.

names: Jayla, Memo, Gloria, Angelica, and

Cano’s teaching repertoire has evolved

notes and added Mom and Dad. That was

schemes, mapping, and even using the names

Tito. Then, he added seven letters for seven how I learned at four years old. As soon as I

started playing, I was stuck on the piano. My

parents had a studio to teach their students,

and they had to tell me, ‘Hey, get off the piano because someone is going to practice.’ As

throughout the years to include color

of her two dogs to assist her students in

understanding the placement of their hands,

a teaching technique reminiscent of the one her father taught her when she was four.

soon as their lesson was over, I rushed back

This flexibility in her teaching style has

I’d heard during the lesson purely by ear. I

aspiring pianists compared to many of her

to the piano and attempted to recreate what was playing by ear, but of course, I had to learn to read music. I’ve loved it ever since.” www.thecitymagazineelp.com

allowed Cano to reach a wider pool of teaching counterparts.

OCD, and ADHD,” she explains. “Teachers students because they wouldn’t be teaching in the same way as they would a child without those disabilities. I have about seven students with disabilities at the moment, but

the one I will share with you is my 35-year-

old. As stated, she’s 35 years old, but she

has the mental age of a five-year-old. She’s

lovely because she comes to you and she’s dressed so fancy and looks beautiful.

When she speaks to you, she’s more than happy to talk to you about her interests,

like princesses. She can’t count past 12 and has difficulty reading as she looks at

the letters in front of her and tries to guess what they’re saying. That said, she can read

music, and she plays. Her mom takes videos

of her recitals and the neurologist is always in shock and asks how it is she’s able to play, because, to them, she shouldn’t be able to

play. She isn’t playing it by ear either, she is reading the music and playing it.”

Cano has chosen to use her platform as a member of the El Paso Music Teachers Association (EPMTA) to advocate for these children within the music sphere, speaking with

her

colleagues

about

students’

successes and abilities when granted the opportunity to learn.

85

K e y s o f C o m pa s s i o n

August 2024

“Our goal is for our children to be able to

Just as Cano has observed her students,

able to play music helps them express

teacher in kind, as they have become

express themselves. For these kids, being

themselves and try to have a conversation in their own way,” Cano shares.

This tenderness and care for those

in need are qualities that Cano has

integrated into her everyday routine.

her students have been watching their active participants in the charitable work done by Cano.

Many times, Cano and her family have returned home to boxes of baby diapers on their front porch.

Cano offers aid and services as

When Cano was diagnosed with cancer and

like the El Pasoans Fighting

surge, current and former students, as well

a volunteer at local non-profits,

Hunger Food Bank, and donates

to needy charities during the

holiday season. One volunteer

activity Cano has found near and

true to her heart is the making and

donation of baby essential baskets

for a local women’s health clinic

that works with El Paso and Juarez to

provide expecting mothers with materials

such as baby tubs and diapers to prepare them for their coming baby.

starting chemotherapy during the COVID-19 as those who’d found themselves recipients of Cano’s kindness, came together and formed a car parade for the woman who’d made such an impact in their lives.

Offering words of encouragement, supplies

for the clinic, and personalized gifts, Cano’s

warmth was remembered, and these souls wished to repay her in kind.

“My daughter helped organize it. At first, I

was startled because I saw my car driving

Sponsored by

Step out of your shell and into

SHELL SHOCKED “

”

the podcast

Shelley Mzee with host

86

Listen on

www.thecitymagazineelp.com

or wherever you find your favorite podcasts.

August 2024 itself.” Cano fondly recalls, “It was amazing

to see all these people and their families coming. They even remembered my favorite cake! It was very beautiful.”

For Cano’s students, those moments at

her studio will always be something they carry with them, even if they should pursue

a future outside of music. For some, those lessons come in the form of teaching others

the skills shared by Cano, and producing

The 5th Largest Food Distributor in the US

recitals of their own, granting their students

Family-Owned

in various stages of their lives an opportunity

And operated for over 100 Years

to shine atop the stage.

