Digital transformation.

The experience economy – What it is, and why organizations should embrace it as part of their digital transformation strategy Tech is everywhere. It has become a ubiquitous part of modern life, with smartphones acting as digital Swiss Army knives that serve as communication devices, internet browsers, and banking platforms, etc., all rolled into one. Meanwhile, smart assistants like Google Home and Amazon Alexa are helping to redefine standards for convenience in the home, enabling users to control the level of lighting in their living room, set their burglar alarm when heading out, or add items to their shopping list, simply with the power of their voice.

By Mark Sweeny, Founder & Chief Executive, de Novo Solutions.