Type:
Solution Manual
Resource:
Business Essentials
Edition:
8th Edition
Author(s):
Ronald J. Ebert Ricky W. Griffin
SAMPLE SYLLABUS BUSINESS PLAN PROJECT OUTLINE PART 1 THE CONTEMPORARY BUSINESS ENVIRONMENT This part of the business plan asks students to come up with a “great idea” for a business, creating an identity and forming a concrete notion of what the business will do. The first part of the plan also asks students to identify the type of ownership the business will take and briefly looks at who the firm’s ideal customers are. This part of the plan also looks at how the business will interact with the community and demonstrate social responsibility, and includes a perspective on the impact of global business. Suggested 12-week quarter due date: End of week four Suggested 16-week semester due date: End of week five PART 2 THE BUSINESS OF MANAGING This part of the business plan asks students to think about goals of their business, some internal and external factors the affecting the business, as well as the organizational structure of the business. As part of the assignment, students will perform a basic SWOT analysis for their business and create an organizational chart to show the framework of the business. Students will also explain the role of each employee, and how each relates to the others. Finally, students are asked to examine various factors relating to operating their business. Suggested 12-week quarter due date: Suggested 16 week semester due date: PART 3
End of week six End of week seven
PEOPLE AND ORGANIZATIONS
This part of the business plan asks students to think about their employees, the jobs they will be performing, and the ways in which they can lead and motivate them. Students take the different job titles they created in the organizational chart in Part 2 and give thought to the skills that employees will need to bring to the job before they begin. They also consider the training they’ll need to provide employees after they are hired, as well as how they’ll compensate their employees. Part 3 of the business plan also asks students to consider how they’ll lead employees and keep them happy and motivated. Suggested 12-week quarter:
End of week seven
Suggested 16-week semester due date:
End of week eight
PART 4
PRINCIPLES OF MARKETING
This part of the business plan asks students to think about marketing’s “Four Ps”— product, price, place (distribution), and promotion—and how they apply to their business. Students will list features and benefits as well as the points of difference for
their product or service. After describing the product, the student must connect those described features and benefits to a targeted buyer. Once the targeted buyer has been named, students will describe advertising and promotional efforts to get the buyer’s attention. Suggested 12-week quarter due date:
End of week nine
Suggested 16-week semester due date:
End of week ten
PART 5 MANAGING INFORMATION This part of the business plan asks students to think about their business in terms of IT needs and costs. Students are also asked to complete a balance sheet and income statement for their businesses. Suggested 12-week quarter due date:
End of week ten
Suggested 16-week semester due date:
End of week twelve
PART 6 FINANCIAL ISSUES This part of the business plan asks students to consider how they’ll finance their business as well as create an executive summary for their plan. Suggested 12-week quarter due date:
End of week eleven
Suggested 16-week semester due date:
End of week fourteen
RESOURCES FOR CHAPTER 1: THE U.S. BUSINESS ENVIRONMENT The following resources are available for this chapter:
Instructor Resources Location: Instructor’s Resource Download Center (IRC); IRC on DVD (DVD); MyBizLab; Print (P) NOTE: To access mybizlab, please: (1) log on to your course, (2) select Course Content, (3) then go to Content by Chapter/ Instructor Resources (or Student Resources, if you choose). You may also select Content by Category, which lists all of the content we have available for the textbook.
Resource
Location
Instructor’s Manual • Chapter Overview • List of In-Class Activities to Accompany This Chapter • List of Homework Assignments to Accompany This Chapter • Teaching Notes and Suggestions • In-Class Activities • Answers to End of Chapter Exercises • Answers to Additional Activities on MyBizLab o In-Class Self-Check o Building Your Business Skills o Exercising Your Ethics o Video Case
www.mybizlab.com; DVD Page 1-1 Page 1-2 Page 1-2 Pages 1-3 to 1-13 Pages 1-14 to 1-21 Pages 1-22 to 1-23
Test Bank (and TestGen) PowerPoint Presentation CRS PowerPoints Video Clip: Helping Business Do Business. The US Department of Commerce Business Plan Files WebLinks for this Chapter Image Library
www.mybizlab.com; IRC; DVD www.mybizlab.com; IRC; DVD www.mybizlab.com; IRC; DVD www.mybizlab.com www.mybizlab.com www.mybizlab.com www.mybizlab.com; DVD
Page 1-24 Page 1- 24 Page 1-24 and 1-25 Page 1-25 and 1-26
Student Resources Location: MyBizLab, Print (P); MP3 (M)
Resource
Location
Study Guide Chapter Summary and Chapter Objectives Pre-Test Post-Test Student PowerPoints (and Audio/Narrated PowerPoints) WebLinks Video Library: includes selection of videos pertinent to the chapter End of Chapter Exercises eBook Business Plan Files Flashcards
www.mybizlab.com; P www.mybizlab.com; M www.mybizlab.com; M www.mybizlab.com www.mybizlab.com www.mybizlab.com www.mybizlab.com www.mybizlab.com www.mybizlab.com www.mybizlab.com www.mybizlab.com
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Chapter 1: The U.S. Business Environment
Chapter Overview Many students come to an introduction to business class not quite sure what it’s all about. The course has something for everyone, from those who have been in the business world a while to those just getting started. As the book unfolds, you’ll develop an understanding of the foundations of business and will be able to apply what you already know (or what you are starting to learn) about business to many aspects of the course. This first chapter dives right into the world of business, explaining what business is, what its main goals and functions are, and how the external environments of business affect the success and failure of any organization. The chapter also: • describes global economic systems according to the means by which they control the factors of production. • shows how markets, demand, and supply affect resource distribution in the United States. • discusses the elements of private enterprise and the degrees of competition in the U.S. economic system. • explains the importance of the economic environment to business and identifies the factors used to evaluate the performance of an economic system.
Learning Objectives A. Define the nature of U.S. business and identify its main goals and functions. B. Describe the external environments of business and discuss how these environments affect the success or failure of any organization. C. Describe the different types of global economic systems according to the means by which they control the factors of production. D. Show how markets, demand, and supply affect resource distribution in the United States. E. Identify the elements of private enterprise and explain the various degrees of competition in the U.S. economic system. F. Explain the importance of the economic environment to business and identify the factors used to evaluate the performance of an economic system.
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