Others take their teacher’s determination and resilience to persevere as they engage

with a wide array of careers, searching for the right path while taking on obstacles

that might deter another individual without

Founded in Fort Worth, Texas

Our promise is a commitment to excellence by being the best, most efficient distributor of quality products , superior services, and support to our employees and customers everywhere

a semblance of doubt. There are those

(915) 203-6944

herself, hear the music of the world around

Call David Garcia for the best service and food quality

students, however, who, much like Cano

them and pursue the path of music to university, then onto the international scene to share their sound with the world.

To so many, Cano is more than a music teacher.

She’s a nurturer, confidant, and guide whose

efforts have not gone unnoticed by those

whose lives she’s influenced. Cano goes the extra mile to give her students the tools

to succeed. Such dedication has created a

studio and home that is warm and open to students and visitors alike.

For those with aspirations to learn the

piano but facing reservations, Cano has this advice: “Give it a chance. If you don’t

try it, you won’t know if you’ll like it or have a hidden talent. Students will have the desire

and decision to play, but you have to give some time to the piano. The piano can be

a good friend, and if you’re dealing with a

difficult time, it will help you feel better when you put everything into it. I think it’s best to

put everything into the piano; the piano isn’t going to say anything.”

www.thecitymagazineelp.com

87

August 2024

Join El Paso’s Local Music Scene with

scenic screwups | Words and photos by: ELISHA NUÑEZ |

88

www.thecitymagazineelp.com

August 2024

D

ante Silva remembers when the

“For lyrics, I’ll just make things up. [After]

While the group works on their upcoming

eighth-grade joke. He recalls talking

recordings. So yeah, it’s a weird process, but

performing as often as they can.

idea of being in a band started as an

with childhood friends and fellow band

members, Ricardo Perez and Yahir RonquilloOjeda, about the idea in middle school.

“In eighth grade, we had a science class together. We were just talking and were like, ‘Wouldn’t it be crazy if we had a Löded Diper cover band?’” said Silva.

we practice, I’ll go back, listen to those

it helps to know what we’re writing about or

album,

they

are

also

practicing

and

trying to capture,” he adds.

One such venue they have been performing

Before they start making music, the group

the east side.

first gets inspiration from different parts of

at is Whole Lota Denim, a music venue on

their music tastes.

The group told The City Magazine about

From Elliott Smith to The Smiths, each

and how far they have come from there.

member draws their ideas from people and songs that have impacted them as artists this far.

“It’s a lot of Joy Division. The melody that the

bass player plays on many of those songs:

how their first show was performed there,

“We played our first show in this place. [It

has] a good spot in our hearts. I don’t know

how we got that show done, but we were so bad at first,” said Ojeda.

they’re very bright, very colorful,” said Silva.

“I like to take a lot of inspiration from that,”

Silva adds. “Another example is Radiohead, which follows a basic sort of fundamental “That idea entertained us (a lot) up until the

point when we found out that Löded Diper

system of playing bass while also adding a very unique and creative way of playing.”

only plays two songs throughout the series.

Apart from the musical aspects of life,

playing actual music,” he adds.

experiences as motivation for their music.

After that, we started getting interested in

some members choose to use their own

With a couple of guitars and a dream, the

Whether it was tragedy or triumph, such

“I can say, from our first show to now, our

journey to become the Scenic Screwups.

music loved by their fans today.

we have our own take on things, and it’s the

three now 18-year-olds began a years-long

events helped the band create memorable

“It’s a play on words. ‘Screwups’ mean bad

“It really depends on the project. Our first

also playing a reference to Scenic Drive,”

by how I have felt for so long,” said Ojeda.

and ugly and scenic means beautiful, while said Ojeda.

Making their debut in 2020, the three were

joined by 17-year-olds Manuel Lujan and

Ismael Rodriguez-Negrete last year. After

facing lineup changes and other challenges, the group has stuck to finding their style and working on getting more music out.

“It’s just a lot of building off each other. A lot

album ‘You Missed The Best Part’ was driven

“I would write about all these things holding me back from seeing the bigger picture. It was about allowing myself to feel so bad for

So I feel like it’s what’s helping us right now,” he continues.

In the future, the band sees itself releasing more music and expanding its reach beyond El Paso.

Headlining events, meeting more people in

The band’s next album, ‘Control Room,’ is

the Sun City are just a few of the prospects

a continuation of their previous, including themes and stories of moving on.

“It is kind of a continuation from [the] first,

instrumental section,” said Ojeda.

best part, I’m allowing myself to walk out of

www.thecitymagazineelp.com

same with our music. We all take it differently.

so long.”

of the time, an idea starts as its own thing.

We’ll break it down, and then we’ll have that

stage presence is slightly better. I feel like

but instead of allowing myself to miss that that room for so long,” said Ojeda.

the industry, and becoming a staple band for that Scenic Screwups have in store.

“We have such amazing talent from the Sun City. I think it is very important to showcase

what we have here,” said Mia Noel, cofounder of Whole Lota Denim.

89

August 2024

40 YEARS AND STILL

JUST BEGINNING | Words and photos by: SERGIO OLIVAS |

90

www.thecitymagazineelp.com

August 2024

J

uly 13, 2024 is a day that will forever be remembered as legendary Spanish

rock band, Hombres G, would conclude

the younger generations, which is also how we are able to keep great music alive.

I tried my best to use the available lighting to my advantage. Knowing I had little time to

work, I moved around the designated media section looking for the best angles possible.

the North American run of their 40th

Once inside the venue, we were informed

more show here in our beloved Sun City.

first three songs to capture all the content

Shortly after, I turned my head back to the

small amount of time considering the short

what was going on behind me. Every single

anniversary celebration tour by playing one With a world tour titled “40 Years and Still Just Beginning” one wonders:

What does it take for a band to stay alive and relevant after so many laps around the sun?

Hombres G achieved this after they became a household name in every Hispanic family by writing not just great songs, but actual

that all members of the media would have the

we needed. Although three songs is such a length of the G Men’s songs, I was confident that it would be enough time for me to get

“the shot.” The area that was designated for the media was quite a significant distance

from the stage, which made me glad to have packed my 300mm lens – I was ready.

anthems that anyone who speaks the

You could feel the eagerness of everyone

as the first notes are heard. With timeless

went off, the deafening roar of the crowd

language can immediately recognize as soon

musical pieces such as ‘Devuélveme a Mi Chica and Te Quiero,’ it is impossible to forget a band like Hombres G even after four decades.

The

previously

mentioned

sense

of

timelessness became notable as soon as I stepped foot at the Don Haskins Center.

I could see people of all ages waiting outside the venue, including many parents

who had brought their kids to witness what

in attendance, and once the lights suddenly filled every corner of the venue; it was finally

some with their hands in the air, a lot of them dancing. The music kept playing, and quite frankly, I had no idea which song they were

on. I was in what psychologists refer to as a “flow state”: a mental state in which one is so focused on a certain task or activity,

that everything around you, including time, seems to disappear, at least that is how I would describe it.

A hard tap on my shoulder brought me

One by one, the band members made an

that Hombres G had already played their

entrance with their instruments in hand, except

the drummer of course, as they were welcomed

by the screams and applause by the fans.

Hombres G wasted no time and soon after began playing the opening song, ‘Venezia.’

With my lens already pointed at the stage,

Besides genes, morals, and values, parents

photos of the band members to photos of

www.thecitymagazineelp.com

person was on their feet singing, jumping,

time for the Rock and Roll Fiesta to begin.

would be an unforgettable experience.

tend to also pass down their music taste to

crowd (out of curiosity) to take a look at

I let my shutter go, aiming from individual them jamming together. Although a bit tricky,

back to the moment and I then realized first three songs. It was now time to start heading out and as I made my way through the electric, joyful, and nostalgic

energy of the fans, I could feel nothing other than gratefulness to have not only

been part of such a special moment in Hombres G’s 40year musical trajectory

but also had the privilege to capture a tiny moment of their history.

91

o p m e T ThTeenacity of

August 2024

d photos by: | Words an | NUÑEZ ELISHA

92

www.thecitymagazineelp.com

August 2024

C

arlos Garcia remembers playing with

his cousin’s drum set when he was 4

years old. On that same day, his dad

described his experience with music as a “therapy” for him.

bought the drum set from his cousin,

“We were in a band called ‘I, Universe.’

From banging on the drums to making

path, and that band really saved me from a

who was going to the US. Navy at the time.

steady sounds on the cymbals, Garcia

became more experienced and started to

all your problems or your issues or your inner demons or battles. You’re just having a blast.”

During that time, I was going through a dark

Not only has music been a source of therapy

lot,” said Garcia.

product he is proud to show others.

and remedy for Garcia, but it has also been a

explore the world of music.

After being in the band, Garcia asked his

The blend of emotion and electric sounds

Today at 39, he continues his journey

keep the name in a different form, to which

into his music.

through music as one of El Paso’s DJs.

bandmate (and best friend) if he could he agreed.

This most recent chapter comes from many

Since then, Garcia has continued to use

instruments and being in bands with his

dealing with some of the difficulties he faced

years of music making. After learning more

best friend (who he still works with), Garcia’s

latest pursuit is making music as IUNIVURZE. Since January, he’s has been working on his

“atmospheric” tracks, all inspired by a music festival he attended two years ago.

“I went to EDC in Vegas 2022. I was specifically

at

quantumVALLEY.

this

The

one

stage

stage

called

presence,

performances, sound quality, and the style of music was a blend of hard techno with trance,” said Garcia.

“I really felt like that music really had a lot of

emotion to it. I was like, this is what this is what I want to do. Obviously, I’m not hitting

music as a form of self-expression and

in life. Even today, Garcia balances his fulltime job as an apartment manager with his passion for music.

“There’s always a sacrifice. To me, finding the time, it’s always at the end of the day or

music

as

EDM

(Electronic Dance Music) with a nostalgic sound. Influenced by the music of the 80s

Since being in his first band, Garcia has www.thecitymagazineelp.com

himself, Let Down Studios that is.

two have been in the music scene since the to this day.

joys that you hope to find in your life,”

have this share the same passion for music,” said Garcia.

but Garcia is also sure to give it his all for the

Though a little nervous at first, Garcia admits

that once the music starts going, so does he.

nerve goes away. When that bass hits, when

from his own triumphs and tribulations.

In the studio is where Garcia feels like

drums or being with a group of people that

sounds that have shaped his taste.

lot of his songs, Garcia also draws inspiration

but yourself.”

“I’ve known Carlos since we were kids.

yourself with all these instruments, guitars,

“I always put my heart into it. As soon as I

While his musical experience has shaped a

the world. You’re not doing it for [nobody]

“It makes me happy. Being in a room by

and the atmospheric beats of electronic music, Garcia has tried his best to blend the

“Honestly, you’re not really trying to impress

7th grade, and continue to work on releases

makes time to do the thing he loves.

venues and audiences he plays for.

his

and it’s just personally for you,” said Garcia

Despite a heavy schedule, Garcia always

influenced me,” he adds. describes

proud of something that you just created,

Run by his best friend Hector Gomez Jr., the

Not only does he do it for his own enjoyment,

Garcia

“It’s like a piece of art. You know, you’re

after work,” said Garcia

I’m not hitting their, their specific genre,

but they are highly influenced. They highly

are a testament to the hard work Garcia puts

start playing the very first song, every bad

that first drop happens, I know it’s gonna be a good night for me,” said Garcia.

“It’s like I’m in a trance,” he continues,

“where it could be one person, or it could

Making music with him is one of those said Gomez.

“With his particular project, I’m so proud that he’s doing it on his own. My position in

that particular project is to support him with mixing and mastering, and making sure that

what he puts out is the top quality that we can get it you know.”

While he’s making music, Garcia wants to play as many shows as he can in El Paso and expand the present EDM crowd.

He also hopes to collaborate with local

artists and put out more music, all of which

is a representation of his hardships and hard work.

be a full, crowded room. At that moment

93

August 2024

YO U R B U S I N E S S H A S B E E N

HACKED PROTECT YOUR

CUSTOMERS

PROTECT YOUR

PROTECT YOUR

DATA

REVENUE

The threats to your clients, your reputation and your business are unprecedented. We can protect you with our comprehensive Cyber Security Solutions.

✓ Cyber Security Assessments ✓ 24/7/365 Security Operations Center ✓ Business Continuity and Disaster Recovery

✓ Compliance Auditing (HIPAA, PCI) ✓ Managed Detection and Response ✓ Security Consulting and Vulnerability Management

CONTACT US TODAY FOR A CYBER SECURITY ASSESSMENT

(915) 703-1778 | info@strykercyber.com 94

www.thecitymagazineelp.com

e h t n o k l e a d i S W l o o C

August 2024

EXPERIENCE NEW MEXICO GOLF AT ITS FINEST AT INN OF THE MOUNTAIN GODS

www.thecitymagazineelp.com

CHAMPIONSHIP GOLF | FULL CASINO | LUXURY RESORT | FINE DINING ZIPLINE | FULL-SERVICE SPA | SPORTSBOOK | TOPGOLF SWING SUITE INNOFTHEMOUNTAINGODS.COM | | 1-800-545-9011 | MESCALERO, NM

95

August 2024

Fluttering Into the

Future

The Shiloff Family Foundation Butterfly House Permanent Butterfly Exhibit at El Paso Children’s Garden | By: SHELLEY MOZELLE Rendering courtesy of: THE DRY LAND AND EL PASO CHILDREN’S GARDEN |

96

www.thecitymagazineelp.com

August 2024

B

efore we know it, the almost 8,000

displays and interactive stations will guide

Garden, ensuring that future generations

at the El Paso Children’s Garden will

butterflies from the tiny egg to the crawling

appreciate these magnificent insects. The

square foot permanent butterfly exhibit

take flight – literally. The mesmerizing addition promises to enchant visitors of all ages while promoting awareness of the vital role these delicate creatures play in our ecosystem.

Nestled within the vibrant landscape of the

gardens, the butterfly exhibit will serve as a

visitors through the fascinating life cycle of caterpillar, to the transformative chrysalis,

and finally, to the emergence of the fully developed butterfly. These educational

components will help visitors understand the importance of butterflies as pollinators

and their critical role in maintaining the health of our environment.

haven for countless species of butterflies,

The creation of the butterfly exhibit is the

observe these beautiful insects up close.

Paso Children’s Garden, local educators, and

offering a unique opportunity for visitors to

The exhibit will feature a diverse array of native and exotic butterflies, each with

their own distinctive colors, patterns, and behaviors. Visitors will have the chance to

walk through a lush environment designed to mimic the butterflies’ natural habitat, complete

with

nectar-rich

flowering native plants.

plants

and

The exhibit is not just about beauty; it’s also a powerful educational tool. Informational

www.thecitymagazineelp.com

result of a collaborative effort between the El

will have the opportunity to learn about and

exhibit also aligns with the garden’s broader mission of promoting sustainability and

environmental stewardship, making it a perfect addition to this growing community resource.

As we are preparing for the future of this butterfly exhibit, we are reminded of the words of a wise poet: “Just when the

caterpillar thought the world was over, it became a butterfly.”

conservationists who are passionate about

At the future El Paso Children’s Garden, we

The exhibit aims to inspire a love of nature

of wonder and transformation in all who visit.

protecting and preserving the environment. and a commitment to conservation among

hope this exhibit will inspire a similar sense

visitors, particularly children, who will be

Special

creatures firsthand.

contribution will help make this enchanting

able to experience the wonder of these

The butterfly exhibit is designed to be more than just a temporary attraction; it will be a

permanent fixture of the El Paso Children’s

thanks

to

the

Shiloff

Family

Foundation for their generous support. Their experience possible for all who visit.

We can’t wait to share the magic of butterflies with you!

97

scene

July Launch Party

The July issue of City Magazine celebrated the “Gems of Journalism” with a sultry soirée at the Davenport Social Club, where the ambiance of the elegant lounge set

the perfect backdrop for honoring journalistic excellence. Guests mingled amidst plush velvet and soft lighting, enjoying an evening of sophisticated conversation and admiration for the field’s top talents. The event highlighted exceptional stories and reporters, blending glamour with the grit of journalism in a truly unforgettable night.

| Photos by: ANNABELLA MIRELES |

98

www.thecitymagazineelp.com

scene

www.thecitymagazineelp.com

99

scene

The Paso del Norte Center of Hope’s second annual gala, Unmasking Hope,

was a dazzling masquerade ball held at the Starlight Event Center. The evening featured a delightful dinner, energetic dancing, and a silent auction with a range of impressive items. The

highlight of the event was an inspiring speech by a human trafficking survivor who, having

overcome her own struggles, is now dedicated to helping others. The gala successfully raised crucial funds to support the organization’s ongoing fight against human trafficking..

| Photos by: SERGIO OLIVAS |

100

www.thecitymagazineelp.com

scene

www.thecitymagazineelp.com

101

scene

102

www.thecitymagazineelp.com

scene

103

August 2024

august 2024 Advertiser INDEX

104

104.3 HitFM........................................................................................ Pg. 44

Monster Link Marketing................................................................. Pg. 62

ARX........................................................................................................ Pg. 50

Mountain Star Pride...............................................................Pgs. 54-55

Ageless by Lia................................................................................... Pg. 58

Paso del Norte Center of Hope................................................... Pg. 31

Alfredo H. Arellano PMHCNS-BC,PA......................................... Pg. 28

Persian Rug Gallery............................................................... Pgs. 28; 64

Americhoice Construction........................................................... Pg. 59

Pineapple Vintage............................................................................ Pg. 57

Ana Square Microblading & Permanent Makeup................. Pg. 17

Poe Toyota.............................................................................................Pg. 1

Ben Bridge Jeweler.................................................. Inside front cover

Raiz Federal Credit Union.............................................................. Pg. 77

Ben E. Keith Beverages.................................................................. Pg. 87

Rejuvene M.D..................................................................................... Pg. 46

Casa Buena Vista Homes..........................................................Pgs. 4-5

Rocky Mountain Mortgage Company...................................... Pg. 70

Desert Bum Patio Emporium...................................... Pgs. 52-53; 29

Shell-Shocked .................................................................................. Pg. 86

E.G. Designs....................................................................................... Pg. 87

Slim Easy PLLC. Medical Weight Loss and Wellness Clinic.... Pg. 63

Eco Living Home Improvement...............................................Pgs. 6-7

Southwest Plastic Surgery........................................................... Pg. 11

El Paso Children’s Hospital.................................... Inside back cover

Stryker by Spectrum....................................................................... Pg. 94

El Paso Rhinos Hockey................................................................... Pg. 15

Sugar Skull Fashion Boutique...................................................... Pg. 83

EP Accounting and Tax Services................................................ Pg. 13

The Branding Shoppe..................................................................... Pg. 27

Epic Events & Entertainment....................................................... Pg. 37

The City Ticketing............................................................................ Pg. 40

Ferguson Showroom...................................................................... Pg. 71

The Mix Salon and Spa................................................................... Pg. 30

GECU.................................................................................................... Pg. 19

The Outlet Shoppes at El Paso................................................... Pg. 47

Grand Gala Events........................................................................... Pg. 65

The State Line................................................................................... Pg. 80

Heidy Seoenz............................................................................Pgs. 48-49

Track One............................................................................................ Pg. 39

Humo.................................................................................................... Pg. 75

Truhuely Noted Gifting Studio .................................................... Pg. 56

Hyundai of El Paso...................................................Pg. 76; Back cover

Walgreens.......................................................................................Pgs. 8-9

Inn of the Mountain Gods.............................................................. Pg. 95

War Eagles Air Museum................................................................. Pg. 38

Intraceuticals..................................................................................... Pg. 82

Warrior Therapeutic Services..................................................... Pg. 61

KFOX 14...........................................................................................Pgs. 2-3

Weststar Energy Solutions........................................................... Pg. 81

Mendez, Isaac, Joudi PLLC........................................................... Pg. 41

Willie’s Body Shop........................................................................... Pg. 60

www.thecitymagazineelp.com